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One Hour Guide To Great Web Copywriting For Business Websites
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Book Synopsis One Hour Guide to Great Web Copywriting: for Business Websites by : Brian V. Hunt
Download or read book One Hour Guide to Great Web Copywriting: for Business Websites written by Brian V. Hunt and published by . This book was released on 2016-11-03 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharpen your web writing skills and write great content that hooks readers and makes them happy to do business with you. Learn to do this without sleazy, manipulative copy and instead with writing that helps your readers reach the goals that brought them to their web browser. ROCK-STAR WRITING SKILLS IN ONE HOUR Throwing any old words on a web page is the same as throwing away business. You won't grab the attention of the audience that should be buying from you.Whether you write for clients, a company you work for, or your own business, this book GUARANTEES that in about one hour, you'll have the blueprint for great web writing skills and exercises that will help you be a better web writer.And more tips that will turn you into a rock star web writer. Plus you'll learn to become a lifetime student of web behavior that will help you every time you sit down to write copy. MAKE THE WEB MORE WEBULAR Start being part of the solution for making the web a better place for real people looking to solve real problems and answer real questions. You'll get more web writing gigs and have more fun. And your mom will be proud. I asked her and she said that she would be.Click LOOK INSIDE or download a sample. You'll refer back to this book again and again. Why wait! Buy it today.
Book Synopsis The Ultimate Copywriting Guide for Beginners to Advanced by : Neil Hoechlin
Download or read book The Ultimate Copywriting Guide for Beginners to Advanced written by Neil Hoechlin and published by JNR Publishing via PublishDrive. This book was released on 2018-04-24 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: "YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!
Book Synopsis The Complete Idiot's Guide to Starting a Web-Based Business by : Steve Slaunwhite
Download or read book The Complete Idiot's Guide to Starting a Web-Based Business written by Steve Slaunwhite and published by Penguin. This book was released on 2009-09-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
Book Synopsis Web Copy that Sells by : Maria Veloso
Download or read book Web Copy that Sells written by Maria Veloso and published by Amacom Books. This book was released on 2009 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Book Synopsis Web Words That Work by : Michael R. Miller
Download or read book Web Words That Work written by Michael R. Miller and published by Que Publishing. This book was released on 2012-12-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis So You Think You Can Write? by : Julia McCoy
Download or read book So You Think You Can Write? written by Julia McCoy and published by Createspace Independent Publishing Platform. This book was released on 2016-04-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Book Synopsis The Ultimate Copywriting Guide for Beginners to Advanced by : Neil Hoechlin
Download or read book The Ultimate Copywriting Guide for Beginners to Advanced written by Neil Hoechlin and published by Createspace Independent Publishing Platform. This book was released on 2018-05-11 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Get your copy now! tags: website copywriting template, gary halbert copywriting, copywriting books pdf, copywriting, copywriting books, amazon copywriting service, copywriting course online, copywriting advertising, learning copywriting, copywriting ogilvy, copywriting handbook, website copywriting services, copywriting that sells, the adweek copywriting handbook:, copywriting short course, copywriting for dummies, copywriting business, copywriting formula, copywriting guide, copywriting workbook, copywriting services, web copywriting, copywriting software, social media copywriting course, start copywriting, copywriting headlines e emails que vendem, copywriting secrets, seo copywriting 2017, professional copywriting course, landing page copywriting, website copywriting rates, copywriting academy, copywriting real estate, copywriting jobs, copywriting companies, masters of copywriting, master copywriting, online copywriting agency, medical copywriter, brochure copywriter, healthcare copywriter, copywriting charges, copywriting fees, financial copywriter
Book Synopsis The Complete Guide to Writing Web-based Advertising Copy to Get the Sale by : Vickie Taylor
Download or read book The Complete Guide to Writing Web-based Advertising Copy to Get the Sale written by Vickie Taylor and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Scientific Advertising by : Claude C. Hopkins
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814868434 Total Pages :179 pages Book Rating :4.8/5 (148 download)
Book Synopsis Write to Sell : The Ultimate Guide to Copywriting by : Andy Maslen
Download or read book Write to Sell : The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Book Synopsis The Online Copywriter's Handbook by : Robert W. Bly
Download or read book The Online Copywriter's Handbook written by Robert W. Bly and published by McGraw-Hill Companies. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused strategies for writing hard-hitting, results-based Web copy The Web is a fascinating and boundaryless marketing medium--and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. "The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and more. Numerous innovations and benefits include: Appendixes of helpful websites and other resources Time-tested fundamentals of writing effective copy Guidelines for E-zines and Web-based documents
Book Synopsis The Little Fish Guide to Writing Your Own Website by : Jackie Barrie
Download or read book The Little Fish Guide to Writing Your Own Website written by Jackie Barrie and published by Lulu.com. This book was released on 2013 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Book Synopsis Making Your Website Work by : Gill Andrews
Download or read book Making Your Website Work written by Gill Andrews and published by . This book was released on 2019-11-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312134 Total Pages :224 pages Book Rating :4.8/5 (143 download)
Book Synopsis The Copywriting Sourcebook by : Andy Maslen
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Book Synopsis Making Websites Win by : Karl Blanks
Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
