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Author :
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (932 download)
Download or read book Overview of the Global Sports Nutrition Market written by and published by . This book was released on 2010 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rafel Mayol Reig
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)
Download or read book The US Market Introduction of an European Sports Nutrition Brand written by Rafel Mayol Reig and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The US sports nutrition market is the biggest sport nutrition market in the world ($4.7 billion, 60% world share) and is growing at a 7% annual rate. The market is crowded of supplement brands both in the strength gainers and endurance athletes segments. However, it is suggested that there is space for a company that markets high benefit products to the serious endurance athlete. The proposed solution consists in importing product from a science-based and free-of-banned-substances European brand (Powergmy). Despite some import procedures have to be followed and paperwork is needed, the import of supplementation products do not require pre-market approval by the Federal Drug Administration (FDA); only correct labeling and following certain manufacturing rules. Import taxes are around 6-7% and using freight forwarders and third party logistics is recommended. Warehousing and shipping operations should be outsourced. Marketing, sales and management should be the core activities of the importer. After analyzing the competition and looking at what the leading brand does (Hammer Nutrition), it is recommended that the product portfolio is restructured so that consumers understand better the benefits of every product. Additionally, the marketing activity should be able to target and appeal the endurance athlete more successfully. The project is projected to be profitable within 4 years and an austere paid advertising campaign within the first year is recommended. The company should take advantage of social media and viral technologies to increase brand awareness in a limited budget. The outsourced logistic activity gives the flexibility to operate in a wide range of sales volume at a contained cost; with low barriers of exit in case the company goes out of business.
Author :
Publisher : Nordic Council of Ministers
ISBN 13 : 9289318597
Total Pages : 81 pages
Book Rating : 4.2/5 (893 download)
Download or read book The Nordic Market for Sports Nutrition Products written by and published by Nordic Council of Ministers. This book was released on 2009 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debasis Bagchi
Publisher : Academic Press
ISBN 13 : 0128139234
Total Pages : 818 pages
Book Rating : 4.1/5 (281 download)
Download or read book Nutrition and Enhanced Sports Performance written by Debasis Bagchi and published by Academic Press. This book was released on 2018-10-05 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition and Enhanced Sports Performance: Muscle Building, Endurance and Strength, Second Edition, includes comprehensive sections on the role of nutrition in human health, various types of physical exercises, including cardiovascular training, resistance training, aerobic and anaerobic exercises, bioenergetics and energy balance, and the nutritional requirements associated with each. Other sections cover sports and nutritional requirements, the molecular mechanisms involved in muscle building, an exhaustive review of various foods, minerals, supplements, phytochemicals, amino acids, transition metals, competition training, healthy cooking, physical training, and lifestyle and dietary recommendations for sports performance. This updated edition includes new chapters on mood, alertness, calmness and psychomotor performance in sports, extreme sports, natural myostatin inhibitor and lean body mass, the benefits of caffeine in sport nutrition formulations, the role of vitamin D in athletic performance, probiotics and muscle mass. Provides a comprehensive appraisal of the nutritional benefits of exercise in human health Compiles chapters reviewing the nutritional prophylaxis in human health Addresses performance enhancement drugs and sports supplements Presents various types of physical exercises and addresses exercise and nutritional requirements in special populations Discusses sports nutrition and the molecular mechanisms involved in muscle building Contains an exhaustive review of various food, minerals, supplements, phytochemicals, amino acids, transition metals, small molecules and other ergogenic agents Highlights the aspects of healthy cooking, physical training, lifestyle and dietary recommendations for sports performance
Author : BCC Research
Publisher :
ISBN 13 : 9781622961023
Total Pages : pages
Book Rating : 4.9/5 (61 download)
Download or read book Sports Nutrition and High Energy Supplements written by BCC Research and published by . This book was released on 2015-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark J. Tallon
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (828 download)
Download or read book Opportunities and Key Players in Sports Nutrition written by Mark J. Tallon and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. 'Sports nutrition' implies use only by individuals involved in sports. However it now describes a diverse audience from teenagers to professionals.
Author : Heather Mair
Publisher : Routledge
ISBN 13 : 1317447727
Total Pages : 149 pages
Book Rating : 4.3/5 (174 download)
Download or read book Leisure and Food written by Heather Mair and published by Routledge. This book was released on 2017-10-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure and food seem to be a natural fit, but the recent, unprecedented focus on all aspects of food has not been reflected in the field of leisure studies. This book is the first to combine these vital aspects of human interest by exploring the interface between leisure and food in a number of areas. For example, it examines sports nutrition products, which straddle the boundary between junk and food. It also looks into hosting sustainable meals, and what eaters can learn about sustainable food choices and food citizenship. It visits ethnic restaurants and inquires about the authenticity of eatertainment experiences from both the supply and demand side. And it takes up gardening, while investigating questions of food security, social capital, gardening narratives and the role of place. The book concludes with a dynamic reflection that sums up these leisure and food practices and sites, and challenges us to continue these debates. This book was published as a special issue of Leisure/Loisir.
