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Political Campaigning In Digital India
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Book Synopsis Political Campaigning in Digital India by : Anil M Varughese
Download or read book Political Campaigning in Digital India written by Anil M Varughese and published by Routledge. This book was released on 2024-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. It discusses the potential impacts of campaign strategies on electoral outcomes. This volume was originally published as a special issue of South Asian History and Culture.
Book Synopsis Social Media and Politics in India by : Raj Padhiyar
Download or read book Social Media and Politics in India written by Raj Padhiyar and published by Educreation Publishing. This book was released on 2019-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.
Book Synopsis Political Campaigning in Digital India by : Anil M. Varughese
Download or read book Political Campaigning in Digital India written by Anil M. Varughese and published by Taylor & Francis. This book was released on 2024-06-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another. Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India’s diverse regions and states. This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.
Book Synopsis Political Communication by : Kiran Prasad
Download or read book Political Communication written by Kiran Prasad and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles on role of mass media in political communication, process, and propaganda.
Book Synopsis Politics, Protest, and Empowerment in Digital Spaces by : Ibrahim, Yasmin
Download or read book Politics, Protest, and Empowerment in Digital Spaces written by Ibrahim, Yasmin and published by IGI Global. This book was released on 2016-12-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the ubiquitous nature of modern technologies, they have been inevitably integrated into various facets of society. The connectivity presented by digital platforms has transformed such innovations into tools for political and social agendas. Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.
Book Synopsis Costs of Democracy by : Devesh Kapur
Download or read book Costs of Democracy written by Devesh Kapur and published by Oxford University Press. This book was released on 2018-06-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most troubling critiques of contemporary democracy is the inability of representative governments to regulate the deluge of money in politics. If it is impossible to conceive of democracies without elections, it is equally impractical to imagine elections without money. Costs of Democracy is an exhaustive, ground-breaking study of money in Indian politics that opens readers’ eyes to the opaque and enigmatic ways in which money flows through the political veins of the world’s largest democracy. Through original, in-depth investigation—drawing from extensive fieldwork on political campaigns, pioneering surveys, and innovative data analysis—the contributors in this volume uncover the institutional and regulatory contexts governing the torrent of money in politics; the sources of political finance; the reasons for such large spending; and how money flows, influences, and interacts with different tiers of government. The book raises uncomfortable questions about whether the flood of money risks washing away electoral democracy itself.
Book Synopsis Swinging the Mandate by : Dheeraj Sharma
Download or read book Swinging the Mandate written by Dheeraj Sharma and published by Penguin UK. This book was released on 2016-09-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
Book Synopsis Social Media as a Tool of Political Communication by : Francis Arackal Thummy
Download or read book Social Media as a Tool of Political Communication written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2020-02-03 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: NA, , language: English, abstract: Since the US elections in 2008 the close connection between Social Media and political communication has been brought to the fore. The effective role that Social Media has been made to play once again in the 2012 US elections and its conscious or unconscious replication in the 2014 Indian elections reaffirmed its significance in contemporary political communication. Scholars have confirmed that political candidates are increasingly turning to Social Network Sites (SNS) to persuade voters and that these sites have become prominent sources of political information. Political Communication as a field of study has been about the role of communication in the political process. This paper would like to focus entirely on Social Media as a tool in the political process. Political communication has its beginnings during and between the World Wars. There are various types of political communication and political media. Among the political media the Social Media seems to be the most widely used in contemporary political process. The three main elements of political communication are: ideology, propaganda and persuasion. The deployment of Social Media in putting forth one’s or party’s ideology, propagating one’s or party’s agenda, and persuading the voter is widespread as never before. Many scholars including Walter Lippmann doubted the efficacy of media in public enlightenment that democracy requires. For, they thought that media cannot tell the truth objectively. Harold Lasswell too took note of the tendency of media propaganda to dupe and degrade the voters. His work expressed the fear of propaganda. This view was partly based on the direct effects theories of media. Similar fear about the Social Media is lurking in the minds of many today. To camouflage such fear political spin doctors might employ political Public Relations. Political spin doctors are press agents or publicists employed to promote favourable interpretations to journalists. They also weave reports of factual events into palatable stories. The case for political public relations is that it enables paternalism, pluralism, and pragmatism. But there is also a case against it in that it leads to news management and spin, corporatism in politics, and ‘enlightened self-interest’. The increasing availability of internet even in remote parts of the world has made Social Media a virtual public sphere enabling e-democracy.
