Packaging Makeover

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Packaging Makeover

Author : Stacey King Gordon
Publisher : Rockport Publishers
ISBN 13 : 1610597060
Total Pages : 160 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Packaging Makeover by : Stacey King Gordon

Download or read book Packaging Makeover written by Stacey King Gordon and published by Rockport Publishers. This book was released on 2007-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Packaging Makeovers

Author : Stacey King Gordon
Publisher : Rockport Pub
ISBN 13 : 9781592533992
Total Pages : 160 pages
Book Rating : 4.5/5 (339 download)

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Book Synopsis Packaging Makeovers by : Stacey King Gordon

Download or read book Packaging Makeovers written by Stacey King Gordon and published by Rockport Pub. This book was released on 2007 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns

Best Practices for Graphic Designers, Packaging

Author : Grip
Publisher : Adams Media
ISBN 13 : 1592538134
Total Pages : 194 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Best Practices for Graphic Designers, Packaging by : Grip

Download or read book Best Practices for Graphic Designers, Packaging written by Grip and published by Adams Media. This book was released on 2013-12-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div

Yearbook of Experts, Authorities & Spokespersons - 2011 Editon

Author : Mitchell P. Davis
Publisher : Broadcast Interview Source, Inc
ISBN 13 : 0934333734
Total Pages : 494 pages
Book Rating : 4.9/5 (343 download)

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Book Synopsis Yearbook of Experts, Authorities & Spokespersons - 2011 Editon by : Mitchell P. Davis

Download or read book Yearbook of Experts, Authorities & Spokespersons - 2011 Editon written by Mitchell P. Davis and published by Broadcast Interview Source, Inc. This book was released on 2010-06 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.

Digital Makeover

Author : Béatrice Collin
Publisher : John Wiley & Sons
ISBN 13 : 1119706017
Total Pages : 224 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Digital Makeover by : Béatrice Collin

Download or read book Digital Makeover written by Béatrice Collin and published by John Wiley & Sons. This book was released on 2021-02-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will

Author : Ian Buxton
Publisher : Headline
ISBN 13 : 1472210689
Total Pages : 224 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis 101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will by : Ian Buxton

Download or read book 101 Legendary Whiskies You're Dying to Try But (Possibly) Never Will written by Ian Buxton and published by Headline. This book was released on 2014-08-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Buxton's latest book explores the finest and rarest whiskies in the world: wonderful whisky you're dying to try but probably never will. These drams may be extraordinarily hard to find, impossible to buy or literally the sole survivor of a long-lost distillery - some are even priceless - but, for the first time ever, they're assembled here for you to 'savour'. Some are the Ferraris of whisky: luxury thoroughbreds beyond the reach of all but the most fortunate, discerning and wealthy of enthusiasts and collectors. Some are whisky's equivalent to the Model T Ford - once ubiquitous, but now rendered exceptional by the passage of time. All are legendary. Whether the world's oldest, rarest or most expensive, leading whisky writer Ian Buxton unlocks these liquid treasures and meets the people who make, sell or simply preserve them. 101 Legendary Whiskies You're Dying to Try But (Probably) Never Will shares the secrets of whisky's elite - what makes these whiskies so special, so intriguing and so desirable.

Business English Strategies

Author :
Publisher : Garant
ISBN 13 : 9789053509203
Total Pages : 224 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Business English Strategies by :

Download or read book Business English Strategies written by and published by Garant. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rethinking Strategy

Author : Steve Tighe
Publisher : John Wiley & Sons
ISBN 13 : 0730368378
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Rethinking Strategy by : Steve Tighe

Download or read book Rethinking Strategy written by Steve Tighe and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Food & Material Culture

Author : Mark McWilliams
Publisher : Oxford Symposium
ISBN 13 : 1909248401
Total Pages : 389 pages
Book Rating : 4.9/5 (92 download)

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Book Synopsis Food & Material Culture by : Mark McWilliams

Download or read book Food & Material Culture written by Mark McWilliams and published by Oxford Symposium. This book was released on 2014-07-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains essays on food and material culture presented at the 2013 Oxford Symposium on Food and Cookery.

AgExporter

Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis AgExporter by :

Download or read book AgExporter written by and published by . This book was released on 1998 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Streamliner

Author : John Wall
Publisher : JHU Press
ISBN 13 : 1421425742
Total Pages : 343 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Streamliner by : John Wall

Download or read book Streamliner written by John Wall and published by JHU Press. This book was released on 2018-08-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

The Bloomsbury Handbook of Food and Material Cultures

Author : Irina D. Mihalache
Publisher : Bloomsbury Publishing
ISBN 13 : 1350148318
Total Pages : 369 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Bloomsbury Handbook of Food and Material Cultures by : Irina D. Mihalache

Download or read book The Bloomsbury Handbook of Food and Material Cultures written by Irina D. Mihalache and published by Bloomsbury Publishing. This book was released on 2023-02-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cookbooks. Menus. Ingredients. Dishes. Pots. Kitchens. Markets. Museum exhibitions. These objects, representations, and environments are part of what the volume calls the material cultures of food. The book features leading scholars, professionals, and chefs who apply a material cultural perspective to consider two relatively unexplored questions: 1) What is the material culture of food? and 2) How are frameworks, concepts, and methods of material culture used in scholarly research and professional practice? This book acknowledges that materiality is historically and culturally specific (local), but also global, as food both transcends and collapses geographical and ideological borders. Contributors capture the malleability of food, its material environments and “stuff,” and its representations in media, museums, and marketing, while following food through cycles of production, circulation, and consumption. As many of the featured authors explore, food and its many material and immaterial manifestations not only reflect social issues, but also actively produce, preserve, and disrupt identities, communities, economic systems, and everyday social practices. The volume includes contributions from and interviews with a dynamic group of scholars, museum and information professionals, and chefs who represent diverse disciplines, such as communication studies, anthropology, history, American studies, folklore, and food studies.

