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Power Position Your Agency
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Book Synopsis Power Position Your Agency by : Troy Korsgaden
Download or read book Power Position Your Agency written by Troy Korsgaden and published by eBookIt.com. This book was released on 2014-09-05 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!
Book Synopsis Power Position Your Agency by : Troy Korsgaden
Download or read book Power Position Your Agency written by Troy Korsgaden and published by . This book was released on 1998 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Specialization written by Troy Korsgaden and published by eBookIt.com. This book was released on 2013-02 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a quick and easy read, but the meaning can have major impact on how you do business. Troy Korsgaden gives you the steps to take to increase your book of business quickly. Insurance industry expert Troy Korsgaden's latest book teaches agents how to transition from a "generalist agency" structure to what Korsgaden calls a "specialist agency" structure to increase efficiency, retention and revenue. Korsgaden created the system to advance agency growth in all lines of insurance, versus just the traditionally heavy lines such as auto. "If it seems overwhelming to change the entire organizational structure of your agency, understand that it does not have to be overnight. You are going to grow your agency over time, with each step growing out of the one you took before, and with each new step funded by new revenues generated from the last." - excerpt from the Forward of Specialization by Troy Korsgaden
Book Synopsis The Power of Agency by : Dr. Paul Napper
Download or read book The Power of Agency written by Dr. Paul Napper and published by St. Martin's Press. This book was released on 2019-03-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing The Power of Agency, a science-backed approach to living life on your own terms. Agency is the ability to act as an effective agent for yourself—reflecting, making creative choices, and constructing a meaningful life. Grounded in extensive psychological research, The Power of Agency gives you the tools to help alleviate anxiety, manage competing demands and help you live your version of success. Renowned psychology experts Paul Napper and Anthony Rao will help you break through your state of overwhelm by showing you how to access your personal agency with seven empowering principles: control stimuli, associate selectively, move, position yourself as a learner, manage your emotions and beliefs, check your intuition, deliberate and then act. Featuring stories of people who have successfully applied these principles to improve their lives, The Power of Agency will give you the insights and skills to build your confidence, conquer challenges, and live more authentically.
Book Synopsis Profit from Change by : Troy Korsgaden
Download or read book Profit from Change written by Troy Korsgaden and published by eBookIt.com. This book was released on 2014-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one knows better than you just how dramatically change has altered the insurance landscape in the last many years. Maybe you've felt the shudder in your bottom line. Maybe You've lost customers. Maybe you're not even having fun anymore. It doesn't have to be that way! In fact, opportunities to capitalize on those changes and maximize your profits are already within your reach-if you know where to look. This book will help you retool your thinking and strategies to do that. You'll learn from industry expert Troy Korsgaden how to: - Mine the gold that's already in your customer database - Multiply sales with deeper household penetration - Turn every product and every employee into a profit center - Make easy sales without the drudgery of X-date calling - Seize new profits with financial services products The simple strategies in this book have worked for thousands of agents in big and small agencies across the country, whether they're new to the industry or agency veterans. So don't wait for tomorrow to embrace the future. With Troy Korsgaden on your side, you can journey into it with confidence today!
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Book Synopsis Power in Modernity by : Isaac Ariail Reed
Download or read book Power in Modernity written by Isaac Ariail Reed and published by . This book was released on 2020 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Isaac Reed's Power in Modernity aims to be a major contribution to social theory. It is a bold and innovative theoretical reimagining of power. Drawing on an eclectic range of ideas from across the humanities and social sciences, Reed rethinks the fundamentals of sociological theorizing of power-upsetting canonical traditions and remaking them with insights from poststructuralism, postcolonial theory, and critical race studies. First, Reed conceptualizes power as having three aspects: relational, discursive, and performative. He explores these aspects in relation to three different kinds of social actors-rector, agent, and other-and their connections. In essence, Reed brings power in the actions of individuals into relation with a wide range of institutional circumstances of power while neatly finessing the outmoded agency/structure binary. The result is a framework for the analysis of power that allows us to see both its sometimes fragile and precarious character, as well as its more typical stability and durability. We also get a window onto the episodic performances of power and how they institutionalize or unravel social orders. Power in Modernity is sure to be of interest to political sociologists and social theorists especially, and it will serve sociologists and other social scientists well who are interested in how power operates across many different social situations"--
Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Book Synopsis Leadership, God’s Agency, and Disruptions by : Mark Lau Branson
Download or read book Leadership, God’s Agency, and Disruptions written by Mark Lau Branson and published by Wipf and Stock Publishers. This book was released on 2021-02-16 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders in congregations and Christian organizations wrestle with an unraveling of the world in which they have little experience and training. While they are offered unending resources by experts on leadership, some with claims to biblical blueprints, the challenges seem mismatched to those methods. Branson and Roxburgh frame the situation as one in which "modernity's wager"--the conviction that God is not necessary for life and wisdom and meaning--has defined the Western imagination. Because churches and leaders are colonized by this ethos, even when God is named and beliefs are claimed, approaches to leadership are blind to God's agency. Branson and Roxburgh approach this challenge as a work in practical theology, attending to our cultural context, narratives of God's disruptive initiatives in Scripture, and a reshaping of leadership theories with a priority on God's agency. With years of experience as teachers, consultants, and guides, they name practices which lead to more faithful participation. Leadership, God's Agency, and Disruption is wide-ranging in cultural and biblical scholarship, challenging in its engagement with numerous leadership studies, and practical with its focus toward the on-the-ground life of churches and organizations.
