Pilotez votre communication

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Publisher :
ISBN 13 : 9782100791293
Total Pages : 194 pages
Book Rating : 4.7/5 (912 download)

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Book Synopsis Pilotez votre communication by : Thierry Libaert

Download or read book Pilotez votre communication written by Thierry Libaert and published by . This book was released on 2019-06-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: La révolution numérique, les réseaux sociaux, l'évolution des médias ont pris aujourd'hui une dimension telle qu'une nouvelle approche de la communication est née, tout en complexifiant l'écosystème. Dans cet univers de la conversation, de l'agilité, de la co-production, de la réactivité, de l'engagement, il est nécessaire de pouvoir décider et agir avec des indicateurs précis. Ccomment bien manager la communication en mesurant son impact ? Comment permettre aux dirigeants de bien comprendre le sens et la contribution de la communication à la marche de l'entreprise ? Quels sont les indicateurs pour mesurer ses performances et à quel rythme ? Quels sont les instruments de pilotage les plus pertinents pour évaluer la stratégie de communication des entreprises et des institutions ? Comment mobiliser et convaincre les nouvelles parties prenantes qui désormais dessinent l'opinion ? Comment la communication contribue-t-elle à créer la croissance et la valeur ? Telles sont les questions auxquelles répond cet ouvrage.

Pilotez votre communication

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Publisher : Dunod
ISBN 13 : 2100799444
Total Pages : 264 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Pilotez votre communication by : Thierry Libaert

Download or read book Pilotez votre communication written by Thierry Libaert and published by Dunod. This book was released on 2019-06-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: La révolution numérique, les réseaux sociaux, l’évolution des médias ont pris aujourd’hui une dimension telle qu’une nouvelle approche de la communication est née, tout en complexifiant l'écosystème. Dans cet univers de la conversation, de l’agilité, de la co-production, de la réactivité, de l’engagement, il est nécessaire de pouvoir décider et agir avec des indicateurs précis. Ccomment bien manager la communication en mesurant son impact? Comment permettre aux dirigeants de bien comprendre le sens et la contribution de la communication à la marche de l’entreprise? Quels sont les indicateurs pour mesurer ses performances et à quel rythme ? Quels sont les instruments de pilotage les plus pertinents pour évaluer la stratégie de communication des entreprises et des institutions ? Comment mobiliser et convaincre les nouvelles parties prenantes qui désormais dessinent l’opinion ? Comment la communication contribue-t-elle à créer la croissance et la valeur? Telles sont les questions auxquelles répond cet ouvrage.

Les tableaux de bord de la communication

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Publisher :
ISBN 13 : 9782100491261
Total Pages : 245 pages
Book Rating : 4.4/5 (912 download)

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Book Synopsis Les tableaux de bord de la communication by : Thierry Libaert

Download or read book Les tableaux de bord de la communication written by Thierry Libaert and published by . This book was released on 2006 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longtemps dépourvue de méthodes d'évaluation adaptées à ses spécificités, la communication connaît aujourd'hui une professionnalisation grandissante de ses outils de mesure. Cet ouvrage propose, sous un angle pratique et opérationnel, les méthodes et les indicateurs actuels d'évaluation et la mise au point de tableaux de bord dans les principaux domaines de la communication. Il vous permettra de : mieux concevoir et piloter une stratégie de communication ; juger de l'efficacité comparée des différents outils de votre communication ; mesurer les résultats obtenus par rapport aux objectifs fixés sur chaque cible ; réagir rapidement en situation de crise ; évaluer vos collaborateurs et leur fixer des critères objectifs ; estimer vos prestataires extérieurs ; rendre des comptes auprès de votre direction. Professionnels de la communication et prestataires extérieurs, vous trouverez dans ce livre, des idées et des exemples à adapter à vos besoins et aux caractéristiques de votre entreprise ou de votre institution.

Le plan de communication

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Publisher :
ISBN 13 : 9782100519460
Total Pages : 265 pages
Book Rating : 4.5/5 (194 download)

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Book Synopsis Le plan de communication by : Thierry Libaert

Download or read book Le plan de communication written by Thierry Libaert and published by . This book was released on 2008-06-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le plan est le pivot central de la communication de l'entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d'élaboration du plan de communication. Comment rédiger un plan de communication ? Comment le faire reconnaître dans l'entreprise ? Comment le piloter et le mettre en œuvre ? Il propose également 10 exemples de plans de communication thématiques : interne, financière, de crise, de développement durable, de recrutement, etc. Cette 3e édition actualisée offre de nouveaux retours d'expérience de professionnels. Elle s'enrichit d'un chapitre sur les plans de communication publique et communication des associations. Ouvrage de référence, Le Plan de communication s'adresse aux cadres des entreprises et des organisations ainsi qu'à l'ensemble des étudiants en communication.

