Demand: Creating What People Love Before They Know They Want It

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Author :
Publisher : Hachette UK
ISBN 13 : 0755361776
Total Pages : 315 pages
Book Rating : 4.7/5 (553 download)

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Book Synopsis Demand: Creating What People Love Before They Know They Want It by : Adrian Slywotzky With Karl Web

Download or read book Demand: Creating What People Love Before They Know They Want It written by Adrian Slywotzky With Karl Web and published by Hachette UK. This book was released on 2011-10-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393253708
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do by : Jeremy Bailenson

Download or read book Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do written by Jeremy Bailenson and published by W. W. Norton & Company. This book was released on 2018-01-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.

On-Demand Culture

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Author :
Publisher : Rutgers University Press
ISBN 13 : 0813567165
Total Pages : 193 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis On-Demand Culture by : Chuck Tryon

Download or read book On-Demand Culture written by Chuck Tryon and published by Rutgers University Press. This book was released on 2013-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their movies directly to the public. All of these changes contribute to an “on-demand culture,” a shift that is radically altering film culture and contributing to a much more personalized viewing experience. Chuck Tryon offers a compelling introduction to a world in which movies have become digital files. He navigates the complexities of digital delivery to show how new modes of access—online streaming services like YouTube or Netflix, digital downloads at iTunes, the popular Redbox DVD kiosks in grocery stores, and movie theaters offering digital projection of such 3-D movies as Avatar—are redefining how audiences obtain and consume motion picture entertainment. Tryon also tracks the reinvention of independent movies and film festivals by enterprising artists who have built their own fundraising and distribution models online. Unique in its focus on the effects of digital technologies on movie distribution, On-Demand Culture offers a corrective to address the rapid changes in the film industry now that movies are available at the click of a button.

Learning On Demand

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1607286599
Total Pages : 170 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Learning On Demand by : Reuben Tozman

Download or read book Learning On Demand written by Reuben Tozman and published by Association for Talent Development. This book was released on 2012-10-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning on Demand presents new ideas around the topic of web-enabled instruction, challenging long-held beliefs about proper ‘design’ and the methods for engaging students. Drawing on technology trends, this book shows that accessibility of information on demand overshadows ‘interactive design’ for creating effective web-based instruction. In addition, the trends that are evident outside of the training and development industry are ones that could empower and bring training and development professionals into vital roles within an organization. Learning on Demand showcases fascinating examples of web and mobile technologies that are based on an increasingly open web platform. Right now, technology innovations are moving faster than innovations in learning. The showcase of technologies presented in this book can create a baseline of innovation to use for comparison in the future. We must continue to look at new, developing technologies, and assess whether training and development trends are taking advantage of these technologies. If they are not, we need to examine how we can do so moving forward. This book will discuss new ways of measuring the effectiveness of web-enabled instructional solutions based on the success of business intelligence and web analytic technologies.

TV Writing On Demand

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Author :
Publisher : Taylor & Francis
ISBN 13 : 135178420X
Total Pages : 314 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis TV Writing On Demand by : Neil Landau

Download or read book TV Writing On Demand written by Neil Landau and published by Taylor & Francis. This book was released on 2018-01-19 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.

Talent on Demand

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Author :
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Talent on Demand by : Peter Cappelli

Download or read book Talent on Demand written by Peter Cappelli and published by Harvard Business Review Press. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work--because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. In this book, you'll discover how to: � Balance developing talent in-house with buying it on the open market � Improve the accuracy of your talent-need forecasts � Maximize returns on your talent investments � Replicate external job market dynamics by creating an in-house market that links available talent to jobs Practical and provocative, Talent on Demand gives you the ideas and tools you'll need to match the supply of talent to your demand for it--today and tomorrow.

Joy on Demand

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Author :
Publisher : HarperCollins
ISBN 13 : 0062378945
Total Pages : 213 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Joy on Demand by : Chade-Meng Tan

Download or read book Joy on Demand written by Chade-Meng Tan and published by HarperCollins. This book was released on 2016-05-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A long-awaited follow-up to the New York Times bestselling Search Inside Yourself shows us how to cultivate joy within the context of our fast-paced lives and explains why it is critical to creativity, innovation, confidence, and ultimately success in every arena. In Joy on Demand, Chade-Meng Tan shows that you don’t need to meditate for hours, days, months or years to achieve lasting joy—you can actually get consistent access to it in as little as fifteen seconds. Explaining joy and meditation as complementary things that naturally reinforce each other, Meng explains how these two skills form a virtuous cycle, and once put into motion, become a solid practice that can be sustained in daily life. For many years, meditation has been taught and practiced in cultures where almost all meditators practice full-time for years, resulting in training programs optimized for practitioners with lots of free time and not much else to do but develop profound mastery over the mind. Seeing a disconnect between the traditional practice and the modern world, the bestselling author and Google’s “Jolly Good Fellow” has developed a program, through “wise laziness,” to help readers meditate more efficiently and effectively. Meng shares the three pillars of joy (inner peace, insight, and happiness), why joy is the secret is to success, and demonstrates the practical tools anyone can use to cultivate it on demand.

