Innovation Tournaments

Download Innovation Tournaments PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422133389
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Innovation Tournaments by : Christian Terwiesch

Download or read book Innovation Tournaments written by Christian Terwiesch and published by Harvard Business Press. This book was released on 2009-06-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.

Innovation in Music

Download Innovation in Music PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000283674
Total Pages : 490 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Innovation in Music by : Russ Hepworth-Sawyer

Download or read book Innovation in Music written by Russ Hepworth-Sawyer and published by CRC Press. This book was released on 2021-01-21 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Music: Future Opportunities brings together cutting-edge research on new innovations in the field of music production, technology, performance and business. Including contributions from a host of well-respected researchers and practitioners, this volume provides crucial coverage on a range of topics from cybersecurity, to accessible music technology, performance techniques and the role of talent shows within music business. Innovation in Music: Future Opportunities is the perfect companion for professionals and researchers alike with an interest in the music industry.

Capturing the Innovation Opportunity Space

Download Capturing the Innovation Opportunity Space PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1783475528
Total Pages : 240 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!


Book Synopsis Capturing the Innovation Opportunity Space by : Stephen Flowers

Download or read book Capturing the Innovation Opportunity Space written by Stephen Flowers and published by Edward Elgar Publishing. This book was released on 2017-07-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, on-line communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of international research, the book provides a systematic and clear understanding of the radical business models new forms of innovation are making possible. These are explored across a wide range of examples and case studies, with the final chapter including a series a tools for those who seek to capture their own Innovation Opportunity Space​

Responsible Innovation

Download Responsible Innovation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9402417206
Total Pages : 101 pages
Book Rating : 4.4/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Responsible Innovation by : Katharina Jarmai

Download or read book Responsible Innovation written by Katharina Jarmai and published by Springer Nature. This book was released on 2019-12-03 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book, Responsible innovation provides benefits for society, for instance more sustainable products, more engagement with consumers and less anxiety about emerging technologies. As a governance tool it is mostly driven by research funders, including the European Commission, under the term “responsible research and innovation” (RRI). To achieve uptake in private industry is a challenge. This book provides successful case studies for the implementation of responsible innovation in businesses. The importance of social innovations is emphasized as a link between benefits for society and profits for businesses, especially SMEs. For corporate industry it is shown how responsible innovation can offer a competitive advantage to adopters. The book is based on the latest insights from theory and practice and combines conceptual work with first-hand experience. It is of interest to innovation managers, entrepreneurs and academics. For academics, the book will provide a combination of analysis and discussion, and present recent learnings from first-hand interaction with entrepreneurs. For innovation managers and entrepreneurs, it will provide inspiration and better ideas about what responsible innovation can look like in practice, why others have “done it” and what the potential benefits might be. The book will thus serve the purposes of spreading the word about the responsible innovation concept among different audiences whilst making it more accessible to innovation managers and entrepreneurs.

Innovation and Entrepreneurial Opportunities in Community Tourism

Download Innovation and Entrepreneurial Opportunities in Community Tourism PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799848566
Total Pages : 358 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Innovation and Entrepreneurial Opportunities in Community Tourism by : Soares, Jakson Renner Rodrigues

Download or read book Innovation and Entrepreneurial Opportunities in Community Tourism written by Soares, Jakson Renner Rodrigues and published by IGI Global. This book was released on 2020-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.

The Little Black Book of Innovation

Download The Little Black Book of Innovation PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Social Innovation in Higher Education

Download Social Innovation in Higher Education PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030840441
Total Pages : 316 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Social Innovation in Higher Education by : Carmen Păunescu

Download or read book Social Innovation in Higher Education written by Carmen Păunescu and published by Springer Nature. This book was released on 2022-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book offers unique and novel views on the social innovation landscape, tools, practices, pedagogies, and research in the context of higher education. International, multi-disciplinary academics and industry leaders present new developments, research evidence, and practice expertise on social innovation in higher education institutions (HEIs), across academic and professional disciplines. The book includes a selected set of peer-reviewed chapters presenting different perspectives against which relevant actors can identify and analyse social innovation in HEIs. The volume demonstrates how HEIs can respond to societal challenges, support positive social change, and contribute to the development of international public policy discourse. It answers the question ‘how does the present higher education system, in different countries, promote social innovation and create social change and impact’. In answering this question, the book identifies factors driving success as well as obstacles. Furthermore, it examines how higher education innovation assists societal challenges and investigates the benefits of effective social innovation engagement by HEIs. The interdisciplinary approach of the volume makes it a must-read for scholars, students, policy-makers, and practitioners of economics, education, business and management, political science, and sociology interested in a better understanding of social innovation.

