Pleasure Travel Markets To North America

Author : Coopers & Lybrand Consulting Group
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (17 download)

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Download or read book Pleasure Travel Markets to North America written by Coopers & Lybrand Consulting Group and published by . This book was released on 1996 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines the German long-haul pleasure travel market from the travel industry perspective, studying the role, structure, and perceptions of the industry in Germany (tour operators, travel agencies, airlines) as determined from a survey of industry representatives and in-depth interviews with key players. An overview of the German travel market includes a historical background on the development of the country's outbound travel market, data on current travel patterns and trends, assessment of future growth of German travel, and information on the country's travel trade. This is followed by discussion of the trade's awareness and perceptions of North American travel products and the relative strengths and weaknesses of the United States, Canada, and Mexico as vacation destinations. The final chapter addresses the marketing of North American destinations to German travellers and makes recommendations in the context of the travel product life cycle. The appendix includes a copy of the travel industry survey questionnaire.