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Planning Implementing And Evaluating Targeted Communication Programs
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Book Synopsis Planning, Implementing, and Evaluating Targeted Communication Programs by : William D. Crano
Download or read book Planning, Implementing, and Evaluating Targeted Communication Programs written by William D. Crano and published by Bloomsbury Publishing USA. This book was released on 1987-06-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Book Synopsis The Psychology of Attitudes and Attitude Change by : Joseph P. Forgas
Download or read book The Psychology of Attitudes and Attitude Change written by Joseph P. Forgas and published by Psychology Press. This book was released on 2011-01-07 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Author :James F. McKenzie Publisher :Benjamin-Cummings Publishing Company ISBN 13 :9780321495112 Total Pages :0 pages Book Rating :4.4/5 (951 download)
Book Synopsis Planning, Implementing, and Evaluating Health Promotion Programs by : James F. McKenzie
Download or read book Planning, Implementing, and Evaluating Health Promotion Programs written by James F. McKenzie and published by Benjamin-Cummings Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
Book Synopsis Entrepreneurial Science by : Robert F. Johnston
Download or read book Entrepreneurial Science written by Robert F. Johnston and published by Bloomsbury Publishing USA. This book was released on 1987-09-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston and Edwards propose that high technology will be at the heart of the United States economy as it enters the 21st century. They also state that small business will be the key to the expansion of the United States economy in the year 2000. In this volume, the authors analyze some significant trends that tend to support their proposals. Drawing upon case studies from the bio-technology and microelectronics industries, they discuss how changing the relationship between industry, universities, and the government is encouraging an entrepreneurial way of thinking. Business Library Newsletter Management strategy now is the management of continuous change, and this timely book provides an in depth view of the remarkable opportunities that will be present for those who understand its message. D. Bruce Merrifield, Assistant Secretary for Productivity, Technology, and Innovation, U.S. Department of Commerce Entrepreneuial Science is a provocative analysis of some of the most significant new trends in the high technology-based economy. Authors Johnston and Edwards use case studies from the biotechnology and microelectronics indstries to illustrate how the traditional relationships between industry, universities, and the government are shifting towards new entrepreneurial relationships that will have significant and lasting effects on the U.S. economy. Demonstrating that the entrepreneurial firm is better equipped to develop the early stages of technology than the large company, they contend that both individuals and corporations must adapt to an entrepreneurial way of thinking if they are to compete successfully in the marketplace over the next decade. Drawing heavily upon their own considerable experience in the biotechnology industry, Johnston and Edwards fully discuss such emerging trends as the commercialization of the university, innovative regional technology development programs, the links between small entrepreneurial firms and university laboratories, and the collaboration between large research-based corporations and startup companies. As they clearly illustrate, each of these trends is related and all will work together to radically alter the traditional path by which a product gets from the laboratory bench to the marketplace. Corporate managers, entrepreneurs, public policy experts, and university administrators will find this book an indispensable aid as they plan for the future in their own institutions.
Book Synopsis Mass Media and Drug Prevention by : William D. Crano
Download or read book Mass Media and Drug Prevention written by William D. Crano and published by Psychology Press. This book was released on 2001-11-01 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
Book Synopsis Coherency Management by : Gary Doucet
Download or read book Coherency Management written by Gary Doucet and published by AuthorHouse. This book was released on 2009 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book introduces the idea of Coherency Management, and asserts that this is the primary outcome goal of an enterprise's architecture. With submissions from over 30 authors and co-authors, the book reinforces the idea that EA is being practiced in an ever-increasing variety of circumstances - from the tactical to the strategic, from the technical to the political, and with governance that ranges from sell to tell. The characteristics, usages, value statements, frameworks, rules, tools and countless other attributes of EA seem to be anything but orderly, definable, classifiable, and understandable as might be hoped given heritage of EA and the famous framework and seminal article on the subject by John Zachman over two decades ago. Notably, EA is viewed as an Enterprise Design and Management approach, adopted to build better enterprises, rather than a IT Design and Management approach limited to build better systems.
