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PR im Social Web (O'Reillys Basics)

Author : Marie-Christine Schindler
Publisher : O'Reilly Germany
ISBN 13 : 3868991964
Total Pages : 457 pages
Book Rating : 4.8/5 (689 download)

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Book Synopsis PR im Social Web (O'Reillys Basics) by : Marie-Christine Schindler

Download or read book PR im Social Web (O'Reillys Basics) written by Marie-Christine Schindler and published by O'Reilly Germany. This book was released on 2012-05-31 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interessante Zeiten für Kommunikationsprofis: Mit dem Erstarken des Social Web verändert sich das Verhältnis zwischen Unternehmen bzw. Agenturen und ihren Dialoggruppen – Transparenz und Austausch werden immer wichtiger. PR im Social Web zeigt, was das für die PR-Arbeit bedeutet. Die Autoren, selbst erfahrene PR-Profis, erläutern die veränderten Rahmenbedingungen und erklären, wie die einzelnen PR-Disziplinen und Unternehmensbereiche von Social Media profitieren können. Zahlreiche Fallstudien, Tipps und Checklisten erleichtern es Ihnen, das Gelesene auf Ihre eigenen Kommunikationsziele anzuwenden. Für die zweite Auflage wurde das Buch komplett aktualisiert und um Kapitel zu Nonprofit-PR und Erfolgsmessung ergänzt. Von der Medienarbeit bis zur KrisenkommunikationDie Medienarbeit wird durch Aktivitäten im Social Web bereichert – Blogger Relations, Monitoring, Issues Management und der Umgang mit Kritik und Krisen sind nur einige wichtige Stichworte. Corporate Publishing und EventsCorporate Blogs und Podcasts bieten interessante Publikations- und Dialogmöglichkeiten, und Events erhalten über soziale Netzwerke und Livestreams eine deutlich größere Öffentlichkeit. Personalmarketing und Interne KommunikationVom Employer Branding über Recruiting bis zum Einsatz von Social Media im Unternehmen selbst – für die HR-Kommunikation bietet sich das Social Web mit seinen Dialogmöglichkeiten geradezu an. Kundenservice und SupportKeine klassischen PR-Disziplinen, doch auch Kundenservice und Support werden durch die Social Media erheblich persönlicher und können so viel Positives zur öffentlichen Wahrnehmung eines Unternehmens beitragen. Wie sich der PR-Beruf ändertVieles ist im Umbruch, davon sind auch die Aufgabenverteilung zwischen Unternehmen und Agenturen sowie das Berufsbild des PR-Profis selbst betroffen. NEU: Messbarkeit im Social Web: von KPI bis ROIZahlt sich Social Media-PR überhaupt aus? Auch wenn es bei der Kommunikation im Social Web nicht vorrangig um harte Zahlen geht – strategisch geplant und durchgeführt, lassen sich ihre Erfolge durchaus überprüfen. Der RechtsrahmenIn einem Gastkapitel erläutert Rechtsanwalt Henning Krieg, was bei der Kommunikation im Social Web zu beachten ist – ob bei der Verbreitung von Content oder der Definition von Social Media Guidelines.

Designing Social Interfaces

Author : Christian Crumlish
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491919825
Total Pages : 619 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Social Interfaces by : Christian Crumlish

Download or read book Designing Social Interfaces written by Christian Crumlish and published by "O'Reilly Media, Inc.". This book was released on 2015-08-13 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a set of design principles, patterns, and best practices that can be used to create user interfaces for new social websites or to improve existing social sites, along with advice for common challenges faced when designing social interfaces.

PR im Social Web

Author : Marie-Christine Schindler
Publisher :
ISBN 13 : 9783955615284
Total Pages : 0 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis PR im Social Web by : Marie-Christine Schindler

Download or read book PR im Social Web written by Marie-Christine Schindler and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enterprise Web 2.0 Fundamentals

Author : Krishna Sankar
Publisher : Cisco Press
ISBN 13 : 1587058987
Total Pages : 522 pages
Book Rating : 4.5/5 (87 download)

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Book Synopsis Enterprise Web 2.0 Fundamentals by : Krishna Sankar

Download or read book Enterprise Web 2.0 Fundamentals written by Krishna Sankar and published by Cisco Press. This book was released on 2009-04-17 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to next-generation web technologies This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives. The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content aggregation, cloud computing, the Mobile Web, and much more. This is the only book on Web 2.0 that: Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0 Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0 Previews tomorrow’s emerging innovations—including “Web 3.0,” the Semantic Web Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences. Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative. Understand Web 2.0’s foundational concepts and component technologies Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA) Leverage cloud computing, social networking, and user-generated content Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work Gain insight into how Web 2.0 technologies are deployed inside Cisco and their business value to employees, partners, and customers This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques. Category: General Networking Covers: Web 2.0