Transferable Skills Training for Researchers Supporting Career Development and Research

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Publisher : OECD Publishing
ISBN 13 : 9264179720
Total Pages : 151 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Transferable Skills Training for Researchers Supporting Career Development and Research by : OECD

Download or read book Transferable Skills Training for Researchers Supporting Career Development and Research written by OECD and published by OECD Publishing. This book was released on 2012-12-07 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyses countries' government and institutional level policies on formal training in transferable skills for researchers, from doctoral students through to experienced research managers.

Advanced Web Metrics with Google Analytics

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Publisher : John Wiley and Sons
ISBN 13 : 9780470634943
Total Pages : 530 pages
Book Rating : 4.6/5 (349 download)

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Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton

Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Les Tragiques...

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Publisher :
ISBN 13 : 9781314964714
Total Pages : 458 pages
Book Rating : 4.9/5 (647 download)

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Book Synopsis Les Tragiques... by : Agrippa d' Aubigné

Download or read book Les Tragiques... written by Agrippa d' Aubigné and published by . This book was released on 2013-12 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adobe Analytics For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119446082
Total Pages : 407 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Adobe Analytics For Dummies by : David Karlins

Download or read book Adobe Analytics For Dummies written by David Karlins and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Open Government Fostering Dialogue with Civil Society

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Publisher : OECD Publishing
ISBN 13 : 9264019952
Total Pages : 198 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Open Government Fostering Dialogue with Civil Society by : OECD

Download or read book Open Government Fostering Dialogue with Civil Society written by OECD and published by OECD Publishing. This book was released on 2003-12-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to build robust legal, institutional and policy frameworks for access to information, consultation and public participation in policy-making.

Minutes of Proceedings and Evidence of the Standing Committee on Transport and Communications. Procès-verbaux Et Teḿoignages Du Comité Permanent Des Transports Et Des Communications

Download Minutes of Proceedings and Evidence of the Standing Committee on Transport and Communications. Procès-verbaux Et Teḿoignages Du Comité Permanent Des Transports Et Des Communications PDF Online Free

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Publisher :
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.:/5 (53 download)

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Book Synopsis Minutes of Proceedings and Evidence of the Standing Committee on Transport and Communications. Procès-verbaux Et Teḿoignages Du Comité Permanent Des Transports Et Des Communications by : Canada. Parliament. House of Commons. Standing Committee on Transport and Communications

Download or read book Minutes of Proceedings and Evidence of the Standing Committee on Transport and Communications. Procès-verbaux Et Teḿoignages Du Comité Permanent Des Transports Et Des Communications written by Canada. Parliament. House of Commons. Standing Committee on Transport and Communications and published by . This book was released on 1974 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Java Card for E-payment Applications

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Publisher : Artech House
ISBN 13 : 1580532918
Total Pages : 381 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Java Card for E-payment Applications by : Vesna Hassler

Download or read book Java Card for E-payment Applications written by Vesna Hassler and published by Artech House. This book was released on 2002 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a working tool for professionals, this easy-to-understand resource provides clear, detailed guidance on smart, credit and debit cards, JavCard and OpenCard Framework.

Flexibility in Resource Management

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Publisher : Springer
ISBN 13 : 9811048886
Total Pages : 226 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Flexibility in Resource Management by : Sushil

Download or read book Flexibility in Resource Management written by Sushil and published by Springer. This book was released on 2017-07-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a conceptual ‘Flexibility in Resource Management’ framework supported by research/case applications in various related areas. It links and integrates the flexibility aspect with resource management to offer a fresh perspective, since flexibility in different levels of resource management is emerging as a key concern -- a business enterprise needs to have reactive flexibility (as adaptiveness and responsiveness) to cope with the changing and uncertain business environment. It may also endeavor to intentionally create flexibility by way of leadership change, re-engineering, innovation in products and processes, use of information and communication technology, and so on. The selected papers discussing a variety of issues concerning flexibility in resource management, are organized into following four parts: flexibility and innovation; flexibility in organizational management; operations and technology management; and financial and risk management. In addition to addressing the organizational needs of corporate bodies spread across the globe, the book serves as a useful reference resource for a variety of audiences including management students, researchers, business managers, consultants and professional institutes.

French books in print, anglais

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Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scala in Action

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Publisher : Simon and Schuster
ISBN 13 : 1638352410
Total Pages : 594 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Scala in Action by : Nilanjan Raychaudhuri

