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Author :
Publisher :
ISBN 13 : 9789814646703
Total Pages : 447 pages
Book Rating : 4.6/5 (467 download)
Download or read book Perfect Phrases for Sales and Marketing Copy written by and published by . This book was released on 2015 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Callen
Publisher : McGraw Hill Professional
ISBN 13 : 0071495908
Total Pages : 289 pages
Book Rating : 4.0/5 (714 download)
Download or read book Perfect Phrases for Sales and Marketing Copy written by Barry Callen and published by McGraw Hill Professional. This book was released on 2007-11-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides phrases for the right situations. Whether it's writing grants or generating sales leads, this work has the tools for precise, and effective communication in various situations.
Author : William Brooks
Publisher : McGraw-Hill
ISBN 13 : 9780071462013
Total Pages : 0 pages
Book Rating : 4.4/5 (62 download)
Download or read book Perfect Phrases for the Sales Call written by William Brooks and published by McGraw-Hill. This book was released on 2005-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Phrase for the Right Situation...Every Time How do you get an appointment with a prospect who doesn't accept sales calls? When is the best time to make a presentation? What's the smartest way to handle price objections? Top salespeople solve these problems by relying on specific words and concepts that are persuasive and convincing to customers. Perfect Phrases for the Sales Call puts an arsenal of this dynamic, persuasive language at your disposal. You'll discover the right phrase to use when prospecting, seeking appointments, meeting customers, making presentations, proving your claims, creating value and much more. This handy reference provides winning phrases for each stage of the sales process, showing the right words you need to: Get past gatekeepers and sell to the decision makers Present your product or service in the best light Handle objections, stalling, and other delaying tactics Build trust and cultivate relationships Perfect Phrases for Sales Calls makes it easier than ever to seal the deal!
Author : Robert W. Bly
Publisher : Skyhorse
ISBN 13 : 9781510741751
Total Pages : 0 pages
Book Rating : 4.7/5 (417 download)
Download or read book The Big Book of Words That Sell written by Robert W. Bly and published by Skyhorse. This book was released on 2019-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Meryl Runion
Publisher : McGraw Hill Professional
ISBN 13 : 0071783830
Total Pages : 192 pages
Book Rating : 4.0/5 (717 download)
Download or read book Perfect Phrases for Icebreakers: Hundreds of Ready-to-Use Phrases to Set the Stage for Productive Conversations, Meetings, and Events written by Meryl Runion and published by McGraw Hill Professional. This book was released on 2012-01-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Phrase for Every Situation . . . Every Time You know that how you begin a business conversation or meeting sets the stage for success. But coming up with just the right words can be another matter. Perfect Phrases for Icebreakers has hundreds of ready-to-use phrases to get your interactions off on the right foot. From jump-starting meetings to motivating teams to turning any situation into a positive networking event, this streamlined guide provides you with the right words to: Highlight important topics in meetings or conversations Motivate people to share resources and support Add levity to personal or group interactions Inspire collaboration and creativity Pique curiosity about your message
Author : Don Debelak
Publisher : McGraw Hill Professional
ISBN 13 : 0071713549
Total Pages : 237 pages
Book Rating : 4.0/5 (717 download)
Download or read book Perfect Phrases for Presenting Business Strategies written by Don Debelak and published by McGraw Hill Professional. This book was released on 2009-12-17 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIME Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure. Perfect Phrases for Presenting Business Strategies provides the language you need to: Grab your audience’s attention in the first few seconds Summarize your strategy in two sentences Prove that your plan is a plan for growth Explain the costs and resources involved Detail the profits your company will make Use Perfect Phrases for Presenting Business Strategies as a springboard for both organizational and personal success!
