Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Persistent Preferences In Market Place Choices
Download Persistent Preferences In Market Place Choices full books in PDF, epub, and Kindle. Read online Persistent Preferences In Market Place Choices ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Persistent Preferences in Market Place Choices by : A. V. Muthukrishnan
Download or read book Persistent Preferences in Market Place Choices written by A. V. Muthukrishnan and published by Now Publishers. This book was released on 2015-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persistent Preferences in Market Place Choices reviews classic research on loyalty, the many definitions of commitment and their relevance for persistent preference, the constituents of preference persistence, research on attitude strength, and behavioral decision theory research relevant for preference persistence.
Book Synopsis Handbook of the Economics of Marketing by :
Download or read book Handbook of the Economics of Marketing written by and published by North Holland. This book was released on 2019-09-15 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Book Synopsis Complex Systems in Finance and Econometrics by : Robert A. Meyers
Download or read book Complex Systems in Finance and Econometrics written by Robert A. Meyers and published by Springer Science & Business Media. This book was released on 2010-11-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance, Econometrics and System Dynamics presents an overview of the concepts and tools for analyzing complex systems in a wide range of fields. The text integrates complexity with deterministic equations and concepts from real world examples, and appeals to a broad audience.
Book Synopsis The Routines of Decision Making by : Tilmann Betsch
Download or read book The Routines of Decision Making written by Tilmann Betsch and published by Psychology Press. This book was released on 2014-04-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience is currently a hot theme in decision making. For a long time, decision research was almost exclusively focused on new decisions and neglected the importance of experience. It took the field until the 1990s for a new direction in research and theorizing to become visible in the literature. There are parallel movements happening in sociology, political science, social psychology, and business. The purpose of this edited book is to provide a balanced and representative overview of what is currently known about the dynamics of experienced-based decision making. The chapters are written by renowned experts in the field and provide the latest theoretical developments, integrative frameworks, and state-of-the-art reviews of research in the laboratory and in the field.
Book Synopsis Building Models for Marketing Decisions by : Peter S.H. Leeflang
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Book Synopsis Bioeconomics of Invasive Species by : Reuben P. Keller
Download or read book Bioeconomics of Invasive Species written by Reuben P. Keller and published by Oxford University Press. This book was released on 2009-04-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biological invasions are one of the strongest drivers of global environmental change, and invasive species are now often in the public discourse. At the same time, economists have begun to take a real interest in determining how invasive species interact with economic systems, and how invaders should be controlled to optimize societal wealth. Although the work from ecologists and economists have both greatly expanded our understanding of the drivers and impacts of invasions, little integration between the fields has occurred that would allow managers and policy-makers to identify the optical expenditures on, for example, prevention and control of invasive species. Because the level of effort expended on invasive species management is intricately linked to the costs and projected benefits of that management, there is an urgent need for greater synthesis between ecology and economics. This book brings ecology and economics together in new ways to address how we deal with the dynamics and impacts of invasive species, and is the outcome fo many years of collaborative research between a small group of economists and ecologists. The outcome is clear demonstration of the utility of combining ecological and economic models for addressing critical questions in the management of invasive species.
Book Synopsis Education in the Marketplace by : Kevin Currie-Knight
Download or read book Education in the Marketplace written by Kevin Currie-Knight and published by Springer. This book was released on 2019-04-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an intellectual history of the libertarian case for markets in education. Currie-Knight tracks the diverse and evolving arguments libertarians have made, with each chapter devoted to a different libertarian thinker, their reasoning and their impact. What are the issues libertarians have had with state-controlled public schooling? What have been the libertarian voices on the benefits of markets in education? How have these thinkers interacted with law and policy? All of these questions are considered in this important text for those interested in debates over market mechanisms in education and those who are keen to understand how those arguments have changed over time.
Book Synopsis Marketplace Dignity by : Cait Lamberton
Download or read book Marketplace Dignity written by Cait Lamberton and published by University of Pennsylvania Press. This book was released on 2024-06-04 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction. In this book, you will discover how to: + Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; + Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings; + Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and + Create a competitive edge and a positive social impact with marketplace dignity. Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.
Book Synopsis The Stated Preference Approach to Environmental Valuation, Volumes I, II and III by : Richard T. Carson
Download or read book The Stated Preference Approach to Environmental Valuation, Volumes I, II and III written by Richard T. Carson and published by Routledge. This book was released on 2018-12-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a truly enormous literature on using stated preference information to place a monetary value on environmental amenities. This three volume set provides the key papers for understanding the historical development of contingent valuation, its theoretical and statistical foundations, and the major controversies. It also contains representative papers covering all of the major application areas in environmental valuation.
