Platform Ecosystems

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Platform Ecosystems

Author : Amrit Tiwana
Publisher : Newnes
ISBN 13 : 0124080545
Total Pages : 323 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Platform Ecosystems by : Amrit Tiwana

Download or read book Platform Ecosystems written by Amrit Tiwana and published by Newnes. This book was released on 2013-11-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)

Download HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633699897
Total Pages : 202 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-11-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work—and when it won’t Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

How Incumbent Firms Navigate Nascent Digital Platform Ecosystems in the Internet of Things

Author : Daniel Hodapp
Publisher : Cuvillier Verlag
ISBN 13 : 3736963629
Total Pages : 240 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis How Incumbent Firms Navigate Nascent Digital Platform Ecosystems in the Internet of Things by : Daniel Hodapp

Download or read book How Incumbent Firms Navigate Nascent Digital Platform Ecosystems in the Internet of Things written by Daniel Hodapp and published by Cuvillier Verlag. This book was released on 2021-03-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis is focusing on three little-explored contextual conditions that are important for a better understanding of digital platform ecosystems: digital platforms in a nascent stage of maturity, digital platforms built by incumbents, and digital platforms embedded in the IoT phenomenon. Thus, the thesis contributes to the question of how established companies navigating nascent digital platform ecosystems in the IoT. The work builds and contributes to the literature on digital platform ecosystems. Three main contributions are made through explorative qualitative research in the form of Delphi and case studies as well as through systematic literature research on the above-mentioned themes: First, the thesis synthesizes important knowledge about the nascent stage of digital platform ecosystems and identifies value co-creation challenges specific to this early maturity stage. Second, given the increasing importance of established companies in the platform discourse, this thesis identifies the intra- and inter-organizational challenges that incumbent organizations face in building digital platform ecosystems, emphasizing the importance of the organizational type in building a platform ecosystem. Third, the dissertation positions platforms in the IoT as a new digital platform instantiation within the scholarly platform discourse and outlines important phoneme-related characteristics that determine value creation.

Intellectual Property Modularity in Software Products and Software Platform Ecosystems

Author : Josef Waltl
Publisher : BoD – Books on Demand
ISBN 13 : 3732237931
Total Pages : 190 pages
Book Rating : 4.7/5 (322 download)

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Book Synopsis Intellectual Property Modularity in Software Products and Software Platform Ecosystems by : Josef Waltl

Download or read book Intellectual Property Modularity in Software Products and Software Platform Ecosystems written by Josef Waltl and published by BoD – Books on Demand. This book was released on 2013-05-29 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of Intellectual Property (IP) modular architecture on software products and software platform ecosystems. The presented results are based on a detailed qualitative case study analysis of two software products and two software platforms and on a quantitative study of two software ecosystems. The results extend the existing literature on IP modularity by demonstrating a direct association between IP modular product or platform architecture and the related business models. The analysis also shows that the early consideration of IP-related requirements in the requirements engineering process of software systems can prevent costly and time-consuming re-modularizations. The quantitative analysis in two software ecosystems shows that IP modular platform architecture, which can allow increased openness while still maintaining value appropriation, can increase a platform’s attractiveness for complementors. To summarize, this book demonstrates the connections between IP management, software architecture and the respective business models of software product or platform providers.

Business Architecture Strategy and Platform-Based Ecosystems

Author : Young Won Park
Publisher : Springer
ISBN 13 : 9811055351
Total Pages : 136 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Business Architecture Strategy and Platform-Based Ecosystems by : Young Won Park

