Perspectives On Corporate Communication Strategies In The Context Of Environmental Issues

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Corporate Communication

Author : Otto Lerbinger
Publisher : John Wiley & Sons
ISBN 13 : 1119471370
Total Pages : 360 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Corporate Communication by : Otto Lerbinger

Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Strategic Corporate Communication

Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Perspectives on Corporate Communication Strategies in the Context of Environmental Issues

Author : Leigh Eldridge Knopf
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Perspectives on Corporate Communication Strategies in the Context of Environmental Issues by : Leigh Eldridge Knopf

Download or read book Perspectives on Corporate Communication Strategies in the Context of Environmental Issues written by Leigh Eldridge Knopf and published by . This book was released on 1983 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Development and Green Communication

Author : J. Servaes
Publisher : Palgrave Macmillan
ISBN 13 : 9781137329400
Total Pages : 0 pages
Book Rating : 4.3/5 (294 download)

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Book Synopsis Sustainable Development and Green Communication by : J. Servaes

Download or read book Sustainable Development and Green Communication written by J. Servaes and published by Palgrave Macmillan. This book was released on 2013-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a comprehensive overview of contemporary theoretical and programmatic issues in the fields of sustainability, culture, communication, development and social change, this book explores the relationship between communication and sustainability from a social change perspective.

Communication Research at Cornell University, 1986

Author : New York State College of Agriculture and Life Sciences. Department of Communication
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Communication Research at Cornell University, 1986 by : New York State College of Agriculture and Life Sciences. Department of Communication

Download or read book Communication Research at Cornell University, 1986 written by New York State College of Agriculture and Life Sciences. Department of Communication and published by . This book was released on 1986 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Management and Communication Perspectives in Industry 4.0

Author : Özbebek Tunç, Ay?egül
Publisher : IGI Global
ISBN 13 : 1522594183
Total Pages : 354 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Business Management and Communication Perspectives in Industry 4.0 by : Özbebek Tunç, Ay?egül

Download or read book Business Management and Communication Perspectives in Industry 4.0 written by Özbebek Tunç, Ay?egül and published by IGI Global. This book was released on 2019-07-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

History of the Department of Communication at Cornell University

Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis History of the Department of Communication at Cornell University by :

Download or read book History of the Department of Communication at Cornell University written by and published by . This book was released on 2000 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Perspectives on Corporate Communication in the Global World

Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Corporate Communication Strategy

Author : Benita Steyn
Publisher :
ISBN 13 : 9781868539314
Total Pages : 241 pages
Book Rating : 4.5/5 (393 download)

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Book Synopsis Corporate Communication Strategy by : Benita Steyn

Download or read book Corporate Communication Strategy written by Benita Steyn and published by . This book was released on 2000 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dare to Lead using Communication Strategies

Author : Dale Brown
Publisher : Carmela Rita Valentina Spinola
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4./5 ( download)

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Book Synopsis Dare to Lead using Communication Strategies by : Dale Brown

Download or read book Dare to Lead using Communication Strategies written by Dale Brown and published by Carmela Rita Valentina Spinola. This book was released on 2023-11-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Leadership and Relationship Success with "Dare to Lead using Communication Strategies." Are you seeking to elevate your leadership skills and enrich your relationships? "Dare to Lead using Communication Strategies" is the quintessential guide to mastering the art of impactful communication in professional and intimate settings. This book delves into the profound connection between effective communication and leadership. It's an invaluable resource for those looking to lead with influence and build fulfilling relationships. Empower Your Leadership and Enhance Your Relationships: Uncover the transformative power of empathy and active listening in leadership and personal bonds. Navigate challenging conversations with ease in any context. Learn practical strategies for delivering empowering feedback. A Must-Read for Aspiring Leaders and Relationship Builders: Whether you're an emerging leader, a seasoned executive, or someone looking to deepen personal connections, this book is tailored for you. It's packed with knowledge and practical tools to enhance your interpersonal skills. What Sets "Dare to Lead using Communication Strategies" Apart: This isn't just a guide to communication; it's a comprehensive approach that intertwines leadership principles with relationship psychology. It offers a unique perspective on building stronger connections in every aspect of life. Discover how communication, leadership, and relationships intersect for success. Engage in exercises that refine your communication skills in diverse scenarios. Access a blend of psychological insights, real-life examples, and practical strategies. Transform Your Communication Today! Now, purchase"Dare to Lead using Communication Strategies" to start your transformative journey. Enhance your leadership and enrich your relationships with effective communication techniques. Add to Cart and begin your journey towards personal and professional growth!

Corporate Communications for Executives

Author : Michael B. Goodman
Publisher : State University of New York Press
ISBN 13 : 1438404395
Total Pages : 350 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Corporate Communications for Executives by : Michael B. Goodman

Download or read book Corporate Communications for Executives written by Michael B. Goodman and published by State University of New York Press. This book was released on 1998-05-20 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

Corporate Sustainability

Author : Andreas Rasche
Publisher : Cambridge University Press
ISBN 13 : 1009121081
Total Pages : 667 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis Corporate Sustainability by : Andreas Rasche

Download or read book Corporate Sustainability written by Andreas Rasche and published by Cambridge University Press. This book was released on 2023-03-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.

The Strategic Communication Imperative

Author : James Mahoney
Publisher : Routledge
ISBN 13 : 1000522091
Total Pages : 194 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Strategic Communication Imperative by : James Mahoney

Download or read book The Strategic Communication Imperative written by James Mahoney and published by Routledge. This book was released on 2021-12-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

Corporate Communication

Author : Michael B. Goodman
Publisher : Peter Lang
ISBN 13 : 9781433106217
Total Pages : 264 pages
Book Rating : 4.1/5 (62 download)

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Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Peter Lang. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

Sustainability Communication

Author : Jasmin Godemann
Publisher : Springer Science & Business Media
ISBN 13 : 9400716974
Total Pages : 208 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Sustainability Communication by : Jasmin Godemann

Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

New Leadership Communication—Inspire Your Horizon

Author : Nicole Pfeffermann
Publisher : Springer Nature
ISBN 13 : 303134314X
Total Pages : 431 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann

Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.

Elgar Encyclopedia of Corporate Communication

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Elgar Encyclopedia of Corporate Communication by : Klement Podnar

Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.