Persuasive Advertising for Entrepreneurs and Small Business Owners

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Author :
Publisher : Routledge
ISBN 13 : 1317952944
Total Pages : 220 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : William Winston

Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

The Advertising Kit

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Author :
Publisher :
ISBN 13 : 9780739104286
Total Pages : 0 pages
Book Rating : 4.1/5 (42 download)

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Book Synopsis The Advertising Kit by : Jeannette Smith

Download or read book The Advertising Kit written by Jeannette Smith and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an owner's manual to advertising for a small business.

Small Business Sourcebook

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Author :
Publisher :
ISBN 13 : 9781414466903
Total Pages : 624 pages
Book Rating : 4.4/5 (669 download)

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Book Synopsis Small Business Sourcebook by :

Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Four Keys to Advertising Success

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Publisher : Xlibris Corporation
ISBN 13 : 1462865046
Total Pages : 78 pages
Book Rating : 4.4/5 (628 download)

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Book Synopsis The Four Keys to Advertising Success by : Spike Santee

Download or read book The Four Keys to Advertising Success written by Spike Santee and published by Xlibris Corporation. This book was released on 2011-04-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Sensible Small Business Advertising

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Author :
Publisher : iUniverse
ISBN 13 : 1475994990
Total Pages : 177 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis Sensible Small Business Advertising by : Jack Stephens

Download or read book Sensible Small Business Advertising written by Jack Stephens and published by iUniverse. This book was released on 2013-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

How To Write A Good Advertisement: A Short Course In Copywriting

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Author :
Publisher : Pickle Partners Publishing
ISBN 13 : 178625798X
Total Pages : 349 pages
Book Rating : 4.7/5 (862 download)

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Book Synopsis How To Write A Good Advertisement: A Short Course In Copywriting by : Victor O. Schwab

Download or read book How To Write A Good Advertisement: A Short Course In Copywriting written by Victor O. Schwab and published by Pickle Partners Publishing. This book was released on 2016-01-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Advertising for a Small Business Made Simple

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Author :
Publisher : Main Street Books
ISBN 13 : 9780385475563
Total Pages : 212 pages
Book Rating : 4.4/5 (755 download)

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Book Synopsis Advertising for a Small Business Made Simple by : Bernard Ryan

Download or read book Advertising for a Small Business Made Simple written by Bernard Ryan and published by Main Street Books. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.

Advertising Your Small Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising Your Small Business by :

Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject Guide to Books in Print

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Publisher :
ISBN 13 :
Total Pages : 3126 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Subject Guide to Books in Print by :

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sell Like Titans

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Author :
Publisher : Sam Amoo Publishing
ISBN 13 : 1637503520
Total Pages : 113 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis Sell Like Titans by : Sam Amoo

Download or read book Sell Like Titans written by Sam Amoo and published by Sam Amoo Publishing. This book was released on 2022-11-21 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Learn the Marketing Principles of World Class Marketers and Translate Them Into Marketing Tactics That Will Get You Results You Can Be Proud Of? You can master the art of sales and marketing, but you can only do it if you understand the psychology of persuasion, marketing, motivation, choice, advertising and branding. This book teaches you Everything you need to know to transform your business into a top-notch operation. It reveals the everyday rules and power of the marketing tactics, routines, the million dollar habits of billionaires and world-class performers and marketers - how they get their messages across, who they are trying to attract, and why - The simple path to wealth building. This book will change everything you thought you knew about the psychology of marketing, psychology of branding, influence of the psychology of persuasion, psychology of motivation, psychology of choice, psychology of money, psychology of advertising, and consumer behavior. If you are resolute about growing your business, understanding these is critical. It is not enough to know what people want; you have to understand why they want it. You won't just learn how to implement some of the tactics used by the top-ranked marketers of today, you'll also understand what makes these marketers so effective, which is the code of the extraordinary mind. In Gap selling, we explicitly say, “don't sell to need!” Selling to need stunts the sale and puts the salesperson in the cheap seats. Gap Selling provides a framework for gaining your prospects' attention, getting them to trust you enough to tell you about their problems, and provide you with a way to get them to buy. If you want to transform your business into a powerhouse, then you need to learn the million dollar habits - the most powerful marketing technique and tactic that top marketers in every industry are using today. You need to learn how to tap into the psychological and behavioral patterns of the biggest customers on earth. It is the secret behind how I raised myself from failure to success. This book teaches you how to do exactly the same. In this book you will learn; How to use psychology of persuasion to create highly-converting customer experiences. The latest data on consumer behavior, motivation, and decision-making. The psychology of branding. How to leverage marketing and advertising to grow your business. And much, more. The world is full of entrepreneurs, each hoping to sell like a titan. We want to be bigger, faster, and smarter, but to achieve our goals, we have to understand how the market operates. If you’re looking to transform your business, then you don’t want to miss this book. It’s a must read for every entrepreneur, salesperson, business owner, marketer, public speaker, and anyone looking to transform their life, business, and world. Furthermore, this book will teach you how to create a persuasive marketing message that gets results. It will teach you to communicate with people so they want to buy from you, and how to get people to like, trust, and believe in you. It will also teach you how to make them do what you want them to do, and how to become the most influential person in the world by mastering the art of persuasion. "Sell Like Titans" is the ultimate sales machine with the culmination of research to eventually transform your business from good to great. In addition to teaching you the science behind why things work, I explained how to use this million dollar habits and knowledge to market to your target audience with unprecedented success. Get My New Book and Learn How to Attract Customers and Scale Your Business like a World Class Marketer

