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Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Handbook of Veterinary Nursing

Author : Hilary Orpet
Publisher : John Wiley & Sons
ISBN 13 : 111827945X
Total Pages : 400 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Handbook of Veterinary Nursing by : Hilary Orpet

Download or read book Handbook of Veterinary Nursing written by Hilary Orpet and published by John Wiley & Sons. This book was released on 2011-11-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Veterinary Nursing presents essential guidance and helpful tips on developing and delivering high quality nursing care and skills. Fully updated, this easy-to-follow guide reflects recent changes to veterinary nursing qualifications, current terminology and drugs in use. The emphasis is on the importance of working methodically, using high quality procedures, to help the whole veterinary team ensure the most successful outcomes in animal care. Written in note form for quick reference by veterinary nurses and technicians at all stages of their training and career, this will be invaluable for both exam revision and quick reference in clinic. Contents include: The nursing process in veterinary care, physical assessment of the patient, managing the hospital environment, managing the operating room, surgical nursing activities, anaesthesia, diagnostic imaging, diagnostic tests, triage and emergency procedures, and essential calculations for drugs, fluids, nutrition and radiographic exposures. Key features: •Gives clinical advice quickly and simply •Written by authors with many years experience of veterinary nurse training and education •Contains essential calculations •Illustrated in colour throughout

Born to Win, Breed to Succeed

Author : Patricia Craige Trotter
Publisher : Fox Chapel Publishing
ISBN 13 : 1621870715
Total Pages : 429 pages
Book Rating : 4.6/5 (218 download)

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Book Synopsis Born to Win, Breed to Succeed by : Patricia Craige Trotter

Download or read book Born to Win, Breed to Succeed written by Patricia Craige Trotter and published by Fox Chapel Publishing. This book was released on 2012-11-13 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on dog breeding and showing ever written just got bigger and better! Complete with new and updated content by Patricia Craige Trotter, who won her signature breed group at Westminster a record-breaking ten times, Born to Win, Breed to Succeed, 2nd edition is now the most inclusive how-to guide on dog shows ever written. This full-color edition feature’s updated and revised information on everything from tips for breeders, owners, and handlers to the proper documentation of your breeding program. In addition to the expanded content, this book also contains more than 400 color photographs of historic and current show dogs with informational sidebars.

Man Meets Dog

Author : Konrad Lorenz
Publisher : Psychology Press
ISBN 13 : 0415267455
Total Pages : 211 pages
Book Rating : 4.4/5 (152 download)

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Book Synopsis Man Meets Dog by : Konrad Lorenz

Download or read book Man Meets Dog written by Konrad Lorenz and published by Psychology Press. This book was released on 2002 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening and entertaining account of the unique relationship between humans and their pets. It offers a delightful insight into animal and human thinking and feeling. An essential companion for all dog lovers!

Dogny

Author : American Kennel Club
Publisher : TFH Publications
ISBN 13 : 9780793805327
Total Pages : 152 pages
Book Rating : 4.8/5 (53 download)

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Book Synopsis Dogny by : American Kennel Club

Download or read book Dogny written by American Kennel Club and published by TFH Publications. This book was released on 2002 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: DOGNY was born out of the tragedy of September 11, 2001, a public art exhibit and fundraiser that brought together world famous artists to paint life-sized sculptures of German Shepherd Dogs that were on display in New York City and were auctioned at Sotheby's in Manhattan.--P. [2] of jacket.

Draft Anti-Social Behaviour Bill

Author : Great Britain: Home Office
Publisher : The Stationery Office
ISBN 13 : 9780101849524
Total Pages : 184 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Draft Anti-Social Behaviour Bill by : Great Britain: Home Office

Download or read book Draft Anti-Social Behaviour Bill written by Great Britain: Home Office and published by The Stationery Office. This book was released on 2012-12-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dated December 2012

Innocent Killers

Author : Hugo van Lawick
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Innocent Killers by : Hugo van Lawick

Download or read book Innocent Killers written by Hugo van Lawick and published by . This book was released on 1971 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A ... journey through the worlds of the hyena, the jackal, and the wild dog"--Jacket.

Grassland and Shrubland Habitat Types of Western Montana

Author : W. F. Mueggler
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Grassland and Shrubland Habitat Types of Western Montana by : W. F. Mueggler

Download or read book Grassland and Shrubland Habitat Types of Western Montana written by W. F. Mueggler and published by . This book was released on 1980 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classification system based upon potential natural vegetation is presented for the grasslands and shrublands of the mountainous western third of Montana. The classification was developed by analyzing data from 580 stands. Twenty-nine habitat types in 13 climax series are defined and a diagnostic key provided for field identification. Environment, vegetative composition, forage production, changes with grazing, and range management practices are described for each habitat type.

The Year of the Greylag Goose

Author : Konrad Lorenz
Publisher : Houghton Mifflin Harcourt P
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Year of the Greylag Goose by : Konrad Lorenz

Download or read book The Year of the Greylag Goose written by Konrad Lorenz and published by Houghton Mifflin Harcourt P. This book was released on 1979 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commentary and photographs of the Greylag goose tell the story of their family life structures which is similar to human family life.

Watermelon Party

Author : Jasmine June Cabanaw
Publisher :
ISBN 13 : 9780993939112
Total Pages : 28 pages
Book Rating : 4.9/5 (391 download)

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Book Synopsis Watermelon Party by : Jasmine June Cabanaw

Download or read book Watermelon Party written by Jasmine June Cabanaw and published by . This book was released on 2014-11-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of animals of different sizes and species join together to share a watermelon.

PetSpeak

Author : The Editors of Pets: Part of the Family
Publisher : Rodale
ISBN 13 : 1579543375
Total Pages : 498 pages
Book Rating : 4.5/5 (795 download)

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Book Synopsis PetSpeak by : The Editors of Pets: Part of the Family

Download or read book PetSpeak written by The Editors of Pets: Part of the Family and published by Rodale. This book was released on 2000-09-30 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how dogs and cats communicate with their tails, ears, facial expressions, voices, and posture, and helps pet owners end destructive behavior and develop a mutual relationship.

Alphaherpesviruses

Author : Sandra Knowles Weller
Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Alphaherpesviruses by : Sandra Knowles Weller

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.

SID Sheep Production Handbook

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis SID Sheep Production Handbook by :

Download or read book SID Sheep Production Handbook written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

A People's History of the United States

Author : Howard Zinn
Publisher : Harper Collins
ISBN 13 : 9780060528423
Total Pages : 764 pages
Book Rating : 4.5/5 (284 download)

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Book Synopsis A People's History of the United States by : Howard Zinn

Download or read book A People's History of the United States written by Howard Zinn and published by Harper Collins. This book was released on 2003-02-04 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its original landmark publication in 1980, A People's History of the United States has been chronicling American history from the bottom up, throwing out the official version of history taught in schools -- with its emphasis on great men in high places -- to focus on the street, the home, and the, workplace. Known for its lively, clear prose as well as its scholarly research, A People's History is the only volume to tell America's story from the point of view of -- and in the words of -- America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers. As historian Howard Zinn shows, many of our country's greatest battles -- the fights for a fair wage, an eight-hour workday, child-labor laws, health and safety standards, universal suffrage, women's rights, racial equality -- were carried out at the grassroots level, against bloody resistance. Covering Christopher Columbus's arrival through President Clinton's first term, A People's History of the United States, which was nominated for the American Book Award in 1981, features insightful analysis of the most important events in our history. Revised, updated, and featuring a new after, word by the author, this special twentieth anniversary edition continues Zinn's important contribution to a complete and balanced understanding of American history.