Book Synopsis Political Parties in the Digital Age by : Guy Lachapelle
Download or read book Political Parties in the Digital Age written by Guy Lachapelle and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and „social media“ may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the „glocalization“ of the public/political sphere, a process already set in motion with the advent of television, and they can develop the trend even further.
Book Synopsis Campaigning Online by : Bruce Bimber
Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Book Synopsis When India Votes by : Jaishri N. Jethwaney
Download or read book When India Votes written by Jaishri N. Jethwaney and published by Rupa Publications. This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone-all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.
Book Synopsis Data-Driven Personalisation in Markets, Politics and Law by : Uta Kohl
Download or read book Data-Driven Personalisation in Markets, Politics and Law written by Uta Kohl and published by Cambridge University Press. This book was released on 2021-07-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
Book Synopsis Activism, Campaigning and Political Discourse on Twitter by : Innocent Chiluwa
Download or read book Activism, Campaigning and Political Discourse on Twitter written by Innocent Chiluwa and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has increasingly become a strong factor that shapes how we communicate about social and political ideas. And it has been argued that Twitter and other social media platforms empower voices that were previously marginalized, hold governments accountable and provides opportunities for individuals to network and campaign to achieve social and political reforms. In this collection of chapters, authors from different academic disciplines, coming from different social and political backgrounds and experiences have explored the increasing transformative potentials of Twitter for group advocacy. The chapters further illustrate how Twitter serves as a forum for spreading awareness and information on social events, as well as for social activism and political discourse. Some of the topics explored include: Understanding the potential of Twitter for political activism; Digital Trump and conflict: A multi-method analysis; The use of Twitter as complementary press on the disappearance of the Malaysia Airlines Flight MH370; Constructing transnational identity through Twitter activism: A discourse study of #FGM; LGBT social media activism in India; Online activism in Mali: a study of digital discourses of the Movement for the Liberation of Azawad; Sousveilance Twitter: activists' pro-democracy governance from below in Middle East; Twitter's ethics of freedom in the aftermath of November 2015 Paris attacks through the lens of the anonymous collective, etc. This collection of chapters written by experts, and budding academics from different disciplines, will be an invaluable handbook and serves as resource materials for students, scholars and practitioners of Communication, Political Science and International Relations, Law, Linguistics, Journalism and Media Studies.
Book Synopsis The Game of Votes by : Farhat Basir Khan
Download or read book The Game of Votes written by Farhat Basir Khan and published by SAGE Publications Pvt. Limited. This book was released on 2019-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the reader on a roller coaster ride, The Game of Votes showcases the full spectrum of the key actors and stars of the electoral arena, the rise and fall of political parties, the role of the digital and technology platforms, and the emergence of fake news impacting election outcome in India and across the world. The book is a veritable prime on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies. It tells the story of how Modi won the election in 2014 and repeated an exceptional performance in 2019. It also gives a bird’s eye view of how Barack Obama and Donald Trump ran their election campaigns and how to understand critical developments in political communication. The book provides glimpses of international politics in the US and Europe and covers important developments in Egypt and South East Asia, drawing comparisons between the Western world with the fast-changing developments in India. This book brings the readers face-to-face with the changing dynamics of election campaign and democracy. This is the inside story behind the game of votes in India.
Book Synopsis Retooling Politics by : Andreas Jungherr
Download or read book Retooling Politics written by Andreas Jungherr and published by Cambridge University Press. This book was released on 2020-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Book Synopsis The Rise of Digital Repression by : Steven Feldstein
Download or read book The Rise of Digital Repression written by Steven Feldstein and published by Oxford University Press. This book was released on 2021 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Carnegie Endowment for International Peace Book" -- dust jacket.
Book Synopsis Political Communication and Mobilisation by : Taberez Ahmed Neyazi
Download or read book Political Communication and Mobilisation written by Taberez Ahmed Neyazi and published by Cambridge University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