Navigating Innovation

Download Navigating Innovation PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319771914
Total Pages : 238 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Navigating Innovation by : Benoit Gailly

Download or read book Navigating Innovation written by Benoit Gailly and published by Springer. This book was released on 2018-05-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.

The Innovation Mode

Download The Innovation Mode PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!


Book Synopsis The Innovation Mode by : George Krasadakis

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Cities of Opportunities

Download Cities of Opportunities PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000056023
Total Pages : 354 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!


Book Synopsis Cities of Opportunities by : Jason Pomeroy

Download or read book Cities of Opportunities written by Jason Pomeroy and published by Routledge. This book was released on 2020-01-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture refers to not only the arts but also other manifestations of human intellectual achievement regarded collectively. It similarly refers to the customs, institutions, and achievements of a social group, a people, or a nation. Innovation refers to the action or process of change, alteration, or revolution; a new method of idea creation or product that may bring about change. It is easy to assume that innovation may be juxtaposed to the preservation of culture and time-tested rituals. Yet as human settlements grew; and as streets and squares evolved through the diverse exchanges of people trading, celebrating, rallying and socially interacting, it should come as little surprise that cities and its places would become, and continue to be, centres of culture and innovation that can be inextricably linked. Culture and Innovation in cities can potentially take on different complexions if viewed through the lens of academics and practitioners drawn from different geographies, disciplines, or fields of expertise when addressing particular urban challenges. It is through this complexity of views that this book seeks to provide a broad perspective on culture and innovation in the context of global cities today; and a rich cornucopia of insights from thought leaders within their respective fields to shape the cities of tomorrow.

The Art of Opportunity

Download The Art of Opportunity PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119151589
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!


Book Synopsis The Art of Opportunity by : Marc Sniukas

Download or read book The Art of Opportunity written by Marc Sniukas and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

The Power of Strategy Innovation

Download The Power of Strategy Innovation PDF Online Free

Author :
Publisher : AMACOM
ISBN 13 : 0814433928
Total Pages : 335 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis The Power of Strategy Innovation by : Robert E. Johnston

Download or read book The Power of Strategy Innovation written by Robert E. Johnston and published by AMACOM. This book was released on 2013-03-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In The Power of Strategy Innovation, you’ll learn how to: apply innovative thinking to your company’s business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs; and how to create a perpetual flow of viable new business opportunities. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

Technological Innovation and International Competitiveness for Business Growth

Download Technological Innovation and International Competitiveness for Business Growth PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030519953
Total Pages : 433 pages
Book Rating : 4.0/5 (35 download)

DOWNLOAD NOW!


Book Synopsis Technological Innovation and International Competitiveness for Business Growth by : João J. M. Ferreira

Download or read book Technological Innovation and International Competitiveness for Business Growth written by João J. M. Ferreira and published by Springer Nature. This book was released on 2020-10-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how companies combine technological innovation and competitive actions that create new opportunities for business growth in the international market. The complexity of designing today’s technology platforms requires profound knowledge in multiple areas. Technology development and commercialization as an ongoing competitive process involves enabling and inhibiting mechanisms, which govern the speed and acceleration of technological innovation. To compete more effectively, potential competitors are using coopetition and pooling their resources for shared gain in areas where they do not compete directly. Thus, a thorough examination of the current paradigms, theories, and frameworks is needed to increase our understanding of the technology-innovation-competitiveness linkages of business growth. This book brings together recent developments and methodological contributions within technological innovation, international competitiveness, and business growth that bridge the existing gaps and simultaneously advances the debate on this research topic.

Fearless Innovation

Download Fearless Innovation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111957952X
Total Pages : 208 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Fearless Innovation by : Alex Goryachev

Download or read book Fearless Innovation written by Alex Goryachev and published by John Wiley & Sons. This book was released on 2020-01-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.

Entrepreneurship, Innovation and Sustainable Growth

Download Entrepreneurship, Innovation and Sustainable Growth PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429537239
Total Pages : 359 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurship, Innovation and Sustainable Growth by : Nader H. Asgary

Download or read book Entrepreneurship, Innovation and Sustainable Growth written by Nader H. Asgary and published by Routledge. This book was released on 2019-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.

The Four Lenses of Innovation

Download The Four Lenses of Innovation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118740246
Total Pages : 304 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!


Book Synopsis The Four Lenses of Innovation by : Rowan Gibson

Download or read book The Four Lenses of Innovation written by Rowan Gibson and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation

Jobs to Be Done

Download Jobs to Be Done PDF Online Free

Author :
Publisher : AMACOM
ISBN 13 : 0814438083
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis Jobs to Be Done by : Stephen Wunker

Download or read book Jobs to Be Done written by Stephen Wunker and published by AMACOM. This book was released on 2016-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team. In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find original profitable solutions And much more! Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.