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Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959664
Total Pages : 212 pages
Book Rating : 4.9/5 (596 download)
Download or read book Making It in Public Relations written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Morris B. Rotman
Publisher : Contemporary Books
ISBN 13 : 9780844244198
Total Pages : 142 pages
Book Rating : 4.2/5 (441 download)
Download or read book Opportunities in Public Relations Careers written by Morris B. Rotman and published by Contemporary Books. This book was released on 1995 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!
Author : Morris Rotman
Publisher : McGraw-Hill
ISBN 13 : 9780658016332
Total Pages : 160 pages
Book Rating : 4.0/5 (163 download)
Download or read book Opportunities in Public Relations Careers written by Morris Rotman and published by McGraw-Hill. This book was released on 2001-04-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!
Author : Daniel E. Harmon
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1477717935
Total Pages : 82 pages
Book Rating : 4.4/5 (777 download)
Download or read book Careers as a Marketing and Public Relations Specialist written by Daniel E. Harmon and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources. This comprehensive volume presents young people with exciting, diverse career opportunities to consider. Marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies are just some of the topics covered in this all-inclusive career guide.
Author : Shelly Field
Publisher : Facts on File
ISBN 13 : 9780816044900
Total Pages : 307 pages
Book Rating : 4.0/5 (449 download)
Download or read book Career Opportunities in Advertising and Public Relations written by Shelly Field and published by Facts on File. This book was released on 2002 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects.
Author : Bradley J. Morgan
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 ( download)
Download or read book Public Relations Career Directory written by Bradley J. Morgan and published by Gale Cengage. This book was released on 1993 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : WetFeet (Firm)
Publisher : WETFEET, INC.
ISBN 13 : 1582078157
Total Pages : 116 pages
Book Rating : 4.5/5 (82 download)
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Author : Institute For Institute For Career Research
Publisher : CreateSpace
ISBN 13 : 9781511995481
Total Pages : 34 pages
Book Rating : 4.9/5 (954 download)
Download or read book Careers in Public Relations written by Institute For Institute For Career Research and published by CreateSpace. This book was released on 2015-05-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations, celebrities - anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes. PR specialists crave the spotlight for someone else. They mark success by seeing their client's name in lights. Publicists never hesitate to sing the praises about anyone or anything they represent. A PR pro cannot wait to get asked the question: So what's new? When you are in the public relations field, if there is one person who does not know about your client, you have work to do. Public relations is a hard-charging, nonstop, take-no-prisoners business, where you get the buzz going about your client and keep it going day after day. Your goal is to set the trends, not follow them. People who work in public relations shy away from nothing. Pushing the envelope is par for the course. You are encouraged to come up with innovative, over-the-top ways of getting the word out. The business thrives on fresh ideas, and cannot get enough of them. Each day presents a new opportunity to get your client's brand out to the public. If those opportunities don't present themselves, you make them happen. Creative excitement is always in the air, because groundbreaking ways of communicating with the public rule the day in this field. In public relations you take the mundane and make it exciting. You turn the ordinary into the exceptional. It's discovering those hidden gems that make the field so rewarding. People often ask, "What will they think of next?" Whatever it is, as a public relations professional, you are the one who will let folks know about it. A whole range of talents and skills are required to practice public relations, from crisp, imaginative writing to precise planning and superior organization. This is a job where you will be tested every day. If you like encountering the unexpected, you will definitely find it in this business, where coming up with inspired solutions to unforeseen events makes you a marquee player. In public relations, you will never be just another employee. Your insights and advice have a major impact on the company or organization you work for, or the clients you represent. You are a pivotal cog in the wheel, right in the middle of the action. When something goes awry, you are the one called in to fix it. When everything is going well, you are the one who gets the nod. When the time comes to take a bold step, you are the one everyone looks to for a new idea. There is no job better suited for this information age than one that has been relied on for decades to get the word out to the masses. Whether it is referred to as public information, media relations, public affairs, corporate communications, or, as it is more commonly known, public relations, this is a career that speaks for itself and many others.
Author :
Publisher :
ISBN 13 : 9781585111367
Total Pages : 19 pages
Book Rating : 4.1/5 (113 download)
Download or read book Careers in Public Relations written by and published by . This book was released on 2007 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carole Chester
Publisher : How To Books
ISBN 13 : 9781857032536
Total Pages : 0 pages
Book Rating : 4.0/5 (325 download)
Download or read book Working in Public Relations written by Carole Chester and published by How To Books. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to take a broad look at the range of opportunities available within public relations, to help the reader decide what appeals to them. Using case studies and illustrations, the guide provides all the information necessary to get started on a career in PR. It explores the underlying principles involved, the skills and experiences needed, how to build on existing talents, and what training opportunities and career openings are available.
Author : Leonard Mogel
Publisher : Psychology Press
ISBN 13 : 9780883622087
Total Pages : 316 pages
Book Rating : 4.6/5 (22 download)
Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.
Author : Edward Wakin
Publisher : Lothrop, Lee and Shepard Books
ISBN 13 : 9780688750060
Total Pages : 102 pages
Book Rating : 4.7/5 (5 download)
Download or read book Jobs in Communications written by Edward Wakin and published by Lothrop, Lee and Shepard Books. This book was released on 1974 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to career possibilities in radio, television, newspapers, magazines, movies, advertising, and public relations.
Author : Stephen Langley
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (91 download)
Download or read book Jobs in Arts and Media Management written by Stephen Langley and published by . This book was released on 1986 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Blythe Camenson
Publisher : VGM Career Books
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.F/5 ( download)
Download or read book Great Jobs for Communications Majors written by Blythe Camenson and published by VGM Career Books. This book was released on 1995 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores various careers in writing, public relations, radio, television, editing, graphic design, and other communication fields and provides tips for interviewing, networking, career research, self assessment, and creating successful resumes.
Author : Juvenal Londoño Angel
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (31 download)
Download or read book Careers in Public Relations written by Juvenal Londoño Angel and published by . This book was released on 1959 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations Career Directory written by and published by . This book was released on 1987 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Iliyana Stareva
Publisher : John Wiley & Sons
ISBN 13 : 1119462274
Total Pages : 188 pages
Book Rating : 4.1/5 (194 download)
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
