Practical Web Traffic Analysis

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Practical Web Analytics for User Experience

Author : Michael Beasley
Publisher : Newnes
ISBN 13 : 0124046940
Total Pages : 251 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley

Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Practical Web Traffic Analysis

Author : Peter Fletcher
Publisher : Apress
ISBN 13 : 1430253665
Total Pages : 195 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Practical Web Traffic Analysis by : Peter Fletcher

Download or read book Practical Web Traffic Analysis written by Peter Fletcher and published by Apress. This book was released on 2013-11-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.

Web Analytics Demystified

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Web Analytics Demystified by : Eric T. Peterson

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practical Packet Analysis

Author : Chris Sanders
Publisher : No Starch Press
ISBN 13 : 1593271492
Total Pages : 194 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Practical Packet Analysis by : Chris Sanders

Download or read book Practical Packet Analysis written by Chris Sanders and published by No Starch Press. This book was released on 2007 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to use Wireshark to capture and analyze packets, covering such topics as building customized capture and display filters, graphing traffic patterns, and building statistics and reports.

A Practical Guide to Web Analytics

Author : Satheeshkumar
Publisher : SK Research Group of Companies
ISBN 13 : 811998059X
Total Pages : 154 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis A Practical Guide to Web Analytics by : Satheeshkumar

Download or read book A Practical Guide to Web Analytics written by Satheeshkumar and published by SK Research Group of Companies. This book was released on 2023-12-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.

Practical Google Analytics and Google Tag Manager for Developers

Author : Jonathan Weber
Publisher : Apress
ISBN 13 : 1484202651
Total Pages : 277 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Practical Google Analytics and Google Tag Manager for Developers by : Jonathan Weber

Download or read book Practical Google Analytics and Google Tag Manager for Developers written by Jonathan Weber and published by Apress. This book was released on 2015-11-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Applying Analytics

Author : E. S. Levine
Publisher : CRC Press
ISBN 13 : 1466557184
Total Pages : 292 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Applying Analytics by : E. S. Levine

Download or read book Applying Analytics written by E. S. Levine and published by CRC Press. This book was released on 2013-06-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newcomers to quantitative analysis need practical guidance on how to analyze data in the real world yet most introductory books focus on lengthy derivations and justifications instead of practical techniques. Covering the technical and professional skills needed by analysts in the academic, private, and public sectors, Applying Analytics: A Practical Introduction systematically teaches novices how to apply algorithms to real data and how to recognize potential pitfalls. It offers one of the first textbooks for the emerging first course in analytics. The text concentrates on the interpretation, strengths, and weaknesses of analytical techniques, along with challenges encountered by analysts in their daily work. The author shares various lessons learned from applying analytics in the real world. He supplements the technical material with coverage of professional skills traditionally learned through experience, such as project management, analytic communication, and using analysis to inform decisions. Example data sets used in the text are available for download online so that readers can test their own analytic routines. Suitable for beginning analysts in the sciences, business, engineering, and government, this book provides an accessible, example-driven introduction to the emerging field of analytics. It shows how to interpret data and identify trends across a range of fields.

Practical Predictive Analytics and Decisioning Systems for Medicine

Author : Gary D. Miner
Publisher : Academic Press
ISBN 13 : 012411640X
Total Pages : 1111 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Practical Predictive Analytics and Decisioning Systems for Medicine by : Gary D. Miner

Download or read book Practical Predictive Analytics and Decisioning Systems for Medicine written by Gary D. Miner and published by Academic Press. This book was released on 2014-09-27 with total page 1111 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of electronic medical records years ago and the increasing capabilities of computers, our healthcare systems are sitting on growing mountains of data. Not only does the data grow from patient volume but the type of data we store is also growing exponentially. Practical Predictive Analytics and Decisioning Systems for Medicine provides research tools to analyze these large amounts of data and addresses some of the most pressing issues and challenges where data integrity is compromised: patient safety, patient communication, and patient information. Through the use of predictive analytic models and applications, this book is an invaluable resource to predict more accurate outcomes to help improve quality care in the healthcare and medical industries in the most cost–efficient manner.Practical Predictive Analytics and Decisioning Systems for Medicine provides the basics of predictive analytics for those new to the area and focuses on general philosophy and activities in the healthcare and medical system. It explains why predictive models are important, and how they can be applied to the predictive analysis process in order to solve real industry problems. Researchers need this valuable resource to improve data analysis skills and make more accurate and cost-effective decisions. - Includes models and applications of predictive analytics why they are important and how they can be used in healthcare and medical research - Provides real world step-by-step tutorials to help beginners understand how the predictive analytic processes works and to successfully do the computations - Demonstrates methods to help sort through data to make better observations and allow you to make better predictions

Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operation

Author : Beverly T. Kuhn
Publisher : McGraw Hill Professional
ISBN 13 : 1260019586
Total Pages : 336 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operation by : Beverly T. Kuhn

