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Optimal Product Line Design
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Book Synopsis Optimal Product Line Design by : Ariel Fligler
Download or read book Optimal Product Line Design written by Ariel Fligler and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this marketing-oriented era where manufacturers maximize profits through customer satisfaction, there is an increasing need to design a product line rather than a single product. By offering a product line, the manufacturer can customize his or her products to the needs of a variety of segments in order to maximize profits by satisfying more customers than a single product would. When the amount of data on customer preferences or possible product configurations is large and no analytical relations can be established, the problem of an optimal product line design becomes very difficult and there are no traditional methods to solve it. In this paper, we show that the usage of Genetic Algorithms, a mathematical heuristic mimicking the process of biological evolution, can efficiently solve the problem. Special domain operators were developed to help the genetic algorithm mitigate cannibalization and enhance the algorithm's local search abilities. Using manufacturer's profits as the criteria for fitness in evaluating chromosomes, the usage of domain specific operators was found to be highly beneficial with better final results. We also have hybridized the genetic algorithm with a linear programming post-processing step to fine tune the prices of products in the product line. Attacking the core difficulty of canibalization in the algorithm, the operators introduced in this work are unique. Furthermore, applying our algorithm to a particular product line design problem, we find that the profile of the optimal single product is the core product of the optimal product line. The various brands in the product line are slight variations of the single product solution.
Book Synopsis Product Variety Management by : Teck-Hua Ho
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 1998-09-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Book Synopsis Product Platform and Product Family Design by : Timothy W. Simpson
Download or read book Product Platform and Product Family Design written by Timothy W. Simpson and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how product platform and product family design can be used successfully to increase variety within a product line, shorten manufacturing lead times, and reduce overall costs within a product line. The material serves as a reference and a hands-on guide for practitioners involved in the design, planning and production of products. Real-life case studies that explain the benefits of platform based product development are included.
Book Synopsis Designing Optimal Products by : Stelios Tsafarakis
Download or read book Designing Optimal Products written by Stelios Tsafarakis and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The high cost of a product failure makes it imperative for a company to assess the market penetration of a new product at its early design. In this context, the Optimal Product Line Design problem was formulated thirty five years ago, and remains a significant research topic in the area of quantitative marketing until today. In this chapter we provide a brief description of the problem, which belongs to the class of NP-hard problems, and review the optimization algorithms that have been applied to it. The performance of the algorithms is evaluated, and the best two approaches are applied to simulated data, as well as a real world scenario. Emphasis is placed on Genetic Algorithms, since the results of the study indicate them as the approach that better fits to the specific marketing problem. Finally, the relevant marketing systems that deal with the problem are presented, and their pros and cons are discussed.
Book Synopsis Software Architecture by : Tomas Bures
Download or read book Software Architecture written by Tomas Bures and published by Springer Nature. This book was released on 2019-09-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th European Conference on Software Architecture, ECSA 2019, held in Paris, France, in September 2019. In the Research Track, 11 full papers presented together with 4 short papers were carefully reviewed and selected from 63 submissions. They are organized in topical sections as follows: Services and Micro-services, Software Architecture in Development Process, Adaptation and Design Space Exploration, and Quality Attributes. In the Industrial Track, 6 submissions were received and 3 were accepted to form part of these proceedings.
Book Synopsis An Integrated Marketing System for the Optimal Product Line Design Problem, in a Competitive Reaction Context, Based on the Qualitative Consumer Behavior Analysis by : Stelios Tsafarakis
Download or read book An Integrated Marketing System for the Optimal Product Line Design Problem, in a Competitive Reaction Context, Based on the Qualitative Consumer Behavior Analysis written by Stelios Tsafarakis and published by . This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Product Family and Product Platform Design by : Timothy W. Simpson
Download or read book Advances in Product Family and Product Platform Design written by Timothy W. Simpson and published by Springer Science & Business Media. This book was released on 2013-09-13 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Product Family and Product Platform Design: Methods & Applications highlights recent advances that have been made to support product family and product platform design along with successful applications in industry. This book provides not only motivation for product family and product platform design (i.e., address questions about “why and when should we platform”) but also methods and tools to support the design and development of families of products based on shared platforms (i.e. address the “how” and “what” questions about platforming). It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help designers, engineers, and project managers plan, architect, and implement platform-based product development strategies for their company. Finally, successful industry applications provide readers and practitioners with case studies and “talking points” to become platform advocates and leaders within their organization.