Book Synopsis Chinese Economy in Disequilibrium by : Yining Li
Download or read book Chinese Economy in Disequilibrium written by Yining Li and published by Springer Science & Business Media. This book was released on 2013-11-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known internationally as ‘Mr. Shareholding’ economist, Li Yining has had a transformative impact on China's economic transition, most notably as an early advocate of ownership reform and in his promotion of shareholding theory. By examining the interrelationship between the government, enterprises and the market, Chinese Economy in Disequilibrium presents an in-depth discussion on the issues of resource allocation, industrial structure, institutional innovation and economic fluctuation in the current Chinese economy under the condition of disequilibrium. Credited with developing the theory of economic disequilibrium, Professor Li distinguishes two types of disequilibrium on the basis of whether or not the majority of firms in the economy are viable profit-makers. In Chinese Economy in Disequilibrium, Professor Li points out that not only has China’s economy been in a state of disequilibrium, but it also has issues with enterprises not being under budget constraint. Given the limitations of market regulation under economic disequilibrium, Professor Li advocates the reform of the enterprise system and upholds the government’s leading role in the establishment of order in the socialist commodity economy. A number of measures are also proposed with the aim of facilitating the transition of China’s economy from disequilibrium to equilibrium. The central theme is that the reform and transition are means to serve economic growth and social development, which would eventually benefit the ordinary citizens in society. Yining Li is a Professor of Economics and Emeritus Dean of Peking University’s Guanghua School of Management. He is one of China’s foremost economists, and the author of twenty books and numerous articles on a wide range of economic subjects including reform and development in China. He has received a number of prestigious awards and honours for his research. As the leading proponent of a market economy in China, Professor Li has had a tremendous influence on China’s economic reform policy over the last three decades. He has served on the Standing Committee of the National People’s Congress of China and is currently Vice-Chairman of the Economic Committee of the Chinese People’s Political Consultative Conference.
Book Synopsis Principles of Forecasting by : J.S. Armstrong
Download or read book Principles of Forecasting written by J.S. Armstrong and published by Springer Science & Business Media. This book was released on 2001-05-31 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify the best job candidates?), and production (What level of inventories should be kept?). The book is edited by Professor J. Scott Armstrong of the Wharton School, University of Pennsylvania. Contributions were written by 40 leading experts in forecasting, and the 30 chapters cover all types of forecasting methods. There are judgmental methods such as Delphi, role-playing, and intentions studies. Quantitative methods include econometric methods, expert systems, and extrapolation. Some methods, such as conjoint analysis, analogies, and rule-based forecasting, integrate quantitative and judgmental procedures. In each area, the authors identify what is known in the form of `if-then principles', and they summarize evidence on these principles. The project, developed over a four-year period, represents the first book to summarize all that is known about forecasting and to present it so that it can be used by researchers and practitioners. To ensure that the principles are correct, the authors reviewed one another's papers. In addition, external reviews were provided by more than 120 experts, some of whom reviewed many of the papers. The book includes the first comprehensive forecasting dictionary.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance Publisher : ISBN 13 : Total Pages :140 pages Book Rating :4.:/5 (319 download)
Book Synopsis Consumer Privacy and Protection in the Mobile Marketplace by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
Download or read book Consumer Privacy and Protection in the Mobile Marketplace written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance and published by . This book was released on 2012 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conjoint Measurement by : Anders Gustafsson
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Book Synopsis Conjoint Measurement by : A. Gustafsson
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Book Synopsis Beyond the Marketplace by : Roger Friedland
Download or read book Beyond the Marketplace written by Roger Friedland and published by Routledge. This book was released on 2019-08-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice
Book Synopsis The Evolutionary Limits of Liberalism by : Filipe Nobre Faria
Download or read book The Evolutionary Limits of Liberalism written by Filipe Nobre Faria and published by Springer Nature. This book was released on 2019-11-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the evolutionary sustainability of liberalism. The book’s central claim is that liberal institutions ultimately weaken their social groups in the evolutionary process of inter-group competition. In this sense, institutions relying on the liberal satisfaction of preferences reveal maladaptive tendencies. Based on the model of multilevel selection, this work appraises the capacity of liberal democracy and free markets to satisfy preferences. In particular, the book re-evaluates public choice theory’s classic postulate that free markets are a suitable alternative to the shortcomings of western liberal democracies regarding preference satisfaction. Yet, the book concludes that free markets are not a solution to the problems of liberal democracy because both market and democratic liberal institutions rest on the liberal satisfaction of preferences, an ethic which hurts group evolutionary fitness. This volume is of interest to political theorists, evolutionary ethicists, political economists and to general readers interested in the future of liberalism.
Book Synopsis The Marketing Evolution by : Eon Ranger
Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
