Pattern-Oriented Software Architecture, A System of Patterns

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Publisher : John Wiley & Sons
ISBN 13 : 1118725263
Total Pages : 501 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Pattern-Oriented Software Architecture, A System of Patterns by : Frank Buschmann

Download or read book Pattern-Oriented Software Architecture, A System of Patterns written by Frank Buschmann and published by John Wiley & Sons. This book was released on 2013-04-22 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pattern-oriented software architecture is a new approach to software development. This book represents the progression and evolution of the pattern approach into a system of patterns capable of describing and documenting large-scale applications. A pattern system provides, on one level, a pool of proven solutions to many recurring design problems. On another it shows how to combine individual patterns into heterogeneous structures and as such it can be used to facilitate a constructive development of software systems. Uniquely, the patterns that are presented in this book span several levels of abstraction, from high-level architectural patterns and medium-level design patterns to low-level idioms. The intention of, and motivation for, this book is to support both novices and experts in software development. Novices will gain from the experience inherent in pattern descriptions and experts will hopefully make use of, add to, extend and modify patterns to tailor them to their own needs. None of the pattern descriptions are cast in stone and, just as they are borne from experience, it is expected that further use will feed in and refine individual patterns and produce an evolving system of patterns. Visit our Web Page http://www.wiley.com/compbooks/

Networks, Crowds, and Markets

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Publisher : Cambridge University Press
ISBN 13 : 1139490303
Total Pages : 745 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Networks, Crowds, and Markets by : David Easley

Download or read book Networks, Crowds, and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

SOA Design Patterns

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Publisher : Pearson Education
ISBN 13 : 0138158193
Total Pages : 1020 pages
Book Rating : 4.1/5 (381 download)

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Book Synopsis SOA Design Patterns by : Thomas Erl

Download or read book SOA Design Patterns written by Thomas Erl and published by Pearson Education. This book was released on 2008-12-31 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. More than three years in development and subjected to numerous industry reviews, the 85 patterns in this full-color book provide the most successful and proven design techniques to overcoming the most common and critical problems to achieving modern-day SOA. Through numerous examples, individually documented pattern profiles, and over 400 color illustrations, this book provides in-depth coverage of: • Patterns for the design, implementation, and governance of service inventories–collections of services representing individual service portfolios that can be independently modeled, designed, and evolved. • Patterns specific to service-level architecture which pertain to a wide range of design areas, including contract design, security, legacy encapsulation, reliability, scalability, and a variety of implementation and governance issues. • Service composition patterns that address the many aspects associated with combining services into aggregate distributed solutions, including topics such as runtime messaging and message design, inter-service security controls, and transformation. • Compound patterns (such as Enterprise Service Bus and Orchestration) and recommended pattern application sequences that establish foundational processes. The book begins by establishing SOA types that are referenced throughout the patterns and then form the basis of a final chapter that discusses the architectural impact of service-oriented computing in general. These chapters bookend the pattern catalog to provide a clear link between SOA design patterns, the strategic goals of service-oriented computing, different SOA types, and the service-orientation design paradigm. This book series is further supported by a series of resources sites, including soabooks.com, soaspecs.com, soapatterns.org, soamag.com, and soaposters.com.

Top-down Network Design

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Publisher : Cisco Press
ISBN 13 : 9781587051524
Total Pages : 614 pages
Book Rating : 4.0/5 (515 download)

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Book Synopsis Top-down Network Design by : Priscilla Oppenheimer

