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Author : Mitchell Steven Shapiro
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 (129 download)
Download or read book Political Narrowcasting written by Mitchell Steven Shapiro and published by . This book was released on 1988 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Stock
Publisher :
ISBN 13 : 9780974823089
Total Pages : 104 pages
Book Rating : 4.8/5 (23 download)
Download or read book Narrowcasting written by Tom Stock and published by . This book was released on 2004-01-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million callsIn Narrowcasting: Why Automated Political Calls Work, And Why They Don't, the authors examine research on political persuasion done by social and political scientists.But does "Narrowcasting," the automated delivery of pre-recorded messages to targeted voter groups, really work?They focus on the use and effectiveness of narrowcasting as a persuasion tool in political campaigns, with concrete, real world recommendations for using automated political calls in a campaign.
Author : Henry Martin Ellenbogen
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (39 download)
Download or read book Narrowcasting written by Henry Martin Ellenbogen and published by . This book was released on 1994 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Darren G Lilleker
Publisher : SAGE
ISBN 13 : 9781412918312
Total Pages : 226 pages
Book Rating : 4.9/5 (183 download)
Download or read book Key Concepts in Political Communication written by Darren G Lilleker and published by SAGE. This book was released on 2006-02-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Kate Kenski
Publisher : Oxford University Press
ISBN 13 : 0190650664
Total Pages : 977 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.3/5 (195 download)
Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Author : William J. Crotty
Publisher : M.E. Sharpe
ISBN 13 : 9780765615626
Total Pages : 326 pages
Book Rating : 4.6/5 (156 download)
Download or read book A Defining Moment written by William J. Crotty and published by M.E. Sharpe. This book was released on 2005 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set against the backdrop of the Iraq war, and a debate over moral values, the 2004 presidential campaign presented voters with a choice that reflected divisions within the country. This collection analyzes the election, and its consequences, examining the aspects of the election including the strategies and tactics of the Bush and Kerry campaigns.
Author : Kate Kenski
Publisher : Oxford University Press
ISBN 13 : 0199793484
Total Pages : 977 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
Author : W. Lance Bennett
Publisher : Cambridge University Press
ISBN 13 : 1316582809
Total Pages : 519 pages
Book Rating : 4.3/5 (165 download)
Download or read book Mediated Politics written by W. Lance Bennett and published by Cambridge University Press. This book was released on 2000-11-20 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated Politics explores the changing media environments in contemporary democracy: the internet, the decline of network news and the daily newspaper; the growing tendency to treat election campaigns as competing product advertisements; the blurring lines between news, ads, and entertainment. By combining new developments in political communication with core questions about politics and policy, a distinguished roster of international scholars offers new perspectives and directions for further study. Several broad questions emerge from the book: with ever-increasing media outlets creating more specialized segments, what happens to broader issues? Are there implications for a sense of community? Should media give people only what they want, or also what they need to be good citizens? These and other tensions created by the changing nature of political communication are covered in sections on the changing public sphere; shifts in the nature of political communication; the new shape of public opinion; transformations of political campaigns; and alterations in citizens' needs and involvement.
Author : Chapman Rackaway
Publisher : Springer
ISBN 13 : 1137437979
Total Pages : 165 pages
Book Rating : 4.1/5 (374 download)
Download or read book Communicating Politics Online written by Chapman Rackaway and published by Springer. This book was released on 2014-09-16 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of political communication is morphing almost constantly into new areas and realities. Online-only news, Web 2.0 user-created content, hyperlocal news, and the rise of the Twittersphere have all contributed to an ever-changing media environment. Communicating Politics Online captures the constant change of new online media.
Author : Kathryn Cramer Brownell
Publisher : Princeton University Press
ISBN 13 : 0691246688
Total Pages : 424 pages
Book Rating : 4.6/5 (912 download)
Download or read book 24/7 Politics written by Kathryn Cramer Brownell and published by Princeton University Press. This book was released on 2023-08-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How cable television upended American political life in the pursuit of profits and influence As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship. In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval. 24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground.
Author : Martin P. Wattenberg
Publisher : Routledge
ISBN 13 : 1317347021
Total Pages : 187 pages
Book Rating : 4.3/5 (173 download)
Download or read book Is Voting for Young People? written by Martin P. Wattenberg and published by Routledge. This book was released on 2015-10-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the root causes of the generation gap in voter turnout—changes in media consumption habits over time. It lays out an argument as to why young people have been tuning out politics in recent years, both in the United States and in other established democracies.
