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Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (318 download)
Download or read book Outreach Research--survey and Focus Groups written by and published by . This book was released on 2002 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available via the World Wide Web,
Author : David L. Morgan
Publisher : SAGE Publications
ISBN 13 : 1452253714
Total Pages : 289 pages
Book Rating : 4.4/5 (522 download)
Download or read book Successful Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 1993-04-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written document with clearly presented reasons why researchers should follow the guide lines presented. Additionally, this text is groundbreaking in its focus on topics that will advance knowledge of focus group research methods. . . . an improvement over prior treatises on focus groups. . . . Successful Focus Groups is clearly one of the most helpful treatises on focus group research. . . . this text will advance the quality of focus group research. I recommend Successful Focus Groups to anyone interested in learning about doing focus group research." --Susan A. Stearns in Qualitative Studies in Education "There is original material and the overall breadth and ease of presentation of the material make this the most comprehensive and readable book produced so far on the subject. . . . In many of the chapters, examples from actual studies are used to illustrate the basics or discuss particular issues involved in the approach. This grounding of the discussion is particularly appealing." --Contemporary Sociology "This book systematically addresses the issues, practice, wisdom, and problems in conducting focus groups. It is an integrated collection of articles representing the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method." --Bulletin de Methodologie Sociologique "Anyone who is considering using focus group interviews as a tool in social science research or as a means to develop and validate another research methodology will find this text quite useful. This well-written and edited text offers practical advice, methodologic considerations, and actual examples of how to plan, conduct, and analyze focus group research. It offers a practical discussion on the uses and limitations of focus group interviews as a research tool." --Journal of Nutrition Education While various books introduce the basics of focus groups, Successful Focus Groups is the first volume to systematically address the issues, practice wisdom, and problems in conducting focus groups from the perspective of those who have done the most work using these methods in social science settings. The result is a well-integrated collection of articles that represents the state-of-the-art in focus group applications, written by a knowledgeable, interdisciplinary group of scholars. The chapters cover the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings, and an agenda for future development of the method. Authoritative and readable, this volume is essential reading for social scientists now using, or contemplating, focus groups in their research, and a useful, practical text for students of research methods.
Author : David L. Morgan
Publisher : SAGE
ISBN 13 : 076190820X
Total Pages : 121 pages
Book Rating : 4.7/5 (619 download)
Download or read book Involving Community Members in Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
Author : Richard A. Krueger
Publisher : SAGE
ISBN 13 : 1412969476
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations. Key Features Offers the latest on telephone and Internet focus groups Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results. Gives solid information on organizational focus groups Presents ways on how to recruit participants to the focus group Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results. Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information. Intended Audience This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.
Author : Sharon Vaughn
Publisher : SAGE Publications
ISBN 13 : 1452247293
Total Pages : 187 pages
Book Rating : 4.4/5 (522 download)
Download or read book Focus Group Interviews in Education and Psychology written by Sharon Vaughn and published by SAGE Publications. This book was released on 1996-01-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manuscript provides a blueprint for people conducting focus groups. The examples are highly useful and in combination with the book give people the information they need to actually run a focus group. . . . Chapter nine is uniquely useful for educators who frequently work with children and teachers in school settings. The concrete examples will be extremely helpful to focus group moderators. . . . The book will be useful for reference and for courses in survey research. I will recommend the book for both purposes. --Kathy Green, University of Denver "This book does a nice job of providing readers with the specific steps necessary to conduct focus groups. If a person had never heard of a ′focus group interview′ before reading this book, they would have an excellent comprehension of the history, specific methods, and pitfalls of using the focus group interview methodology." --Thomas M. Archer, The Ohio State University Why use focus groups in educational and psychological research? The focus group interview is a research tool that holds great promise for application in educational and psychological research. Focus groups offer an effective way to obtain knowledge about what key stakeholders think and feel resulting in information that yields better surveys, evaluations, and research studies. Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator′s guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects′ responses. Focus Group Interviews in Education and Psychology is an invaluable tool that is beneficial to researchers and professionals in research methods/evaluation, psychology, education, and social work.
Author : Edward F. Fern
Publisher : SAGE Publications
ISBN 13 : 1452216428
Total Pages : 267 pages
Book Rating : 4.4/5 (522 download)
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE Publications. This book was released on 2001-06-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Author : Caroline J. Oates
Publisher : SAGE
ISBN 13 : 152641614X
Total Pages : 105 pages
Book Rating : 4.5/5 (264 download)
Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates and published by SAGE. This book was released on 2017-10-30 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author : David L. Morgan
Publisher : SAGE
ISBN 13 : 076190817X
Total Pages : 161 pages
Book Rating : 4.7/5 (619 download)
Download or read book Planning Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Author : Richard A. Krueger
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.3/5 (91 download)
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE Publications, Incorporated. This book was released on 1988-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes the following updates and improvements: "" "- Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. "" "- Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. "" "- Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. "" "- Budgeting" how to more effectively budget for a focus group "" "- Coding" how to more effectively use existing software packages to code and analyze the results of a focus group. Copyright © Libri GmbH. All rights reserved.
Author :
Publisher :
ISBN 13 : 9781483349008
Total Pages : 271 pages
Book Rating : 4.3/5 (49 download)
Download or read book Successful Focus Groups written by and published by . This book was released on 1993 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pranee Liamputtong
Publisher : SAGE Publications
ISBN 13 : 1847879098
Total Pages : 225 pages
Book Rating : 4.8/5 (478 download)
Download or read book Focus Group Methodology written by Pranee Liamputtong and published by SAGE Publications. This book was released on 2011-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Author : David L. Morgan
Publisher : SAGE Publications
ISBN 13 : 1452250154
Total Pages : 120 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE Publications. This book was released on 1997-07-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
Author : David L. Morgan
Publisher : SAGE Publications
ISBN 13 : 1506327125
Total Pages : 214 pages
Book Rating : 4.5/5 (63 download)
Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author : Holly Edmunds
Publisher : McGraw Hill Professional
ISBN 13 : 0071394532
Total Pages : 290 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Author : Martha Ann Carey
Publisher : Routledge
ISBN 13 : 1315428350
Total Pages : 165 pages
Book Rating : 4.3/5 (154 download)
Download or read book Focus Group Research written by Martha Ann Carey and published by Routledge. This book was released on 2016-06-16 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Author : George Kamberelis
Publisher : Routledge
ISBN 13 : 0415692261
Total Pages : 130 pages
Book Rating : 4.4/5 (156 download)
Download or read book Focus Groups written by George Kamberelis and published by Routledge. This book was released on 2013 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.
Author : Bob Harlow
Publisher :
ISBN 13 : 9780984728787
Total Pages : 179 pages
Book Rating : 4.7/5 (287 download)
Download or read book Taking Out the Guesswork written by Bob Harlow and published by . This book was released on 2015 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about three tasks crucial to sucessful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.