Download or read book Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operation written by Beverly T. Kuhn and published by McGraw Hill Professional. This book was released on 2019-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic, highway, and transportation design principles and practical applicationsThis comprehensive textbook clearly explains the many aspects of transportation systems planning, design, operation, and maintenance. Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operations explores key topics, including geometric design for roadway alignment; traffic demand, flow, and control; and highway and intersection capacity. Emerging issues such as livable streets, automated vehicles, and smart cities are also discussed. You will get real-world case studies that highlight practical applications as well as valuable diagrams and tables that define transportation engineering terms and acronyms. Coverage includes:•An introduction to transportation engineering•Geometric design•Traffic flow theory•Traffic control•Capacity and level of service•Highway safety•Transportation demand•Transportation systems management and operations•Emerging topics

Performance Marketing with Google Analytics

Author : Sebastian Tonkin
Publisher : John Wiley and Sons
ISBN 13 : 1118076702
Total Pages : 456 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Performance Marketing with Google Analytics by : Sebastian Tonkin

Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Practical Intranet Development

Author : John Colby
Publisher : Apress
ISBN 13 : 1430253541
Total Pages : 359 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Practical Intranet Development by : John Colby

Download or read book Practical Intranet Development written by John Colby and published by Apress. This book was released on 2013-11-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intranet can be a powerful tool. A well-designed intranet becomes the key resource and communications platform for your organization, used by members of staff as their first destination for information. In contrast, a poorly designed intranet will sit unused, accumulating useless information, and eating up IT budgets. So, how do you avoid this situation, and make sure you design the most useful, and usable, intranet? This book takes you through the steps you need to take to make an invaluable intranet, from identifying your users' needs and building an indispensable tool, to marketing the results. It guides you through the problems that may occur, passing on invaluable advice from people who have been through the process before. We start by setting the scene, giving an overview of what intranets are and how to justify it to your organization. We then give you a rundown of the main areas you'll need to think about when developing an intranet, covering browsers, development techniques, usability, content management, security, and internal marketing. Finally, we'll take a look at what to do when the Intranet moves beyond its original function, looking at remote access, extranets, and what to do when the Intranet gets too big.

Principles of Highway Engineering and Traffic Analysis

Author : Fred L. Mannering
Publisher : John Wiley & Sons
ISBN 13 : 1119723191
Total Pages : 418 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Principles of Highway Engineering and Traffic Analysis by : Fred L. Mannering

Download or read book Principles of Highway Engineering and Traffic Analysis written by Fred L. Mannering and published by John Wiley & Sons. This book was released on 2020-07-08 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly regarded for its clarity and depth of coverage, the bestselling Principles of Highway Engineering and Traffic Analysis provides a comprehensive introduction to the highway-related problems civil engineers encounter every day. Emphasizing practical applications and up-to-date methods, this book prepares students for real-world practice while building the essential knowledge base required of a transportation professional. In-depth coverage of highway engineering and traffic analysis, road vehicle performance, traffic flow and highway capacity, pavement design, travel demand, traffic forecasting, and other essential topics equips students with the understanding they need to analyze and solve the problems facing America’s highway system. This new Seventh Edition features a new e-book format that allows for enhanced pedagogy, with instant access to solutions for selected problems. Coverage focuses exclusively on highway transportation to reflect the dominance of U.S. highway travel and the resulting employment opportunities, while the depth and scope of coverage is designed to prepare students for success on standardized civil engineering exams.

Practical Big Data Analytics

Author : Nataraj Dasgupta
Publisher : Packt Publishing Ltd
ISBN 13 : 1783554401
Total Pages : 402 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Practical Big Data Analytics by : Nataraj Dasgupta

Download or read book Practical Big Data Analytics written by Nataraj Dasgupta and published by Packt Publishing Ltd. This book was released on 2018-01-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get command of your organizational Big Data using the power of data science and analytics Key Features A perfect companion to boost your Big Data storing, processing, analyzing skills to help you take informed business decisions Work with the best tools such as Apache Hadoop, R, Python, and Spark for NoSQL platforms to perform massive online analyses Get expert tips on statistical inference, machine learning, mathematical modeling, and data visualization for Big Data Book Description Big Data analytics relates to the strategies used by organizations to collect, organize and analyze large amounts of data to uncover valuable business insights that otherwise cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization's data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages and BI Tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology with the practical ground reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using different tools and methods articulated in this book. What you will learn - Get a 360-degree view into the world of Big Data, data science and machine learning - Broad range of technical and business Big Data analytics topics that caters to the interests of the technical experts as well as corporate IT executives - Get hands-on experience with industry-standard Big Data and machine learning tools such as Hadoop, Spark, MongoDB, KDB+ and R - Create production-grade machine learning BI Dashboards using R and R Shiny with step-by-step instructions - Learn how to combine open-source Big Data, machine learning and BI Tools to create low-cost business analytics applications - Understand corporate strategies for successful Big Data and data science projects - Go beyond general-purpose analytics to develop cutting-edge Big Data applications using emerging technologies Who this book is for The book is intended for existing and aspiring Big Data professionals who wish to become the go-to person in their organization when it comes to Big Data architecture, analytics, and governance. While no prior knowledge of Big Data or related technologies is assumed, it will be helpful to have some programming experience.

