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Positioning The Profession
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Book Synopsis Positioning for Professionals by : Tim Williams
Download or read book Positioning for Professionals written by Tim Williams and published by John Wiley & Sons. This book was released on 2010-08-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Book Synopsis Positioning for Professionals by : Tim Williams
Download or read book Positioning for Professionals written by Tim Williams and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Book Synopsis Positioning for Professionals by : Tim Williams
Download or read book Positioning for Professionals written by Tim Williams and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Download or read book Positioned written by Dan L. Ward and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive job market, companies are struggling to find the right people to fill their positions. Learn how to make great hires, realign your workforce, and get your company's profits back on track.
Author :David P Peltz Ph D Publisher :Createspace Independent Publishing Platform ISBN 13 :9781973836339 Total Pages :132 pages Book Rating :4.8/5 (363 download)
Book Synopsis The Career Positioning Challenge by : David P Peltz Ph D
Download or read book The Career Positioning Challenge written by David P Peltz Ph D and published by Createspace Independent Publishing Platform. This book was released on 2019-02-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever found yourself feeling lost in your job? Or, wondering what is the next step for you in your career? Or, how to even go about taking the next step to jumpstart your position in the work place? If so, then this book is for you. From the same author who brought you The Military Transition Challenge, this companion guidebook extends into the civilian workplace and helps you drive your career forward. Dr. Dave Peltz has made it his life's work to coach employees at all levels on how to find and take the next step in their careers. He does this by first challenging your perspective, then offering vital views and tools to become proactive with your career. If you are tired of waiting for your career to happen and ready instead to accept the challenge of owning your career, then your first step starts TODAY!
Book Synopsis The Positioning and Making of Female Professors by : Rowena Murray
Download or read book The Positioning and Making of Female Professors written by Rowena Murray and published by Springer Nature. This book was released on 2019-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the experiences and perspectives of female professors. Analysing the gendering of this process using various theoretical perspectives, this edited collection examines the active ‘making’ of careers, and how this has been possible. The editors and contributors cut across institutions, cultures and continents to seek to understand how women navigate the gendered process of becoming a professor, with each chapter applying a different theoretical or methodological approach to her experience. The chapters are not mere descriptions of career trajectories, but analytic narratives anchored within distinct theoretical and philosophical frameworks. In turn, they shed important light on how – and if – institutional structures and systems are adapting to move towards gender equality. Offering practical advice as well as thoughtful reflection, this book will be of especial interest to early career female academics.
Book Synopsis International Handbook of Research in Professional and Practice-based Learning by : Stephen Billett
Download or read book International Handbook of Research in Professional and Practice-based Learning written by Stephen Billett and published by Springer. This book was released on 2014-07-15 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Handbook of Research in Professional and Practice-based Learning discusses what constitutes professionalism, examines the concepts and practices of professional and practice-based learning, including associated research traditions and educational provisions. It also explores professional learning in institutions of higher and vocational education as well the practice settings where professionals work and learn, focusing on both initial and ongoing development and how that learning is assessed. The Handbook features research from expert contributors in education, studies of the professions, and accounts of research methodologies from a range of informing disciplines. It is organized in two parts. The first part sets out conceptions of professionalism at work, how professions, work and learning can be understood, and examines the kinds of institutional practices organized for developing occupational capacities. The second part focuses on procedural issues associated with learning for and through professional practice, and how assessment of professional capacities might progress. The key premise of this Handbook is that during both initial and ongoing professional development, individual learning processes are influenced and shaped through their professional environment and practices. Moreover, in turn, the practice and processes of learning through practice are shaped by their development, all of which are required to be understood through a range of research orientations, methods and findings. This Handbook will appeal to academics working in fields of professional practice, including those who are concerned about developing these capacities in their students. In addition, students and research students will also find this Handbook a key reference resource to the field.
Book Synopsis Global Conflict Resolution Through Positioning Analysis by : Fathali M. Moghaddam
Download or read book Global Conflict Resolution Through Positioning Analysis written by Fathali M. Moghaddam and published by Springer Science & Business Media. This book was released on 2007-11-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers find here a volume that applies positioning theory in order to achieve a fuller and more in-depth understanding of conflict and its psychological resolution. Positioning theory is the study of the nature, formation, influence and ways of change of local systems of rights and duties as shared assumptions about them influence small scale interactions. This book will thus be of interest to social psychologists and anyone interested in the development and applications of positioning theory.
