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Author : Nishant Baxi
Publisher :
ISBN 13 : 9783752966657
Total Pages : pages
Book Rating : 4.9/5 (666 download)
Download or read book Powerful Offline Marketing In The Internet Age written by Nishant Baxi and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 1909924032
Total Pages : 172 pages
Book Rating : 4.9/5 (99 download)
Download or read book Advertising in a Digital Age - Best Practices & Tips for Paid Search and Social Media Advertising written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don’t be left behind.Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
Author : Learn2succeed. com Incorporated
Publisher : Productive Publications
ISBN 13 : 1552704718
Total Pages : 147 pages
Book Rating : 4.5/5 (527 download)
Download or read book Advertising for Beginners: Successful Web and Offline Advertising in the Digital Age written by Learn2succeed. com Incorporated and published by Productive Publications. This book was released on 2014-05-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : D.D.BOOKS
Publisher : BEYOND BOOKS HUB
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)
Download or read book Overview of Digital and Offline Marketing written by D.D.BOOKS and published by BEYOND BOOKS HUB. This book was released on 2024-07-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a comprehensive understanding of marketing channels with D.D.BOOKS' essential guide, "Overview of Digital and Offline Marketing." This book provides a balanced perspective on the strengths and weaknesses of both digital and offline marketing strategies. D.D.BOOKS' clear explanations and practical examples will help you create a well-rounded marketing plan that leverages the best of both worlds. Enhance your marketing efforts with a holistic approach that integrates digital and offline tactics.
Author : Noah Daniels
Publisher : BookRix
ISBN 13 : 373095427X
Total Pages : 94 pages
Book Rating : 4.7/5 (39 download)
Download or read book Ultimate Encyclopedia Of Powerful Internet Marketing Mindsets And Methods written by Noah Daniels and published by BookRix. This book was released on 2013-10-19 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook Ultimate Encyclopedia of Powerful Internet Marketing Mindsets and Methods has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other. The purpose of this eBook is to show you how you can implement these new techniques also. It is a wonderful thing you have at your disposal—the Internet. With it, you can make the whole world your market. You can reach out and market your product to the vast multitude and do a really good job out of it. Read on to understand what these methods are and how you can implement them in your business strategies.
Author : Michael jones
Publisher : CreateSpace
ISBN 13 : 9781505942873
Total Pages : 42 pages
Book Rating : 4.9/5 (428 download)
Download or read book Use of Online/Offline Marketing on a Product written by Michael jones and published by CreateSpace. This book was released on 2015-01-06 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are undoubtedly living in the age of the internet. It is a connected world where people are ever more dependent on the internet for finding information, making purchases and living their everyday lives."Read to know more
Author : Dawn McGruer
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)
Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Author : Ope Banwo
Publisher : CreateSpace
ISBN 13 : 9781499517613
Total Pages : 88 pages
Book Rating : 4.5/5 (176 download)
Download or read book Offline-To-Online Business Manifesto written by Ope Banwo and published by CreateSpace. This book was released on 2014-04-30 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OFFLINE-TO-ONLINE BUSINESS MANIFESTO is the Step-By-Step Blueprint For Strategically Positioning helping local businesses everywhere to launch their businesses on the Internet for maximum Profits. While Internet usage continues to explode, with more and more consumers spending more and more of their time and money on the internet, and the effectiveness and reach of offline marketing tactics continue to dwindle, savvy businesses are making sure their online presence is taken care of. Companies without a strong internet presence, and an articulated internet marketing strategy, are already paying the price of inaction by losing customers and money to much smaller upstarts in the marketplace. The issue is no longer whether any company needs to have an internet presence but how effective is your website and internet marketing strategy. The truth right now is that if your company does have a website presence or strategy, you can be sure that your competitor does. Your competitors are probably the ones getting all of the leads on the internet right now while your company is stuck in time. Even if you have a website, unless you are web savvy there are probably competitors out there using the internet more effectively and eating your lunch without any compuction. You need to do something to get from offline to online fast and this book can help you do that. This guide, formulated to help you get up and running online, lays out the 20 critical steps that will take a business with virtually NO online presence, to the point where that business could potentially dominate the local internet market. Take this book like a step-by-step manual that it is and follow the the clearly laid our step to launch your business into the current era before your competitors drive you out of business.
Author : Ahki Just
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (791 download)
Download or read book Marketing for the Internet Age written by Ahki Just and published by Independently Published. This book was released on 2020-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a start-up business looking to increase your customer base? Do you own a website? Wonder how many successful small businesses are generating hundreds of leads every day? Then this book is for you! In this small book we go over powerful tools that you can use to generate thousands of leads that produce revenue for your product or service.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)
Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author : Francis Arackal Thummy
Publisher : GRIN Verlag
ISBN 13 : 3668920729
Total Pages : 14 pages
Book Rating : 4.6/5 (689 download)
Download or read book Old versus New Rules of Marketing written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2019-04-10 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: NA, , language: English, abstract: In this short paper an attempt will be made to present the old and new scenarios of marketing. This paper focuses on the old versus new rules of marketing. The separator of old and new rules of marketing is the web. Prior to the arrival of the web, marketing organizations had only two significant options for attracting attention of clients: Buy expensive advertising or get endorsement, mainly through advertorials, from the media. But the web has changed the rules. Organizations that understand the new rules of marketing develop relationships directly with consumers. In this scenario advertising today is a money pit of wasted resources. The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs. With old rules of marketing it simply meant advertising and branding; advertising needed to appeal to the masses; advertising relied on interrupting (for instance a TV show) to gain people’s attention to a product; it was one way, company to consumer; creativity was deemed the most important component of advertising; it was more important for the ad agency to win advertising awards than for the client to win new customers. None of this is true anymore; the web has transformed the rules; this paper would like to argue that a company must transform its marketing to make the most of the web-enabled marketplace of ideas. Old style Advertising and Public Relations firms’ role may have diminished drastically but their role is not extinguished. In the cyber age these have gone online. The wise thing for companies to do is to combine both the old and new ways of marketing, the emphasis perhaps being on the new. Online has provided companies the best opportunity ever to expand into global markets. Marketing has become borderless. This is a paper presented at an international conference.
Author : Vanessa Fox
Publisher : John Wiley & Sons
ISBN 13 : 1118231937
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)
Download or read book Marketing in the Age of Google, Revised and Updated written by Vanessa Fox and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author : S M A Moin
Publisher : Springer Nature
ISBN 13 : 3030590852
Total Pages : 113 pages
Book Rating : 4.0/5 (35 download)
Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Author : Vanessa Fox
Publisher : John Wiley & Sons
ISBN 13 : 111834300X
Total Pages : 272 pages
Book Rating : 4.1/5 (183 download)
Download or read book Marketing in the Age of Google, Revised and Updated written by Vanessa Fox and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author : Pete Williams
Publisher : Preneur Marketing
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)
Download or read book Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online written by Pete Williams and published by Preneur Marketing. This book was released on 2011-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
