Philosophy Of Marketing

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Philosophy of Marketing

Author : Matteo Giannasi
Publisher : Routledge
ISBN 13 : 1000454649
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Philosophy of Marketing by : Matteo Giannasi

Download or read book Philosophy of Marketing written by Matteo Giannasi and published by Routledge. This book was released on 2021-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.

Global Perspectives in Marketing for the 21st Century

Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Theory: Philosophy of Science Perspectives

Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Marketing Theory: Philosophy of Science Perspectives by : Ronald F. Bush

Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Marketing Theory

Author : Shelby D. Hunt
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Modern Marketing Theory by : Shelby D. Hunt

Download or read book Modern Marketing Theory written by Shelby D. Hunt and published by Thomson South-Western. This book was released on 1991 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Philosophy of Branding

Author : Thom Braun
Publisher : Kogan Page Publishers
ISBN 13 : 9780749441937
Total Pages : 200 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis The Philosophy of Branding by : Thom Braun

Download or read book The Philosophy of Branding written by Thom Braun and published by Kogan Page Publishers. This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original and witty reminder that the most successful brands are driven by talented thinkers.` Simon Clift, President, Marketing, Unilever Home & Personal Care `At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.` Adam Morgan, author of Eating the Big Fish `A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.` Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Philosophical and Radical Thought in Marketing

Author : A. Fuat Firat
Publisher : Free Press
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Philosophical and Radical Thought in Marketing by : A. Fuat Firat

Download or read book Philosophical and Radical Thought in Marketing written by A. Fuat Firat and published by Free Press. This book was released on 1987 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Theory

Author : Shelby D. Hunt
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256028478
Total Pages : 515 pages
Book Rating : 4.0/5 (284 download)

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Book Synopsis Marketing Theory by : Shelby D. Hunt

Download or read book Marketing Theory written by Shelby D. Hunt and published by McGraw-Hill/Irwin. This book was released on 1983-01-01 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Methodology in Marketing

Author : Martin Eisend
Publisher : Springer
ISBN 13 : 3030107949
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Research Methodology in Marketing by : Martin Eisend

Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

The SAGE Handbook of Marketing Theory

Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Qualitative Marketing Research

Author : David Carson
Publisher : SAGE
ISBN 13 : 1446234983
Total Pages : 255 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Marketing Research by : David Carson

Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Creative Marketing: A New Management Philosophy

Author : Robin Luke
Publisher : Balboa Press
ISBN 13 : 1452526451
Total Pages : 157 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Creative Marketing: A New Management Philosophy by : Robin Luke

Download or read book Creative Marketing: A New Management Philosophy written by Robin Luke and published by Balboa Press. This book was released on 2014-11-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Marketing lifts marketing theory and practice to a higher order, -a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed success under all possible market conditions. This is because traditional marketing has been predicated on the basis that incremental improvements in a company's marketing mix is the only way to build and defend some sort of competitive market advantage. In practice, this advantage is often easily and quickly eroded by the actions of competitors. Contrary to this common (organizational development) wisdom, long-term empirical evidence clearly demonstrates that it is the companies that dominate their particular industry, -that in fact ?own? the industry standard, that enjoy the highest profit margins and enjoy the longest periods of largely uncontested market supremacy. Creative Marketing as described in this book offers a means whereby any company can, given sufficient creative imagination, come to dominate its industry, irrespective of its present market status. This is because the processes involved are not contingent upon some sort of technological superiority or extensive financial or other resources. The text provides the methodology for realizing the long-sought ?envelope curve? path of corporate growth and profitability, that means never having to complete an industry life cycle, -perhaps the Holy Grail of Marketing.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Marketing Concept as a Philosophy of Management

Author : Akira Kamimura
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (534 download)

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Book Synopsis The Marketing Concept as a Philosophy of Management by : Akira Kamimura

Download or read book The Marketing Concept as a Philosophy of Management written by Akira Kamimura and published by . This book was released on 1962 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Holistic Email Marketing

Author : Kath Pay
Publisher :
ISBN 13 : 9781781334911
Total Pages : 296 pages
Book Rating : 4.3/5 (349 download)

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Book Synopsis Holistic Email Marketing by : Kath Pay

Download or read book Holistic Email Marketing written by Kath Pay and published by . This book was released on 2020-11-13 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

The Anatomy of Humbug

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1784628468
Total Pages : 208 pages
Book Rating : 4.7/5 (846 download)

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Book Synopsis The Anatomy of Humbug by : Paul Feldwick

Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1315290871
Total Pages : 420 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by : Shelby D. Hunt

Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Routledge. This book was released on 2016-09-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

A Philosophy of Material Culture

Author : Beth Preston
Publisher : Routledge
ISBN 13 : 0415623081
Total Pages : 258 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis A Philosophy of Material Culture by : Beth Preston

Download or read book A Philosophy of Material Culture written by Beth Preston and published by Routledge. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on material culture as a subject of philosophical inquiry and promotes the philosophical study of material culture by articulating some of the central and difficult issues raised by this topic and providing innovative solutions to them, most notably an account of improvised action and a non-intentionalist account of function in material culture. Preston argues that material culture essentially involves activities of production and use; she therefore adopts an action-theoretic foundation for a philosophy of material culture. Part 1 illustrates this foundation through a critique, revision, and extension of existing philosophical theories of action. Part 2 investigates a salient feature of material culture itself-its functionality. A basic account of function in material culture is constructed by revising and extending existing theories of biological function to fit the cultural case. Here the adjustments are for the most part necessitated by special features of function in material culture. These two parts of the project are held together by a trio of overarching themes: the relationship between individual and society, the problem of centralized control, and creativity.