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Author : Ivan Reed Payne
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (21 download)
Download or read book Persuasibility and Its Relationship to Affect, Sex and Type of Persuasive Appeal written by Ivan Reed Payne and published by . This book was released on 1963 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Pratt
Publisher : Educational Technology
ISBN 13 : 9780877780311
Total Pages : 68 pages
Book Rating : 4.7/5 (83 download)
Download or read book How to Find and Measure Bias in Textbooks written by David Pratt and published by Educational Technology. This book was released on 1972 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Evaluation Coefficient (ECO) Analysis provides a means for objective analysis of textbooks to determine the attitudes and values they communicate about minority groups. Evaluative words applied to minority groups, most commonly adjectives, are systematically listed. Each word is then scored as favorable, unfavorable, or neutral. A coefficient of evaluation formula then is applied to obtain a rating; the coefficient is always between 0.0 (totally unfavorable) and 100.0 (totally favorable). The coefficient must be based on a minimum of 10 evaluative terms in order to be valid. Examples are provided on the application ECO Analysis to texts, and additional background information is included.
Author : Richard Charles Reizenstein
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.E/5 ( download)
Download or read book An Application of the Theory of Cognitive Dissonance to the Determination of the Effectiveness of Two Major Personal Selling Techniques written by Richard Charles Reizenstein and published by . This book was released on 1970 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 950 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dissertation Abstracts written by and published by . This book was released on 1964 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (91 download)
Download or read book North Carolina Journal of Speech Communications written by and published by . This book was released on 1979 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xerox University Microfilms
Publisher :
ISBN 13 :
Total Pages : 1064 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comprehensive Dissertation Index, 1861-1972: Psychology written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Educational Research Association
Publisher :
ISBN 13 :
Total Pages : 1424 pages
Book Rating : 4.3/5 (91 download)
Download or read book Second Handbook of Research on Teaching written by American Educational Research Association and published by . This book was released on 1973 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research Studies in Education written by and published by . This book was released on 1965 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sung Kyu Kim
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.:/5 (319 download)
Download or read book Asian Themes and Events in Textbooks on United States History written by Sung Kyu Kim and published by . This book was released on 1982 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart L. Tubbs
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780070654877
Total Pages : 584 pages
Book Rating : 4.6/5 (548 download)
Download or read book Human Communication written by Stewart L. Tubbs and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1994 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a complete overview of the subject of human communications, presenting the general principles of communication, specific contexts (public speaking, mass media, group discussion) and ethics. The text combines a theoretical base with up-to-date examples and current research. The seventh edition features a new chapter on ethics, and has expanded treatment on relationship processes, verbal communication, listening and intercultural communication.
Author : United States Military Academy. Office of Military Leadership
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.0/5 ( download)
Download or read book A Study of Organizational Leadership written by United States Military Academy. Office of Military Leadership and published by . This book was released on 1976 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela J. Kalbfleisch
Publisher : Routledge
ISBN 13 : 1135251185
Total Pages : 468 pages
Book Rating : 4.1/5 (352 download)
Download or read book Communication Yearbook 29 written by Pamela J. Kalbfleisch and published by Routledge. This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.:/5 (89 download)
Download or read book National Union Catalog written by and published by . This book was released on 1968 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author :
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (2 download)
Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.1/5 (366 download)
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author :
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.:/5 (321 download)
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric S. Knowles
Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