Download or read book Scala in Action written by Nilanjan Raychaudhuri and published by Simon and Schuster. This book was released on 2013-04-08 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Scala in Action is a comprehensive tutorial that introduces Scala through clear explanations and numerous hands-on examples. Because Scala is a rich and deep language, it can be daunting to absorb all the new concepts at once. This book takes a "how-to" approach, explaining language concepts as you explore familiar programming challenges that you face in your day-to-day work. About the Technology Scala runs on the JVM and combines object-orientation with functional programming. It's designed to produce succinct, type-safe code, which is crucial for enterprise applications. Scala implements Actor-based concurrency through the amazing Akka framework, so you can avoid Java's messy threading while interacting seamlessly with Java. About this Book Scala in Action is a comprehensive tutorial that introduces the language through clear explanations and numerous hands-on examples. It takes a "how to" approach, explaining language concepts as you explore familiar programming tasks. You'll tackle concurrent programming in Akka, learn to work with Scala and Spring, and learn how to build DSLs and other productivity tools. You'll learn both the language and how to use it. Experience with Java is helpful but not required. Ruby and Python programmers will also find this book accessible. What's Inside A Scala tutorial How to use Java and Scala open source libraries How to use SBT Test-driven development Debugging Updated for Scala 2.10 Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Author Nilanjan Raychaudhuri is a skilled developer, speaker, and an avid polyglot programmer who works with Scala on production systems. Table of Contents PART 1 SCALA: THE BASICS Why Scala? Getting started OOP in Scala Having fun with functional data structures Functional programming PART 2 WORKING WITH SCALA Building web applications in functional style Connecting to a database Building scalable and extensible components Concurrency programming in Scala Building confidence with testing PART 3 ADVANCED STEPS Interoperability between Scala and Java Scalable and distributed applications using Akka

Operations Research and Optimization

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Publisher : Springer
ISBN 13 : 9811078149
Total Pages : 399 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Operations Research and Optimization by : Samarjit Kar

Download or read book Operations Research and Optimization written by Samarjit Kar and published by Springer. This book was released on 2018-04-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses recent developments in the vast domain of optimization. Featuring papers presented at the 1st International Conference on Frontiers in Optimization: Theory and Applications (FOTA 2016), held at the Heritage Institute of Technology, Kolkata, on 24–26 December 2016, it opens new avenues of research in all topics related to optimization, such as linear and nonlinear optimization; combinatorial-, stochastic-, dynamic-, fuzzy-, and uncertain optimization; optimal control theory; as well as multi-objective, evolutionary and convex optimization and their applications in intelligent information and technology, systems science, knowledge management, information and communication, supply chain and inventory control, scheduling, networks, transportation and logistics and finance. The book is a valuable resource for researchers, scientists and engineers from both academia and industry.

Industry 4.1

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Publisher : John Wiley & Sons
ISBN 13 : 1119739896
Total Pages : 562 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Industry 4.1 by : Fan-Tien Cheng

Download or read book Industry 4.1 written by Fan-Tien Cheng and published by John Wiley & Sons. This book was released on 2021-10-26 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.1 Intelligent Manufacturing with Zero Defects Discover the future of manufacturing with this comprehensive introduction to Industry 4.0 technologies from a celebrated expert in the field Industry 4.1: Intelligent Manufacturing with Zero Defects delivers an in-depth exploration of the functions of intelligent manufacturing and its applications and implementations through the Intelligent Factory Automation (iFA) System Platform. The book’s distinguished editor offers readers a broad range of resources that educate and enlighten on topics as diverse as the Internet of Things, edge computing, cloud computing, and cyber-physical systems. You’ll learn about three different advanced prediction technologies: Automatic Virtual Metrology (AVM), Intelligent Yield Management (IYM), and Intelligent Predictive Maintenance (IPM). Different use cases in a variety of manufacturing industries are covered, including both high-tech and traditional areas. In addition to providing a broad view of intelligent manufacturing and covering fundamental technologies like sensors, communication standards, and container technologies, the book offers access to experimental data through the IEEE DataPort. Finally, it shows readers how to build an intelligent manufacturing platform called an Advanced Manufacturing Cloud of Things (AMCoT). Readers will also learn from: An introduction to the evolution of automation and development strategy of intelligent manufacturing A comprehensive discussion of foundational concepts in sensors, communication standards, and container technologies An exploration of the applications of the Internet of Things, edge computing, and cloud computing The Intelligent Factory Automation (iFA) System Platform and its applications and implementations A variety of use cases of intelligent manufacturing, from industries like flat-panel, semiconductor, solar cell, automotive, aerospace, chemical, and blow molding machine Perfect for researchers, engineers, scientists, professionals, and students who are interested in the ongoing evolution of Industry 4.0 and beyond, Industry 4.1: Intelligent Manufacturing with Zero Defects will also win a place in the library of laypersons interested in intelligent manufacturing applications and concepts. Completely unique, this book shows readers how Industry 4.0 technologies can be applied to achieve the goal of Zero Defects for all product

Outside Innovation

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Publisher : Harper Collins
ISBN 13 : 0061977012
Total Pages : 430 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Outside Innovation by : Patricia B. Seybold

Download or read book Outside Innovation written by Patricia B. Seybold and published by Harper Collins. This book was released on 2009-10-06 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things are done." "How can we become the Google of banking?" "How can we be the eBay of software?" "I want to be the JetBlue of manufacturing." "How can we become the undisputed trend–setter in our industry–with a competitive bar no one can topple?" In Outside Innovation, bestselling author Seybold taps her close relationship with dozens of high–innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.