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Pr News Casebook
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Book Synopsis PR News Casebook by : David P. Bianco
Download or read book PR News Casebook written by David P. Bianco and published by Gale Cengage. This book was released on 1993 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Book Synopsis The True Picture in the PR Age by : Thomas B. Littlewood
Download or read book The True Picture in the PR Age written by Thomas B. Littlewood and published by Rowman & Littlefield. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the public relations industry means that journalists do their jobs in a different environment and under far different conditions than before. Organizations and individuals in the news are now likely to be represented by professional managers of the news. The purpose of this text is to provide students with the means to think critically about the sources they use to gather news; to analyze the self-interests news sources have in the dissemination of a story; and to ask the questions necessary to understand the "true picture" of what the news means. A Burnham Publishers book
Download or read book Journalism Ethics written by Fred Brown and published by . This book was released on 2016-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Book Synopsis Crisis Communications by : Kathleen Fearn-Banks
Download or read book Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2010-10-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations. Key features of this fourth edition are: six new cases, including several international crises current discussion of communications technology as it relates to crises a Companion Website -- www.routledge.com/textbooks/fearn-banks -- with additional cases as well as supplemental materials for students and classroom resources for instructors. A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets. Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Book Synopsis The Cooperstown Casebook by : Jay Jaffe
Download or read book The Cooperstown Casebook written by Jay Jaffe and published by Thomas Dunne Books. This book was released on 2017-07-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cooperstown Casebook by Jay Jaffe provides a definitive guide to the greatest players in baseball history, and the Hall of Fame.
Book Synopsis Crisis Communications by : Kathleen Fearn-Banks
Download or read book Crisis Communications written by Kathleen Fearn-Banks and published by Psychology Press. This book was released on 2002 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Book Synopsis Public Relations and the Press by : Karla Gower
Download or read book Public Relations and the Press written by Karla Gower and published by Northwestern University Press. This book was released on 2007-08-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
Book Synopsis The Public Manager Case Book by : Terrel R Rhodes
Download or read book The Public Manager Case Book written by Terrel R Rhodes and published by SAGE Publications. This book was released on 2002-07-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: As academic disciplines, public administration and public policy programs have struggled to link theoretical and conceptual grounding with practical application. Students often have discrete courses in human resources, finance, organizational behavior, policy analysis, and planning, but rarely are they offered an opportunity to pursue these through actual cases and problems facing public managers. The Public Manager Case Book is a collection of eight public administration cases that allows students to practice the decision-making skills they will need in their jobs as public managers. Each case focuses on the local administrative issues managers most often face in their day-to-day responsibilities, and each encourages students to collaborate with others in order to gain the necessary cooperation and information. The cases are multi-dimensional and challenge students and professors to draw from a variety of knowledge areas to develop alternative recommendations, decisions, or actions. An instructor′s manual is available for useful background material, references, theoretical and conceptual framework, and teaching tips. About the Editor Terrel L. Rhodes is Professor of Public Administration and Vice Provost for Curriculum and Undergraduate Studies at Portland State University.
Book Synopsis A Casebook on Corporate Renewal by : Harlan D. Platt
Download or read book A Casebook on Corporate Renewal written by Harlan D. Platt and published by University of Michigan Press. This book was released on 2023-01-05 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A helpful tool for business students studying turnaround management and corporate renewal
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Book Synopsis The Foundation by : Joel L. Fleishman
Download or read book The Foundation written by Joel L. Fleishman and published by PublicAffairs. This book was released on 2007-01-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations are a peculiarly American institution. They have been the dynamo of social change since their invention at the beginning of the last century. Yet they are cloaked in secrecy -- their decision-making and operations are inscrutable to the point of obscurity-leaving them substantially unaccountable to anyone. Joel Fleishman has been in and around foundations for almost half a century . . . running them, sitting on their boards, and seeking grants from them. And in this groundbreaking book he explains the history of foundations, tells the stories of the most successful foundation initiatives -- and of those that have failed -- and explains why it matters. The baby boomer generation is going to participate in the largest transfer of wealth in history when it passes on its assets to its successor generation. The third sector is about to become more powerful than ever. This book shows how foundations can provide a vital spur to the engine of the American, and the world's, economy -- if they are properly established and run.
Book Synopsis Television News by : Martin Harrison
Download or read book Television News written by Martin Harrison and published by Routledge. This book was released on 2020-04-28 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Pure bias’. Succinct, to the point, this was Arthur Scargill’s characterisation of the two main evening television programmes’ coverage of the 1984 coal strike. Blunter still, the leader of the Nottinghamshire miners roared at the cameras, ‘It’s all being distorted. Take the bloody thing away’.Both Scargill and Chadburn were of course fighting their corner in the gravest industrial confrontation ever covered by television in Britain. This book is an analysis of the TV coverage of strikes and disputes in the 1970 and 80s. Useful for Media and Theatre Studies, Drama and students of politics.
