Platform Management

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Effective Platform Product Management

Author : Tabassum Memon
Publisher : Packt Publishing Ltd
ISBN 13 : 1801814902
Total Pages : 286 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Effective Platform Product Management by : Tabassum Memon

Download or read book Effective Platform Product Management written by Tabassum Memon and published by Packt Publishing Ltd. This book was released on 2021-11-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.

The Definitive Guide to Virtual Platform Management

Author : Realtimepublishers.com
Publisher : Realtimepublishers.com
ISBN 13 : 1931491739
Total Pages : 238 pages
Book Rating : 4.9/5 (314 download)

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Book Synopsis The Definitive Guide to Virtual Platform Management by : Realtimepublishers.com

Download or read book The Definitive Guide to Virtual Platform Management written by Realtimepublishers.com and published by Realtimepublishers.com. This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Platform Business Models

Author : R. Srinivasan
Publisher : Springer Nature
ISBN 13 : 9811628386
Total Pages : 352 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Platform Business Models by : R. Srinivasan

Download or read book Platform Business Models written by R. Srinivasan and published by Springer Nature. This book was released on 2021-06-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.

Active Platform Management Demystified

Author : Arvind Kumar
Publisher :
ISBN 13 : 9781934053195
Total Pages : 422 pages
Book Rating : 4.0/5 (531 download)

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Book Synopsis Active Platform Management Demystified by : Arvind Kumar

Download or read book Active Platform Management Demystified written by Arvind Kumar and published by . This book was released on 2009-08-10 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has your IT organization felt the need for accurate asset management, reduced downtime with fewer deskside visits, and improved malware prevention and response? Want a solution for out-of-band manageability and security when the PC is in a low-power state or even powered off, the operating system is unresponsive, or software agents are disabled? Active Platform Management Demystified describes the manageability and security features in PCs equipped with Intel(r) vPro Technology which includes Intel(r) Active Management Technology (Intel(r) AMT). It goes into detail about how Intel AMT eases the burden of maintaining, managing and protecting PCs in both the Enterprise and Small Business environments according to Christoph Graham, Hewlett-Packard Technical Strategist, and will be very useful to anyone delivering Intel AMT solutions. Intel Active Management Technology provides an access point for the latest management consoles from Microsoft, Altiris, Cisco, LANDesk, HP and others so IT practitioners can access PCs over a wired or corporate wireless network- or even outside the corporate firewall through a wired LAN connection.This book keeps things clear and simple, even when discussing out-of-band operational details on IDE-Redirect and heuristic filters. The explanations illustrated using the Developer s Tool Kit are especially useful says Javier Caceres of Aranda Software Corporation.

Management of complementary platform-based software products

Author : Christopher Jud
Publisher : BoD – Books on Demand
ISBN 13 : 3751957103
Total Pages : 398 pages
Book Rating : 4.7/5 (519 download)

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Book Synopsis Management of complementary platform-based software products by : Christopher Jud

Download or read book Management of complementary platform-based software products written by Christopher Jud and published by BoD – Books on Demand. This book was released on 2020-11-20 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of platforms emerges in an increasing number of industries and affects customers' changing expectations, industries themselves, and new technologies' availability. Today, most platforms act as a technical foundation and distribution channel for complementary software products. Organizations can join platforms and use them to develop and distribute software products. They become complementors on the platforms. Platforms influence the motivations as well as the organization and affects software products of the complementors. Among other things, when using platforms, complementors must accept the platforms' specifications (for example, the technologies to be used). These requirements lead to additional work for complementors. The effort for complementors increases if software products are to be offered in parallel on multiple platforms. This publication examines how platforms affect organizations that use multiple platforms. It gives organizations recommendations for action on how to accommodate the platforms' influence.

