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Personal Impact Branding
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Book Synopsis Personal Impact Branding by : Diane Shawe
Download or read book Personal Impact Branding written by Diane Shawe and published by Diane Shawe. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This mindfeed ebook will introduce you to a few steps about the type of impact you want to have in life and work. You will be introduced a few pointers about the skills for success and how to create those circumstances. This is a very quick read and can be done over breakfast, lunch or a coffee break. So enjoy feeding your mind….
Book Synopsis The Personal Experience Effect by : Jim Joseph
Download or read book The Personal Experience Effect written by Jim Joseph and published by Happy About. This book was released on 2013 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Book Synopsis Be Your Own Brand by : David McNally
Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Book Synopsis The Personal Branding Phenomenon by : Peter Montoya
Download or read book The Personal Branding Phenomenon written by Peter Montoya and published by Peter Montoya. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. it. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.
Download or read book CEO Branding written by Marc Fetscherin and published by Routledge. This book was released on 2015-06-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Book Synopsis Personal Branding: A Manifesto on Fame and Influence by : Isaac Mashman
Download or read book Personal Branding: A Manifesto on Fame and Influence written by Isaac Mashman and published by Mashman Ventures LLC. This book was released on 2021-11-01 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Book Synopsis The Power of Your Personal Impact by : Stan Toler
Download or read book The Power of Your Personal Impact written by Stan Toler and published by Harvest House Publishers. This book was released on 2021-07-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the Most of Your Opportunities to Build Others Up You don’t need to be big or bold to impact those around you. By recognizing your ability to be a positive influence, you unlock your power to change lives for the better. With more than 3 million copies of his books in print, bestselling author Stan Toler is a trusted voice on leadership and making a difference. In The Power of Your Personal Impact, Stan examines how you can profoundly change the world you live in. This book will help you… develop a vision and purpose for your future discover ways to motivate others using kindness and compassion encourage people to achieve greatness in their own lives Your words, actions, and attitudes hold the strength to leave a lasting impression. The Power of Your Personal Impact will help you understand how to make the most of your gifts as you use them to inspire others.
Book Synopsis Real Impact Marketing 2e by : Stefan Michel
Download or read book Real Impact Marketing 2e written by Stefan Michel and published by . This book was released on 2021-08-30 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis IMPACT: How To Build Your Personal Brand for the Connection Economy by : Jane Anderson
Download or read book IMPACT: How To Build Your Personal Brand for the Connection Economy written by Jane Anderson and published by Lulu.com. This book was released on 2015-03-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create "corporation you" without being a tall poppy. We're no longer in the industrial or information age. We're now in the connection economy. The economy where you're ability to stand out, connect with others and position yourself in your career and business mean security. Companies and governments don't want people who want jobs for life any more. They want innovation, ideas and networks to thrive in volatile economic times. We are bombarded with information and choices every day. Hard work alone doesn't cut it anymore. Whether you're a job seeker frustrated with your job search, trying to climb the corporate ladder or a service provider, a lack of clarity and communicating your personal brand will see others get the opportunities you want. By the end of this book you'll be feeling more confident about what your greatest gift is and not afraid to stand out from the crowd.
Book Synopsis Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work by : Brenda Bence
Download or read book Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work written by Brenda Bence and published by Global Insight Communications LLC. This book was released on 2014-07-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Book Synopsis They Ask, You Answer by : Marcus Sheridan
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book Making an Impact written by Tarsha Polk and published by Life On Purpose. This book was released on 2019-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARE YOU STRUGGLING WITH BUILDING A PERSONAL BRAND THAT HAS IMPACT?In today's marketplace, it's easy to feel lost and confused when it comes to building a powerful personal brand-a brand that keeps your name, your expertise, and your company at the forefront of people's minds. You know you need to, but you don't know how to make the kind of impact that gets you noticed and attract the clients you need to grow a successful business. Making an Impact: How to Build a Powerful Personal Brand shows you how to define your personal brand, how to create a strategy for the greatest impact and how to market yourself with influence and authority. Packed with proven time-tested tips and techniques, and sprinkled with examples, personal stories, and a little humor, this book will guide you through your journey of discovering the power of YOU and show you how to make an impact.If you are brand new to personal branding, read the first five chapters of the book because it defines who you are and what your brand is meant to be. If you are familiar with personal branding, but need strategies to create more visibility, start with chapters 6-9. And, if you are looking to improve your personal brand, read chapters 10-12. After each chapter you will have a link to visit where you can download a personal brand action plan. The book is full of action steps you can take and a notes page to jot down how you will implement what you've learned. The personal brand tips and techniques you're about to read have proven results. Each chapter provides new secrets that will help you stand out so you can attract more opportunities AND be top of mind when someone needs your product or service. If you follow the strategies in this book, it's highly possible you will go from no brand visibility to a powerful brand that impacts the success of your company.
Book Synopsis The 10Ks of Personal Branding by : Kaplan Mobray
Download or read book The 10Ks of Personal Branding written by Kaplan Mobray and published by iUniverse. This book was released on 2009-01-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: • Know thyself • Know what you want to be known for • Know how to be consistent • Know how to accept failure as part of building your personal brand • Know how to communicate your personal brand attributes • Know how to create your own opportunities • Know and master the art of connection • Know that silence is not an option • Know your expectations, not your limitations • Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
