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Personalized Pricing With Imperfect Customer Recognition
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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis Economics for an Imperfect World by : Joseph E. Stiglitz
Download or read book Economics for an Imperfect World written by Joseph E. Stiglitz and published by MIT Press. This book was released on 2003 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of Joseph Stiglitz's work in economics throughout his long and distinguished career has been on the real world, with all of its imperfections.
Book Synopsis Designing Personalized User Experiences in eCommerce by : Clare-Marie Karat
Download or read book Designing Personalized User Experiences in eCommerce written by Clare-Marie Karat and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Download or read book Smart Pricing written by Jagmohan Raju and published by . This book was released on 1900 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.
Book Synopsis The Antitrust Paradox by : Robert Bork
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Book Synopsis Discriminatory Pricing of Over-the-Counter Derivatives by : Hau Harald
Download or read book Discriminatory Pricing of Over-the-Counter Derivatives written by Hau Harald and published by International Monetary Fund. This book was released on 2019-05-07 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: New regulatory data reveal extensive price discrimination against non-financial clients in the FX derivatives market. The client at the 90th percentile pays an effective spread of 0.5%, while the bottom quarter incur transaction costs of less than 0.02%. Consistent with models of search frictions in over-the-counter markets, dealers charge higher spreads to less sophisticated clients. However, price discrimination is eliminated when clients trade through multi-dealer request-for-quote platforms. We also document that dealers extract rents from captive clients and market opacity, but only for contracts negotiated bilaterally with unsophisticated clients.
Book Synopsis Economics of Information Security by : L. Jean Camp
Download or read book Economics of Information Security written by L. Jean Camp and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for managers struggling to understand the risks in organizations dependent on secure networks, this book applies economics not to generate breakthroughs in theoretical economics, but rather breakthroughs in understanding the problems of security.
Download or read book Complications written by Atul Gawande and published by Metropolitan Books. This book was released on 2003-04-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant and courageous doctor reveals, in gripping accounts of true cases, the power and limits of modern medicine. Sometimes in medicine the only way to know what is truly going on in a patient is to operate, to look inside with one's own eyes. This book is exploratory surgery on medicine itself, laying bare a science not in its idealized form but as it actually is -- complicated, perplexing, and profoundly human. Atul Gawande offers an unflinching view from the scalpel's edge, where science is ambiguous, information is limited, the stakes are high, yet decisions must be made. In dramatic and revealing stories of patients and doctors, he explores how deadly mistakes occur and why good surgeons go bad. He also shows us what happens when medicine comes up against the inexplicable: an architect with incapacitating back pain for which there is no physical cause; a young woman with nausea that won't go away; a television newscaster whose blushing is so severe that she cannot do her job. Gawande offers a richly detailed portrait of the people and the science, even as he tackles the paradoxes and imperfections inherent in caring for human lives. At once tough-minded and humane, Complications is a new kind of medical writing, nuanced and lucid, unafraid to confront the conflicts and uncertainties that lie at the heart of modern medicine, yet always alive to the possibilities of wisdom in this extraordinary endeavor. Complications is a 2002 National Book Award Finalist for Nonfiction.
Book Synopsis How Rembrandt Reveals Your Beautiful, Imperfect Self by : Roger Housden
Download or read book How Rembrandt Reveals Your Beautiful, Imperfect Self written by Roger Housden and published by Harmony. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the artist's self-portraits as a starting point, the author explains how Rembrandt exemplifies the ability to confront life with passion, honesty, and an uncompromising acceptance of who we are.
Book Synopsis Data-Driven Innovation Big Data for Growth and Well-Being by : OECD
Download or read book Data-Driven Innovation Big Data for Growth and Well-Being written by OECD and published by OECD Publishing. This book was released on 2015-10-06 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report improves the evidence base on the role of Data Driven Innovation for promoting growth and well-being, and provide policy guidance on how to maximise the benefits of DDI and mitigate the associated economic and societal risks.
Book Synopsis Imperfect Control by : Judith Viorst
Download or read book Imperfect Control written by Judith Viorst and published by Simon and Schuster. This book was released on 2014-10-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her remarkable national bestseller, Necessary Losses, Judith Viorst explored how we are shaped by the various losses we experience throughout our lives. Now, in her wise and perceptive new book, Imperfect Control, she shows us how our sense of self and all our important relationships are colored by our struggles over control: over wanting it and taking it, loving it and fearing it, and figuring out when the time has come to surrender it. Writing with compassion, acute psychological insight, and a touch of her trademark humor, Viorst invites us to contemplate the limits and possibilities of our control. She shows us how our lives can be shaped by our actions and our choices. She reminds us, too, that we sometimes should choose to let go. And she encourages us to find our own best balance between power and surrender.
Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Book Synopsis The Economics of Imperfect Competition by : Joan Robinson
Download or read book The Economics of Imperfect Competition written by Joan Robinson and published by Springer. This book was released on 1969-07-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Imperfect Alternatives by : Neil K. Komesar
Download or read book Imperfect Alternatives written by Neil K. Komesar and published by University of Chicago Press. This book was released on 1997-01-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major approaches to law and public policy, ranging from law and economics to the fundamental rights approach to constitutional law, are based on the belief that the identification of the correct social goals or values is the key to describing or prescribing law and public policy outcomes. In this book, Neil Komesar argues that this emphasis on goal choice ignores an essential element—institutional choice. Indeed, as important as determining our social goals is deciding which institution is best equipped to implement them—the market, the political process, or the adjucative process. Pointing out that all three institutions are massive, complex, and imperfect, Komesar develops a strategy for comparative institutional analysis that assesses variations in institutional ability. He then powerfully demonstrates the value of this analytical framework by using it to examine important contemporary issues ranging from tort reform to constitution-making.
Book Synopsis The Economics of Price Discrimination by : Louis Phlips
Download or read book The Economics of Price Discrimination written by Louis Phlips and published by Cambridge University Press. This book was released on 1983-06-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.
Book Synopsis Ubiquitous and Pervasive Commerce by : George Roussos
Download or read book Ubiquitous and Pervasive Commerce written by George Roussos and published by Springer Science & Business Media. This book was released on 2006-02-20 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the core of this book is the interplay between technological and business innovation and social practice. Although the bene?ts of 50 years of rapid advances in digital telecommunications and computing technology have not bene?ted everyone equally, they have nevertheless transformed almost every aspectofthewaywelive.Oneareawheretechnologyhashada clearimpactis in the way we conduct business. The rate of change that brings about mod- nity has been considerably strengthened by technological advances applied to product manufacturing, distribution, ?nancing, and management, which arguably form the substrate for globalization and consumerism. It is thus no surprise that businesses closely monitor advances in techn- ogy and invest considerable resources in exploring possible new applications and market opportunities. Yet, consumers’ acceptance of new ways of buying and selling depends as much on business and technology as on our society’s culture and the culture of the material environment that de?nes our values, sensibilities, and thus our commitments. Moreover, the rate of technological innovation is such that to the c- sumer, technology implementation is fully opaque.Nonetheless, opportunities to carry out commerce in novel ways also introduce risk to established - cial structures, conventions, and institutions. In modernity, risk management is one of the core functions of society and to be successful in this, societies depend on their trust of experts. Experts take risks on behalf of society and are responsible for evaluating the full extent of a particular set of hazards including those associated with a particular technology.
Book Synopsis eCommerce Economics by : David VanHoose
Download or read book eCommerce Economics written by David VanHoose and published by Routledge. This book was released on 2011-03-18 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.