Whiskey Opus

Author : Dominic Roskrow
Publisher : Penguin
ISBN 13 : 1465405178
Total Pages : 302 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Whiskey Opus by : Dominic Roskrow

Download or read book Whiskey Opus written by Dominic Roskrow and published by Penguin. This book was released on 2012-08-20 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other spirit is as complex as whiskey; its appeal is timeless, and its fans can spend a lifetime unraveling its mysteries. Whiskey Opus is the companion for that journey. For those setting out on the road to discovery, an illuminating introduction explains the basics of how whiskey is made and how to train your palate to truly appreciate its complex flavors. Features throughout the book delve further, looking at how terroir, ingredients, craftsmanship, and different historical styles influence each whiskey brand. For the seasoned connoisseur, hundreds of detailed tasting notes - as well as an unmatched exploration of the story of whiskey told through in-depth distillery entries - will enrich their knowledge and aid their pursuit of the perfect dram. This comprehensive volume examines every major whiskey-producing country in depth, with extensive coverage of important and influential producers. Every whiskey style, from single malt to poteen, is represented, with informative advice on how to recognize and appreciate each one. With great whiskeys now being produced the world over, Whiskey Opus is a global odyssey that takes the whiskey lover from Banffshire to Bangalore. Whether new to the wonders of whiskey or on the road to becoming a connoisseur, whiskey fans will find that this book answers everything they want to know.

Sustainable Food Processing

Author : Brijesh K. Tiwari
Publisher : John Wiley & Sons
ISBN 13 : 1118634373
Total Pages : 621 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Sustainable Food Processing by : Brijesh K. Tiwari

Download or read book Sustainable Food Processing written by Brijesh K. Tiwari and published by John Wiley & Sons. This book was released on 2013-10-14 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Food Processing Food processors face numerous challenges from ever-changing economic, social and environmental conditions. With global inequalities increasing, ingredient costs climbing, and global climate change becoming a major political issue, food producers must now address environmental concerns, social responsibility and economic viability when shaping their food processing techniques for the future. Food production, preservation and distribution contribute to greenhouse gas emissions from the agri-food sector, therefore food producers require detailed, industrially relevant information that addresses these challenges. The food industry, as one of the world’s largest users of energy, must embrace new ways of meeting the needs of the present without compromising future viability. It is important that the industry does not merely focus on simple indicators of sustainability that are relatively easy to calculate and hold appeal for governments and the public, but which do not properly address the many dimensions of sustainability. This book provides a comprehensive overview of both economic sustainability and the environmental concerns that relate to food processing. It is divided into four sections. Part one deals with principles and assessment of sustainability in the context of food processing; Part two summarises sustainability in various food processing applications within the food industry; Part three considers sustainability in food manufacturing operations that are vital in food production systems; and Part four addresses sustainable food distribution and consumption. As the most comprehensive reference book for industry to date, this book will provide engineers, educators, researchers, policy makers and scientists working in the food industry with a valuable resource for their work.

New Food Product Development

Author : Gordon W. Fuller
Publisher : CRC Press
ISBN 13 : 1439818657
Total Pages : 508 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis New Food Product Development by : Gordon W. Fuller

Download or read book New Food Product Development written by Gordon W. Fuller and published by CRC Press. This book was released on 2016-04-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc

History of Tofu and Tofu Products (965 CE to 2013)

Author : William Shurtleff
Publisher : Soyinfo Center
ISBN 13 : 1928914551
Total Pages : 4016 pages
Book Rating : 4.9/5 (289 download)

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Book Synopsis History of Tofu and Tofu Products (965 CE to 2013) by : William Shurtleff

Download or read book History of Tofu and Tofu Products (965 CE to 2013) written by William Shurtleff and published by Soyinfo Center. This book was released on 2013-05 with total page 4016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Moms' Guide to Meal Makeovers

Author : Janice Bissex
Publisher : Harmony
ISBN 13 : 0307488349
Total Pages : 370 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Moms' Guide to Meal Makeovers by : Janice Bissex

Download or read book The Moms' Guide to Meal Makeovers written by Janice Bissex and published by Harmony. This book was released on 2008-12-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the legions of harried moms who have tossed in the dishtowel on cooking healthy meals (or any meals!), the easiest-ever guide for bringing super nutrition back to the kitchen. Getting dinner on the table night after night can be a challenge. So it’s no surprise that busy moms often rely on fast food, takeout, and convenience meals like macaroni & cheese, chicken nuggets, and fries. The kids love it but the drawback is that little twinge of guilt moms feel every time they feed their family another not-so-healthy meal. At the end of the day, many children end up with a poor diet high in sugar, saturated fat, and calories … a major factor in the rising rates of obesity. Finally, here are realistic guidelines designed to give families a healthy meal makeover. The Moms lay out a 5-Step Meal Makeover Plan, explaining how to market good nutrition to kids, establish food rules, and make life easier in the kitchen. In The Best of the Bunch chapter they reveal which brands of kid convenience foods–hot dogs, frozen pizza, and more–are the best tasting and most nutritious ones out there. The Moms show how to stock a healthy pantry and whip up delicious anytime meals using pantry staples. They even serve up 120 reworked recipes for family favorites such as Fast-as-Boxed Macaroni & Cheese, Squishy Squash Lasagna, Cheesy Broccoli Soup, Sweet Potato Fries, and Chocolate Pudding with Toppers.