Practical Intrusion Analysis

Author : Ryan Trost
Publisher : Pearson Education
ISBN 13 : 0321591887
Total Pages : 796 pages
Book Rating : 4.3/5 (215 download)

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Book Synopsis Practical Intrusion Analysis by : Ryan Trost

Download or read book Practical Intrusion Analysis written by Ryan Trost and published by Pearson Education. This book was released on 2009-06-24 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Practical Intrusion Analysis provides a solid fundamental overview of the art and science of intrusion analysis.” –Nate Miller, Cofounder, Stratum Security The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis, one of the field’s leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. Ryan Trost reviews the fundamental techniques and business drivers of intrusion detection and prevention by analyzing today’s new vulnerabilities and attack vectors. Next, he presents complete explanations of powerful new IDS/IPS methodologies based on Network Behavioral Analysis (NBA), data visualization, geospatial analysis, and more. Writing for security practitioners and managers at all experience levels, Trost introduces new solutions for virtually every environment. Coverage includes Assessing the strengths and limitations of mainstream monitoring tools and IDS technologies Using Attack Graphs to map paths of network vulnerability and becoming more proactive about preventing intrusions Analyzing network behavior to immediately detect polymorphic worms, zero-day exploits, and botnet DoS attacks Understanding the theory, advantages, and disadvantages of the latest Web Application Firewalls Implementing IDS/IPS systems that protect wireless data traffic Enhancing your intrusion detection efforts by converging with physical security defenses Identifying attackers’ “geographical fingerprints” and using that information to respond more effectively Visualizing data traffic to identify suspicious patterns more quickly Revisiting intrusion detection ROI in light of new threats, compliance risks, and technical alternatives Includes contributions from these leading network security experts: Jeff Forristal, a.k.a. Rain Forest Puppy, senior security professional and creator of libwhisker Seth Fogie, CEO, Airscanner USA; leading-edge mobile security researcher; coauthor of Security Warrior Dr. Sushil Jajodia, Director, Center for Secure Information Systems; founding Editor-in-Chief, Journal of Computer Security Dr. Steven Noel, Associate Director and Senior Research Scientist, Center for Secure Information Systems, George Mason University Alex Kirk, Member, Sourcefire Vulnerability Research Team

Practical Web Database Design

Author : Chris Auld
Publisher : Apress
ISBN 13 : 1430253770
Total Pages : 312 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Practical Web Database Design by : Chris Auld

Download or read book Practical Web Database Design written by Chris Auld and published by Apress. This book was released on 2013-11-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many web professionals will have incorporated a database into a web site before, they may not have much experience of designing them - this book will teach you all you need to know about designing a database for use with a web site or web application. From first principles to designing a successful web database, this book will show you how to get the most out of database design. From the Publisher Unlike other database design books in the market, this one focuses on design of databases for use on the Web. Web databases benefit from good general database design principles, but also have their own set of caveats, which must be considered for their design to be truly successful. This book covers both the general, and the web-specific database principles.

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

Author : Gary Miner
Publisher : Academic Press
ISBN 13 : 012386979X
Total Pages : 1096 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications by : Gary Miner

Download or read book Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications written by Gary Miner and published by Academic Press. This book was released on 2012-01-11 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--

Network Security Through Data Analysis

Author : Michael S Collins
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449357865
Total Pages : 416 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Network Security Through Data Analysis by : Michael S Collins

Download or read book Network Security Through Data Analysis written by Michael S Collins and published by "O'Reilly Media, Inc.". This book was released on 2014-02-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional intrusion detection and logfile analysis are no longer enough to protect today’s complex networks. In this practical guide, security researcher Michael Collins shows you several techniques and tools for collecting and analyzing network traffic datasets. You’ll understand how your network is used, and what actions are necessary to protect and improve it. Divided into three sections, this book examines the process of collecting and organizing data, various tools for analysis, and several different analytic scenarios and techniques. It’s ideal for network administrators and operational security analysts familiar with scripting. Explore network, host, and service sensors for capturing security data Store data traffic with relational databases, graph databases, Redis, and Hadoop Use SiLK, the R language, and other tools for analysis and visualization Detect unusual phenomena through Exploratory Data Analysis (EDA) Identify significant structures in networks with graph analysis Determine the traffic that’s crossing service ports in a network Examine traffic volume and behavior to spot DDoS and database raids Get a step-by-step process for network mapping and inventory