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Author : Marketing Services Company
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (338 download)
Download or read book Pharmaceutical Marketing Research Directory written by Marketing Services Company and published by . This book was released on 1962 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute for Biotechnology Information (North Carolina Biotechnology Center)
Publisher :
ISBN 13 : 9781886041127
Total Pages : 108 pages
Book Rating : 4.0/5 (411 download)
Download or read book Pharmaceutical Industry Guide written by Institute for Biotechnology Information (North Carolina Biotechnology Center) and published by . This book was released on 1997 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)
Download or read book BoogarLists | Directory of Marketing Research written by and published by BoogarLists. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252025
Total Pages : 1182 pages
Book Rating : 4.1/5 (972 download)
Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1938 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Paul Gaudilliere
Publisher : Routledge
ISBN 13 : 1317316878
Total Pages : 284 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author : World Future Society
Publisher : Transaction Publishers
ISBN 13 : 9780930242305
Total Pages : 258 pages
Book Rating : 4.2/5 (423 download)
Download or read book The Futures Research Directory written by World Future Society and published by Transaction Publishers. This book was released on 1987-01-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Future Society is an independent, nonprofit, scientific and educational organization concerned with how people will live in the coming decades. Founded in 1966, the Society currently has over 25,000 members worldwide. Individuals and groups from all nations are eligible to join the Society and participate in its programs and activities. The Society publishes a number of periodicals and books, sponsors local chapters, and holds conferences and assemblies. The publications include THE FUTURIST, a bimonthly magazine reporting trends, forecasts, and ideas about the future; FUTURE SURVEY, a monthly digest of abstracts of futures-relevant literature; and FUTURES RESEARCH QUARTERLY, a professional journal providing information on more technical future-oriented topics. The Society also maintains a unique bookstore that enables members to purchase future-related books, cassette recordings of Society conference sessions, videocassettes, and more, all at special member prices. Chapters of the World Future Society are active in both the United States and abroad. Chapters offer speakers, educational courses, seminars, and other opportunities for members in local areas to meet and work together. World Future Society conferences and general assemblies provide opportunities to hear and meet many outstanding thinkers. The Society's next major conference will be held in Washington, B.C., in August 1989.
Author : United States. Congress. Senate. Committee on Government Operations. Subcommittee on Reorganization and Internal Organizations
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (243 download)
Download or read book Drug Literature written by United States. Congress. Senate. Committee on Government Operations. Subcommittee on Reorganization and Internal Organizations and published by . This book was released on 1963 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (318 download)
Download or read book Drug Literature; a Factual Survey on "The Nature and Magnitude of Drug Literature." written by National Library of Medicine (U.S.) and published by . This book was released on 1963 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Government Operations
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.F/5 ( download)
Download or read book Drug Literature ... written by United States. Congress. Senate. Government Operations and published by . This book was released on 1953 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Detwiler Directory of Medical Market Sources written by and published by . This book was released on 1993 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (45 download)
Download or read book Bradford's Directory of Marketing Research Agencies in the United States and the World written by and published by . This book was released on 1956 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Research Sources, 1940 written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1940 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marjorie Veith Davis
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Business Directories written by Marjorie Veith Davis and published by . This book was released on 1947 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mickey C. Smith
Publisher : CRC Press
ISBN 13 : 9781439810910
Total Pages : 444 pages
Book Rating : 4.8/5 (19 download)
Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
