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Author : Grupo Penteo
Publisher :
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4.:/5 (433 download)
Download or read book Posicionamiento del e-business en la empresa española written by Grupo Penteo and published by . This book was released on 2002 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Modesto Escobar Espinar
Publisher : EOI Escuela de Organización Industrial
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4./5 ( download)
Download or read book El comercio electrónico written by Modesto Escobar Espinar and published by EOI Escuela de Organización Industrial. This book was released on 1999-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducción al comercio electrónico. El uso de internet y el comercio electrónico en España. El comercio electrónico cerrado. El comercio electrónico abierto. Sistemas de seguridad. Marketing y publicidad en la red. Estrategias empresariales para la implantación del comercio electrónico. Infraestructuras de servicios en la red. La problemática jurídica y fiscal. Iniciativas de la UE, EEUU y Japón en materia de comercio electrónico
Author : MEL SOLÉ
Publisher : Alpha Editorial
ISBN 13 : 958778765X
Total Pages : 191 pages
Book Rating : 4.5/5 (877 download)
Download or read book Marketing digital y dirección de e-commerce written by MEL SOLÉ and published by Alpha Editorial. This book was released on 2023-02-21 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: El digital no es el futuro ni tan solo es el presente. La economía digital es nuestra nueva realidad y el digital talent está más demandado que nunca por todas las empresas. Un talento digital más necesario que nunca para empresas de todos los ámbitos y que mira al futuro con grandes revoluciones que todavía transformarán más a la sociedad y al sector del marketing: la IA (inteligencia artificial), el IoT, la realidad aumentada, las finanzas digitales, la educación abierta online, el coche autónomo, los datos masivos, el big data y el open data...
Author : Javier de Andrés Suárez
Publisher :
ISBN 13 : 9788416286775
Total Pages : 89 pages
Book Rating : 4.2/5 (867 download)
Download or read book El 'e-business' en las organizaciones written by Javier de Andrés Suárez and published by . This book was released on 2020 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julián de CABO
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book El Comercio Electrónico en España written by Julián de CABO and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francesc Riverola
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (86 download)
Download or read book e-Business en la empresa española written by Francesc Riverola and published by . This book was released on 2003* with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael E. Porter
Publisher : Simon & Schuster
ISBN 13 : 9780684005775
Total Pages : 396 pages
Book Rating : 4.0/5 (57 download)
Download or read book Competitive Strategy written by Michael E. Porter and published by Simon & Schuster. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author : Michael R. Czinkota
Publisher : South Western Educational Publishing
ISBN 13 : 9780030273827
Total Pages : 656 pages
Book Rating : 4.2/5 (738 download)
Download or read book Global Business written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 1997-12 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmen Ruiz Viñals
Publisher : Routledge
ISBN 13 : 1136181814
Total Pages : 256 pages
Book Rating : 4.1/5 (361 download)
Download or read book Social Innovation written by Carmen Ruiz Viñals and published by Routledge. This book was released on 2013-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Social innovation’ can be simply defined as the new ideas and initiatives that make it possible to meet our society’s challenges in areas such as the environment, education, employment, culture, health and economic development. It is currently becoming increasingly important as a central concept for social theories and politics. This edited volume brings together interdisciplinary contributions which examine the complex interrelation between innovation and social problems, a link which has been surprisingly underexplored in academia and practice thus far. Social Innovation: New Forms of Organisation in Knowledge–Based Societies examines the mutual interdependence of innovation processes and social affairs. This interdependent relationship is characterised by a high degree of complexity which stems on the one hand from the true uncertain character of innovation and on the other hand from the different time scales in both domains. The alliance between innovation and social policy is highly relevant to the challenges which we are facing in the 21st century, such as resource scarcity, ageing societies and climate change. All of these issues demand substantial, continuous and sustainable structural change to maintain international competitiveness. Social change can only be understood by improving our knowledge about the impact of innovation processes in their co-evolutionary alliance with social evolution. The purpose of this book is to increase awareness of social participation among civil society organisations, SMEs, governments and research institutions, in order to promote economic, political and social changes that enhance collective welfare. This volume offers a key starting point for those looking to further explore this important realm of social research.
Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Author :
Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.:/5 (318 download)
Download or read book Harrap's Business Diccionario written by and published by . This book was released on 2004 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This business dictionary covers everyday business language as well as the more specialized terminology of, for example, finance, insurance, marketing, the Stock Exchange and commerce. Hundreds of quotations from the business press put terms in context. It includes a supplement incorporating a business communication guide.
Author : Kamel Mellahi
Publisher : Bloomsbury Publishing
ISBN 13 : 0230313590
Total Pages : 288 pages
Book Rating : 4.2/5 (33 download)
Download or read book The Ethical Business written by Kamel Mellahi and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an up-to-date, critical analysis of contemporary issues in business ethics. The authors begin with an overview of the major, broad themes in business ethics, then move to a more practical discussion of ethics in key management functions. The second edition of The Ethical Business has been updated to address current thinking and new problems faced, with new chapters focusing on the symbiotic relationship between business and the environment and new case studies. An essential core text for today's business students, bringing ethical dilemmas into context to provide the foundation of good management practice.
Author : Alfred D. Chandler
Publisher : OUP Oxford
ISBN 13 : 0191522570
Total Pages : 488 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Dynamic Firm written by Alfred D. Chandler and published by OUP Oxford. This book was released on 1999-09-23 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy is becoming increasingly 'pluralist', drawing on the insights of different disciplines, and business practice in different parts of the world. This book brings together the work and ideas of leading international scholars working in the field under three main headings Technology, Strategy and Organization, and Regions. The purpose of the book is to explore from different perspectives the dynamic interplay between the technology of a firm; its strategies; organizational choices; and issues of place, region, and location. The contributors are Peter Hagström, Alfred Chandler, Takahiro Fujimoto, Richard Nelson, Nathan Rosenberg, Erik von Hippel, Cristiano Antonelli, Giovanni Dosi, Benjamin Coriat, David Teece, Gunnar Hedlund, Pari Patel, Keith Pavitt, Ikujiro Nonaka, Hirotaka Takeuchi, Lars-Gunnar Mattsson, John Cantwell, John Dunning, Michael Enright, Masahisa Fujita, Ryoichi Ishii, Allen Scott, Orjan Solvell, Ivo Zander, J-C Spender, and Michael Porter. Together they address the challenge of explaining the long-run competitiveness of firms in an ever more global world. This book will be a benchmark for anybody wanting to keep abreast of leading edge strategic thinking.
Author : Wickham Skinner
Publisher :
ISBN 13 : 9780000743084
Total Pages : 9 pages
Book Rating : 4.7/5 (43 download)
Download or read book Focused Factory written by Wickham Skinner and published by . This book was released on 1974-01-01 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Osvaldo Rosales
Publisher : UN
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (891 download)
Download or read book Rising Concentration in Asia-Latin American Value Chains written by Osvaldo Rosales and published by UN. This book was released on 2015 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic Asia has overtaken the European Union as Latin America and the Caribbean's second largest export market, after the United States. However, the region's exports to Asia remain concentrated in few commodities involved a small number of large firms. This book explores the present and future scope for the participation of small and medium-sized enterprises (SMEs) in biregional trade and value chains and the measures that can be taken to make those chains more inclusive and sustainable. It encourages governments in Latin America to improve the business environment in order to encourage multinational firms to invest, upgrade and innovate in the region.
Author : William Chislett
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.F/5 ( download)
Download or read book The Internationalization of the Spanish Economy written by William Chislett and published by . This book was released on 2002 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