Download or read book Top-down Network Design written by Priscilla Oppenheimer and published by Cisco Press. This book was released on 2004 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systems analysis approach to enterprise network design Master techniques for checking the health of an existing network to develop a baseline for measuring performance of a new network design Explore solutions for meeting QoS requirements, including ATM traffic management, IETF controlled-load and guaranteed services, IP multicast, and advanced switching, queuing, and routing algorithms Develop network designs that provide the high bandwidth and low delay required for real-time applications such as multimedia, distance learning, and videoconferencing Identify the advantages and disadvantages of various switching and routing protocols, including transparent bridging, Inter-Switch Link (ISL), IEEE 802.1Q, IGRP, EIGRP, OSPF, and BGP4 Effectively incorporate new technologies into enterprise network designs, including VPNs, wireless networking, and IP Telephony Top-Down Network Design, Second Edition, is a practical and comprehensive guide to designing enterprise networks that are reliable, secure, and manageable. Using illustrations and real-world examples, it teaches a systematic method for network design that can be applied to campus LANs, remote-access networks, WAN links, and large-scale internetworks. You will learn to analyze business and technical requirements, examine traffic flow and QoS requirements, and select protocols and technologies based on performance goals. You will also develop an understanding of network performance factors such as network utilization, throughput, accuracy, efficiency, delay, and jitter. Several charts and job aids will help you apply a top-down approach to network design. This Second Edition has been revised to include new and updated material on wireless networks, virtual private networks (VPNs), network security, network redundancy, modularity in network designs, dynamic addressing for IPv4 and IPv6, new network design and management tools, Ethernet scalability options (including 10-Gbps Ethernet, Metro Ethernet, and Long-Reach Ethernet), and networks that carry voice and data traffic. Top-Down Network Design, Second Edition, has a companion website at http://www.topdownbook.com, which includes updates to the book, links to white papers, and supplemental information about design resources. This book is part of the Networking Technology Series from Cisco Press¿ which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.

Computer Networking Problems and Solutions

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Publisher : Addison-Wesley Professional
ISBN 13 : 0134762851
Total Pages : 1107 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Computer Networking Problems and Solutions by : Russ White

Download or read book Computer Networking Problems and Solutions written by Russ White and published by Addison-Wesley Professional. This book was released on 2017-12-06 with total page 1107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Modern Networking by Understanding and Solving Real Problems Computer Networking Problems and Solutions offers a new approach to understanding networking that not only illuminates current systems but prepares readers for whatever comes next. Its problem-solving approach reveals why modern computer networks and protocols are designed as they are, by explaining the problems any protocol or system must overcome, considering common solutions, and showing how those solutions have been implemented in new and mature protocols. Part I considers data transport (the data plane). Part II covers protocols used to discover and use topology and reachability information (the control plane). Part III considers several common network designs and architectures, including data center fabrics, MPLS cores, and modern Software-Defined Wide Area Networks (SD-WAN). Principles that underlie technologies such as Software Defined Networks (SDNs) are considered throughout, as solutions to problems faced by all networking technologies. This guide is ideal for beginning network engineers, students of computer networking, and experienced engineers seeking a deeper understanding of the technologies they use every day. Whatever your background, this book will help you quickly recognize problems and solutions that constantly recur, and apply this knowledge to new technologies and environments. Coverage Includes · Data and networking transport · Lower- and higher-level transports and interlayer discovery · Packet switching · Quality of Service (QoS) · Virtualized networks and services · Network topology discovery · Unicast loop free routing · Reacting to topology changes · Distance vector control planes, link state, and path vector control · Control plane policies and centralization · Failure domains · Securing networks and transport · Network design patterns · Redundancy and resiliency · Troubleshooting · Network disaggregation · Automating network management · Cloud computing · Networking the Internet of Things (IoT) · Emerging trends and technologies

The Image of the City

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Publisher : MIT Press
ISBN 13 : 9780262620017
Total Pages : 212 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis The Image of the City by : Kevin Lynch

Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Architecture

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Publisher : John Wiley & Sons
ISBN 13 : 1118004825
Total Pages : 1784 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Architecture by : Francis D. K. Ching

Download or read book Architecture written by Francis D. K. Ching and published by John Wiley & Sons. This book was released on 2012-07-16 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: A superb visual reference to the principles of architecture Now including interactive CD-ROM! For more than thirty years, the beautifully illustrated Architecture: Form, Space, and Order has been the classic introduction to the basic vocabulary of architectural design. The updated Third Edition features expanded sections on circulation, light, views, and site context, along with new considerations of environmental factors, building codes, and contemporary examples of form, space, and order. This classic visual reference helps both students and practicing architects understand the basic vocabulary of architectural design by examining how form and space are ordered in the built environment.? Using his trademark meticulous drawing, Professor Ching shows the relationship between fundamental elements of architecture through the ages and across cultural boundaries. By looking at these seminal ideas, Architecture: Form, Space, and Order encourages the reader to look critically at the built environment and promotes a more evocative understanding of architecture. In addition to updates to content and many of the illustrations, this new edition includes a companion CD-ROM that brings the book's architectural concepts to life through three-dimensional models and animations created by Professor Ching.