Download or read book Para-Sites written by George E. Marcus and published by University of Chicago Press. This book was released on 2000-04-15 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Para-Sites, the penultimate volume in the Late Editions series, explores how social actors located within centers of power and privilege develop and express a critical consciousness of their own situations. Departing from the usual focus of ethnography and cultural analysis on the socially marginalized, these pieces probe subjects who are undeniably complicit with powerful institutional engines of contemporary change. In each case, the possibility of alternative thinking or practices is in complex relation to the subject's source of empowerment. These cases challenge the condition of cynicism that has been the favored mode of characterizing the mind-set of intellectuals and professionals, comfortable in their lives of middle-class consumption and work. In their effort to establish para-sites of critical awareness parallel to the levels of political and economic power at which they function, these subjects suggest that those who lead ordinary lives of modest power and privilege might not be parasites in relation to the systems they serve, but may be creating unique and independent critical perspectives.
Book Synopsis The Forensic Case-Book of Dr. Robert Ing by : Robert S. Ing
Download or read book The Forensic Case-Book of Dr. Robert Ing written by Robert S. Ing and published by Dr Robert Ing. This book was released on 2010 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Law of the Police by : Rachel Harmon
Download or read book The Law of the Police written by Rachel Harmon and published by Aspen Publishing. This book was released on 2024-02-15 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy a new version of this textbook and receive access to the Connected eBook on Casebook Connect, including lifetime access to the online ebook with highlight, annotation, and search capabilities. Access also includes an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. The Law of the Police, Second Edition provides materials and analysis for law school classes on policing and the law. It offers a resource for students and others seeking to understand and evaluate how American law governs police interactions with the public. The book provides primary materials, including cases, statutes, and departmental policies, and commentary and questions designed to help readers explore policing practices; the law that governs them; and the law's consequences for the costs, benefits, fairness, and accountability of policing. Among other issues, the notes and questions encourage readers to consider the form and content of the law; how it might change; who is making it; and how the law affects policing. Part I introduces local policing--its history, its goals, and its problems; Part II considers the law that regulates criminal investigations; Part III addresses the law that governs street policing; and Part IV looks at policing's legal remedies and reforms. New to the Second Edition: New sections and materials on no-knock warrants, facial recognition technology, state regulation of pedestrian stops, alternatives to police-initiated traffic stops, state laws granting arrest authority, retaliatory arrest claims, state qualified immunity reform, private civil settlements for police reform, and community strategies to limit the scope of policing. New notes and materials on the role of prosecutors in shaping police conduct, the Second Amendment, the use of race in policing, policing homelessness, the impact of police unions and collective bargaining, and the Biden Administration's pattern-or-practice suits. A recent federal indictment charging an officer with constitutionally excessive force. Updates to laws and notes to reflect new data, laws, and criminological and legal research. Additional examples of controversial police encounters to illustrate legal issues and concepts. Benefits for instructors and students: Chapters and notes designed to allow flexibility--allow professors to assign materials selectively according to the needs of the course. As a result, the casebook can serve as materials for a range of lecture and discussion-based courses on the law regulating police conduct; on legal remedies and reforms for problems in policing; or on more specific topics, such as the use of force or constitutional rules governing police conduct. Descriptions of controversial policing encounters and links to and discussion of videos of such incidents--help students practice applying the law, consider its policy implications, and gain awareness of contemporary controversies on policing. Diverse primary materials, including federal and state cases and statutes and police department policies--provide a broad exposure to the types of law that govern public policing. Photos, links to videos, protest art, and charts--pique student interest, enable richer discussions, and provide additional context for legal materials in the book. Integration of scholarly work on policing, on the law, and on the impact of police practices--enables students to make more sophisticated assessments of the law. Notes and questions--designed to (a) highlight alternative strategies lawyers might use to change the law, and (b) raise comparative institutional questions about who is best suited to regulate the police. Discussion of legal topics relevant to contemporary discussions of policing--studied nowhere else in the law school curriculum.
Book Synopsis Public Relations by : Dennis L. Wilcox
Download or read book Public Relations written by Dennis L. Wilcox and published by Addison Wesley Publishing Company. This book was released on 1998 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.
Book Synopsis Management Accounting Case Book by : Raef A. Lawson
Download or read book Management Accounting Case Book written by Raef A. Lawson and published by John Wiley & Sons. This book was released on 2020-07-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enlighten your students and improve your understanding of management accounting with this carefully curated collection of case studies Management Accounting Case Book: Cases from the IMA Educational Case Journal offers a detailed account of real-world business cases accessible to a variety of business-savvy audiences. It provides comprehensive coverage of several areas relevant to students and professionals in business and finance, including: Strategic cost management (including product and service costing, cost allocation, and strategy implementation) Planning and decision making (including cost estimation, CVP analysis, budgeting, decision making, capital investments, target costing, and TOC) Operations, process management, and innovation (including flexible budgeting, standard costs, variance analysis, non-financial performance indicators, quality control, lean, and innovation governance) Used by dozens of different universities, the Management Accounting Case Book contains cases reviewed and rigorously vetted by the Institute of Management Accountants. The book is perfect for anyone hoping to increase their understanding of management theory or facilitate lively discussion about the topics contained within.