Author : Mike Greenwood
Publisher : Humana Press
ISBN 13 : 3319182307
Total Pages : 402 pages
Book Rating : 4.3/5 (191 download)
Download or read book Nutritional Supplements in Sports and Exercise written by Mike Greenwood and published by Humana Press. This book was released on 2015-09-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text presents the most up-to-date research based information regarding popular sport/performance nutrient dense diets and nutritional supplements and their constituents that directly or indirectly utilize them. Previous chapters have been fully revised and new chapters have been added to cover important cutting edge topics. New chapters include: (1) Carbohydrate Utilization and Disposal in Strength/Power Training & Sports, (2) Exercise for Athletes with Diabetes, and (3) Beyond the Obvious: Future Innovations in Sports Nutrition. The volume is divided into four sections: (1) The Industrial Nature of the Supplement Game; (2) Nutritional Basics First; (3) Specialized Nutritional Strategies & Supplements; and (4) Present and Future Directions of Nutritional Supplements. Editors and authors are co-founders, board members or members of the International Society of Sports Nutrition and or current/former doctoral students from the Exercise and Sport Nutrition Laboratory located at Texas A&M University. Nutritional Supplements in Sports and Exercise, Second Edition presents cutting edge information and is valuable to sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, athletic coaches, registered dietitians, and college/professional sport affiliates.
Author : Ron Maughan
Publisher : Routledge
ISBN 13 : 1134302096
Total Pages : 256 pages
Book Rating : 4.1/5 (343 download)
Download or read book Food, Nutrition and Sports Performance II written by Ron Maughan and published by Routledge. This book was released on 2004-08-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the latest meeting of the world's leading researchers in sports nutrition, held at the IOC headquarters in Lausanne, Switzerland. The aim of the conference was to review the latest developments in the world of sport nutrition, to follow up on developments since the previous 1991 conference, and to draw up guidelines to help athletes and coaches optimise their performance by using nutrition to support training and maximise performance in competition. Subjects discussed in this cutting-edge collection include: * energy balance and body composition * the role of carbohydrates * the role of proteins and amino acids * athlete fluid and electrolyte requirements * the use of dietary supplements for optimum performance and immune function.
Author : Jose Antonio
Publisher : Springer Science & Business Media
ISBN 13 : 1597453021
Total Pages : 689 pages
Book Rating : 4.5/5 (974 download)
Download or read book Essentials of Sports Nutrition and Supplements written by Jose Antonio and published by Springer Science & Business Media. This book was released on 2009-02-11 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a comprehensive textbook for the undergraduate course in sports nutrition. Focusing on exercise physiology, this text is to be used in a certification course sponsored by the International Society of Sports Nutrition (ISSN).
Author : Heather Hedrick Fink
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602096
Total Pages : 1086 pages
Book Rating : 4.4/5 (496 download)
Download or read book Practical Applications in Sports Nutrition written by Heather Hedrick Fink and published by Jones & Bartlett Publishers. This book was released on 2011-07-26 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Applications in Sports Nutrition, Third Edition provides students and practitioners with the latest sports nutrition information and dietary practices so they can assist athletes and fitness enthusiasts in achieving their personal performance goals. This text not only provides the most current sports nutrition guidelines and research but also includes the tools and guidance necessary to most appropriately apply the information in the "real world." It demonstrates effective ways to communicate sports nutrition messages to athletes and how to motivate individuals to make permanent behavior change. Early chapters provide an introduction to sports nutrition and give a thorough explanation of macronutrients, micronutrients, and water and their relation to athletic performance. Later chapters focus on the practical and applied aspects of sports nutrition including behavior change through consultations and weight management. Chapter 15 targets the unique nutrition requirements of special populations such as athletes who are pregnant, vegetarian, or have chronic diseases. The text concludes with a chapter dedicated to helping readers discover the pathway to becoming a sports dietitian through education and experience.
Author : Mark J. Tallon
Publisher :
ISBN 13 :
Total Pages : 173 pages
Book Rating : 4.:/5 (111 download)
Download or read book Opportunities and Key Players in Sports Nutrition written by Mark J. Tallon and published by . This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. 'Sports nutrition' implies use only by individuals involved in sports. However it now describes a diverse audience from teenagers to professionals.
Author : Jason Kelly
Publisher : John Wiley & Sons
ISBN 13 : 1118914619
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)
Download or read book Sweat Equity written by Jason Kelly and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.