Book Synopsis The Marketing Agency Blueprint by : Paul Roetzer
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Book Synopsis Food, Power, and Agency by : Jürgen Martschukat
Download or read book Food, Power, and Agency written by Jürgen Martschukat and published by Bloomsbury Publishing. This book was released on 2017-04-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in the work of Roland Barthes, Bruno Latour, Pierre Bourdieu, and Michel Foucault, this exciting book uses food as a lens to examine agency and the political, economic, social, and cultural power which underlies every choice of food and every act of eating. The book is divided into three parts - National Characters; Anthropological Situations; Health – with each of the eight chapters exploring the power of food as well as the power relationships reflected and refracted through food. Featuring contributions from historians, sociologists, anthropologists, and cultural studies scholars from around the world, the book offers case studies of a diverse range -from German cuisine and ethnicity in San Francisco after the Gold Rush, through Italian cuisine in Japan, to 'ultragreasy bureks' and teenage fast food consumption in Slovenia. By directly engaging with questions of agency and power, the book pushes the field of food studies in new directions. An important read for students and researchers in food studies, food history, anthropology of food, and sociology of food.
Book Synopsis Accelerating Your Agency by : Jason Swenk
Download or read book Accelerating Your Agency written by Jason Swenk and published by Createspace Independent Publishing Platform. This book was released on 2018-06-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing agency owners struggle to grow their business. They often feel frustrated and overwhelmed because they lack the systems and processes to truly scale their business. Accelerating Your Agencyincludes the proven systems, strategies, processes, and best practices you can apply in order to increase your marketing agency's sales, avoid the common pitfalls, and work smarter rather than harder. It doesn't matter if you're small, big, startup, or just someone who wants to get better at business. This playbook will give you the formula backed up with data and anecdotal success from someone who's been where you are now. This powerful agency framework can be learned and implemented at your own pace. Each system builds on the one prior in order to lead to powerful changes and resulting in the growth you're seeking for your agency. System 1: CLARITY -Is it your goal not to deal directly with clients and individual accounts? Do you want to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency plus set a crystal clear path to get there. System 2: POSITIONING -Discover how to become an authority in your market, so you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Learn how to establish authority and position your agency as "The Choice" rather than just "A Choice." System 3: OFFERING - Do you know the winning formula for the order of services and products you should offer? Ever wonder what you should charge for your services in order to be extremely profitable and meet your financial goals? This system helps determine your agency's offering and price it so that you can charge what you're really worth. System 4: PROSPECTING - Identify what and where you need to be in order to increase leads and convert those leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities. System 5: SALES - Do you spend time spinning your wheels on the wrong prospects? Or feel as though you're wasting tons of time on your proposals? This system teaches how to qualify leads, as well as convert them at a high rate. It covers everything from drafting a proposal, objection handling and building a sales team in order to increase your sales. System 6: DELIVERY - Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work utilizing fewer resources. Get the exact process for protecting yourself on delivering work to the client. Also, learn ways to interpret what the client really wants, obtain approvals/sign-offs, and other processes to systematize your delivery process. System 7: OPERATIONS - Running a business is hard! Discover how to increase your cash flow, ways to incentivize and bonus your team, without giving away shares of ownership. This system also covers who and when to hire as well as how to map out the organizational chart that's necessary to truly scale your agency. System 8: LEADERSHIP - Would you like to transition from Agency Owner to Agency CEO? Ultimately, you want to work on the business instead of the business. Learn what you can do to make that a reality. This system also addresses increasing agency valuation and positioning your agency for an eventual acquisition. , how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board. You can stop struggling with the challenges of growing your agency by implementing these 8 systems.
Download or read book Exercising Agency written by Mark Mullaly and published by Routledge. This book was released on 2016-04-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercising Agency is a book about decision making. In particular, it looks in detail at how a very important type of organizational decision gets made: whether or not to initiate a project. Making strategic decisions of this kind can never be a wholly rational and scientific process. And Exercising Agency lifts the lid on many of the important behavioural factors that inform project decisions: power and politics, personality, the ’rules’ of an organization. Mark Mullaly draws on his research to provide practical guidance for decision makers; project shapers, approving executives and those responsible for how initiation decisions are made. By explaining the influence, value and risks associated with the elements that inform the way we make strategic decisions he will help you identify how individuals and organizations can best support the process to ensure project initiation decisions are effective and most closely underpin the priorities of the organization. If you are involved in framing or making decisions about the future of your organization; the projects that you do or don’t decide to initiate, then read this book. It won’t make the decisions any easier but it will help you improve the quality of the decisions you make and over time, the effectiveness of your organizational decision making.
Book Synopsis The Levitan Pitch. Buy This Book. Win More Pitches by : Peter Levitan
Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Sell with Authority by : Drew McLellan
Download or read book Sell with Authority written by Drew McLellan and published by Bookpress Publishing. This book was released on 2020-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