Social Network Analysis for Startups

Author : Maksim Tsvetovat
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449306462
Total Pages : 191 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Social Network Analysis for Startups by : Maksim Tsvetovat

Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

Mining the Social Web

Author : Matthew Russell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388345
Total Pages : 356 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mining the Social Web by : Matthew Russell

Download or read book Mining the Social Web written by Matthew Russell and published by "O'Reilly Media, Inc.". This book was released on 2011-01-21 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on data analysis from a vareity of social networking sites, including Facebook, Twitter, and LinkedIn.

Designing Social Interfaces

Author : Christian Crumlish
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379222
Total Pages : 520 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing Social Interfaces by : Christian Crumlish

Download or read book Designing Social Interfaces written by Christian Crumlish and published by "O'Reilly Media, Inc.". This book was released on 2009-09-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Designing sites that foster user interaction and community-building is a valuable skill for web developers and designers today, but it's not that easy to understand the nuances of the social web. Now you have help. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users. Understand the overarching principles you need to consider for every website you create Learn basic design patterns for adding social components to an existing site Rein in misbehaving users on an active community site Build a social experience around a product or service and invite people to join Develop a social utility without having to build an entirely new infrastructure Enable users of your site's content to interact with one another Offer your members the opportunity to connect in the real world Learn to recognize and avoid antipatterns: emergent bad practices in the social network and social media space

Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness

Author : Publicancy
Publisher : Publicancy Ltd
ISBN 13 : 1706123957
Total Pages : 354 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness by : Publicancy

Download or read book Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness written by Publicancy and published by Publicancy Ltd. This book was released on 2019-11-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies

Author : Lytras, Miltiadis D.
Publisher : IGI Global
ISBN 13 : 1605662739
Total Pages : 340 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies by : Lytras, Miltiadis D.

Download or read book Social Web Evolution: Integrating Semantic Applications and Web 2.0 Technologies written by Lytras, Miltiadis D. and published by IGI Global. This book was released on 2009-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the potential of Web 2.0 and its synergies with the Semantic Web and provides state-of-the-art theoretical foundations and technological applications"--Provided by publisher.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Critical Theory and Social Media

Author : Thomas Allmer
Publisher : Routledge
ISBN 13 : 1317612310
Total Pages : 260 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Critical Theory and Social Media by : Thomas Allmer

Download or read book Critical Theory and Social Media written by Thomas Allmer and published by Routledge. This book was released on 2015-04-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms such as Facebook, YouTube, and Twitter are enormously popular: they are continuously ranked among the most frequently accessed websites worldwide. However there are as yet few studies which combine critical theoretical and empirical research in the context of digital and social media. The aim of this book is to study the constraints and emancipatory potentials of new media and to assess to what extent digital and social media can contribute to strengthen the idea of the communication and network commons, and a commons-based information society. Based on a critical theory and political economy approach, this book explores: the foundational concepts of a critical theory of media, technology, and society users’ knowledge, attitudes, and practices towards the antagonistic character and the potentials and risks of social media whether technological and/or social changes are required in order to bring about real social media and human liberation. Critical Theory and Social Media examines both academic discourse on, and users’ responses to, new media, making it a valuable tool for international scholars and students of sociology, media and communication studies, social theory, new media, and information society studies. Its clear and interesting insights into corporate practices of the global new media sector will mean that it appeals to critical social media users around the world.

Advances in Construction ICT and e-Business

Author : Srinath Perera
Publisher : Taylor & Francis
ISBN 13 : 1317427882
Total Pages : 478 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advances in Construction ICT and e-Business by : Srinath Perera

Download or read book Advances in Construction ICT and e-Business written by Srinath Perera and published by Taylor & Francis. This book was released on 2017-05-08 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Drawing on research conducted in the US and UK, this book presents the state of the art of various ebusiness processes, and examines BIM, virtual environments and mobile technologies. Innovation is a theme that runs throughout this book, so in addition to the direct impact of these new technical achievements, it also considers the management styles that helped them to emerge. Examples from industry are illustrated with case studies and presented alongside research from some of the best known academics in this field. This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.