Book Synopsis Positioning for Architecture and Design Firms by : Jack Reigle
Download or read book Positioning for Architecture and Design Firms written by Jack Reigle and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Book Synopsis The Present Position of the Medical Profession in Society by : Paul Fitzsimmons Eve
Download or read book The Present Position of the Medical Profession in Society written by Paul Fitzsimmons Eve and published by . This book was released on 1849 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Architecture Student's Handbook of Professional Practice by : American Institute of Architects
Download or read book The Architecture Student's Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2017-01-09 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to beginning your career in architecture The Architecture Student's Handbook of Professional Practice opens the door to the vast body of knowledge required to effectively manage architectural projects and practice. A professional architect is responsible for much more than design; this book is specifically designed to help prepare you for the business and administrative challenges of working in the real-world—whether you are a student or are just starting out in practice. It provides clear insight into the legal, financial, marketing, management, and administrative tasks and issues that are integral to keeping a firm running. This new edition has been restructured to be a companion textbook for students undertaking architectural practice classes, while also fulfilling the specific knowledge needs of interns and emerging professionals. It supplements information from the professional handbook with new content aimed at those setting out in the architectural profession and starting to navigate their careers. New topics covered in this new edition include: path to licensure, firm identity, professional development, strategic planning, and integrated project delivery. Whether you want to work at a top firm, strike out on your own, or start the next up-and-coming team, the business of architecture is a critical factor in your success. This book brings the fundamentals together to give you a one-stop resource for learning the reality of architectural practice. Learn the architect's legal and ethical responsibilities Understand the processes of starting and running your own firm Develop, manage, and deliver projects on time and on budget Become familiar with standard industry agreements and contracts Few architects were drawn to the profession by dreams of writing agreements and negotiating contracts, but those who excel at these everyday essential tasks impact their practice in innumerable ways. The Architecture Student's Handbook of Professional Practice provides access to the "nuts and bolts" that keep a firm alive, stable, and financially sound.
Book Synopsis The New Geography of Jobs by : Enrico Moretti
Download or read book The New Geography of Jobs written by Enrico Moretti and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Makes correlations between success and geography, explaining how such rising centers of innovation as San Francisco and Austin are likely to offer influential opportunities and shape the national and global economies in positive or detrimental ways.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Book Synopsis Positioning for the Unknown by : Jeff Watkins
Download or read book Positioning for the Unknown written by Jeff Watkins and published by . This book was released on 1994 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Career Development by : Peter J. Robertson
Download or read book The Oxford Handbook of Career Development written by Peter J. Robertson and published by Oxford University Press. This book was released on 2021 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Abstract: The handbook seeks to provide a state-of-the-art reference point for the field of career development. It engages in a trans-disciplinary and international dialogue that explores current ideas and debates from a variety of viewpoints including socio-economic, political, educational, and social justice perspectives. Career development is broadly defined to encompass both individuals' experience of their own careers, and the full range of support services for career planning and transitions. The handbook is divided into three sections. The first section explores the economic, educational, and public policy contexts within which careers are enacted. The second section explores the rich conceptual landscape of career theory. The third section addresses the broad spectrum of helping practices to support both individuals and groups including career guidance, career counseling, and career learning interventions. Keywords: Career; career development, career counseling, career guidance, career learning, career theory, public policy, social justice"--
Book Synopsis The Identity of Education Professionals by : Carles Monereo
Download or read book The Identity of Education Professionals written by Carles Monereo and published by IAP. This book was released on 2022-02-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century and its many challenges (invasion of digital technology, climate change, health crises, political crises, etc.) alert us that we need new educational responses, led by new education professionals. Research has shown that for these professionals to change in a substantial and profound way, they must change their identity, that is, the way in which they give meaning and meaning to their professional work. This book exposes, based on one of the most current and advanced theories for analyzing identity change -the theory of the dialogical self-, what changes should take place and how to promote them in eleven fundamental professional profiles in current education (teachers of student-teachers, primary & secondary teachers, inclusive teachers, inquiring teachers, mentors, school principals, university teachers, academic advisors, technologic/hybrid teachers, Learning specialists & educational researchers).
