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Other Sides Of Advertising Text And Context
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Book Synopsis English Texts & Contexts 1 by : F. Pollock
Download or read book English Texts & Contexts 1 written by F. Pollock and published by Pascal Press. This book was released on 2003 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes chapters dealing with the relationships between composers and responders, how to use technology to make texts, and how to effectively compose and respond to different types of text. There is a wide range of texts presented, including film, visual and electronic texts. Students will learn how to increase their understanding of language features, structures, the perspectives of composers and responders, and the way that context can affect a text.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Advertising written by Chris Wharton and published by Routledge. This book was released on 2014-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Book Synopsis Marketing in Context by : Chris Hackley
Download or read book Marketing in Context written by Chris Hackley and published by Springer. This book was released on 2013-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Book Synopsis Aspects of discourse analysis by : Pilar Alonso
Download or read book Aspects of discourse analysis written by Pilar Alonso and published by Universidad de Salamanca. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :John Burnett Publisher :State University of New York Oer Services ISBN 13 :9781641760119 Total Pages :294 pages Book Rating :4.7/5 (61 download)
Book Synopsis Introducing Marketing by : John Burnett
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Book Synopsis Language, Context, and Text by : Michael Alexander Kirkwood Halliday
Download or read book Language, Context, and Text written by Michael Alexander Kirkwood Halliday and published by Deakin University Press. This book was released on 1985 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis //Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage by : George Rossolatos
Download or read book //Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage written by George Rossolatos and published by George Rossolatos. This book was released on 2013-08-26 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//(c) model. It features four chapters that span different, yet interlocking aspects of ad texts' multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts, based on the unique methodology of the //rhetor.dixit//(c) model on offer by //disruptiVesemiOtics//. //rhetor.dixit//: Understanding ad texts' rhetorical structure for differential figurative advantage neither seeks to cover exhaustively issues in any of the traditional fields of concern to the discipline of rhetoric (an impossible endeavor, indeed, within the contours of a single book), nor to address all issues on top of the current agenda in multimodal advertising rhetoric. Its mission is to present key facets of current research in multimodal advertising discourse, largely dispersed and spread out in multiple disciplines, including semiotics, in such a manner as to enable the reader to get to grips with the benefits that stem from employing a content analytic approach for the ongoing management of the modes of rhetorical configuration of advertising texts. The combination of an interpretivist approach with the methodical outlook yielded by content analysis affords to transform multimodal rhetorical analysis of advertising texts from a theoretical enterprise geared towards making sense of how meaning emerges through the figurative language of advertising to a systematic method for managing advertising textuality, in such a manner as to enable practitioners in marketing related disciplines (e.g., account planning, marketing research, brand management) to actively manage how brand meaning is generated through distinctive modes of rhetorical configuration. The managerial orientation of the //rhetor.dixit//(c) model is intended to enhance understanding as to how a brand's intellectual capital is configured and, moreover, to point to directions whereby what I call a brand's figurative first mover advantage and differential figurative advantages may be furnished to a brand's discourse. The systematic understanding of a brand's distinctive modes of rhetorical configuration is not just a 'nice-to-have' add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative elements and modes of connectivity among figurative elements, which are part and parcel of a brand's textual essence.
Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland
Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Download or read book Technical Abstract Bulletin written by and published by . This book was released on 1979 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Broadview Anthology of American Literature Volumes A & B: Beginnings to Reconstruction by : Derrick R. Spires
Download or read book The Broadview Anthology of American Literature Volumes A & B: Beginnings to Reconstruction written by Derrick R. Spires and published by Broadview Press. This book was released on 2022-04-21 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This product contains both The Broadview Anthology of American Literature Volume A: Beginnings to 1820 and The Broadview Anthology of American Literature Volume B: 1820 to Reconstruction as a single purchase. Covering American literature from its pre-contact Indigenous beginnings through the Reconstruction period, the first two volumes of The Broadview Anthology of American Literature represent a substantial reconceiving of the canon of early American literature. Guided by the latest scholarship in American literary studies, and deeply committed to inclusiveness, social responsibility, and rigorous contextualization, the anthology balances representation of widely agreed-upon major works with an emphasis on American literature’s diversity, variety, breadth, and connections with the rest of the Americas. Highlights of Volumes A & B: Beginnings to Reconstruction • Complete texts of Mary Rowlandson’s captivity narrative, The Coquette, Narrative of the Life of Frederick Douglass, An American Slave; and Benito Cereno • In-depth, Contexts sections on such topics as “Slavery and Resistance,” “Print Culture and Popular Literature,” “Expansion, Native American Expulsion, and Manifest Destiny,” and “Gender and Sexuality” • Broader and more extensive coverage of Indigenous oral and visual literature and African American oral literature than in competing anthologies • Full author sections in the anthology are devoted to authors such as Anne Hutchinson, Sor Juana Inés de la Cruz, Briton Hammon, Jane Johnston Schoolcraft, José Maria Heredia, Black Hawk, and many others
