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Personal Selling Decisions Classic Reprint
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Book Synopsis Reports of Cases Argued and Determined in the Court of Appeals of the State of New York by : Emerson Willard Keyes
Download or read book Reports of Cases Argued and Determined in the Court of Appeals of the State of New York written by Emerson Willard Keyes and published by Forgotten Books. This book was released on 1865 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Reports of Cases Argued and Determined in the Court of Appeals of the State of New York: With Notes, References, and an Index Herrick v. Amos, . Hochreiter v. The People, Honcgsbergcr v. Second Avenue Railroad Hotchkiss, Van Enter v. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Sources of Power written by Gary A. Klein and published by . This book was released on 1999 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of naturalistic decision making, which views people as inherently skilled and experienced.
Book Synopsis The Decision Book: 50 Models for Strategic Thinking by : Mikael Krogerus
Download or read book The Decision Book: 50 Models for Strategic Thinking written by Mikael Krogerus and published by W. W. Norton & Company. This book was released on 2012-01-30 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short, sharp guide to tackling life’s biggest challenges: understanding ourselves and making the right choices. Every day offers moments of decision, from what to eat for lunch to how to settle a dispute with a colleague. Still larger questions loom: How can I motivate my team? How can I work more efficiently? What is the long tail anyway? Whether you’re a newly minted MBA, a chronic second-guesser, or just someone eager for a new vantage point, The Decision Book presents fifty models for better structuring, and subsequently understanding, life’s steady challenges. Interactive and thought-provoking, this illustrated workbook offers succinct summaries of popular strategies, including the Rubber Band Model for dilemmas with many directions, the Personal Performance Model to test whether to change jobs, and the Black Swan Model to illustrate why experience doesn’t guarantee wisdom. Packed with familiar tools like the Pareto Principle, the Prisoner’s Dilemma, and an unusual exercise inspired by Warren Buffet, The Decision Book is the ideal reference for flexible thinkers.
Book Synopsis Personal Selling; Behavioral Science Readings and Cases by : James H. Bearden
Download or read book Personal Selling; Behavioral Science Readings and Cases written by James H. Bearden and published by . This book was released on 1967 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Book Synopsis Citation Classics from the Journal of Business Ethics by : Alex C. Michalos
Download or read book Citation Classics from the Journal of Business Ethics written by Alex C. Michalos and published by Springer Science & Business Media. This book was released on 2012-08-01 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of Business Ethics was founded by Alex C. Michalos and Deborah C. Poff and published its first issue in March 1982. It is the most frequently cited business ethics journal in the world. The Journal has always offered a multi-disciplinary and international public forum for the discussion of issues concerning the interaction of successful business and moral virtue. Its authors and readers are primarily scholars and students in social sciences and philosophy , with special interests in the interaction of these disciplines with business or corporate responsibility. Since the field of business ethics grew simultaneously with the growth of the Journal, a collection of its most cited articles is tantamount to a collection of the articles that had the greatest influence in defining the field over its first 30 years of development. In this anniversary volume, an overview of citation classics from the Journal is presented, the 33 most frequently cited articles are reproduced and brief reflections on the impact of the Journal on the field are given from over 100 scholars who authored citation classics and/or distinguished papers, as well as those who served on the Editorial Board and/or are recognized as leaders in the field.
Book Synopsis Decisions with Multiple Objectives by : Ralph L. Keeney
Download or read book Decisions with Multiple Objectives written by Ralph L. Keeney and published by Cambridge University Press. This book was released on 1993-07 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their thoughts and feelings in order to make the critically important trade-offs between incommensurable objectives.
Book Synopsis EBOOK: Marketing Management by : Christian Homburg
Download or read book EBOOK: Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Book Synopsis Handbook of Unethical Work Behavior by : Robert A. Giacalone
Download or read book Handbook of Unethical Work Behavior written by Robert A. Giacalone and published by M.E. Sharpe. This book was released on 2012-09-10 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unethical behavior in the workplace affects countless people every year. Workers in many organizations are subjected to insidious treatment such as harassment, discrimination, and bullying. However, most research and discussion of unethical business behavior has focused solely on its financial and legal effects and not on the health and well-being of the individuals working for the organization. This handbook has been crafted to address this gap. It covers the widest possible range of organizational misbehaviors (age, race, and gender discrimination, abuse, bullying, aggression, violence, fraud and corruption), all with an eye toward the effects on individual and organizational health and well-being. The Handbook is the first-ever single-source resource on this important topic.
Book Synopsis Business Adventures by : John Brooks
Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Book Synopsis Personal Selling by : Alexander Chernev
Download or read book Personal Selling written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal selling is a form of marketing communication that involves direct contact between the salesperson and the buyer. Personal selling uses this direct contact to inform customers about the company’s offering, persuade them of the offering’s benefits and, ultimately, generate sales. The role of personal selling in creating market value; the key considerations involved in designing, compensating, and managing a salesforce; and the process of managing the sale are the focus of this note. The discussion of sales management and personal selling is complemented by an in-depth overview of two additional topics: the psychology of persuasion and the SPIN model of personal selling. This note is an excerpt (Chapter 15) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Book Synopsis Reprints of Articles ... by : University of Michigan. Department of Obstetrics and Gynecology
Download or read book Reprints of Articles ... written by University of Michigan. Department of Obstetrics and Gynecology and published by . This book was released on 1914 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Management by : Thomas N. Ingram
Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2021 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Heritage Marketing by : Shashi Misiura
Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006-08-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.