Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers

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Author :
Publisher : Stewart Publishing, Inc.
ISBN 13 : 0936999012
Total Pages : 138 pages
Book Rating : 4.9/5 (369 download)

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Book Synopsis Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers by : Scott Alan Stewart

Download or read book Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1986-05-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.

Videodisc and Optical Disk Update

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Videodisc and Optical Disk Update by :

Download or read book Videodisc and Optical Disk Update written by and published by . This book was released on 1987 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Videodiscs in Healthcare: A Guide to the Industry

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Author :
Publisher : Stewart Publishing, Inc.
ISBN 13 : 093699908X
Total Pages : 258 pages
Book Rating : 4.9/5 (369 download)

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Book Synopsis Videodiscs in Healthcare: A Guide to the Industry by : Scott Alan Stewart

Download or read book Videodiscs in Healthcare: A Guide to the Industry written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1990-05-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides and overview of the use of interactive video technology for education and training in the health professions, including Medicine, Nursing, Allied Health, Dentistry, Patient Education, and Health Promotion. Chapters cover optical storage technology , pharmaceutical companies, universities/colleges, hospitals, commercial vendors, public organizations, professional associations, testing & certification, museum/public exhibits, information systems, and research/surveys. Includes a list of resources for additional information including books, periodicals, directories, market reports, conferences/workshops, special interest groups, awards, demonstration centers, and disc mastering companies.

Medical Marketing & Media

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Publisher :
ISBN 13 :
Total Pages : 870 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Medical Marketing & Media by :

Download or read book Medical Marketing & Media written by and published by . This book was released on 1987-07 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals and Practice of Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136401725
Total Pages : 392 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Fundamentals and Practice of Marketing by : Adrian Mackay

Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1970-12-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Drug Enforcement

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Publisher :
ISBN 13 :
Total Pages : 1078 pages
Book Rating : 4.4/5 (85 download)

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Book Synopsis Drug Enforcement by :

Download or read book Drug Enforcement written by and published by . This book was released on 1997 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

InfoWorld

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Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4./5 ( download)

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Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1988-10-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

CorpTech Directory of Technology Companies

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Publisher :
ISBN 13 :
Total Pages : 1714 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis CorpTech Directory of Technology Companies by :

Download or read book CorpTech Directory of Technology Companies written by and published by . This book was released on 1997 with total page 1714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-volume directory which lists more than 40,000 companies is indexed by company name, geographic area, non-U.S. parent companies, technology, product code, CorpTech code, and SIC code. Profiles are provided for each company listed, and company rankings given under each industry.

Management Science

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Management Science by :

Download or read book Management Science written by and published by . This book was released on 2000-09 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.

Billboard

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1970-11-28 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Training Directory for Business and Industry

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Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Training Directory for Business and Industry by :

Download or read book Training Directory for Business and Industry written by and published by . This book was released on 1989 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 1394252064
Total Pages : 676 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Managing Innovation by : Joseph Tidd

Download or read book Managing Innovation written by Joseph Tidd and published by John Wiley & Sons. This book was released on 2024 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation"--

Managing Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 1119713307
Total Pages : 624 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Managing Innovation by : Joe Tidd

Download or read book Managing Innovation written by Joe Tidd and published by John Wiley & Sons. This book was released on 2020-11-23 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Marketing Management

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Publisher :
ISBN 13 : 9780135562673
Total Pages : 822 pages
Book Rating : 4.5/5 (626 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1988 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Official Gazette of the United States Patent and Trademark Office

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Publisher :
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:

InfoWorld

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Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4./5 ( download)

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Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1988-10-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.