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Persuasion In Specialised Discourses
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Book Synopsis Persuasion in Specialised Discourses by : Olga Dontcheva-Navratilova
Download or read book Persuasion in Specialised Discourses written by Olga Dontcheva-Navratilova and published by Springer Nature. This book was released on 2020-12-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
Book Synopsis Persuasion in Public Discourse by : Jana Pelclová
Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Book Synopsis Persuasion Across Genres by : Helena Halmari
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Book Synopsis Power, Persuasion and Manipulation in Specialised Genres by : María Ángeles Orts Llopis
Download or read book Power, Persuasion and Manipulation in Specialised Genres written by María Ángeles Orts Llopis and published by Linguistic Insights. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, bringing forth studies on the language of various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media.
Book Synopsis Persuasion in Public Discourse by : Jana Pelclová
Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by . This book was released on 2018 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Book Synopsis Engagement in Professional Genres by : Carmen Sancho Guinda
Download or read book Engagement in Professional Genres written by Carmen Sancho Guinda and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.
Book Synopsis Dialogicity in Written Specialised Genres by : Luz Gil-Salom
Download or read book Dialogicity in Written Specialised Genres written by Luz Gil-Salom and published by John Benjamins Publishing Company. This book was released on 2014-07-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dialogicity in Written Specialised Genres analyses how human beings intentionally establish a network of relations that contribute to the construction of discourse in different genres in academic, promotional and professional domains in English, Spanish and Italian. The chapters in the present volume investigate individual voices, both those assumed by the writer and those attributed to others, and how they act interpersonally and become explicit in the discourse. From a number of different research approaches, contributing authors focus on various textual components: self-mention, impersonation, attribution markers, engagement markers, attitude markers, boosters, hedges, reporting verbs, politeness strategies and citations. The collection is unusual in that it addresses these issues not only from the perspective of English, but also from that of Spanish and Italian. It thus represents a refreshing reassessment of the contrastive dimension in the study of voice and dialogic relations, taking into consideration language, specialised fields and genre. The volume will appeal to researchers interested in language as multidimensional dialogue, particularly with regard to different written specialised texts from different linguistic backgrounds. Novice writers may also find it of help in order to attain a greater understanding of the dialogic nature of writing.
Book Synopsis Academic Discourse and Global Publishing by : Ken Hyland
Download or read book Academic Discourse and Global Publishing written by Ken Hyland and published by Routledge. This book was released on 2019 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part one. Academic discourse and rhetorical change -- Publish and prosper : the changing face of academic life -- Understanding language change : corpora, contexts and rhetoric -- Part two. Changes in argument patterns -- A multidimensional analysis of change -- Changes in coherence and cohesion : let's look at this -- Points of reference : changing patterns of citation -- Changes in self-citation : cumulative inquiry or self-promotion -- Bundling up : changes in multiword combinations -- Part three. Changes in stance and engagement -- Evidentiality, affect and presence : changing patterns of stance -- Changes in a stance marker : evaluative that -- Representing readers : changes in engagement -- Changes in the rhetorical self : a profile of we -- Is academic writing becoming more informal? -- Part four. Epilogue -- Pulling it all together.
Author :María de los Ángeles Gómez González Publisher :John Benjamins Publishing Company ISBN 13 :9027263566 Total Pages :304 pages Book Rating :4.0/5 (272 download)
Book Synopsis The Construction of Discourse as Verbal Interaction by : María de los Ángeles Gómez González
Download or read book The Construction of Discourse as Verbal Interaction written by María de los Ángeles Gómez González and published by John Benjamins Publishing Company. This book was released on 2018-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume showcases new work on discourse analysis by big names in the field and promising early-career researchers. Arising from the latest in the series of IWoDA workshops in Santiago de Compostela, it provides novel insights into both the explicit and the implicit characteristics of discourse as used in verbal interaction. Discourse markers, as their name indicates, are among the explicit signals of coherence, while discourse relations may be either explicit or implicit. Similarly, the discourse used for purposes of evaluation, stance-taking and interpersonal engagement is either overt or covert, as is also true of the expression of emotions and empathy. This, in general terms, is the challenging terrain into which the contributors to this volume have ventured. The book combines theoretical issues with a practical orientation, comparing languages, analysing different registers, studying the openings of Skype conversations, and much more besides; it will prove highly relevant for postgraduate and advanced practitioners of discourse analysis, interaction studies, semantics and pragmatics.