Author : Kimberly Mueller
Publisher : Human Kinetics
ISBN 13 : 1492582689
Total Pages : 304 pages
Book Rating : 4.4/5 (925 download)
Download or read book The Athlete's Guide to Sports Supplements written by Kimberly Mueller and published by Human Kinetics. This book was released on 2013-06-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A countless number of new, renamed, and variations of sport supplements flood the market each year. Many of these are accompanied by slick marketing campaigns promising too-good-to-be-true results. For athletes seeking a safe, effective edge to their training and performance, supplements can be a confusing and serious matter. The Athlete’s Guide to Sports Supplements separates fact from fiction, provides quick answers to the most common questions, and delivers information you can trust. Sport nutrition and supplement experts Kimberly Mueller and Josh Hingst provide concise descriptions for 120 of today’s most popular supplements. For each entry, you’ll discover what it is, how it works, potential performance benefits, research studies and outcomes, dosage recommendations, and possible health concerns. You’ll also find recommendations for master’s athletes, those competing in extreme environments, and those with special dietary needs, such as food allergies, diabetes, and vegetarian. Best of all, each supplement is listed alphabetically, providing quick and easy navigation throughout the book. Alternatively, use the supplement finder to locate supplements for a particular purpose, such as recovery, endurance, and strength. And for ease of searching, many of the supplements are thoroughly cross-referenced by scientific and popular names. With more than 120 supplements, recommendations for all athletes at all levels, and expert advice that you can immediately apply, The Athlete’s Guide to Sports Supplements is the one training and performance resource you’ll turn to again and again.
Author : Natalie Digate Muth
Publisher : F.A. Davis
ISBN 13 : 0803676131
Total Pages : 408 pages
Book Rating : 4.8/5 (36 download)
Download or read book Sports Nutrition for Health Professionals written by Natalie Digate Muth and published by F.A. Davis. This book was released on 2019-09-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Nutrition for Health Professionals merges the basic principles and latest evidence-based scientific understanding of sports nutrition with the real-world practical applications that health professional students must master to help their current and future clients to optimize athletic performance, overall satisfaction and success with sports and physical activity. Step-by-by, you’ll learn about the scientific basis of sports nutrition and how to apply that knowledge to real-life situations and interactions with clients. You’ll follow six different clients as they are evaluated by a variety of health professionals and undergo a series of assessments and self-administered tests. By seeing how the science of Sports Nutrition can be applied to sample clients, you will be able to take that knowledge and apply it to your future clients.
Author : Dan Benardot
Publisher : Human Kinetics
ISBN 13 : 1492581984
Total Pages : 609 pages
Book Rating : 4.4/5 (925 download)
Download or read book Advanced Sports Nutrition written by Dan Benardot and published by Human Kinetics. This book was released on 2011-12-27 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Sports Nutrition helped thousands of athletes apply the most effective and cutting-edge strategies for optimal fueling and performance. Now this best-seller returns, updated with the latest research, topics, and innovations in sports nutrition. Far beyond the typical food pyramid formula, Advanced Sports Nutrition offers serious strategies for serious athletes. This comprehensive guide includes the latest nutrition concepts for athletes in any sport. World-renowned sports nutritionist Dr. Dan Benardot breaks down the chemistry of improved performance into winning principles that ensure athletes’ key energy systems are properly stocked at all times: -Meal, energy, and nutrient timing guidelines to maintain that crucial energy balance throughout the day -Optimal ratios and quantities of nutrients, vitamins, and minerals for any sport -Guidelines on indentifying and maintaining optimal body composition for maximal power, strength, and athletic performance -The latest research on ergogenic aids, such as quercitin and caffeine -Strategies for avoiding gastrointestinal distress during activity and reducing exercise-induced inflammation -The effects of travel, high altitude, and age on nutrition needs and performance -Strategies for balancing fluid and electrolytes to avoid dehydration and hyperhydration -Sport-specific guidelines for increased power, strength, and endurance The best conditioning programs and technical instruction are beneficial only if your body is properly fueled and ready to operate at peak efficiency. With Advanced Sports Nutrition, Second Edition, you can be assured that when you are ready to push the limits of training and competition, your body is, too.
Author : Bill Campbell
Publisher : CRC Press
ISBN 13 : 1466513586
Total Pages : 340 pages
Book Rating : 4.4/5 (665 download)
Download or read book Sports Nutrition written by Bill Campbell and published by CRC Press. This book was released on 2013-11-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the constant flow of information related to sports nutrition coming from scholarly journals, it is difficult to sift through it all and determine what is relevant. Sports Nutrition: Enhancing Athletic Performance helps in this endeavor, with more than 1,000 references from top academic journals, offering critical knowledge concerning nutrient ingestion for enhancing exercise and sports performance. This book offers a clear focus on scientifically based sports nutrition advice to maximize performance. It also addresses exercise metabolism, which governs how nutrients exert physiologic effects that lead to increased athletic potential. The book examines the three key macronutrients: fat, carbohydrate, and protein. It discusses various aspects of macronutrient metabolism, including differences between a body at rest and during high-intensity exercise. Topics covered in the text include the following: Nutrient timing Leucine threshold to optimize muscle protein synthesis Carbohydrate manipulations for better endurance- and resistance-exercise performance Dietary fat intake recommendations for improving performance Carbohydrate loading strategies Optimal amounts of protein to ingest on a meal-by-meal basis Pre-exercise dietary fat intake strategies Comparison of high-quality proteins In addition to enhancing performance, the book describes how to improve body composition, presenting a scientifically based strategy for losing body fat while maintaining precious lean muscle mass. Four principles of fat loss are set forth that are integral for success in optimizing body composition. This book presents both performance nutrition principles and exercise biochemistry, addressing the key questions of what, when, and how much to ingest for improved performance and training recovery.