Book Synopsis The Broadview Anthology of American Literature Volume B: 1820 to Reconstruction by : Derrick R. Spires
Download or read book The Broadview Anthology of American Literature Volume B: 1820 to Reconstruction written by Derrick R. Spires and published by Broadview Press. This book was released on 2022-04-13 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering American literature from its pre-contact Indigenous beginnings through the Reconstruction period, the first two volumes of The Broadview Anthology of American Literature represent a substantial reconceiving of the canon of early American literature. Guided by the latest scholarship in American literary studies, and deeply committed to inclusiveness, social responsibility, and rigorous contextualization, the anthology balances representation of widely agreed-upon major works with an emphasis on American literature’s diversity, variety, breadth, and connections with the rest of the Americas. Highlights of Volume B: 1820 to Reconstruction • Complete texts of Narrative of the Life of Frederick Douglass, An American Slave; and Benito Cereno • In-depth, Contexts sections on such topics as “Nature and the Environment,” “Expansion, Native American Expulsion, and Manifest Destiny,” “Gender and Sexuality,” and “Oratory” • Broader and more extensive coverage of African American oral literature than in competing anthologies • Full author sections in the anthology are devoted to authors such as George Moses Horton, Jane Johnston Schoolcraft, José Maria Heredia, Black Hawk, and many others
Book Synopsis The Broadview Anthology of American Literature Volume A: Beginnings to 1820 by : Derrick R. Spires
Download or read book The Broadview Anthology of American Literature Volume A: Beginnings to 1820 written by Derrick R. Spires and published by Broadview Press. This book was released on 2022-04-18 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering American literature from its pre-contact Indigenous beginnings through the Reconstruction period, the first two volumes of The Broadview Anthology of American Literature represent a substantial reconceiving of the canon of early American literature. Guided by the latest scholarship in American literary studies, and deeply committed to inclusiveness, social responsibility, and rigorous contextualization, the anthology balances representation of widely agreed-upon major works with an emphasis on American literature’s diversity, variety, breadth, and connections with the rest of the Americas. Highlights of Volume A: Beginnings to 1820 • Complete texts of Mary Rowlandson’s captivity narrative and Hannah Webster Foster’s The Coquette • In-depth Contexts sections on such topics as “Slavery and Resistance,” “Rebellions and Revolutions,” and “Print Culture and Popular Literature” • Broader and more extensive coverage of Indigenous oral and visual literature than in competing anthologies • Full author sections in the anthology devoted not only to frequently anthologized figures but also to authors such as Anne Hutchinson, Sor Juana Inés de la Cruz, and Briton Hammon
Author :Anastassios C. Antonaras Publisher :American School of Classical Studies at Athens ISBN 13 :1621390438 Total Pages :241 pages Book Rating :4.6/5 (213 download)
Book Synopsis East of the Theater by : Anastassios C. Antonaras
Download or read book East of the Theater written by Anastassios C. Antonaras and published by American School of Classical Studies at Athens. This book was released on 2023-01-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corinth has been an important site for the study of ancient glass since the pioneering work of Gladys Davidson Weinberg. This volume presents the first attempt at Corinth to analyze the entire corpus of glass found in a single area, that located just east of the Theater, the focus of excavations conducted by the American School of Classical Studies in the 1980s. These excavations revealed a north-south street that flanked the Theater, as well as a series of buildings to its east, part of a residential neighborhood ranging in date from the Early Roman to the Early Byzantine period. In this volume-the first of the final reports from the East of Theater excavations-the author presents the glass finds, including over 450 cataloged examples of glassworking remains, vessel glass, and non-vessel glass. Significantly, these finds reveal shifting patterns in vessel types, manufacturing techniques, and trade, as well as evidence for local glass production throughout these periods. Included among the finds are fragments of two opus sectile panels, evidence of the type of luxurious decoration that once existed in these structures. This groundbreaking study provides a tantalizing glimpse into the lives of everyday Corinthians, advancing glass studies both within Greece and throughout the Mediterranean.
Book Synopsis Intercultural Aspects of Specialized Communication by : Christopher Candlin
Download or read book Intercultural Aspects of Specialized Communication written by Christopher Candlin and published by Peter Lang. This book was released on 2007 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores intercultural communication in specialist fields and its realisations in language for specific purposes. Special attention is given to legal, commercial, political and institutional discourse used in particular workplaces, analysed from an intercultural perspective. The contributions explore to what extent intercultural pressure leads to particular discourse patternings and lexico-grammatical / phonological realisations, and also the extent to which textual re-encoding and recontextualisation alter the pragmatic value of the texts taken into consideration.
Book Synopsis Financial Aspects of Marketing by : Ruth A. Schmidt
Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
