Designing Brand Identity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Online Identity - An Essential Guide

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 0854661492
Total Pages : 280 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Online Identity - An Essential Guide by : Rohit Raja

Download or read book Online Identity - An Essential Guide written by Rohit Raja and published by BoD – Books on Demand. This book was released on 2024-04-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, having a strong online identity has become more important than ever. This book aims to explore the many facets of this topic, from the importance of building a positive digital presence to managing one's online reputation and privacy. We want to cover different aspects of online identity. This book will focus on the importance of online identity and how it can affect our personal and professional lives. We also want to provide strategies for building a strong and authentic online identity, including tips on how to curate social media profiles and manage privacy settings. The book will also delve into the concept of digital footprints and the implications of our online actions, explore online reputation management and how to maintain a positive online image, and analyze the impact of online identity on mental health, including the effects of cyberbullying and social comparison. Finally, the book will look into the future of online identity, exploring emerging technologies such as blockchain-based identity solutions and virtual reality environments. With practical tips and insightful analysis, this book hopes to become an essential guide for anyone looking to navigate the complexities of online identity in the digital age.

Designing Brand Identity

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Author :
Publisher : Wiley
ISBN 13 : 9780471746843
Total Pages : 288 pages
Book Rating : 4.7/5 (468 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2006-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Digital Identity

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596008783
Total Pages : 254 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Digital Identity by : Phillip J. Windley

Download or read book Digital Identity written by Phillip J. Windley and published by "O'Reilly Media, Inc.". This book was released on 2005-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. This book explains how to go about it. It details an important concept known as "identity management architecture" (IMA): a method to provide ample protection.

Protecting Your Internet Identity

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 144226540X
Total Pages : 289 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Protecting Your Internet Identity by : Ted Claypoole

Download or read book Protecting Your Internet Identity written by Ted Claypoole and published by Rowman & Littlefield. This book was released on 2016-11-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: People research everything online – shopping, school, jobs, travel – and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships. This updated edition explores the various ways that people may use your Internet identity, including the ways bad guys can bully, stalk or steal from you aided by the information they find about you online. The authors look into the Edward Snowden revelations and the government’s voracious appetite for personal data. A new chapter on the right to be forgotten explores the origins and current effects of this new legal concept, and shows how the new right could affect us all. Timely information helping to protect your children on the Internet and guarding your business’s online reputation has also been added. The state of Internet anonymity has been exposed to scrutiny lately, and the authors explore how anonymous you can really choose to be when conducting activity on the web. The growth of social networks is also addressed as a way to project your best image and to protect yourself from embarrassing statements. Building on the first book, this new edition has everything you need to know to protect yourself, your family, and your reputation online.

Brand Identity Essentials, Revised and Expanded

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Author :
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Brand Identity Essentials, Revised and Expanded by : Kevin Budelmann

Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Logo Design Love

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Author :
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Book of Branding

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Author :
Publisher : Brand Nu Limited
ISBN 13 : 0993540031
Total Pages : 313 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Branding by : Radim Malinic

Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Creating a Brand Identity: A Guide for Designers

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Hacking the Future

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Author :
Publisher : ABRAMS
ISBN 13 : 146830545X
Total Pages : 188 pages
Book Rating : 4.4/5 (683 download)

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Book Synopsis Hacking the Future by : Cole Stryker

Download or read book Hacking the Future written by Cole Stryker and published by ABRAMS. This book was released on 2012-09-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is anonymity a crucial safeguard—or a threat to society? “One of the most well-informed examinations of the Internet available today” (Kirkus Reviews). “The author explores the rich history of anonymity in politics, literature and culture, while also debunking the notion that only troublemakers fear revealing their identities to the world. In relatively few pages, the author is able to get at the heart of identity itself . . . Stryker also introduces the uninitiated into the ‘Deep Web,’ alternative currencies and even the nascent stages of a kind of parallel Web that exists beyond the power of governments to switch it off. Beyond even that is the fundamental question of whether or not absolute anonymity is even possible.” —Kirkus Reviews “Stryker explains how significant web anonymity is to those key companies who mine user data personal information of, for example, the millions of members on social networks. . . . An impassioned, rational defense of web anonymity and digital free expression.” —Publishers Weekly

Handbook of Research on Individualism and Identity in the Globalized Digital Age

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Author :
Publisher : IGI Global
ISBN 13 : 1522505237
Total Pages : 645 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Individualism and Identity in the Globalized Digital Age by : Topor, F. Sigmund

Download or read book Handbook of Research on Individualism and Identity in the Globalized Digital Age written by Topor, F. Sigmund and published by IGI Global. This book was released on 2016-08-15 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has shifted perspectives on individualism and identity as cultural exchange occurs more rapidly in an age of heightened connectivity. As technology connects those around the world, it too helps to provoke a shift in the autonomy of individuals. The Handbook of Research on Individualism and Identity in the Globalized Digital Age is an essential resource for researchers, professionals, and graduate-level students. This book explores and explains how globalization has impacted humans with specific emphasis on education and human development. This research-based publication presents critical perspectives on universal changes that are occurring due to globalization.