Book Synopsis Healthcare System Management by : S. D. Gupta
Download or read book Healthcare System Management written by S. D. Gupta and published by Springer Nature. This book was released on 2022-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses concepts and theories of general management and their specific applications related to public health and health care. Each chapter highlights the ideas and usefulness of different approaches in the context of health management. It addresses problems in different areas of healthcare systems management. It offers solutions in improving the performance, efficiency, and effectiveness of health programs and systems. Some of the topics covered in the book include health systems and policy, epidemiology, biostatistics, population dynamics, health economics and finance, logistics and supply chain, health research, health communication, quality management in health, and legal and ethical issues in health. The book serves as an indispensable resource for the faculties and students of health management or public health globally as well as healthcare professionals and researchers.
Book Synopsis Guidance for Assessing Chemical Contaminant Data for Use in Fish Advisories by : Barbara Ann Knuth
Download or read book Guidance for Assessing Chemical Contaminant Data for Use in Fish Advisories written by Barbara Ann Knuth and published by . This book was released on 1995 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guidance for assessing chemical contaminant data for use in fish advisories volume IVrisk communication. by :
Download or read book Guidance for assessing chemical contaminant data for use in fish advisories volume IVrisk communication. written by and published by DIANE Publishing. This book was released on 1994 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Planning, Implementing and Evaluating Health Promotion Programs by : James F. McKenzie
Download or read book Planning, Implementing and Evaluating Health Promotion Programs written by James F. McKenzie and published by Jones & Bartlett Learning. This book was released on 2022-07-18 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309377528 Total Pages :169 pages Book Rating :4.3/5 (93 download)
Book Synopsis Effective Chemistry Communication in Informal Environments by : National Academies of Sciences, Engineering, and Medicine
Download or read book Effective Chemistry Communication in Informal Environments written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-09-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.
Book Synopsis Foundations of Mental Health Promotion by : Manoj Sharma
Download or read book Foundations of Mental Health Promotion written by Manoj Sharma and published by Jones & Bartlett Publishers. This book was released on 2020 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for undergraduate and graduate courses in public and community health, the second edition of Foundations of Mental Health Promotion provides a current look at mental health and mental illness with a focus on medical, epidemiological, behavioral, sociological, political, historical, developmental, and cultural perspectives in the field. Readers are introduced to the field of mental health promotion, and both individual-level and population-level approaches to handling mental health concerns are emphasized. New & Key Features: - UPDATED to reflect current CHES/MCHES competencies form NCHEC or DSM-5 and the latest version of ICD-11 - UPDATED models for mental health and health promotion are included throughout - FOCUS FEATURES highlight interesting discoveries, important aspects, anecdotes or future directions being pursued on a particular topic discussed in the chapter - ADDRESSES mental health promotion for children and adolescents, mental health promotion for adults, and mental health promotion for older adults - SKILL-BUILDING ACTIVITIES have been revised to reflect current events in mental health promotion and CASE STUDY ACTIVITIES have been added
Download or read book Federal Register written by and published by . This book was released on 1993-04-20 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Excellence in Public Relations and Communication Management by : James E. Grunig
Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig and published by Routledge. This book was released on 2013-10-18 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Book Synopsis Advances in Culture, Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Advances in Culture, Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Book Synopsis HEALTH PROMOTION AND EDUCATION by : MADHUMITA DOBE
Download or read book HEALTH PROMOTION AND EDUCATION written by MADHUMITA DOBE and published by Academic Publishers. This book was released on 2022-04-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is addressed to undergraduate and post graduate students, researchers, practitioners and policy makers to serve as an useful guide for working or conducting research in public health, community nursing, community nutrition, psychology, sociology, social work and other related disciplines
Book Synopsis Harvard Business School Core Collection, 1998 by : Baker Library
Download or read book Harvard Business School Core Collection, 1998 written by Baker Library and published by . This book was released on 1998 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.