Book Synopsis Persuasion in Tourism Discourse by : Elena Manca
Download or read book Persuasion in Tourism Discourse written by Elena Manca and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.
Book Synopsis Digital Scientific Communication by : Ramón Plo-Alastrué
Download or read book Digital Scientific Communication written by Ramón Plo-Alastrué and published by Springer Nature. This book was released on 2023-12-29 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.
Book Synopsis Researching Specialized Languages by : Vijay Kumar Bhatia
Download or read book Researching Specialized Languages written by Vijay Kumar Bhatia and published by John Benjamins Publishing. This book was released on 2011 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present collection of articles represents research efforts in the field of specialised languages, including the analysis of research articles in disciplines as diverse as Biomedicine and Computing, on the one hand, and overlapping disciplines such as in Social Sciences, on the other, all with high relevance to English for Academic Purposes, and English for specific Purposes. The volume offers empirical evidence obtained from corpus-based analyses of language, both from diachronic as well as synchronic perspectives, on topics such as the role of mother tongue in professional writing, the analysis of conference abstracts as a genre, or the analysis of visual data transfer. This collection addresses issues such as the implementation of lexicons for specialised language learning, and the development of ontologies to research language patterns. The volume thus provides a rich repertoire of research methodologies, in-depth analyses of specialised discourses, and the identification and discussion of relevant pedagogic issues.Winner of the 4th Edition of the 'Enrique Alcaraz Research Award'
Book Synopsis Discourse in the Professions by : ... Connor-Upton
Download or read book Discourse in the Professions written by ... Connor-Upton and published by John Benjamins Publishing. This book was released on 2004-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the structure and use of academic and professional discourse through the lens of corpus linguistics. The goal of this book is to show how insights from corpus linguistic analyses can help us better understand how we use academic and professional language and help us find ways to better train newcomers to the genres used in various professional contexts. The contributions to this book show that specialized corpora of specific genres from a variety of fields allow us to make more relevant observations about the function and use of language for particular purposes. The specialized corpora examined include written and spoken academic genres, written and spoken business and legal genres, and written philanthropic genres. The book showcases a variety of approaches to analyzing the discourse of specialized corpora, and each chapter concludes with a reflection on the practical and pedagogical implications of the analysis.
Book Synopsis Rhetoric and Educational Discourse by : Richard Edwards
Download or read book Rhetoric and Educational Discourse written by Richard Edwards and published by Routledge. This book was released on 2013-02-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational policy is often dismissed as simply rhetoric and a collection of half truths. However, this is to underestimate the power of rhetoric and the ways in which rhetorical strategies are integral to persuasive acts. Through a series of illustrative chapters, this book argues that rather than something to be dismissed, rhetorical analysis offers a rich and deep arena in which to explore and examine educational issues and practices. It adopts an original stance in relation to contemporary debates and will make a significant contribution to educational debates in elucidating and illustrating the pervasiveness of persuasive strategies in educational practices. Rhetoric and Educational Discourse is a useful resource for postgraduate and research students in education and applied linguistics. The book will also be of interest to academics and researchers in these fields of study and those interested in discursive approaches to research and scholarship.
Book Synopsis Persuasion Across Genres by : Helena Halmari
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Book Synopsis Science Communication in Times of Crisis by : Pascal Hohaus
Download or read book Science Communication in Times of Crisis written by Pascal Hohaus and published by John Benjamins Publishing Company. This book was released on 2022-08-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses demands on external and internal science communication in times of crisis. The contributions discuss present crises such as COVID-19 (e.g. vaccination campaigns or political reactions towards the pandemic in the context of science scepticism), and climate change (e.g. plausibility judgements or the role of scientists). They also relate their approaches to past crises, e.g. 9/11 or the Galileo affair. This volume is unique in that it is interdisciplinary from a theoretical and methodological perspective. In that respect, the authors apply concepts from corpus linguistics, discourse analysis, rhetoric, news values analysis, pragmatics and terminology research to various types of data, such as newspaper headlines, Tweets, open letters, corpora or glossaries. The case studies are situated within different cultural contexts, with various languages being examined, i.e. Polish, Arabic, English, French, German, and Spanish. Elevating our understanding of the interface of science communication and crisis communication, this collection of articles proves valuable to scholars and students from linguistics, communication science, political science, sociology and philosophy of science.
Book Synopsis Analysing Professional Genres by : Anna Trosborg
Download or read book Analysing Professional Genres written by Anna Trosborg and published by John Benjamins Publishing. This book was released on 2000-02-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