Download or read book Business Architecture Strategy and Platform-Based Ecosystems written by Young Won Park and published by Springer. This book was released on 2017-10-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. More specifically, this architecture analysis provides the means to realize two essential features: a strategy that allows global firms to sense changing market needs, and a tool that combines mechanical engineering with electronics and software IT tools. Secondly, the book discusses platform-based ecosystems. Crucial issues for today’s firms are associated with value creation through their platform and ecosystem framework. With a major emphasis on modular product architecture, US firms have focused heavily on platform development in modular industries. Their base is operation system (OS) software, so that IT firms in general focus on software capabilities—and digital control in particular. In contrast, the advantage for Japanese firms is not digital but analog control. Without any drastic changes in their industry practices, Japanese firms are likely to sustain their analog platform advantage. The book subsequently puts forward a holistic view through the connection of business architecture strategy and platform-based ecosystems. The theoretical framework and case illustrations are especially useful to firms involved in a variety of industries that must respond to the turbulent environmental changes of the digital era. Most of the cases target not only Japanese firms but also many other global firms. Readers are systematically shown how to balance technological competence and customer competence by using the framework of business architecture strategy and platform-based ecosystems.

Platforms Everywhere

Author : Nenad Rava
Publisher : Emerald Group Publishing
ISBN 13 : 1801177961
Total Pages : 189 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Platforms Everywhere by : Nenad Rava

Download or read book Platforms Everywhere written by Nenad Rava and published by Emerald Group Publishing. This book was released on 2021-10-07 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design presents a new comprehensive paradigm for platform businesses and a practical methodology for platforming organizations across sectors and industries.

Platform Strategy

Author : Laure Claire Reillier
Publisher : Taylor & Francis
ISBN 13 : 1317085515
Total Pages : 222 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Platform Strategy by : Laure Claire Reillier

Download or read book Platform Strategy written by Laure Claire Reillier and published by Taylor & Francis. This book was released on 2017-04-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Disruptive Platforms

Author : Tymoteusz Doligalski
Publisher : Routledge
ISBN 13 : 1000530809
Total Pages : 186 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Disruptive Platforms by : Tymoteusz Doligalski

Download or read book Disruptive Platforms written by Tymoteusz Doligalski and published by Routledge. This book was released on 2021-12-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Connected Business

Author : Oliver Gassmann
Publisher : Springer Nature
ISBN 13 : 303076897X
Total Pages : 415 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Connected Business by : Oliver Gassmann

Download or read book Connected Business written by Oliver Gassmann and published by Springer Nature. This book was released on 2021-08-11 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation. This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.

Complementary Innovation in Platform-Centric Ecosystems. An Entegrated View

Author : Konstantin Kugler
Publisher : GRIN Verlag
ISBN 13 : 3656972931
Total Pages : 117 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Complementary Innovation in Platform-Centric Ecosystems. An Entegrated View by : Konstantin Kugler

Download or read book Complementary Innovation in Platform-Centric Ecosystems. An Entegrated View written by Konstantin Kugler and published by GRIN Verlag. This book was released on 2015-06-05 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Mannheim, language: English, abstract: Managers in strategy and organization for innovation are increasingly confronted with the challenge to compete on the basis of complex technology platforms. Prominent examples, such as Microsoft Windows (operating systems), Google (Internet search engines), Facebook (online social networks), Sony PlayStation (video game consoles), Visa (payment cards), Wal-Mart (retail), Tesla Motors (electric cars) or Life Technologies (genome sequencing), demonstrate that platforms are pervasive in many industries. In fact, platforms represent one of three configuration models through which firms innovate and generate value. Thus, platforms are both a mechanism for value creation through innovation and value capture through appropriation. Their economic importance is substantial: in terms of market value, 60 of the 100 largest companies worldwide earn more than half of their income in platform markets. The emergence of platforms reflects the growing interdependency between products and services and the increasing dispersion of innovation activities among many different actors, especially in rapidly evolving high-tech industries. It has been widely acknowledged in management theory and practice that in order to successfully commercialize innovations and create value for end users, platforms have to be embedded in an interrelated array of organizations, including suppliers, complementors, customers, competitors and institutions. Thereby, platforms constitute the foundation upon which a vast and diverse web of firms, commonly defined as a ‘business ecosystem’, develop and provide complementary products and services. While the question of how platform owners can stimulate R&D activities by complementors has been tackled in the academic literature and evolved to a promising research field, a coherent concept of the managerial levers is still missing. This motivates the following research question: “What firm-level and industry-level determinants of platform-centric ecosystems encourage or impede complementary innovation by third-party organizations?” Accordingly, the main objective of this thesis is to conceptualize an integrated view of the defining elements of platform ecosystems and their implications for the innovation orientation of complementors. In addition, this thesis aims to test and build on the proposed theoretical framework empirically by investigating the high-tech industry platform ecosystems of Amazon Web Services (AWS) and Advanced RISC Machines (ARM).