Architectural Research Methods

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Publisher : John Wiley & Sons
ISBN 13 : 1118418514
Total Pages : 480 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Architectural Research Methods by : Linda N. Groat

Download or read book Architectural Research Methods written by Linda N. Groat and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to research for architects and designers—now updated and expanded! From searching for the best glass to prevent glare to determining how clients might react to the color choice for restaurant walls, research is a crucial tool that architects must master in order to effectively address the technical, aesthetic, and behavioral issues that arise in their work. This book's unique coverage of research methods is specifically targeted to help professional designers and researchers better conduct and understand research. Part I explores basic research issues and concepts, and includes chapters on relating theory to method and design to research. Part II gives a comprehensive treatment of specific strategies for investigating built forms. In all, the book covers seven types of research, including historical, qualitative, correlational, experimental, simulation, logical argumentation, and case studies and mixed methods. Features new to this edition include: Strategies for investigation, practical examples, and resources for additional information A look at current trends and innovations in research Coverage of design studio–based research that shows how strategies described in the book can be employed in real life A discussion of digital media and online research New and updated examples of research studies A new chapter on the relationship between design and research Architectural Research Methods is an essential reference for architecture students and researchers as well as architects, interior designers, landscape architects, and building product manufacturers.

The Wealth of Networks

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Publisher : Yale University Press
ISBN 13 : 9780300125771
Total Pages : 532 pages
Book Rating : 4.1/5 (257 download)

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Book Synopsis The Wealth of Networks by : Yochai Benkler

Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.

Networks of the Brain

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Publisher : MIT Press
ISBN 13 : 0262528983
Total Pages : 433 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Networks of the Brain by : Olaf Sporns

Download or read book Networks of the Brain written by Olaf Sporns and published by MIT Press. This book was released on 2016-02-12 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrative overview of network approaches to neuroscience explores the origins of brain complexity and the link between brain structure and function. Over the last decade, the study of complex networks has expanded across diverse scientific fields. Increasingly, science is concerned with the structure, behavior, and evolution of complex systems ranging from cells to ecosystems. In Networks of the Brain, Olaf Sporns describes how the integrative nature of brain function can be illuminated from a complex network perspective. Highlighting the many emerging points of contact between neuroscience and network science, the book serves to introduce network theory to neuroscientists and neuroscience to those working on theoretical network models. Sporns emphasizes how networks connect levels of organization in the brain and how they link structure to function, offering an informal and nonmathematical treatment of the subject. Networks of the Brain provides a synthesis of the sciences of complex networks and the brain that will be an essential foundation for future research.

The Coding Manual for Qualitative Researchers

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Publisher : SAGE
ISBN 13 : 1446200124
Total Pages : 282 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The Coding Manual for Qualitative Researchers by : Johnny Saldana

Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Human Dimension and Interior Space

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Publisher : Watson-Guptill
ISBN 13 : 0770434606
Total Pages : 322 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Human Dimension and Interior Space by : Julius Panero

Download or read book Human Dimension and Interior Space written by Julius Panero and published by Watson-Guptill. This book was released on 2014-01-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.

The Art of Network Architecture

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Publisher : Cisco Press
ISBN 13 : 0133259218
Total Pages : 352 pages
Book Rating : 4.1/5 (332 download)

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Book Synopsis The Art of Network Architecture by : Russ White

