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Author : Xue Bai
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (128 download)
Download or read book Online Shopping Adoption and Quality of Life Among Older Consumers in China written by Xue Bai and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Dong Yang
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (244 download)
Download or read book Chinese Consumers' Adoption of the Internet for Apparel Shopping written by Dong Yang and published by . This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Munir Ahmad
Publisher : Frontiers Media SA
ISBN 13 : 2832518907
Total Pages : 664 pages
Book Rating : 4.8/5 (325 download)
Download or read book Eco-innovation and green productivity for sustainable production and consumption written by Munir Ahmad and published by Frontiers Media SA. This book was released on 2023-03-27 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)
Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author : Rajan Varadarajan
Publisher : Emerald Group Publishing
ISBN 13 : 1787548295
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author : Meghna Chhabra
Publisher : CRC Press
ISBN 13 : 1000455696
Total Pages : 301 pages
Book Rating : 4.0/5 (4 download)
Download or read book Entrepreneurship and Big Data written by Meghna Chhabra and published by CRC Press. This book was released on 2021-09-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.
Author : United Nations Publications
Publisher :
ISBN 13 : 9789211130133
Total Pages : 154 pages
Book Rating : 4.1/5 (31 download)
Download or read book COVID-19 and E-commerce written by United Nations Publications and published by . This book was released on 2022-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251345104
Total Pages : 64 pages
Book Rating : 4.2/5 (513 download)
Download or read book Digital agriculture report: Rural e-commerce development experience from China written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-08-25 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.
Author : K. Warner Schaie, PhD
Publisher : Springer Publishing Company
ISBN 13 : 082612397X
Total Pages : 352 pages
Book Rating : 4.8/5 (261 download)
Download or read book Impact of Technology on Successful Aging written by K. Warner Schaie, PhD and published by Springer Publishing Company. This book was released on 2003-09-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a detailed examination of changes in technology that impact individuals as they age with an emphasis upon cultural contexts and person-environment fit from human factors, psychological, and sociological perspectives. The editors take into consideration the role of macro-influences in shaping technological changes in industrialized societies that effect successful aging in terms of quality of life. Topics discussed include: human factors and aging; the impact of the internet; and assistive technology. As a special feature, each chapter is followed by two commentaries from experts in the same and neighboring disciplines.
Author : Nai Peng Tey
Publisher : Frontiers Media SA
ISBN 13 : 283254584X
Total Pages : 278 pages
Book Rating : 4.8/5 (325 download)
Download or read book What Matters for Health and Happiness Among the Older Adults in Asia written by Nai Peng Tey and published by Frontiers Media SA. This book was released on 2024-03-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: People want to live a healthy and happy later life. A large body of literature shows the close association between health status and happiness and between health and active engagement (in work, exercise, and social and religious activities). However, the causation between the two can run both ways, and it is difficult to determine the causal effect with cross-sectional data. Various authors have shown the significant influence of socioeconomic factors and human needs on older people’s health status and happiness. A better understanding of the factors affecting healthy and happy aging is essential for policymaking to improve the well-being of older people. The availability of data from HRS-family studies in several Asian countries (CHARLS in China, LASI in India, JSTAR in Japan, KLoSA in Korea, IFLS in Indonesia, HART in Thailand, MARS in Malaysia, and Longitudinal Study of Ageing and Health in Viet Nam) (see Gateway to Global Aging Data) provides an excellent opportunity for researchers to examine factors affecting health and happiness among older adults within and across Asian countries. This research topic aims to gather papers that investigate the socioeconomic, attitudinal, and behavioural factors affecting the health status and happiness/life satisfaction of older adults in Asia. The dependent variables may include physical health, mental health, disability (ADL/IADL), cognitive functioning), self-rated health, health expenditure, feeling of happiness and life satisfaction. The independent variables may be age, gender, marital status, place of residence, educational level, active engagement (work, exercise, social and religious activities), family and social relationship and support, outlook in life, smoking, drinking, and access to and utilization of healthcare services, etc. Manuscripts can be based on individual countries or cross-country analysis, preferably using the panel data to establish the causal effects of the independent variables on the dependent variables.
Author : Mark J. Greeven
Publisher : MIT Press
ISBN 13 : 0262352346
Total Pages : 217 pages
Book Rating : 4.2/5 (623 download)
Download or read book Pioneers, Hidden Champions, Changemakers, and Underdogs written by Mark J. Greeven and published by MIT Press. This book was released on 2019-04-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.
Author : School Mathematics Project
Publisher :
ISBN 13 : 9780521251983
Total Pages : 0 pages
Book Rating : 4.2/5 (519 download)
Download or read book SMP 11-16 written by School Mathematics Project and published by . This book was released on 1983 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Raines
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596555792
Total Pages : 458 pages
Book Rating : 4.5/5 (965 download)
Download or read book Tcl/Tk in a Nutshell written by Paul Raines and published by "O'Reilly Media, Inc.". This book was released on 1999-03-25 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tcl language and Tk graphical toolkit are simple and powerful building blocks for custom applications. The Tcl/Tk combination is increasingly popular because it lets you produce sophisticated graphical interfaces with a few easy commands, develop and change scripts quickly, and conveniently tie together existing utilities or programming libraries.One of the attractive features of Tcl/Tk is the wide variety of commands, many offering a wealth of options. Most of the things you'd like to do have been anticipated by the language's creator, John Ousterhout, or one of the developers of Tcl/Tk's many powerful extensions. Thus, you'll find that a command or option probably exists to provide just what you need.And that's why it's valuable to have a quick reference that briefly describes every command and option in the core Tcl/Tk distribution as well as the most popular extensions. Keep this book on your desk as you write scripts, and you'll be able to find almost instantly the particular option you need.Most chapters consist of alphabetical listings. Since Tk and mega-widget packages break down commands by widget, the chapters on these topics are organized by widget along with a section of core commands where appropriate. Contents include: Core Tcl and Tk commands and Tk widgets C interface (prototypes) Expect [incr Tcl] and [incr Tk] Tix TclX BLT Oratcl, SybTcl, and Tclodbc
Author : Ms.Longmei Zhang
Publisher : International Monetary Fund
ISBN 13 : 1484388771
Total Pages : 38 pages
Book Rating : 4.4/5 (843 download)
Download or read book China’s High Savings: Drivers, Prospects, and Policies written by Ms.Longmei Zhang and published by International Monetary Fund. This book was released on 2018-12-11 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s high national savings rate—one of the highest in the world—is at the heart of its external/internal imbalances. High savings finance elevated investment when held domestically, or lead to large external imbalances when they flow abroad. Today, high savings mostly emanate from the household sector, resulting from demographic changes induced by the one-child policy and the transformation of the social safety net and job security that occured during the transition from planned to market economy. Housing reform and rising income inequality also contribute to higher savings. Moving forward, demographic changes will put downward pressure on savings. Policy efforts in strengthening the social safety net and reducing income inequality are also needed to reduce savings further and boost consumption.
Author : Jochen Strähle
Publisher : Springer
ISBN 13 : 9811024405
Total Pages : 298 pages
Book Rating : 4.8/5 (11 download)
Download or read book Green Fashion Retail written by Jochen Strähle and published by Springer. This book was released on 2016-10-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
