Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Perceptions Of Values
Download Perceptions Of Values full books in PDF, epub, and Kindle. Read online Perceptions Of Values ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Value-based Marketing by : Peter Doyle
Download or read book Value-based Marketing written by Peter Doyle and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age
Book Synopsis Macro and Micro-Level Issues Surrounding Women in the Workforce by : Başak Uçanok Tan
Download or read book Macro and Micro-Level Issues Surrounding Women in the Workforce written by Başak Uçanok Tan and published by Business Science Reference. This book was released on 2019-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses recent debates on the representation of women in organizations and provide practical suggestions as to how organizations can approach this issue"--
Book Synopsis Annual Report by : United States. Federal Emergency Management Agency
Download or read book Annual Report written by United States. Federal Emergency Management Agency and published by . This book was released on 1983 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Topophilia written by Yi-Fu Tuan and published by Columbia University Press. This book was released on 1990-11-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the links between environment and world view? Topophilia, the affective bond between people and place, is the primary theme of this book that examines environmental perceptions and values at different levels: the species, the group, and the individual. Yi-Fu Tuan holds culture and environment and topophilia and environment as distinct in order to show how they mutually contribute to the formation of values. Topophilia examines the search for environment in the city, suburb, countryside, and wilderness from a dialectical perspective, distinguishes different types of environmental experience, and describes their character.
Book Synopsis The Essence of Business Ethics by : Peter Pratley
Download or read book The Essence of Business Ethics written by Peter Pratley and published by . This book was released on 1995 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the general concepts and basic standards of moral behavior in business by presenting business ethics in a challenging, new and comprehensive way, this book takes an integrative approach toward management and presents business ehthics not as an isolated discipline to be enforced by an "ethics department", but as an integral component of day-to-day business decision making.
Book Synopsis Values in Science Education by : Deborah Corrigan
Download or read book Values in Science Education written by Deborah Corrigan and published by Springer Nature. This book was released on 2020-05-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2007, the Monash-Kings College London International Centre for the Study of Science and Mathematics Curriculum edited a book called The Re-emergence of Values in Science Education. This book reflects on how values have been considered since this original publication, particularly in terms of socio-cultural, economic and political factors that have impacted broadly on science, technology and society, and more specifically on informal and formal science curricula. Hence, the title of this book has been framed as Values in Science Education: The shifting sands. As in the first book, this collection focuses on values that are centrally associated with science and its teaching, and not the more general notion of values such as cooperation or teamwork that are also important values in current curricula. Such values have indeed become more of a focus in science education. This may be a response to the changing global context, where technological changes have been rapid and accelerating. In such complex and risky environments, it is our guiding principles that become the important mainstays of our decisions and practices. In terms of science education, what is becoming clearer is that traditional content and traditional science and scientific methods are not enough for science and hence science education to meet such challenges. While shifts in values in science education continue, tensions remain in curriculum development and implementation, as evidenced by the continued diversity of views about what and whose values matter most.
Book Synopsis Perceptions of Value Orientations and the Interactions Between Administrators and School Boards by : James Guy Kramer
Download or read book Perceptions of Value Orientations and the Interactions Between Administrators and School Boards written by James Guy Kramer and published by . This book was released on 1966 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Moral Perception written by Robert Audi and published by Princeton University Press. This book was released on 2013-02-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: We can see a theft, hear a lie, and feel a stabbing. These are morally important perceptions. But are they also moral perceptions--distinctively moral responses? In this book, Robert Audi develops an original account of moral perceptions, shows how they figure in human experience, and argues that they provide moral knowledge. He offers a theory of perception as an informative representational relation to objects and events. He describes the experiential elements in perception, illustrates moral perception in relation to everyday observations, and explains how moral perception justifies moral judgments and contributes to objectivity in ethics. Moral perception does not occur in isolation. Intuition and emotion may facilitate it, influence it, and be elicited by it. Audi explores the nature and variety of intuitions and their relation to both moral perception and emotion, providing the broadest and most refined statement to date of his widely discussed intuitionist view in ethics. He also distinguishes several kinds of moral disagreement and assesses the challenge it poses for ethical objectivism. Philosophically argued but interdisciplinary in scope and interest, Moral Perception advances our understanding of central problems in ethics, moral psychology, epistemology, and the theory of the emotions.
Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Book Synopsis America's Crisis of Values by : Wayne E. Baker
Download or read book America's Crisis of Values written by Wayne E. Baker and published by Princeton University Press. This book was released on 2006-07-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is America bitterly divided? Has America lost its traditional values? Many politicians and religious leaders believe so, as do the majority of Americans, based on public opinion polls taken over the past several years. But is this crisis of values real? This book explores the moral terrain of America today, analyzing the widely held perception that the nation is in moral decline. It looks at the question from a variety of angles, examining traditional values, secular values, religious values, family values, economic values, and others. Using unique data from the World Values Surveys, the largest systematic attempt ever made to document attitudes, values, and beliefs around the world, this book systematically evaluates the perceived crisis of values by comparing America's values with those of over 60 other nations. The results are surprising. The evidence shows overwhelmingly that America has not lost its traditional values, that the nation compares favorably with most other societies, and that the culture war is largely a myth. The gap between reality and perception does not represent mass ignorance of the facts or an overblown moral panic, Baker contends. Rather, the widespread perception of a crisis of values is a real and legitimate interpretation of life in a society that is in the middle of a fundamental transformation and that contains growing cultural contradictions. Instead of posing a problem, the author argues, this crisis rhetoric serves the valuable social function of reminding us of what it means to be American. As such, it preserves the ideological foundation of the nation.
Book Synopsis Attitudes, Aptitudes, and Aspirations of American Youth by : National Research Council
Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Book Synopsis Student Perceptions in the Classroom by : Dale H. Schunk
Download or read book Student Perceptions in the Classroom written by Dale H. Schunk and published by Routledge. This book was released on 1992 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Evaluative Perception by : Anna Bergqvist
Download or read book Evaluative Perception written by Anna Bergqvist and published by Oxford University Press. This book was released on 2018 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation is ubiquitous. This volume brings together philosophers to investigate whether there is a distinctive kind of perception that is evaluative. If so, what role does it play in evaluative knowledge, and what does its existence tell us about the nature of value?
Book Synopsis The Perception of Quality by : George N. Kenyon
Download or read book The Perception of Quality written by George N. Kenyon and published by Springer. This book was released on 2014-11-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Book Synopsis Joseph & Edna Josephson Institute of Ethics Survey of Employee Opinions, Values and Behavior by : Joseph & Edna Josephson Institute for the Advancement of Ethics
Download or read book Joseph & Edna Josephson Institute of Ethics Survey of Employee Opinions, Values and Behavior written by Joseph & Edna Josephson Institute for the Advancement of Ethics and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Adamantios Diamantopoulos Publisher :Springer Science & Business Media ISBN 13 :3834937223 Total Pages :604 pages Book Rating :4.8/5 (349 download)
Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Book Synopsis Perception and Misperception in International Politics by : Robert Jervis
Download or read book Perception and Misperception in International Politics written by Robert Jervis and published by Princeton University Press. This book was released on 2017-05-02 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original publication in 1976, Perception and Misperception in International Politics has become a landmark book in its field, hailed by the New York Times as "the seminal statement of principles underlying political psychology." This new edition includes an extensive preface by the author reflecting on the book's lasting impact and legacy, particularly in the application of cognitive psychology to political decision making, and brings that analysis up to date by discussing the relevant psychological research over the past forty years. Jervis describes the process of perception (for example, how decision makers learn from history) and then explores common forms of misperception (such as overestimating one's influence). He then tests his ideas through a number of important events in international relations from nineteenth- and twentieth-century European history. Perception and Misperception in International Politics is essential for understanding international relations today.