Download or read book The Art of Network Architecture written by Russ White and published by Cisco Press. This book was released on 2014-04-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Network Architecture Business-Driven Design The business-centered, business-driven guide to architecting and evolving networks The Art of Network Architecture is the first book that places business needs and capabilities at the center of the process of architecting and evolving networks. Two leading enterprise network architects help you craft solutions that are fully aligned with business strategy, smoothly accommodate change, and maximize future flexibility. Russ White and Denise Donohue guide network designers in asking and answering the crucial questions that lead to elegant, high-value solutions. Carefully blending business and technical concerns, they show how to optimize all network interactions involving flow, time, and people. The authors review important links between business requirements and network design, helping you capture the information you need to design effectively. They introduce today’s most useful models and frameworks, fully addressing modularity, resilience, security, and management. Next, they drill down into network structure and topology, covering virtualization, overlays, modern routing choices, and highly complex network environments. In the final section, the authors integrate all these ideas to consider four realistic design challenges: user mobility, cloud services, Software Defined Networking (SDN), and today’s radically new data center environments. • Understand how your choices of technologies and design paradigms will impact your business • Customize designs to improve workflows, support BYOD, and ensure business continuity • Use modularity, simplicity, and network management to prepare for rapid change • Build resilience by addressing human factors and redundancy • Design for security, hardening networks without making them brittle • Minimize network management pain, and maximize gain • Compare topologies and their tradeoffs • Consider the implications of network virtualization, and walk through an MPLS-based L3VPN example • Choose routing protocols in the context of business and IT requirements • Maximize mobility via ILNP, LISP, Mobile IP, host routing, MANET, and/or DDNS • Learn about the challenges of removing and changing services hosted in cloud environments • Understand the opportunities and risks presented by SDNs • Effectively design data center control planes and topologies

Search Patterns

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383068
Total Pages : 195 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Search Patterns by : Peter Morville

Download or read book Search Patterns written by Peter Morville and published by "O'Reilly Media, Inc.". This book was released on 2010-01-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people are saying about Search Patterns "Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google "I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world." --Dan Roam, author, The Back of the Napkin (Portfolio Hardcover) "Search Patterns is a playful guide to the practical concerns of search interface design. It contains a bonanza of screenshots and illustrations that capture the best of today's design practices and presents a fresh perspective on the broader role of search and discovery." --Marti Hearst, Professor, UC Berkeley and author, Search User Interfaces (Cambridge University Press) "It's not often I come across a book that asks profound questions about a fundamental human activity, and then proceeds to answer those questions with practical observations and suggestions. Search Patterns is an expedition into the heart of the web and human cognition, and for me it was a delightful journey that delivered scores of insights." --Dave Gray, Founder and Chairman, XPLANE "Search is swiftly transforming everything we know, yet people don't understand how mavens design search: by stacking breadcrumbs, scenting widgets, and keeping eyeballs on the engine. I urge you to put your eyeballs on this unique and important book." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation "As one who searches a lot (and often ends up frustrated), Search Patterns is a revelation." --Nigel Holmes, Designer, Theorist, and Principal, Explanation Graphics "Search Patterns is a fabulous must-have book! Inside, you'll learn the whys and wheres of practically every modern search design trick and technique." --Jared Spool, CEO and Founder, User Interface Engineering Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. In this provocative and inspiring book, you'll explore design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real-time search and discovery. Filled with colorful illustrations and examples, Search Patterns brings modern information retrieval to life, covering such diverse topics as relevance, faceted navigation, multi-touch, personalization, visualization, multi-sensory search, and augmented reality. By drawing on their own experience-as well as best practices and evidence-based research-the authors not only offer a practical guide to help you build effective search applications, they also challenge you to imagine the future of discovery. You'll find Search Patterns intriguing and invaluable, whether you're a web practitioner, mobile designer, search entrepreneur, or just interested in the topic. Discover a pattern language for search that embraces user psychology and behavior, information architecture, interaction design, and emerging technology Boost enterprise efficiency and e-commerce sales Enable mobile users to achieve goals, complete tasks, and find what they need Drive design innovation for search interfaces and applications

How to Prevent the Next Pandemic

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Author :
Publisher : Vintage
ISBN 13 : 0593534492
Total Pages : 235 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis How to Prevent the Next Pandemic by : Bill Gates

Download or read book How to Prevent the Next Pandemic written by Bill Gates and published by Vintage. This book was released on 2022-05-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

A Tiny History of Service Design

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Author :
Publisher :
ISBN 13 : 9780464827283
Total Pages : pages
Book Rating : 4.8/5 (272 download)

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Book Synopsis A Tiny History of Service Design by : Daniele Catalanotto

Download or read book A Tiny History of Service Design written by Daniele Catalanotto and published by . This book was released on 2018-09-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A two hour read book that shows the different events that made it possible for Service Design to be such a great field today.