Sentiment Analysis in Social Networks

Author : Federico Alberto Pozzi
Publisher : Morgan Kaufmann
ISBN 13 : 0128044381
Total Pages : 284 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Sentiment Analysis in Social Networks by : Federico Alberto Pozzi

Download or read book Sentiment Analysis in Social Networks written by Federico Alberto Pozzi and published by Morgan Kaufmann. This book was released on 2016-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics

Social Media between High-School Graduates and Higher Education Institutions

Author : Lukas Riedner
Publisher : GRIN Verlag
ISBN 13 : 3656912939
Total Pages : 91 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Social Media between High-School Graduates and Higher Education Institutions by : Lukas Riedner

Download or read book Social Media between High-School Graduates and Higher Education Institutions written by Lukas Riedner and published by GRIN Verlag. This book was released on 2015-03-05 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Campus02 University of Applied Sciences Graz (Marketing), course: International Marketing, language: English, abstract: Die vorliegende Arbeit beschäftigt sich mit dem Thema soziale Medien zwischen Maturanten und Hochschulen. Das Ziel dieser Arbeit war es zu analysieren, welche Bedeutung soziale Medien bei Maturanten als Informationsquelle für das zukünftige Studium besitzen. Die Arbeit gliedert sich in einen theoretischen und praktischen Teil. Der theoretische Teil behandelt zwei Themen - soziale Medien und Hochschulmarketing, welche in das Hochschulmarketing in sozialen Medien konvergieren. Durch Web 2.0 Anwendungen ist es möglich, Dialoge anstatt Monologe im Internet zu führen. In verschiedenen sozialen Netzwerken können Inhalte erstellt, konsumiert und daran teilgenommen werden. Auch Unternehmen können diese sozialen Netzwerke nützen, um Marketingziele zu erreichen. Hochschulen betreiben seit Jahren Marketing, um ein Bewusstsein und einen positiven Ruf am Markt bei den Zielgruppen zu etablieren. Eine dieser Zielgruppen sind potentielle Studenten, welche durch traditionelle Kommunikationsinstrumente wie Messen, Tag der offenen Türen oder Informationsmaterialien gewonnen werden können. Der letzte Theorieteil behandelt das Thema, ob soziale Medien für Hochschulen geeignet sind. Hochschulen profitieren von sozialen Netzwerken, da aktuelle Informationen potentiellen Studierenden bereitgestellt werden. Jedoch werden soziale Netzwerke nicht von Maturanten als mögliche Informationsquelle über das zukünftige Studium bewusst verwendet. Oftmals präsentieren Seiten in sozialen Medien den gleichen Inhalt wie von statischen Webseiten, was jedoch nicht das Ziel von sozialen Netzwerken ist. Derzeit können soziale Netzwerke als Marketinginstrument im Anfangsstadium bei der Ansprache von potentiellen Studierenden betrachtet werden. Der praktische Teil dieser Arbeit untersucht, ob die theoretisch erarbeiteten Inhalte mit der Meinung von österreichischen Maturanten übereinstimmen. 85 Maturanten wurden hinsichtlich ihrer Akzeptanz befragt, ob sie soziale Netzwerke für die Informationssuche für das zukünftige Studium verwenden. Die Ergebnisse zeigen, dass traditionelle Kommunikationsinstrumente vermehrt verwendet werden. Durch die Erhebung gibt es Informationen, dass Inhalte wie Erfahrungen von Studierenden in sozialen Netzwerken erwartet werden. Schlussendlich kann gesagt werden, dass die Resultate sich mit dem theoretischen Teil decken.

IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466629207
Total Pages : 2036 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2013-02-28 with total page 2036 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT policies are set in place to streamline the preparation and development of information communication technologies in a particular setting. IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive collection of research on the features of modern organizations in order to advance the understanding of IT standards. This is an essential reference source for researchers, scholars, policymakers, and IT managers as well as organizations interested in carrying out research in IT policies.

Adaptation, Resistance and Access to Instructional Technologies: Assessing Future Trends In Education

Author : D'Agustino, Steven
Publisher : IGI Global
ISBN 13 : 1616928565
Total Pages : 556 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Adaptation, Resistance and Access to Instructional Technologies: Assessing Future Trends In Education by : D'Agustino, Steven

Download or read book Adaptation, Resistance and Access to Instructional Technologies: Assessing Future Trends In Education written by D'Agustino, Steven and published by IGI Global. This book was released on 2010-09-30 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book captures the current trends in technology integration from PreK-12 to higher education, focusing on the various constituent groups, namely students, teachers, and communities, in education and the effects of educational technology on learning and empowerment"--Provided by publisher.

Social Media

Author : Claudia Wyrwoll
Publisher : Springer
ISBN 13 : 3658069848
Total Pages : 167 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Social Media by : Claudia Wyrwoll

Download or read book Social Media written by Claudia Wyrwoll and published by Springer. This book was released on 2014-08-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests. Claudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models describing phenomena associated with social media, laying the foundation for further research and development.