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Author : Geoffrey G. Parker
Publisher : W. W. Norton & Company
ISBN 13 : 0393249123
Total Pages : 433 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You by : Geoffrey G. Parker

Download or read book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Software Ecosystems

Author : Slinger Jansen
Publisher : Edward Elgar Publishing
ISBN 13 : 1781955638
Total Pages : 357 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Software Ecosystems by : Slinger Jansen

Download or read book Software Ecosystems written by Slinger Jansen and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state-of-the-art of software ecosystems. It constitutes a fundamental step towards an empirically based, nuanced understanding of the implications for management, governance, and control of software ecosystems. This is the first book of its kind dedicated to this emerging field and offers guidelines on how to analyze software ecosystems; methods for managing and growing; methods on transitioning from a closed software organization to an open one; and instruments for dealing with open source, licensing issues, product management and app stores. It is unique in bringing together industry experiences, academic views and tackling challenges such as the definition of fundamental concepts of software ecosystems, describing those forces that influence its development and lifecycles, and the provision of methods for the governance of software ecosystems. This book is an essential starting point for software industry researchers, product managers, and entrepreneurs.

The Digital Business Ecosystem

Author : Angelo Corallo
Publisher : Edward Elgar Publishing
ISBN 13 : 1781009929
Total Pages : 265 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Digital Business Ecosystem by : Angelo Corallo

Download or read book The Digital Business Ecosystem written by Angelo Corallo and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: By bringing together elements of a radical new approach to the firm based on a biological metaphor of the ecosystem, this unique book extends the limits of existing theories traditionally used to investigate business networks.

Reconfiguration of Business Models and Ecosystems

Author : Svetla T. Marinova
Publisher : Taylor & Francis
ISBN 13 : 1000835154
Total Pages : 254 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Reconfiguration of Business Models and Ecosystems by : Svetla T. Marinova

Download or read book Reconfiguration of Business Models and Ecosystems written by Svetla T. Marinova and published by Taylor & Francis. This book was released on 2023-02-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of business models and ecosystems are jolts, known as global crisis, universal pandemics, etc. The undesirable outcomes of critical events can reveal unique circumstances for business model and ecosystem resilience. Business model and ecosystem resilience represents a mandatory prerequisite for firms challenging their functioning and even very existence. Research has been conducted thus far, nevertheless this theme requires significantly more consideration. The key objective of this book is to bring further insights in the field delivering a thorough examination of the ways in which business models and ecosystems can develop resilience under extraordinary conditions. In the book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm’s survivability. Chapter 9 of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

Innovation Through Information Systems

Author : Frederik Ahlemann
Publisher : Springer Nature
ISBN 13 : 3030868001
Total Pages : 704 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Innovation Through Information Systems by : Frederik Ahlemann

Download or read book Innovation Through Information Systems written by Frederik Ahlemann and published by Springer Nature. This book was released on 2021-10-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

Handbook of Research on Strategic Fit and Design in Business Ecosystems

Author : Hacioglu, Umit
Publisher : IGI Global
ISBN 13 : 1799811271
Total Pages : 804 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Strategic Fit and Design in Business Ecosystems by : Hacioglu, Umit

Download or read book Handbook of Research on Strategic Fit and Design in Business Ecosystems written by Hacioglu, Umit and published by IGI Global. This book was released on 2019-08-30 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.

Platform Scale

Author : Sangeet Paul Choudary
Publisher :
ISBN 13 : 9789810967581
Total Pages : 325 pages
Book Rating : 4.9/5 (675 download)

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Book Synopsis Platform Scale by : Sangeet Paul Choudary

Download or read book Platform Scale written by Sangeet Paul Choudary and published by . This book was released on 2015 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Platform Scale explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses."--back cover.