Download or read book Decision-Based Design written by Wei Chen and published by Springer Science & Business Media. This book was released on 2012-08-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon the fundamental principles of decision theory, Decision-Based Design: Integrating Consumer Preferences into Engineering Design presents an analytical approach to enterprise-driven Decision-Based Design (DBD) as a rigorous framework for decision making in engineering design. Once the related fundamentals of decision theory, economic analysis, and econometrics modelling are established, the remaining chapters describe the entire process, the associated analytical techniques, and the design case studies for integrating consumer preference modeling into the enterprise-driven DBD framework. Methods for identifying key attributes, optimal design of human appraisal experiments, data collection, data analysis, and demand model estimation are presented and illustrated using engineering design case studies. The scope of the chapters also provides: A rigorous framework of integrating the interests from both producer and consumers in engineering design, Analytical techniques of consumer choice modelling to forecast the impact of engineering decisions, Methods for synthesizing business and engineering models in multidisciplinary design environments, and Examples of effective application of Decision-Based Design supported by case studies. No matter whether you are an engineer facing decisions in consumer related product design, an instructor or student of engineering design, or a researcher exploring the role of decision making and consumer choice modelling in design, Decision-Based Design: Integrating Consumer Preferences into Engineering Design provides a reliable reference over a range of key topics.
Book Synopsis Optimal Product Design and Resource Allocation Within a Normative Benefit Segmentation Framework by : Mitzi M. Montoya-Weiss
Download or read book Optimal Product Design and Resource Allocation Within a Normative Benefit Segmentation Framework written by Mitzi M. Montoya-Weiss and published by . This book was released on 1995 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data by : Winfried J. Steiner
Download or read book A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data written by Winfried J. Steiner and published by . This book was released on 2001 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Particle Swarm Optimization for Optimal Product Line Design by : Stelios Tsafarakis
Download or read book Particle Swarm Optimization for Optimal Product Line Design written by Stelios Tsafarakis and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing optimal products is one of the most critical activities for a firm to stay competitive. Except for genetic algorithms, previous approaches that solve the optimal product line design problem provide the decision maker with a single best solution. Furthermore, they assume a static market, in which the incumbent firms will not respond to the entrance of a new player. In this paper we apply a new population-based algorithm called particle swarm optimization to the problem and employ a Monte Carlo simulation to compare its performance to that of genetic algorithms. The results indicate that the proposed particle swarm optimization algorithm constitutes an attractive alternative for solving the optimal product line design problem because its performance is comparable to that of genetic algorithms concerning the best solution found while it outperforms genetic algorithms regarding the diversity of the final set of provided solutions. Furthermore, we use concepts from game theory to illustrate how the algorithm can be extended to incorporate retaliatory actions from competitors. The dynamic approach is illustrated through a real-world case in which a firm intends to enter the Greek retail milk market. While employing highly simplifying assumptions, the incorporation of the Nash equilibrium concept provides useful insights, such as the attribute levels that may be resistant to competitive reactions and the incumbent firms that will benefit most in the long term.
Book Synopsis The Palgrave Handbook of Managing Continuous Business Transformation by : Horst Ellermann
Download or read book The Palgrave Handbook of Managing Continuous Business Transformation written by Horst Ellermann and published by Springer. This book was released on 2016-12-27 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries. Containing case study material to illustrate issues and solutions, The Palgrave Handbook of Managing Continuous Business Transformation takes an interdisciplinary approach weaving together strategic concepts with real-life experiences, connecting human resource issues with shifts in information technology and linking customers with the businesses from which they buy. Structured into four parts; transformational shifts, achieving customer centricity, dealing with new technology and leading the change, this handbook is crucial reading for academics, scholars and practitioners of business transformation.
Book Synopsis Product Variety Management by : Teck-Hua Ho
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Book Synopsis Marketing Intelligent Systems Using Soft Computing by : Jorge Casillas
Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer. This book was released on 2010-10-05 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Book Synopsis Learning and Intelligent Optimization by : Nikolaos F. Matsatsinis
Download or read book Learning and Intelligent Optimization written by Nikolaos F. Matsatsinis and published by Springer Nature. This book was released on 2020-01-21 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed pChania, Crete, Greece, in May 2019. The 38 full papers presented have been carefully reviewed and selected from 52 submissions. The papers focus on advancedresearch developments in such interconnected fields as mathematical programming, global optimization, machine learning, and artificial intelligence and describe advanced ideas, technologies, methods, and applications in optimization and machine learning.
Book Synopsis E-Commerce and the Digital Economy by : Michael J. Shaw
Download or read book E-Commerce and the Digital Economy written by Michael J. Shaw and published by Routledge. This book was released on 2015-05-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Book Synopsis Issues in Industrial Relations and Management: 2011 Edition by :
Download or read book Issues in Industrial Relations and Management: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Industrial Relations and Management: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Industrial Relations and Management. The editors have built Issues in Industrial Relations and Management: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Industrial Relations and Management in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Industrial Relations and Management: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