Bibliographic Guide to Business and Economics

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Author :
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Bibliographic Guide to Business and Economics by : New York Public Library. Research Libraries

Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1976 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cumulative Book Index

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Publisher :
ISBN 13 :
Total Pages : 2328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cumulative Book Index by :

Download or read book Cumulative Book Index written by and published by . This book was released on 1995 with total page 2328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.

Forthcoming Books

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Publisher :
ISBN 13 :
Total Pages : 1774 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Forthcoming Books by : Rose Arny

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1997 with total page 1774 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Micro-Entrepreneurship For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118521684
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Micro-Entrepreneurship For Dummies by : Paul Mladjenovic

Download or read book Micro-Entrepreneurship For Dummies written by Paul Mladjenovic and published by John Wiley & Sons. This book was released on 2013-04-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit. Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy. Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money Shows you how to sign up for and sell products online Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

Generating Big Advertising Ideas

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781727253269
Total Pages : 52 pages
Book Rating : 4.2/5 (532 download)

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Book Synopsis Generating Big Advertising Ideas by : Derek John Patterson

Download or read book Generating Big Advertising Ideas written by Derek John Patterson and published by Createspace Independent Publishing Platform. This book was released on 2018-10-06 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 Action Formula for better advertising results.1.My 3 Favorite (and Most Productive) Brainstorming Techniques2.Generating BIG Advertising IDEAS Catalogue

Making Ads Pay

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Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (685 download)

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Book Synopsis Making Ads Pay by : American Entrepreneurs' Association

Download or read book Making Ads Pay written by American Entrepreneurs' Association and published by . This book was released on 1981 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Clear Eye for Branding

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Publisher : Paramount Market Publishing
ISBN 13 : 9780972529082
Total Pages : 168 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis A Clear Eye for Branding by : Tom Asacker

Download or read book A Clear Eye for Branding written by Tom Asacker and published by Paramount Market Publishing. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucky you! You just sat down on a plane wondering how you are going to conduct a meeting about branding when you get to your destination. Before the plane takes off, you learn that your seatmate is Tom Asacker, a consultant who is known as a catalyst, and a nonconformist.By the end of your plane ride (or by the end of this 150-page, user-friendly book), you will understand how customers bring their own meaning to your brand and how the brand must constantly meet the customer's expectations to stay in its prime.John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes myths on brands and branding and shines light on the truth of business in the new millennium.In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small business owners, and entrepreneurs can finally understand, communicate, and evaluate their strategies and organizational initiatives.You'll discover why a brand is not a logo, a promise, or even an experience. And you'll become obsessed with the three most important questions to ask yourself, and your people, in order to succeed in today's hypercompetitive, unforgiving marketplace.You will see branding in new clear ways, with a renewed energy to put everyone in your organization, from the top to the bottom, on the same path to supporting the branding and increasing profitability. Order copies for your whole team and save.Who is Tom Asacker?Tom Asacker is often described as a catalyst, and a nonconformist. He gets paid to provoke people to think about things in ways that are unclouded by the issues they deal with on a daily basis. He is the author of Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood. His views have been featured in numerous national and international business and marketing publications, media, and events.Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he has been an advisor to startups, nonprofit organizations, and to some of the world's most well-respected brands. He is a frequent speaker on branding, marketing, entrepreneurship and innovation. You can reach him at [email protected].