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Persuasive Imagery
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Book Synopsis Persuasive Imagery by : Linda M. Scott
Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Book Synopsis Techniques of Visual Persuasion by : Larry Jordan
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Book Synopsis Visual Persuasion by : Paul Messaris
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Readings in Propaganda and Persuasion by : Garth S. Jowett
Download or read book Readings in Propaganda and Persuasion written by Garth S. Jowett and published by SAGE. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.
Book Synopsis Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum by : August, Anita
Download or read book Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum written by August, Anita and published by IGI Global. This book was released on 2017-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A student’s learning experience can be enhanced through a multitude of pedagogical strategies. This can be accomplished by visually engaging students in classroom activities. Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum is a pivotal reference source that examines the role of visual-based stimuli to create meaningful learning in contemporary classroom settings. Highlighting a range of relevant topics such as writing composition, data visualization, and literature studies, this book is ideally designed for educators, researchers, professionals, and academics interested in the application of visual imagery in learning environments.
Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Book Synopsis Clausewitz and the State by : Peter Paret
Download or read book Clausewitz and the State written by Peter Paret and published by Princeton University Press. This book was released on 2007-03-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1976, Clausewitz and the State presents a comprehensive analysis of one of the significant thinkers of modern Europe. Peter Paret combines social and military history and psychological interpretation with a study of Clausewitz's military theories and of his unduly neglected historical and political writing. This timely new edition includes a preface which allows Paret to recount the past thirty years of discussion on Clausewitz and respond to critics. A companion volume to Clausewitz's On War, this book is indispensable to anyone interested in Clausewitz and his theories, and their proper historical context.
Book Synopsis Persuasion Ethics Today by : Margaret Duffy
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Book Synopsis Planning as Persuasive Storytelling by : James A. Throgmorton
Download or read book Planning as Persuasive Storytelling written by James A. Throgmorton and published by University of Chicago Press. This book was released on 1996-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Planning as Persuasive Storytelling is a revealing look at the world of political conflict surrounding the Commonwealth Edison Company's ambitious nuclear power plant construction program in northern Illinois during the 1980s. Examining the clash between the utility, consumer groups, community-based groups, the Illinois Commerce Commission, and the City of Chicago, Throgmorton argues that planning can best be thought of as a form of persuasive storytelling. A planner's task is to write future-oriented texts that employ language and figures of speech designed to construct constituencies that the planner's vision is both desirable and feasible. Though seeking to persuade, the planner must also remain open to transformation through honest engagement with contending stories. Juxtaposing stories about efforts to construct Chicago's electric future, Planning as Persuasive Storytelling suggests a shift in how we think about planning. In order to account for the fragmented and conflicted nature of contemporary American life and politics, that shift would be away from "science" and the "experts" and toward persuasive storytelling by diverse authors"--P. [4] of cover.
Book Synopsis Experiencing the Last Judgement by : Niamh Bhalla
Download or read book Experiencing the Last Judgement written by Niamh Bhalla and published by Routledge. This book was released on 2021-09-30 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing the Last Judgement opens up new ways of understanding a Byzantine image type that has hitherto been considered largely uniform in its manifestations and to a great extent frightening, coercive and paralysing. It moves beyond a purely didactic understanding of the Byzantine image of the Last Judgement, as a visual eschatological text to be ‘read’ and learned from, and proposes instead an appreciation of each unique image as a dynamic site to be experienced. Paintings, icons and mosaics from the tenth to the fourteenth century, from inside and outside of the Byzantine Empire, are placed within their specific socio-historical milieus, their immediate decorative programmes and their architectural contexts to demonstrate that each unique image constituted a carefully orchestrated and immersive experience of judgement. Each case study outlines the differences that exist in reality between these images that are often subsumed under one iconographic label, making a case against condensing dynamic, lived images into apparently static pictorial ‘types’. Images of the Last Judgement needed the body, mind and memory of the viewer for the creation of meaning, and so the experience of these images was unavoidably spatial, gendered, corporeal, mnemonic, emotional, rhetorical and most often liturgical. Unpacking Byzantine images of judgement in light of these various facets of experience for the first time helps to elucidate the interaction of past individuals with the image, and the ways in which such encounters were intended to benefit the communities that made and lived alongside them.
Book Synopsis No Other Gods by : Robert Karl Gnuse
Download or read book No Other Gods written by Robert Karl Gnuse and published by A&C Black. This book was released on 1997-05-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first full-scale assessment of the theological, social and ideational implications of our new understandings of ancient Israel's social and religious development. Scholars now stress the gradual emergence of Israel out of the culture of ancient Palestine and the surrounding ancient Near East rather than contrast Israel with the ancient world. Our new paradigms stress the ongoing and unfinished nature of the monotheistic 'revolution', which is indeed still in process today. Gnuse takes a further bold step in setting the emergence of monotheism in a wider intellectual context: he argues brilliantly that the interpretation of Israel's development as both an evolutionary and revolutionary process corresponds to categories of contemporary evolutionary thought in the biological and palaeontological sciences (Punctuated Equilibrium).
Book Synopsis The Old Testament and Process Theology by : Robert Karl Gnuse
Download or read book The Old Testament and Process Theology written by Robert Karl Gnuse and published by Wipf and Stock Publishers. This book was released on 2016-03-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the insights of process theology, Gnuse explores the Old Testament beginning with the categories of classic Old Testament theology: revelation, suffering, creation, covenant, justice, law, and salvation.
