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Outrageous Marketing
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Book Synopsis Outrageous Advertising That's Outrageously Successful by : Bill Glazer
Download or read book Outrageous Advertising That's Outrageously Successful written by Bill Glazer and published by Morgan James Publishing. This book was released on 2009-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Book Synopsis Outrageous Marketing by : Scott Dikkers
Download or read book Outrageous Marketing written by Scott Dikkers and published by Createspace Independent Publishing Platform. This book was released on 2018-11-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What
Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra
Download or read book Marketing Outrageously Redux written by Jon Spoelstra and published by Bard Press. This book was released on 2011-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Book Synopsis Summary: Marketing Outrageously by : BusinessNews Publishing,
Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Book Synopsis Outrageous Advertising That's Outrageously Successful by : Bill Glazer
Download or read book Outrageous Advertising That's Outrageously Successful written by Bill Glazer and published by Wordclay. This book was released on 2009-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Book Synopsis Marketing Outrageously by : Jon Spoelstra
Download or read book Marketing Outrageously written by Jon Spoelstra and published by Wildcat Publishing Company. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Book Synopsis Outrageous Business Growth by : Debbie Bermont
Download or read book Outrageous Business Growth written by Debbie Bermont and published by Source Communications. This book was released on 2004-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to be wildly successful and accelerate your sales in any economic climate. Debbie Bermont reveals the Business Success Formula that is timeless, universal and will work for you no matter which way the economy is headed. This formula works for the start-up company, for someone who's been in business for years, for the sales professional who is trying to get more sales and for large corporations. The three principles behind the formula are the same for every company. Once you understand how they work and put them into practice, you will see that the applications are universal and the impact on your sales will be incredible.
Book Synopsis OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful by : Bill Glazer
Download or read book OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful written by Bill Glazer and published by . This book was released on 2018-01-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for business owners who want to change their good business to a great business.
Book Synopsis Outrageous Promotions That Are Outrageously Effective by : Robert Vico
Download or read book Outrageous Promotions That Are Outrageously Effective written by Robert Vico and published by CreateSpace. This book was released on 2015-04-21 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover A Proven, But Little-Known Secret To Tap Into Your Market And Immediately Bring In More Leads, Sell More Products & Services And Explode Your Revenue...Even In This Tough Economy. BUT FIRST... Do Not Spend Another Penny On Ordering Promotional Products Until You Read This Important Information! If you're not creating outrageous promotions that are outrageously effective using the power of promo products and are simply just getting "stuff" printed with your logo and randomly giving it away - I have 5 words of advice for you... STOP...Throwing Your Money Away! I know this because with over 15 years in the business I've come to realize that most businesses don't know the first thing about marketing using the power of promotional products and are just throwing money out the window. In this book, I'm breaking the industry "code of silence"...I'm pulling back the curtain and for the first time ever giving you "behind-the-scenes' access. You'll discover how simply combining the power of promotional products with direct response marketing strategies produces outrageously effective marketing for your company. I'll bet that the expensive Ad Agencies, the over-priced marketing "guru's, the big media sales reps and even the promotional product companies, tell you nothing about it and would prefer you never discover it. And honestly during this ever changing economy you need to forget about TV, Radio, Newspaper, TV and just about every other "Big Media" marketing and advertising and focus on this powerful and proven combination that generates more customers, prospects and sales than you can handle. Plus you'll also discover that you'll have more time and money to do the things you really want to do...like go hit the golf course...spend time with the family...go on a much needed vacation...or whatever! Still think promotional products don't work. Well check out the real life stories from "regular- ordinary" brick and mortar businesses, retail stores, insurance agencies, chiropractors, distributors, manufacturers , service industries, sales professionals (I think you get the point) all using the power of promotional products. Inside they share actual marketing examples along with the explosive results they've had on their businesses. Go ahead...don't be shy and take a look inside!
Book Synopsis Market Your Sizzle Using a Big Outrageous Shocking Positive Wow by : Bob Oros
Download or read book Market Your Sizzle Using a Big Outrageous Shocking Positive Wow written by Bob Oros and published by Lulu.com. This book was released on 2015-01-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a web designer, online marketer, small business owner, or entrepreneur having a hard time selling your products and services? Have you ever sent an email thinking you had a great pitch only to have it fall flat with zero response? Have you created a sales letter, postcard, flyer or brochure only to have it end up in the trash? The design and graphics are important to create a successful campaign, however, it's the COPY that makes the sale. If you design a great looking website the compelling copy will get visitors to click the buy button. If you are sending an email, it's the persuasive copy that gets the response. If you are writing a flyer or brochure it's the words you use that will get them to pick it up. If you are sending a postcard, the powerful words you use will get them to act. Once you see how easy it is to write compelling sales copy you will not only increase your own sales, you will be able to really help your customers with more sales and more commissions for you.
Book Synopsis Your Ad Ignored Here by : Tom Fishburne
Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Book Synopsis In Soft Drink Marketing a Funny Thing Happened on the Way to Market by : W. Robert Watson
Download or read book In Soft Drink Marketing a Funny Thing Happened on the Way to Market written by W. Robert Watson and published by AuthorHouse. This book was released on 2014-02-25 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories in this book include a lot of marketing decisions, some of which include marketing mistakes that should be of great interest. The purpose of this marketing review is to provide knowledge of the marketing implemented by a major soft drink company on the way to the market, and to ensure that readers have a full understanding of the importance of what are known as the five Ps of marketing.
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Book Synopsis Ice to the Eskimos by : Jon Spoelstra
Download or read book Ice to the Eskimos written by Jon Spoelstra and published by Harper Collins. This book was released on 2009-10-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Book Synopsis Cases in Advertising and Marketing Management by : Edd Applegate
Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Book Synopsis Global Marketing: Foreign Entry, Local Marketing, and Global Management by : Johny K. Johansson
Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Book Synopsis Stocking Up on Sin by : Caroline Waxler
Download or read book Stocking Up on Sin written by Caroline Waxler and published by John Wiley & Sons. This book was released on 2004-02-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind guide to investing in vice industries Although vices such as alcohol, tobacco, and gambling may be deemed socially irresponsible, in the investment world, these stocks continue to dramatically outperform the S&P 500 in this depressed market. Stocking Up on Sin shows readers how to get in on this hot investment trend and make the most out of publicly traded companies that deal with "vice" products such as coffee, weapons, alcohol, and tobacco. Caroline Waxler (New York, NY) is a New York-based financial journalist. She contributes regularly to Worth and Glamour magazines as well as the Financial Times. She was also the ghostwriter for Worth's Greatest Stock Picks of All Time.