Platform Management

Author : Ivanka Menken
Publisher :
ISBN 13 : 9781921573279
Total Pages : 200 pages
Book Rating : 4.5/5 (732 download)

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Book Synopsis Platform Management by : Ivanka Menken

Download or read book Platform Management written by Ivanka Menken and published by . This book was released on 2008-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Platform-as-a-service is the rising new star of cloud computing. As such, there is still quite a bit of confusion around what it is and what it is not. Because it was a by-product of the drive to software-as-a-service solutions, the line between SaaS and PaaS solutions are still extremely blurred. The fact that the term "platform is used in general terms quite often doesn't help the problem. Platform Management is one of the fastest growing segments of the information technology (IT) industry because it provides a more cost-effective alternative for enterprises to achieve their business objectives than traditional packaged applications. This book covers just about every aspect of Platform Management, from high-level overviews of the different technologies that might be appropriate for upper management, to a very nice series of "hands on" chapters that walk you through experimenting with several of the Platform Management options. Whether you need a quick primer on Platform Management so you can talk shop with those with more detailed knowledge, or want to get a sense of the benefits of the different technologies and how they fit into the big picture of the data center, this book is an invaluable resource. It gives you the vocabulary and understanding of how all the pieces fit together than websites and technical manuals often miss. All of the major Platform Management technologies are discussed, along with the various drivers for implementing Platform Management, and how to manage migrating to a Platform Management environment. This book delivers precisely what CEOs, CIOs, IT managers, and technologists need to know.

Building Products for the Enterprise

Author : Blair Reeves
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024732
Total Pages : 136 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era

Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 1799867781
Total Pages : 451 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era by : Carvalho, Luisa Cagica

Download or read book Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2021-04-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICT has had a huge impact on businesses and organizations in general, with new business models, new marketing channels, and new markets being reached using these technologies. ICT can promote new strategies and enhancers to optimize various aspects of business, but this technology also provides important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. With the upheaval caused by the COVID-19 pandemic and its subsequent impact on the economy, the methods and tools used within this field will be forever impacted. ICTs and the digital economy are huge trends that will affect organizations in several dimensions, such as how to communicate and improve performance. Thus, new perspectives and research are needed to identify the trends emerging in these fields. The Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era broadens the exploitation of entrepreneurship, innovation, and ICTs in a global approach to draw attention to multidisciplinary perspectives of these contexts and their influence in modern organizations. In addition, the book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital market and internationalization, digital economy, trends and challenges for organizations, digital entrepreneurial ecosystems, IS/ICT in organizations, social aspects of information systems, and more. This book is ideally intended for business managers, industry professionals, entrepreneurs, practitioners, stakeholders, researchers, academicians, and students looking for how business and organizations are going to shift and advance in the post-COVID-19 era.

Platform Management

Author : Ivanka Menken
Publisher :
ISBN 13 : 9781742446356
Total Pages : 168 pages
Book Rating : 4.4/5 (463 download)

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Book Synopsis Platform Management by : Ivanka Menken

Download or read book Platform Management written by Ivanka Menken and published by . This book was released on 2010 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book and is regarded as a classic in its field. Now, in an expanded and updated version of The Art of Service's book, the authors once again present a step-by-step guide to Platform Management. Platform-as-a-service is the rising new star of cloud computing. As such, there is still quite a bit of confusion around what it is and what it is not. Because it was a by-product of the drive to software-as-a-service solutions, the line between SaaS and PaaS solutions are still extremely blurred. The fact that the term "platform" is used in general terms quite often doesn't help the problem. Platform Management is one of the fastest growing segments of the information technology (IT) industry because it provides a more cost-effective alternative for enterprises to achieve their business objectives than traditional packaged applications. This book covers just about every aspect of Platform Management, from high-level overviews of the different technologies that might be appropriate for upper management, to a very nice series of "hands on" chapters that walk you through experimenting with several of the Platform Management options. Whether you need a quick primer on Platform Management so you can talk shop with those with more detailed knowledge, or want to get a sense of the benefits of the different technologies and how they fit into the big picture of the data center, this book is an invaluable resource. It gives you the vocabulary and understanding of how all the pieces fit together than websites and technical manuals often miss. All of the major Platform Management technologies are discussed, along with the various drivers for implementing Platform Management, and how to manage migrating to a Platform Management environment. This book delivers precisely what CEOs, CIOs, IT managers, and technologists need to know.

