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Author : Jim Avery
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Campaign Planning written by Jim Avery and published by . This book was released on 1993 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Save the Forests Campaign Council
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Plan of Campaign written by Save the Forests Campaign Council and published by . This book was released on 1944 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Schwarz
Publisher :
ISBN 13 : 9780985077792
Total Pages : 332 pages
Book Rating : 4.0/5 (777 download)
Download or read book Campaign Furniture written by Christopher Schwarz and published by . This book was released on 2014-03-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel Laing
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (649 download)
Download or read book The Plan of Campaign written by Samuel Laing and published by . This book was released on 1886 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kent E. Dove
Publisher : Jossey-Bass
ISBN 13 : 9780470914670
Total Pages : 0 pages
Book Rating : 4.9/5 (146 download)
Download or read book Conducting a Successful Capital Campaign written by Kent E. Dove and published by Jossey-Bass. This book was released on 1999-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763758310
Total Pages : 439 pages
Book Rating : 4.7/5 (637 download)
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author : John A. Warden, III
Publisher : DIANE Publishing
ISBN 13 : 0788108093
Total Pages : 223 pages
Book Rating : 4.7/5 (881 download)
Download or read book The Air Campaign written by John A. Warden, III and published by DIANE Publishing. This book was released on 1994-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.
Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : D. W. Jugenheimer
Publisher : Routledge
ISBN 13 : 1317478630
Total Pages : 209 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Account Planning written by D. W. Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Author : George Sydney Arundale
Publisher :
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.:/5 (351 download)
Download or read book Plan of the Campaign written by George Sydney Arundale and published by . This book was released on 1936 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Nolan Crouse
Publisher : FriesenPress
ISBN 13 : 1039114636
Total Pages : 160 pages
Book Rating : 4.0/5 (391 download)
Download or read book The Political Campaign “How-to” Guide written by Nolan Crouse and published by FriesenPress. This book was released on 2021-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.
Author : Catherine Shaw
Publisher : Routledge
ISBN 13 : 042995882X
Total Pages : 338 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Author : Drew McKissick
Publisher : Drewmckissick.com
ISBN 13 : 9780615944975
Total Pages : 30 pages
Book Rating : 4.9/5 (449 download)
Download or read book How to Plan a Winning Campaign written by Drew McKissick and published by Drewmckissick.com. This book was released on 2013-09-30 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you get started on any campaign you NEED to have a plan. And that means campaign planning! Whether it's an election or issue lobbying campaign, if you do the planning you need to do on the front end, you'll save yourself a lot of time and headache later, not to mention increase your chances of being successful. Remember, "if you fail to plan, you plan to fail." This is not about "running" a campaign, but how to plan one - and how to do the research and make the evaluations that you need to make in order to decide what kind of strategy and tactics you should use. So, where do you start? That's what this book is about. It's written to help you go through a step-by-step process of doing the things you need to do, in the general order you need to do them, to develop a plan for your campaign. I've spent a good bit of time working to make sure that it covers what you need to know, but does so in a way that's incredibly easy to follow. Having a Plan Makes a Difference! Once you've got a plan, it makes it much easier to know "what's next" on a day to day basis, and it's easier to determine what you should do, based on what you have determined is important. It will give you confidence as you go forward because you will have thought things through, and you'll know "why" it's better to do things this way or that, not just guess or roll with the flow. This book breaks campaign planning out into five basic areas: * Evaluation: How to determine the factors that relate to your objective (how things impact "winning") * Research & Targeting: How to analyze your capability of achieving the results you want (based on the research that you do) * Strategy: How to develop a strategy that maximizes your strengths and their weaknesses * Tactics & Implementation: How to determine what tactics to use and when * Regular Review: How to evaluate and review the plan and your progress on a regular basis You get started simply by following the provided "Planning Checklist" and use it to keep track of things until you're done. One step at a time! What is your campaign worth? If it's worth RUNNING, it's worth PLANNING. You'll be glad you did it right. This book shows you how!
Author : Frederick Law Olmsted
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 (243 download)
Download or read book How to Organize a City Planning Campaign written by Frederick Law Olmsted and published by . This book was released on 1910 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Major James L. Boling
Publisher : Pickle Partners Publishing
ISBN 13 : 1786252368
Total Pages : 96 pages
Book Rating : 4.7/5 (862 download)
Download or read book Campaign Planning: A Doctrinal Assessment Through The Study Of The Japanese Campaign Of 1942 written by Major James L. Boling and published by Pickle Partners Publishing. This book was released on 2015-11-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis analyzes the political role of the German General Staff as well as civil military relations in Germany from the late 19th century until 1933. Specifically, it examines the rise and fall of Kurt von Schleicher. Together with Generals Paul von Hindenburg, Erich Ludendorff, and Wilhelm Groener, Schleicher shaped the politics of the Weimar Republic, right up to the end that he—unintentionally—hastened when his intrigues paved the way for Adolf Hitler’s dictatorship. During World War I, the German army completed its control over the civilian administration and bureaucracy. In the Republic of Weimar 1919–1933, the military remained a powerful governmental player—as the self-anointed protector of the nation against external and internal threats, including democracy. Thus, Germany’s political situation in the winter of 1932–1933 and the activities of the key players stemmed from a long-term anti-democratic socialization process amid an entrenched civil-military imbalance. As the present thesis demonstrates, Schleicher’s life—from his military background to his experience as a member of Prussia’s noble Junker class—coincided with Germany’s tumultuous modernization. The fateful lessons that he drew from this experience ultimately spelled the end of Germany’s first democracy and ushered in the calamity of the Third Reich.
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (61 download)
Download or read book Campaign Planning: Getting It Straight written by and published by . This book was released on 1988 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incredibly, there exists today no properly sanctioned doctrine for campaign planning in either the joint or combined arenas. Further, within these two planning communities, there is no consensus on the terminology of planning discourse. In this article, our purpose is to get planners singing from the same sheet of music. With the recognition that something called a campaign plan is important, several questions come to mind. Exactly what are campaigns and campaign plans? What is contained in them? What is a campaign plan designed to do and how do you recognize one when you see it? While the U.S. Army Command and General Staff College is developing doctrine concerning the Army role in campaign planning, the responsibility for promulgation of joint and combined doctrine for the strategic and operational levels of war resides within other domains. Until guidance concerning the process of campaign planning and who should write campaign plans is institutionalized in joint and combined doctrine, the issues will remain the object of debate and the source of much confusion. Our joint and combined staffs are manned by skilled planners who are fluent in the language of operational art. This reflects well upon the instruction at the various service schools and upon the officer corps. In the main, headquarters that should do campaign planning are working at it. Where exceptions are found, as in NATO, officers are responding to the guidance of the political leadership. The skills and knowledge necessary to fight successfully as a joint or combined team are extant; what is needed now is the authoritative guidance to unify the actions of our forces at the strategic and operational levels of war.
