Personal Influence

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Publisher : Routledge
ISBN 13 : 1351500201
Total Pages : 435 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Personal Influence, the Part Played by People in the Flow of Mass Communications

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Author :
Publisher : Transaction Publishers
ISBN 13 : 1412830702
Total Pages : 436 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Personal Influence, the Part Played by People in the Flow of Mass Communications by : Elihu Katz

Download or read book Personal Influence, the Part Played by People in the Flow of Mass Communications written by Elihu Katz and published by Transaction Publishers. This book was released on 1964 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Monk Swimming

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Publisher : Open Road Media
ISBN 13 : 1504093445
Total Pages : 312 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis A Monk Swimming by : Malachy McCourt

Download or read book A Monk Swimming written by Malachy McCourt and published by Open Road Media. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this darkly humorous New York Times–bestselling memoir, the Irish American writer and actor shares charming stories from his first decade in the US. Malachy McCourt left behind a childhood of poverty and painful memories of his father and mother in Limerick, Ireland, when he followed his brother, Frank, to America in 1952. In A Monk Swimming, McCourt recounts the decade that followed. With not much else to his name other than his sharp wit and knack for storytelling, McCourt was unsure what he would do after arriving in New York City. He worked as a longshoreman on the Brooklyn docks, became the first celebrity bartender in a Manhattan saloon, performed on stage with the Irish Players, and told tales to Jack Paar on The Tonight Show. Although McCourt gained success, money, women, and, eventually, children of his own, he still carried memories of the past with him. So, he fled again. He found himself in the Manhattan Detention Complex, otherwise known as the Tombs. He was arrested several times: poolside in Beverly Hills, in Zurich with gold-smugglers, and again in Calcutta with sex workers. McCourt’s journey also took him to Paris, Rome, and even Limerick again, until finally he was forced to grapple with his past. Praise for A Monk Swimming “[A] funny, oddly winning book.” —The New York Times “A rollicking good read that, as the Irish say, would make a dead man laugh.” —The Philadelphia Inquirer “Malachy McCourt, who has habitually regurgitated English in glorious colors to his fellow Irishmen and New Yorkers, here makes his vivid, whimsical, raucous, murderous joy and voice available to the rest of us in tales of riot and glory which build on the story of the McCourts’ early life so dazzlingly told in Angela’s Ashes by his brother Frank.” —Thomas Keneally, author of the international bestseller Schindler’s List

Personal Influence

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Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (71 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by . This book was released on 1955 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Influence

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Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (466 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by . This book was released on 1965 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Influence; the Part Played by People in the Flow of Mass Communications, by Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper

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Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (55 download)

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Book Synopsis Personal Influence; the Part Played by People in the Flow of Mass Communications, by Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper by : Elihu Katz

Download or read book Personal Influence; the Part Played by People in the Flow of Mass Communications, by Elihu Katz and Paul F. Lazarsfeld. With a Foreword by Elmo Roper written by Elihu Katz and published by . This book was released on 1955 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Influence. The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld ... A Report of the Bureau of Applied Social Research, Columbia University

Download Personal Influence. The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld ... A Report of the Bureau of Applied Social Research, Columbia University PDF Online Free

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Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (562 download)

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Book Synopsis Personal Influence. The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld ... A Report of the Bureau of Applied Social Research, Columbia University by : Columbia University (NEW YORK). Bureau of Applied Social Research

Download or read book Personal Influence. The Part Played by People in the Flow of Mass Communications. By Elihu Katz and Paul F. Lazarsfeld ... A Report of the Bureau of Applied Social Research, Columbia University written by Columbia University (NEW YORK). Bureau of Applied Social Research and published by . This book was released on 1964 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Political Communication

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Publisher : Oxford University Press
ISBN 13 : 0199793484
Total Pages : 977 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Political Communication by : Kate Kenski

Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.

Resisting the News

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Publisher : Routledge
ISBN 13 : 1000298124
Total Pages : 235 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Resisting the News by : Jennifer Rauch

Download or read book Resisting the News written by Jennifer Rauch and published by Routledge. This book was released on 2020-12-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.

Personal Influence

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Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (5 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by . This book was released on 1965 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Influence

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Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis Personal Influence by : Elihu Katz

Download or read book Personal Influence written by Elihu Katz and published by . This book was released on 1964 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis

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Author :
Publisher : Ardent Media
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis by : Elihu Katz

Download or read book The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis written by Elihu Katz and published by Ardent Media. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence

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Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence by : Peter Simonson

Download or read book Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence written by Peter Simonson and published by SAGE Publications, Incorporated. This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisits the 1955 classic, "Personal Influence : The part played by people in the flow of mass communications," by Elihu Katz and Paul Lazarsfeld.

The International Encyclopedia of Media Effects, 4 Volume Set

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Publisher : John Wiley & Sons
ISBN 13 : 1118784049
Total Pages : 2184 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The International Encyclopedia of Media Effects, 4 Volume Set by : Patrick Rössler

Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

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Publisher : Good Press
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie

Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

The Export of Meaning

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Publisher : Polity
ISBN 13 : 9780745612959
Total Pages : 200 pages
Book Rating : 4.6/5 (129 download)

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Book Synopsis The Export of Meaning by : Tamar Liebes

Download or read book The Export of Meaning written by Tamar Liebes and published by Polity. This book was released on 1994-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. d Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

Consumer Society in American History

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Publisher : Cornell University Press
ISBN 13 : 9780801484865
Total Pages : 436 pages
Book Rating : 4.4/5 (848 download)

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Book Synopsis Consumer Society in American History by : Lawrence B. Glickman

Download or read book Consumer Society in American History written by Lawrence B. Glickman and published by Cornell University Press. This book was released on 1999 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.