Author : Randall Kowalenko
Publisher : CreateSpace
ISBN 13 : 9781452818979
Total Pages : 280 pages
Book Rating : 4.8/5 (189 download)
Download or read book 10,000+ Selling Words and Phrases written by Randall Kowalenko and published by CreateSpace. This book was released on 2010-04-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Sales Copy But Just Don't Know What To Say? When competing for the consumer dollar your written sales material needs to be top notch to be victorious. Everyone in marketing and sales understands the urgency of writing high caliber sales material, but sometimes it's hard to know how to word your content for maximum results. That's where 'Thousands of Selling Words From A to Z' comes in. This book is jam packed with thousands and thousands of sales words & phrases that can kick your sales copy into overdrive. Great for new and veteran copywriters alike. Packed with 10,000+ words & phrases for success - you can sit in the control seat of your copywriting projects with the tools to combat writers block, or enhance your existing material to help optimize your sales conversions. This exhaustive 280 page resource comes complete with an extensive 86 page index within to ensure that you are never at a loss for specific selling words. If you are in sales or marketing you quickly realize that writing persuasively can be a powerful alley in sales combat - this guide can be an effective war arsenal of words & phrases at your disposal & command. Put the power of this guide to work for you now, and keep it within reaching distance to easily uncover, discover and identify sells words & phrases at the flip of a page! Benefits of this book include: - Thousands of sales words & phrases are included that you can use right now in your advertising content. - Sales words & phrases are listed in alphabetical chapters for greater organization. - This book contains an exhaustive index to ensure that you can find phrases which contain the specific word you are looking for with speed, accuracy & ease. - You can save valuable amounts of time by using this book that you would otherwise spend creating & digging through a swipe file to find phrases to use in your sales copy.
Author : Richard Bayan
Publisher : McGraw-Hill Companies
ISBN 13 : 9780809247998
Total Pages : 140 pages
Book Rating : 4.2/5 (479 download)
Download or read book Words that Sell written by Richard Bayan and published by McGraw-Hill Companies. This book was released on 1987 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Author : Linda Eve Diamond
Publisher : McGraw-Hill Education
ISBN 13 : 9780071485654
Total Pages : 0 pages
Book Rating : 4.4/5 (856 download)
Download or read book The Complete Book of Perfect Phrases Book for Effective Managers written by Linda Eve Diamond and published by McGraw-Hill Education. This book was released on 2008-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average manager doesn't have time to take classes or read lengthy volumes on managing techniques. Instead, you need to know right now what to say to coach and motivate your employees. With hundreds of ready-to-use phrases you can use in a wide variety of situations, The Complete Book of Perfect Phrases for Managers is the ultimate reference for motivating, managing, and growing employees.
Author : Lawrence Polsky
Publisher : McGraw Hill Professional
ISBN 13 : 0071738304
Total Pages : 176 pages
Book Rating : 4.0/5 (717 download)
Download or read book Perfect Phrases for Communicating Change written by Lawrence Polsky and published by McGraw Hill Professional. This book was released on 2010-02-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIME Employees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval. Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, andskill. Learn the most effective language for: Articulating new company initiatives Responding to questions with confidence Easing employees' fears Clarifying roles and responsibilities Addressing resistance and performance problems Praise for Perfect Phrases for Communicating Change "Perfect Phrases for Communicating Change is a wonderful book, filled with practical, solid advice, suggestions, and examples for how to communicate effectively in a time of change.” John Krajicek, Executive Professor and Assistant Director of Business Communication Studies, Texas A&M University "Communication during organizational change is everything. The right words at the right time can make all the difference between a successful and unsuccessful change initiative. This is a wonderful resource for finding the right words and sentiments to convey any type of change." Robert J. Marshak, Ph.D., author of Covert Processes at Work: Managing the Five Hidden Dimensions of Organizational Change “Finding the right words to communicate change is challenging, even for the best of managers. In this user-friendly text, Lawrence and Antoine provide hundreds of practical phrases to better prepare managers for the task. The book is rich with insightful suggestions on change messaging considerations and construction.” Edward Ferris, Assistant Professor, The New School for Management and Urban Policy "In my over 20 years of running companies and corporate divisions I have seen a direct correlation between the quality of communication of my managers and their success in the business world. If you aspire to be an effective, efficient, and productive leader then I highly recommend this book. It is an outstanding reference guide and road map for pragmatic yet inspirational communication techniques." Mitch Pisik, President and CEO, Breckwell Products
