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Author :
Publisher :
ISBN 13 :
Total Pages : 595 pages
Book Rating : 4.:/5 (11 download)
Download or read book People, Society, and Mass Communications written by and published by . This book was released on 1974 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lewis Anthony Dexter
Publisher :
ISBN 13 :
Total Pages : 595 pages
Book Rating : 4.:/5 (231 download)
Download or read book People, Society, and Mass Communications written by Lewis Anthony Dexter and published by . This book was released on 1966 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author : John Ryan
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media and Society written by John Ryan and published by Allyn & Bacon. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author : Denis McQuail
Publisher :
ISBN 13 : 9780029748008
Total Pages : 136 pages
Book Rating : 4.7/5 (48 download)
Download or read book Towards a Sociology of Mass Communications written by Denis McQuail and published by . This book was released on 1969 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1297 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Elizabeth M. Perse
Publisher : Routledge
ISBN 13 : 1136992359
Total Pages : 407 pages
Book Rating : 4.1/5 (369 download)
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author : Norman Jacobs
Publisher : Taylor & Francis
ISBN 13 : 1000662306
Total Pages : 249 pages
Book Rating : 4.0/5 (6 download)
Download or read book Mass Media in Modern Society written by Norman Jacobs and published by Taylor & Francis. This book was released on 2022-10-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and yet scholarly book, creative artists, people who direct channels of communications, and social scientists present their numerous positions and deeply felt disagreements.
Author : Lewis Anthony Dexter
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (11 download)
Download or read book People, Society, and Mass Communications written by Lewis Anthony Dexter and published by . This book was released on 1964 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ran Wei
Publisher : Routledge
ISBN 13 : 1351674153
Total Pages : 281 pages
Book Rating : 4.3/5 (516 download)
Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei and published by Routledge. This book was released on 2018-02-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 0857023225
Total Pages : 633 pages
Book Rating : 4.8/5 (57 download)
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author : Robert K. Baker
Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.F/5 ( download)
Download or read book Mass Media Hearings written by Robert K. Baker and published by . This book was released on 1969 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melvin L. DeFleur
Publisher : Routledge
ISBN 13 : 1317346572
Total Pages : 609 pages
Book Rating : 4.3/5 (173 download)
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Kevin Howley
Publisher : SAGE Publications
ISBN 13 : 1483342859
Total Pages : 425 pages
Book Rating : 4.4/5 (833 download)
Download or read book Understanding Community Media written by Kevin Howley and published by SAGE Publications. This book was released on 2009-09-11 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
Author : James Webster
Publisher : Routledge
ISBN 13 : 1136685936
Total Pages : 200 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Mass Audience written by James Webster and published by Routledge. This book was released on 2013-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Lewis Anthony DEXTER (and WHITE (David Manning))
Publisher :
ISBN 13 :
Total Pages : 595 pages
Book Rating : 4.:/5 (558 download)
Download or read book People, Society, and Mass Communications. L.A. Dexter, D.M. White, Editors written by Lewis Anthony DEXTER (and WHITE (David Manning)) and published by . This book was released on 1964 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:
