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Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

The Psychology of Fake News

Author : Rainer Greifeneder
Publisher : Routledge
ISBN 13 : 1000179052
Total Pages : 222 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Psychology of Fake News by : Rainer Greifeneder

Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Dorland's Dictionary of Medical Acronyms and Abbreviations E-Book

Author : Dorland
Publisher : Elsevier Health Sciences
ISBN 13 : 0323442544
Total Pages : 488 pages
Book Rating : 4.3/5 (234 download)

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Book Synopsis Dorland's Dictionary of Medical Acronyms and Abbreviations E-Book by : Dorland

Download or read book Dorland's Dictionary of Medical Acronyms and Abbreviations E-Book written by Dorland and published by Elsevier Health Sciences. This book was released on 2015-07-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical acronyms and abbreviations offer convenience, but those countless shortcuts can often be confusing. Now a part of the popular Dorland’s suite of products, this reference features thousands of terms from across various medical specialties. Its alphabetical arrangement makes for quick reference, and expanded coverage of symbols ensures they are easier to find. Effective communication plays an important role in all medical settings, so turn to this trusted volume for nearly any medical abbreviation you might encounter. Symbols section makes it easier to locate unusual or seldom-used symbols. Convenient alphabetical format allows you to find the entry you need more intuitively. More than 90,000 entries and definitions. Many new and updated entries including terminology in expanding specialties, such as Nursing; Physical, Occupational, and Speech Therapies; Transcription and Coding; Computer and Technical Fields. New section on abbreviations to avoid, including Joint Commission abbreviations that are not to be used. Incorporates updates suggested by the Institute for Safe Medication Practices (ISMP).

Business Ethics

Author : Alejo José G. Sison
Publisher : Routledge
ISBN 13 : 1315277832
Total Pages : 208 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Business Ethics by : Alejo José G. Sison

Download or read book Business Ethics written by Alejo José G. Sison and published by Routledge. This book was released on 2018-03-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics compares with alternative approaches to business ethics, such as utilitarianism and deontology, and argues that virtue ethics best serves the common good of society. Looking across the whole spectrum of business—including finance, governance, leadership, marketing and production—each chapter presents the theory of virtue ethics and supports students’ learning with chapter objectives, in-depth interviews with professionals and real-life case studies from a wide range of countries. Business Ethics: A Virtue Ethics and Common Good Approach is a valuable text for advanced undergraduates and masters-level students on business ethics courses.

Civilizations and World Order

Author : Elena Chebankova
Publisher : Routledge
ISBN 13 : 1000464490
Total Pages : 180 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Civilizations and World Order by : Elena Chebankova

Download or read book Civilizations and World Order written by Elena Chebankova and published by Routledge. This book was released on 2021-10-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and original volume fills the gaps in the existing theoretical and philosophical literature on international relations by problematizing civilization as a new unit of research in global politics. It interrogates to what extent and in what ways civilization is becoming a strategic frame of reference in the current world order. The book complements and advances the existing field of study previously dominated by other approaches – economic, national, class-based, racial, and colonial – and tests its key philosophical suppositions against countries that exhibit civilizational ambitions. The authors are all leading international scholars in the fields of political theory, IR, cultural analysis, and area studies who deal with various aspects of the civilizational arena. Offering key chapters on ideology, multipolarity, modernity, liberal democracy, and capitalism, this book extends the existing methodological, theoretical, and empirical debates for IR and area studies scholars globally. It will be of great interest to politicians, public opinion makers, and all those concerned with the evolution of world affairs.

Knowledges Born in the Struggle

Author : Boaventura de Sousa Santos
Publisher : Routledge
ISBN 13 : 1000704939
Total Pages : 302 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Knowledges Born in the Struggle by : Boaventura de Sousa Santos

Download or read book Knowledges Born in the Struggle written by Boaventura de Sousa Santos and published by Routledge. This book was released on 2019-10-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world overwhelmingly unjust and seemingly deprived of alternatives, this book claims that the alternatives can be found among us. These alternatives are, however, discredited or made invisible by the dominant ways of knowing. Rather than alternatives, therefore, we need an alternative way of thinking of alternatives. Such an alternative way of thinking lies in the knowledges born in the struggles against capitalism, colonialism, and patriarchy, the three main forms of modern domination. In their immense diversity, such ways of knowing constitute the Global South as an epistemic subject. The epistemologies of the South are guided by the idea that another world is possible and urgently needed; they emerge both in the geographical north and in the geographical south whenever collectives of people fight against modern domination. Learning from and with the epistemic South suggests that the alternative to a general theory is the promotion of an ecology of knowledges based on intercultural and interpolitical translation.

A Dictionary of Mah Meri as Spoken at Bukit Bangkong

Author : Nicole Kruspe
Publisher : University of Hawaii Press
ISBN 13 : 082486056X
Total Pages : 427 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis A Dictionary of Mah Meri as Spoken at Bukit Bangkong by : Nicole Kruspe

Download or read book A Dictionary of Mah Meri as Spoken at Bukit Bangkong written by Nicole Kruspe and published by University of Hawaii Press. This book was released on 2010-07-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mah Meri is an Aslian (Austroasiatic: Mon-Khmer) language spoken in scattered settlements along a section of the southwest coast of Selangor in Peninsular Malaysia. The Mah Meri are the only Aslian speakers who live in a coastal environment. Their language, which may have about 2,000 speakers, has no written language and is highly endangered. This is the first comprehensive dictionary of Mah Meri and is based on the author’s extensive field research and consultation with members of the community over the last ten years. The dialect presented here is spoken by about 600 people at Bukit Bangkong, the most southerly Mah Meri settlement. The dictionary contains around 4,000 entries, each with a phonetic transcription and translations in both English and Malay. Many entries are further complemented by illustrative examples, notes on usage, derivations, ethnographic information, and illustrations—all provide insight into the world of Mah Meri speakers. Two finder lists (English–Mah Meri and Malay–Mah Meri) are included, giving access to the intended audience of international and local scholars and community members. The volume also includes a general introduction to the Mah Meri, notes to assist the reader in using the dictionary, and a short grammatical description.

Export-import Theory, Practices, and Procedures

Author : Belay Seyoum
Publisher : Taylor & Francis
ISBN 13 : 0789034190
Total Pages : 698 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Export-import Theory, Practices, and Procedures by : Belay Seyoum

Download or read book Export-import Theory, Practices, and Procedures written by Belay Seyoum and published by Taylor & Francis. This book was released on 2009 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Export-Import Theory, Practices, and Procedures is the first book on the market to truly serve the needs of the academic/professional audience, going beyond the usual soft coverage of international trade operations. Discussing theoretical issues in depth, such as the role of exports/imports in the global economy and pertinent regulatory and policy issues, this innovative text offers comprehensive explorations of import processes as well as export activities and incorporates the most relevant and current research information in these areas. New to this edition are important discussions of trends in regional integration agreements, international transfer pricing, terms of sale, US export regulations, export financing programs, and more Expanded coverage in this edition of topics such as taxation of international trade operations, export counseling, export channels of distribution, export sales contracts, transportation, import procedures and techniques and more Other topics include: Exploration of trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade In-depth treatment of investment and intellectual property policies, rules on government procurements, safeguard, and services of NAFTA Documentation, risks, and different forms of insurance, as well as assessing the risks of foreign trade Price setting in international trade, export sales contracts, exchange rates, methods of payment for exporting and importing goods, the benefits and theories of countertrade, the entry process for imports, and import relief to domestic industry Export-Import Theory, Practices, and Procedures, Second Edition combines an innovative conceptual and theoretical approach, a deep and broad analytical treatment, and an engaging and accessible presentation style to offer one of the most useful textbooks on the market for students and practitioners alike. Further instructors' materials can be accessed via www.nova.edu/~seyoum

Rare Isotope Beams

Author : Alok Chakrabarti
Publisher : CRC Press
ISBN 13 : 1498788793
Total Pages : 305 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Rare Isotope Beams by : Alok Chakrabarti

Download or read book Rare Isotope Beams written by Alok Chakrabarti and published by CRC Press. This book was released on 2021-06-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic concepts as well the technological aspects discussed in detail. In view of the importance of this field, such a book will give a broad overview of all aspects as well as the fundamentals Covers all aspects of the field of RIB – production of RIB, acceleration of Rib and research & applications using RIB in one single place Latest developments in the field covered Comprehensive reference book for both freshers and experts in the field Avoids excessive use of technical jargon and instead explains concepts using illustrations and examples

Handbook of Research on Herbal Liver Protection

Author : T Pullaiah
Publisher : CRC Press
ISBN 13 : 1000064778
Total Pages : 794 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Handbook of Research on Herbal Liver Protection by : T Pullaiah

Download or read book Handbook of Research on Herbal Liver Protection written by T Pullaiah and published by CRC Press. This book was released on 2021-03-30 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume provides a comprehensive overview of hepatotoxicity and medicinal plants used for protecting the liver and for curing liver toxicity and liver diseases. To date, there has been no extensive resource on the plants that are used in this capacity, both in traditional medicine and in modern medicine. This book fills that gap. It presents information on the medicinal plants used in traditional medicine (both codified and noncodified) and in ethnomedicine, including the plant parts used and methods of use and dosages. The phytochemicals extracted from medicinal plants,screened and used in modern medicine for liver protection and curing liver problems, are given in detail, and the methods of screening are given as well. Methods of assay for screening the medicinal plants are also presented. Key features: • Provides complete information on plants that show hepatoprotective properties • Lists and discusses the phytochemicals useful for liver protection and cures • Considers traditional uses and ethnomedicinal plants for liver protection • Details the plant parts and the extracts that have protection properties and the active principles showing hepatoprotection

Dictionary of Medical Acronyms and Abbreviations

Author : Stanley Jablonski
Publisher : Hanley & Belfus
ISBN 13 : 9781560536512
Total Pages : pages
Book Rating : 4.5/5 (365 download)

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Book Synopsis Dictionary of Medical Acronyms and Abbreviations by : Stanley Jablonski

Download or read book Dictionary of Medical Acronyms and Abbreviations written by Stanley Jablonski and published by Hanley & Belfus. This book was released on 2004-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary lists acronyms and abbreviations occurring with a reasonable frequency in the literature of medicine and the health care professions. Abbreviations and acronyms are given in capital letters, with no punctuation, and with concise definitions. The beginning sections also include symbols, genetic symbols, and the Greek alphabet and symbols.

Store Wars

Author : Greg Thain
Publisher : John Wiley & Sons
ISBN 13 : 111837424X
Total Pages : 178 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Store Wars by : Greg Thain

Download or read book Store Wars written by Greg Thain and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

Masculinities in Forests

Author : Carol J. Pierce Colfer
Publisher : Routledge
ISBN 13 : 1000209822
Total Pages : 258 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Masculinities in Forests by : Carol J. Pierce Colfer

Download or read book Masculinities in Forests written by Carol J. Pierce Colfer and published by Routledge. This book was released on 2020-09-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masculinities in Forests: Representations of Diversity demonstrates the wide variability in ideas about, and practice of, masculinity in different forests, and how these relate to forest management. While forestry is widely considered a masculine domain, a significant portion of the literature on gender and development focuses on the role of women, not men. This book addresses this gap and also highlights how there are significant, demonstrable differences in masculinities from forest to forest. The book develops a simple conceptual framework for considering masculinities, one which both acknowledges the stability or enduring quality of masculinities, but also the significant masculinity-related options available to individual men within any given culture. The author draws on her own experiences, building on her long-term experience working globally in the conservation and development worlds, also observing masculinities among such professionals. The core of the book examines masculinities, based on long-term ethnographic research in the rural Pacific Northwest of the US; Long Segar, East Kalimantan; and Sitiung, West Sumatra, both in Indonesia. The author concludes by pulling together the various strands of masculine identities and discussing the implications of these various versions of masculinity for forest management. This book will be essential reading for students and scholars of forestry, gender studies and conservation and development, as well as practitioners and NGOs working in these fields. The Open Access version of this book, available at https://www.taylorfrancis.com/books/e/9780367815776, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Criminal Justice

Author : Peter Joyce
Publisher : Routledge
ISBN 13 : 113620122X
Total Pages : 554 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Criminal Justice by : Peter Joyce

Download or read book Criminal Justice written by Peter Joyce and published by Routledge. This book was released on 2013-01-17 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive, up to date and detailed introduction to the criminal justice system for students and practitioners needing to know about this. It assesses the main theories concerned with the causes of crime (including white collar and corporate crime), and provides a detailed account and analysis of the response of the state to crime in England and Wales. It discusses the operation of all key agencies, including the police, probation and prison services, and the legal and youth justice systems. It also examines a number of contemporary issues affecting the criminal justice system, including the partnership approach to crime prevention, the implementation of the Macpherson report and the issue of race and crime more generally; and examines a number of important new areas within criminal justice, such as restorative justice. The book is an ideal text for students taking courses in criminal justice, or studying criminal justice as a component of a broader course in criminology or the social sciences more generally. It has a wide range of student friendly features, including questions and answers, case studies, chapter summaries, website resource guide, glossary of key terms, and is written in a highly accessible manner.

Electrode Materials for Energy Storage and Conversion

Author : Mesfin A. Kebede
Publisher : CRC Press
ISBN 13 : 1000457869
Total Pages : 518 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Electrode Materials for Energy Storage and Conversion by : Mesfin A. Kebede

Download or read book Electrode Materials for Energy Storage and Conversion written by Mesfin A. Kebede and published by CRC Press. This book was released on 2021-11-17 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest developments and materials used in electrochemical energy storage and conversion devices, including lithium-ion batteries, sodium-ion batteries, zinc-ion batteries, supercapacitors and conversion materials for solar and fuel cells. Chapters introduce the technologies behind each material, in addition to the fundamental principles of the devices, and their wider impact and contribution to the field. This book will be an ideal reference for researchers and individuals working in industries based on energy storage and conversion technologies across physics, chemistry and engineering. FEATURES Edited by established authorities, with chapter contributions from subject-area specialists Provides a comprehensive review of the field Up to date with the latest developments and research Editors Dr. Mesfin A. Kebede obtained his PhD in Metallurgical Engineering from Inha University, South Korea. He is now a principal research scientist at Energy Centre of Council for Scientific and Industrial Research (CSIR), South Africa. He was previously an assistant professor in the Department of Applied Physics and Materials Science at Hawassa University, Ethiopia. His extensive research experience covers the use of electrode materials for energy storage and energy conversion. Prof. Fabian I. Ezema is a professor at the University of Nigeria, Nsukka. He obtained his PhD in Physics and Astronomy from University of Nigeria, Nsukka. His research focuses on several areas of materials science with an emphasis on energy applications, specifically electrode materials for energy conversion and storage.

Handbook of Solar Energy

Author : G. N. Tiwari
Publisher : Springer
ISBN 13 : 9811008078
Total Pages : 764 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Handbook of Solar Energy by : G. N. Tiwari

Download or read book Handbook of Solar Energy written by G. N. Tiwari and published by Springer. This book was released on 2016-06-27 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook aims at providing a comprehensive resource on solar energy. Primarily intended to serve as a reference for scientists, students and professionals, the book, in parts, can also serve as a text for undergraduate and graduate course work on solar energy. The book begins with availability, importance and applications of solar energy, definition of sun and earth angles and classification of solar energy as thermal and photon energy. It then goes onto cover day lighting parameters, laws of thermodynamics including energy and exergy analysis, photovoltaic modules and materials, PVT collectors, and applications such as solar drying and distillation. Energy conservation by solar energy and energy matrices based on overall thermal and electrical performance of hybrid system are also discussed. Techno-economic feasibility of any energy source is the backbone of its success and hence economic analysis is covered. Some important constants, such as exercises and problems increase the utility of the book as a text.

City Unsilenced

Author : Jeffrey Hou
Publisher : Taylor & Francis
ISBN 13 : 1317297431
Total Pages : 250 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis City Unsilenced by : Jeffrey Hou

Download or read book City Unsilenced written by Jeffrey Hou and published by Taylor & Francis. This book was released on 2017-06-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the recent urban resistance tactics around the world have in common? What are the roles of public space in these movements? What are the implications of urban resistance for the remaking of public space in the "age of shrinking democracy"? To what extent do these resistances move from anti- to alter-politics? City Unsilenced brings together a cross-disciplinary group of scholars and scholar-activists to examine the spaces, conditions, and processes in which neoliberal practices have profoundly impacted the everyday social, economic, and political life of citizens and communities around the globe. They explore the commonalities and specificities of urban resistance movements that respond to those impacts. They focus on how such movements make use of and transform the meanings and capacity of public space. They investigate their ramifications in the continued practices of renewing democracies. A broad collection of cases is presented and analyzed, including Movimento Passe Livre (Brazil), Google Bus Blockades San Francisco (USA), the Platform for Mortgage Affected People (PAH) (Spain), the Piqueteros Movement (Argentina), Umbrella Movement (Hong Kong), post-Occupy Gezi Park (Turkey), Sunflower Movement (Taiwan), Occupy Oakland (USA), Syntagma Square (Greece), Researchers for Fair Policing (New York), Urban Movement Congress (Poland), urban activism (Berlin), 1DMX (Mexico), Miyashita Park Tokyo (Japan), 15M Movement (Spain), and Train of Hope and protests against Academic Ball in Vienna (Austria). By better understanding the processes and implications of the recent urban resistances, City Unsilenced contributes to the ongoing debates concerning the role and significance of public space in the practice of lived democracy.