Author : Anthony R. DiMaggio
Publisher : SUNY Press
ISBN 13 : 1438463456
Total Pages : 392 pages
Book Rating : 4.4/5 (384 download)
Download or read book The Politics of Persuasion written by Anthony R. DiMaggio and published by SUNY Press. This book was released on 2017-02-21 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how the US media covers high-profile public policy issues in the context of competing claims about media bias. Tracking the effects of media content on the public is a difficult endeavor, and media effects vary on a subject-to-subject basis. To address this challenge, The Politics of Persuasion employs a multifaceted, mixed method approach to studying mass media and public attitudes. Anthony R. DiMaggio analyzes more than a dozen case studies covering US domestic economic policy and examines a wide range of theories of how bias operates in mass media with regard to coverage of these issues. While some research claims that journalists are overly negative and biased against government officials, some reveals that journalists favor citizens groups. Still other studies contend there is a liberal bias in the media, a progovernment bias, or a bias in favor of advertisers and business interests. Through his analysis, DiMaggio is the first to systematically examine all of these competing interpretations. He concludes that reporters tailor stories to corporate and government interests, but argues that the ability to manufacture consent from the public in favor of these elite views is far from guaranteed. According to DiMaggio, citizens often make use of their own personal experiences and prior attitudes to challenge official narratives.
Author : Anthony King
Publisher : American Enterprise Institute
ISBN 13 : 9780844737102
Total Pages : 370 pages
Book Rating : 4.7/5 (371 download)
Download or read book The New American Political System written by Anthony King and published by American Enterprise Institute. This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything is new in this second version of AEI's all-time bestseller, which brings coverage of the vital trends in American political life up to the present.
Author : Mehnaaz Momen
Publisher : Rowman & Littlefield
ISBN 13 : 1498592759
Total Pages : 329 pages
Book Rating : 4.4/5 (985 download)
Download or read book Political Satire, Postmodern Reality, and the Trump Presidency written by Mehnaaz Momen and published by Rowman & Littlefield. This book was released on 2018-12-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to grasp the recent paradigm shift in American politics through the lens of satire. It connects changes in the political and cultural landscape to corresponding shifts in the structure and organization of the media, in order to shed light on the evolution of political satire on late-night television. Satire is situated in its historical background to comprehend its movement away from the fringes of discourse to the very center of politics and the media. Beginning in the 1990s, certain trends such as technological advances, media consolidation, and the globalization of communications reinforced each other, paving the way for satire to claim a prized spot in the visual media—a tendency that only gained strength after September 11. While the Bush presidency presented itself as an apposite target for satirists, their stronghold on American television was made possible by a number of transitions in broader culture, which are encapsulated in the shrinking space available for political engagement under neoliberalism. This largely underestimated development can be understood through the framework of postmodernism, which focuses on the relationship between language, power, and the presentation of reality. These trends and transitions reached a climax in the 2016 election where President Trump was elected, embodying what can only be considered a significant turning point in American politics. The bigger narrative contains various subplots represented in the rise of the neoliberal economy, the acceptance of postmodernism as the dominant cultural code, and the role of the voyeur superseding that of the engaged citizen. It is only through understanding each of these pieces and connecting them that we can comprehend the current political transformation. The present moment may feel like a golden age of satire, and it may well be, but this book addresses the hardest questions about the realities behind such a claim: what can we conclude about when and how satire is effective, judging by the history of this genre in its various incarnations, and how can the “apolitical” postmodern media landscape be reconciled with what the best of this genre has had to offer during times of political duress?
Author : Alain-G. Gagnon
Publisher : University of Toronto Press
ISBN 13 : 1442634707
Total Pages : 513 pages
Book Rating : 4.4/5 (426 download)
Download or read book Canadian Parties in Transition, Fourth Edition written by Alain-G. Gagnon and published by University of Toronto Press. This book was released on 2017-01-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Parties in Transition examines the transformation of party politics in Canada and the possible shape the party system might take in the near future. With chapters written by an outstanding team of political scientists, the book presents a multi-faceted image of party dynamics, electoral behaviour, political marketing, and representative democracy. The fourth edition has been thoroughly updated and includes fifteen new chapters and several new contributors. The new material covers topics such as the return to power of the Liberal Party, voting politics in Quebec, women in Canadian political parties, political campaigning, digital party politics, and municipal party politics.
Author : Lytle Shaw
Publisher : Stanford University Press
ISBN 13 : 1503606570
Total Pages : 414 pages
Book Rating : 4.5/5 (36 download)
Download or read book Narrowcast written by Lytle Shaw and published by Stanford University Press. This book was released on 2018-06-12 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrowcast explores how mid-century American poets associated with the New Left mobilized tape recording as a new form of sonic field research even as they themselves were being subjected to tape-based surveillance. Media theorists tend to understand audio recording as a technique for separating bodies from sounds, but this book listens closely to tape's embedded information, offering a counterintuitive site-specific account of 1960s poetic recordings. Allen Ginsberg, Charles Olson, Larry Eigner, and Amiri Baraka all used recording to contest models of time being put forward by dominant media and the state, exploring non-monumental time and subverting media schedules of work, consumption, leisure, and national crises. Surprisingly, their methods at once dovetailed with those of the state collecting evidence against them and ran up against the same technological limits. Arguing that CIA and FBI "researchers" shared unexpected terrain not only with poets but with famous theorists such as Fredric Jameson and Hayden White, Lytle Shaw reframes the status of tape recordings in postwar poetics and challenges notions of how tape might be understood as a mode of evidence.
