Positioning For Professionals

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Positioning for Professionals

Author : Tim Williams
Publisher : John Wiley & Sons
ISBN 13 : 0470587156
Total Pages : 212 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Positioning for Professionals by : Tim Williams

Download or read book Positioning for Professionals written by Tim Williams and published by John Wiley & Sons. This book was released on 2010-08-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Power Positioning

Author : Valerie Wiener
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Power Positioning by : Valerie Wiener

Download or read book Power Positioning written by Valerie Wiener and published by . This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Scribe Method

Author : Tucker Max
Publisher : Lioncrest Publishing
ISBN 13 : 1544514050
Total Pages : 300 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis The Scribe Method by : Tucker Max

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Brand is a Four Letter Word

Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis Brand is a Four Letter Word by : Austin McGhie

Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Positioning the Brand

Author : Rik Riezebos
Publisher : Routledge
ISBN 13 : 113662709X
Total Pages : 209 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Positioning the Brand by : Rik Riezebos

Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.

Brand Positioning

Author : Subroto Sengupta
Publisher : Tata McGraw-Hill Publishing Company
ISBN 13 : 9780070581593
Total Pages : 0 pages
Book Rating : 4.5/5 (815 download)

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Book Synopsis Brand Positioning by : Subroto Sengupta

Download or read book Brand Positioning written by Subroto Sengupta and published by Tata McGraw-Hill Publishing Company. This book was released on 2005-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!

21st Century Positioning

Author : Jack Kinder
Publisher :
ISBN 13 : 9780965279192
Total Pages : 244 pages
Book Rating : 4.2/5 (791 download)

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Book Synopsis 21st Century Positioning by : Jack Kinder

Download or read book 21st Century Positioning written by Jack Kinder and published by . This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Positioning: The Battle for Your Mind

Author : Al Ries
Publisher : McGraw Hill Professional
ISBN 13 : 0071705872
Total Pages : 224 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Positioning: The Battle for Your Mind by : Al Ries

Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Introduction to GPS

Author : Ahmed El-Rabbany
Publisher : Artech House
ISBN 13 : 9781580531832
Total Pages : 202 pages
Book Rating : 4.5/5 (318 download)

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Book Synopsis Introduction to GPS by : Ahmed El-Rabbany

Download or read book Introduction to GPS written by Ahmed El-Rabbany and published by Artech House. This book was released on 2002 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for an up-to-date, easy-to-understand treatment of the GPS (Global Positioning System), this one-of-a-kind resource offers you the knowledge you need for your work, without bogging you down with advanced mathematics. It addresses all aspects of the GPS, emphasizes GPS applications, examines the GPS signal structure, and covers the key types of measurement being utilized in the field today.

Brand Positioning

Author : Erik Kostelijk
Publisher : Routledge
ISBN 13 : 1000025063
Total Pages : 309 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brand Positioning by : Erik Kostelijk

Download or read book Brand Positioning written by Erik Kostelijk and published by Routledge. This book was released on 2020-01-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

GPS for Everyone

Author : L. Casey Larijani
Publisher : AIAA (American Institute of Aeronautics & Astronautics)
ISBN 13 : 9780965966757
Total Pages : 384 pages
Book Rating : 4.9/5 (667 download)

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Book Synopsis GPS for Everyone by : L. Casey Larijani

Download or read book GPS for Everyone written by L. Casey Larijani and published by AIAA (American Institute of Aeronautics & Astronautics). This book was released on 1998 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a few years' time, GPS receiving devices will be as ubiquitous as cell phones are today. This plain English guide contains a full glossary with over 500 terms; a full bibliographic reference; and appendices on the history of navigation, time and technology, triangulation, and vendors. Beginning with the basics such as GPS satellites and signals, this book also discusses the popular uses of GPS such as devices for transportation. Also included are the technical uses for GPS such as defence, cartography, and surveying as well as costs and world-wide commercial opportunities.