Author : Harriet Diamond
Publisher : McGraw Hill Professional
ISBN 13 : 0071635483
Total Pages : 225 pages
Book Rating : 4.0/5 (716 download)
Download or read book Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications written by Harriet Diamond and published by McGraw Hill Professional. This book was released on 2010-03-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for: Describing new products and services Explaining hiring procedures Detailing a new strategic focus Announcing relocation or expansion Articulating mergers and strategic partnerships
Author : John Kador
Publisher : McGraw Hill Professional
ISBN 13 : 0071703136
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)
Download or read book Perfect Phrases for Writing Employee Surveys written by John Kador and published by McGraw Hill Professional. This book was released on 2010-03-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Generating honest, no-nonsense feedback through well-written surveys is the first step to dramatically increasing employee engagement, commitment, loyalty—and your company’s bottom line. Perfect Phrases for Writing Employee Surveys provides the tools for crafting precisely phrased surveys to deliver accurate information, so you can adjust your organization’s practices accordingly. Inside are hundreds of words, phrases, and examples that remove the guesswork from an otherwise daunting process. This handy, time-saving guide helps you write surveys that measure: Employee Engagement Leadership and Management Company Values and Ethics Organizational Culture Satisfaction with Work Environment Career Development
Author : Robert Bacal
Publisher : McGraw Hill Professional
ISBN 13 : 0071713581
Total Pages : 730 pages
Book Rating : 4.0/5 (717 download)
Download or read book The Complete Book of Perfect Phrases for High-Performing Sales Professionals written by Robert Bacal and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Phrase forEvery Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time. The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for: Lead Generation Turn cold calls into profitable relationships Expand your customer base Write engaging letters and e-mails Sales Calls Get access to decision makers Present your product in compelling language Resist objections and stalling tactics Customer Service Develop a rapport with every client Handle the most difficult of customers Close every conversation on a positive note
Author : Don Debelak
Publisher : McGraw Hill Professional
ISBN 13 : 0071641602
Total Pages : 217 pages
Book Rating : 4.0/5 (716 download)
Download or read book Perfect Phrases for Meetings written by Don Debelak and published by McGraw Hill Professional. This book was released on 2008-04-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants to shine in business meetings-whether they are leading them or just participating. Perfect Phrases for Meetings provides hundreds of winning, ready-to-use phrases, arming you with the right words to say in eight crucial types of meetings. This book is a valuable tool for anyone who needs to get a message across and stand out as a leader.
Author : Paul Bodine
Publisher : McGraw Hill Professional
ISBN 13 : 0071626557
Total Pages : 209 pages
Book Rating : 4.0/5 (716 download)
Download or read book Perfect Phrases for Letters of Recommendation written by Paul Bodine and published by McGraw Hill Professional. This book was released on 2010-01-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for helping an applicant’s chances of acceptance by choosing the right words and phrases As a teacher, professor, or an employer, you are often called upon for letters of recommendation--and probably as often find yourself stumped about what to say. It can be a daunting task when someone’s future is in the balance. This book, written by a writing expert, will help you find the right words--and avoid the pitfalls--of creating a letter of recommendation. Author Paul Bodine explains what makes a recommendation letter good and also what can make it ineffective. The book contains paragraph-length examples of effective recommendation letter writing for all types of situations.
Author : Sally Germain
Publisher : McGraw-Hill Education
ISBN 13 : 9780809229772
Total Pages : 162 pages
Book Rating : 4.2/5 (297 download)
Download or read book Phrases That Sell written by Sally Germain and published by McGraw-Hill Education. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