The Complete Idiot's Guide to Recovering from Identity Theft

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Author :
Publisher : Penguin
ISBN 13 : 1101197781
Total Pages : 327 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Recovering from Identity Theft by : Mari J. Frank

Download or read book The Complete Idiot's Guide to Recovering from Identity Theft written by Mari J. Frank and published by Penguin. This book was released on 2010-05-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear path out of the nightmare Identity theft is one of the fastest growing crimes in the United States and in many cases the victim has no knowledge of the theft until the situation is dire. Author Mari J. Frank, an attorney and advocate for victims of identity theft, takes the reader through every step necessary to reclaim their identity and wipe the records of theft off of all reports. • Covers every kind of fraud including bank, credit card, loans, insurance, medical, government, tax, professional license, business, employer, and online • A step–by–step process to reclaiming identity and wiping the records of theft off all reports

Identity Management

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Publisher : MC Press
ISBN 13 : 9781583470930
Total Pages : 0 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Identity Management by : Ilan Sharoni

Download or read book Identity Management written by Ilan Sharoni and published by MC Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity Management, or IDM, refers to how humans are identified and authorized across computer networks. It encompasses issues such as the way users are given an identity, the protection of that identity, and the technologies supporting that protection, such as network protocols, digital certificates, passwords, and so on. Proper identity management is, of course, an essential component of any security strategy. Identity Management: A Primer provides a complete and comprehensive overview of the elements required for a properly planned identity environment.

A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity

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Publisher :
ISBN 13 : 9781516557028
Total Pages : 302 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity by : Steve Burghardt

Download or read book A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity written by Steve Burghardt and published by . This book was released on 2017-08-21 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.

Protecting Your Internet Identity

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442212209
Total Pages : 227 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Protecting Your Internet Identity by : Ted Claypoole

Download or read book Protecting Your Internet Identity written by Ted Claypoole and published by Rowman & Littlefield. This book was released on 2012 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting Your Internet Identity: Are You Naked Online? helps readers, young and old alike, understand the implications of their online personas and reputations. The authors offer a guide to the many pitfalls and risks of certain online activities and provide a roadmap to taking charge of your own online reputation for personal and professional success.

Firearms Trafficking - A Guide for Criminal Investigators

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Author :
Publisher : Lulu.com
ISBN 13 : 0692158804
Total Pages : 574 pages
Book Rating : 4.6/5 (921 download)

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Book Synopsis Firearms Trafficking - A Guide for Criminal Investigators by : Dale Armstrong

Download or read book Firearms Trafficking - A Guide for Criminal Investigators written by Dale Armstrong and published by Lulu.com. This book was released on 2019-04-16 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those who profit from illegally arming violent criminals and perpetuating the cycle of violence, victimization, and suffering are a special breed of bad guy. Firearms Trafficking, A Guide for Criminal Investigators, helps criminal investigators set their sights on armed violent criminals and those who traffic the crime guns that fuel this violence. This comprehensive text that provides insight into all aspects of firearms trafficking and armed violent crime investigation and easily keeps the readers interest with real-life case examples demonstrating the successful application of all the techniques discussed. This book is intended for criminal justice students, colleges and universities, criminal investigators in the U.S. and abroad, law enforcement academies, law enforcement executives, researchers, strategic planners, and policy makers.

The Essential Guide to the Internet for Health Professionals

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Author :
Publisher : Routledge
ISBN 13 : 1134404638
Total Pages : 350 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Essential Guide to the Internet for Health Professionals by : Sydney Chellen

Download or read book The Essential Guide to the Internet for Health Professionals written by Sydney Chellen and published by Routledge. This book was released on 2015-05-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and social care services are responsible for the delivery of skilled and high-quality care to their patients and clients. Nowhere are these objectives more important than in the fields of nursing, midwifery, radiography, occupational therapy, physiotherapy, health promotion, and social work. And one important quality standard in health care is evidence-based information and best practice. The Internet is a subject on which many people are, let’s face it, blissful innocents. I urge you to take the Internet seriously and to discover what is most relevant and useful for your practice – The Essential Guide to the Internet for Health Professionals is a practical means towards that end. The second edition contains new information to help you find your way around the Internet and updates the original book with more detail on the clear framework of the original edition. It’s a how-to book to get you going and save you time – a guide to those parts of cyberspace that provide particularly relevant evidence.