Wine Positioning

Author : Pierre Mora
Publisher : Springer
ISBN 13 : 3319244817
Total Pages : 225 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Wine Positioning by : Pierre Mora

Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

Positioning in a Wheelchair

Author : Jan K. Mayall
Publisher : Slack
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Positioning in a Wheelchair by : Jan K. Mayall

Download or read book Positioning in a Wheelchair written by Jan K. Mayall and published by Slack. This book was released on 1995 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual helps the therapist to identify a positioning problem and perform a thorough assessment of the client to determine the cause of the problem. It also enables the therapist to assess available appliances and techniques to determine the most effective solution. It is intended to assist with clients who have mild to moderate positioning problems. A listing of manufacturers and distributors of existing and new equipment is included. This second edition assures optimal quality of life for the disabled adult by meeting the following objectives: Maximization of participation and independence in performing activities of daily living. Promoting the ability to interact with the environment. Prevention of pressure sores and alleviation of pain. Prevention of deformities. Provision of comfort. Facilitation of transfers and mobility. Assurance of safety.

Indoor Positioning

Author : Nel Samama
Publisher : John Wiley & Sons
ISBN 13 : 1119421845
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Indoor Positioning by : Nel Samama

Download or read book Indoor Positioning written by Nel Samama and published by John Wiley & Sons. This book was released on 2019-07-11 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides technical and scientific descriptions of potential approaches used to achieve indoor positioning, ranging from sensor networks to more advanced radio-based systems This book presents a large technical overview of various approaches to achieve indoor positioning. These approaches cover those based on sensors, cameras, satellites, and other radio-based methods. The book also discusses the simplification of certain implementations, describing ways for the reader to design solutions that respect specifications and follow established techniques. Descriptions of the main techniques used for positioning, including angle measurement, distance measurements, Doppler measurements, and inertial measurements are also given. Indoor Positioning: Technologies and Performance starts with overviews of the first age of navigation, the link between time and space, the radio age, the first terrestrial positioning systems, and the era of artificial satellites. It then introduces readers to the subject of indoor positioning, as well as positioning techniques and their associated difficulties. Proximity technologies like bar codes, image recognition, Near Field Communication (NFC), and QR codes are covered—as are room restricted and building range technologies. The book examines wide area indoor positioning as well as world wide indoor technologies like High-Sensitivity and Assisted GNSS, and covers maps and mapping. It closes with the author's vision of the future in which the practice of indoor positioning is perfected across all technologies. This text: Explores aspects of indoor positioning from both theoretical and practical points of view Describes advantages and drawbacks of various approaches to positioning Provides examples of design solutions that respect specifications of tested techniques Covers infra-red sensors, lasers, Lidar, RFID, UWB, Bluetooth, Image SLAM, LiFi, WiFi, indoor GNSS, and more Indoor Positioning is an ideal guide for technical engineers, industrial and application developers, and students studying wireless communications and signal processing.

Obviously Awesome

Author : April Dunford
Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Dynamic Positioning for Engineers

Author : Surender Kumar
Publisher : CRC Press
ISBN 13 : 1000206432
Total Pages : 156 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Dynamic Positioning for Engineers by : Surender Kumar

Download or read book Dynamic Positioning for Engineers written by Surender Kumar and published by CRC Press. This book was released on 2020-10-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic Positioning for Engineers enables the reader to acquire the basic knowledge of the concepts and understanding of the dynamic positioning (DP) system from the systems perspective. This book illustrates the system, subsystems and components of the DP system to better tackle maintenance, problems and breakdowns, leading to an increased mean time between failures and effective fault finding on dynamic positioning DP-related equipment. Overall, this text will help professionals reduce downtime and higher repair costs. Aimed at onboard electrical engineers, engine room watch officers, chief engineers, DP professionals onboard, in onshore officers and those taking DP training courses, this book: Explains automation and its application in the DP system Describes environmental sensors and position reference sensors as important inputs to the DP system Includes chapters on power management and thrusters Aids engineers in maintaining a the DP system in good operational condition