Work and Labour Relations in Global Platform Capitalism

Author : Haidar, Julieta
Publisher : Edward Elgar Publishing
ISBN 13 : 1802205136
Total Pages : 288 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Work and Labour Relations in Global Platform Capitalism by : Haidar, Julieta

Download or read book Work and Labour Relations in Global Platform Capitalism written by Haidar, Julieta and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and timely book provides an in-depth analysis of work and labour relations within global platform capitalism with a specific focus on digital platforms that organise labour processes, known as labour platforms. Well-respected contributors thoroughly examine both online and offline platforms, their distinct differences and the important roles they play for both large transnational companies and those with a smaller global reach.

The Platform of Agile Management

Author : Willy Sussland
Publisher : Routledge
ISBN 13 : 1351971360
Total Pages : 194 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Platform of Agile Management by : Willy Sussland

Download or read book The Platform of Agile Management written by Willy Sussland and published by Routledge. This book was released on 2017-09-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facing the amplitude and the acceleration of changes, management must also change, and it must become alert, adaptable, and agile. The children of the Internet, the likes of Google, Amazon, Facebook and Tesla, are born agile, and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i.e. on the market-oriented part of their organization. Yet, internally their mindset, their models, and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes, an increasing number of business-leaders launch change-management programs, yet, conceived and carried out in traditional ways, up to 70% of them result in partial or total failure. Management cannot innovate itself, it needs people with the right motivation and with the right mind-set. However, stuck in the old system, people can only keep working in the old ways and means. Thus, the leadership must start by replacing a traditional system with a new and agile one, which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking, 3 paradigms to innovate behaviours, and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive, connective, and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then, the proposed platform will generate continuous improvements and innovations of the performance drivers.

Value as a Service

Author : Rob Bernshteyn
Publisher : Greenleaf Book Group
ISBN 13 : 1626343063
Total Pages : 233 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Value as a Service by : Rob Bernshteyn

Download or read book Value as a Service written by Rob Bernshteyn and published by Greenleaf Book Group. This book was released on 2016-08-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value delivered. Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options. Is your business ready to embrace this coming disruption? Are you ready?

Resource Management for Big Data Platforms

Author : Florin Pop
Publisher : Springer
ISBN 13 : 3319448811
Total Pages : 509 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Resource Management for Big Data Platforms by : Florin Pop

Download or read book Resource Management for Big Data Platforms written by Florin Pop and published by Springer. This book was released on 2016-10-27 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as a flagship driver towards advance research in the area of Big Data platforms and applications, this book provides a platform for the dissemination of advanced topics of theory, research efforts and analysis, and implementation oriented on methods, techniques and performance evaluation. In 23 chapters, several important formulations of the architecture design, optimization techniques, advanced analytics methods, biological, medical and social media applications are presented. These chapters discuss the research of members from the ICT COST Action IC1406 High-Performance Modelling and Simulation for Big Data Applications (cHiPSet). This volume is ideal as a reference for students, researchers and industry practitioners working in or interested in joining interdisciplinary works in the areas of intelligent decision systems using emergent distributed computing paradigms. It will also allow newcomers to grasp the key concerns and their potential solutions.

Platform Strategy

Author : Laure Claire Reillier
Publisher : Taylor & Francis
ISBN 13 : 1317085515
Total Pages : 222 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Platform Strategy by : Laure Claire Reillier

Download or read book Platform Strategy written by Laure Claire Reillier and published by Taylor & Francis. This book was released on 2017-04-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Sales Engagement

Author : Manny Medina
Publisher : John Wiley & Sons
ISBN 13 : 1119584345
Total Pages : 246 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Sales Engagement by : Manny Medina

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

The Power of Product Platforms

Author : Alvin P. Lehnerd
Publisher : Simon and Schuster
ISBN 13 : 1439137447
Total Pages : 353 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Product Platforms by : Alvin P. Lehnerd

Download or read book The Power of Product Platforms written by Alvin P. Lehnerd and published by Simon and Schuster. This book was released on 2011-11-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.

The Rise of the Platform Marketer

Author : Craig Dempster
Publisher : John Wiley & Sons
ISBN 13 : 1119059720
Total Pages : 246 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Rise of the Platform Marketer by : Craig Dempster

Download or read book The Rise of the Platform Marketer written by Craig Dempster and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.