Despotism on Demand

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Author :
Publisher : Cornell University Press
ISBN 13 : 1501748904
Total Pages : 191 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Despotism on Demand by : Alex J. Wood

Download or read book Despotism on Demand written by Alex J. Wood and published by Cornell University Press. This book was released on 2020-05-15 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despotism on Demand draws attention to the impact of flexible scheduling on managerial power and workplace control. When we understand paid work as a power relationship, argues Alex J. Wood, we see how the spread of precarious scheduling constitutes flexible despotism; a novel regime of control within the workplace. Wood believes that flexible despotism represents a new domain of inequality, in which the postindustrial working class increasingly suffers a scheduling nightmare. By investigating two of the largest retailers in the world he uncovers how control in the contemporary "flexible firm" is achieved through the insidious combination of "flexible discipline" and "schedule gifts." Flexible discipline provides managers with an arbitrary means by which to punish workers, but flexible scheduling also requires workers to actively win favor with managers in order to receive "schedule gifts": more or better hours. Wood concludes that the centrality of precarious scheduling to control means that for those at the bottom of the postindustrial labor market the future of work will increasingly be one of flexible despotism.

Creativity on Demand

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022660702X
Total Pages : 240 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Creativity on Demand by : Eitan Y. Wilf

Download or read book Creativity on Demand written by Eitan Y. Wilf and published by University of Chicago Press. This book was released on 2019-02-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.

Death on Demand

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Author :
Publisher : Crimeline
ISBN 13 : 0307574547
Total Pages : 221 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Death on Demand by : Carolyn Hart

Download or read book Death on Demand written by Carolyn Hart and published by Crimeline. This book was released on 2010-03-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO COULD PLOT A MURDER BETTER THAN A MYSTERY WRITER? At Annie Laurance’s Death On Demand bookstore on Broward’s Rock Island, South Carolina, murder most foul suddenly isn’t confined to the well-stocked shelves. Author Elliot Morgan’s abrupt demise during a weekly gathering of famous mystery writers called the Sunday Night Regulars is proof positive that a bloody sword is sometimes mightier than a brilliant pen. With Annie is the unenviable position of primary police suspect, the pretty young mystery maven and her wealthy paramour, Max Darling, embark on an investigation into a classic locked-room mystery with high stakes. For failing to unmask a brutal and ingenious killer could mean prison for Ms. Laurance. While success could mean her death. “Irresistible! [Carolyn] Hart drops big names from the mystery world like murderers drop clues and Annie and Max are the most endearing new pair of sleuths since Tommy and Tuppence!” – Nancy Pickard

Surrender on Demand

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Author :
Publisher : Plunkett Lake Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4./5 ( download)

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Book Synopsis Surrender on Demand by : Varian Fry

Download or read book Surrender on Demand written by Varian Fry and published by Plunkett Lake Press. This book was released on 2019-08-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Varian Fry, a young editor from New York, traveled to Marseilles after Germany defeated France in the summer of 1940. As the representative of the Emergency Rescue Committee, a private American relief organization, he offered aid and advice to refugees who found themselves threatened with extradition to Nazi Germany under Article 19 of the Franco-German armistice — the “Surrender on Demand” clause. Fry risked his life to rescue those targeted by the Gestapo in “the most gigantic man-trap in history.” Working day and night with a few associates in opposition to France’s Vichy government and to American authorities, his elaborate rescue network managed to spirit more than 1,500 people — including prominent European politicians, artists, writers and scientists — to safety by the time Fry was expelled from France after 13 months. “Surrender on Demand is by turns wildly exciting, horrifying and exalting. Certainly, there has never been another book like it... Varian Fry is a good man. Through the people he has helped rescue — the doctors, the painters, the writers, the sculptors, the teachers — he has added to the sum total of the world’s happiness... an astonishingly good book.” — Russell Maloney, The New York Times “Surrender on Demand contains enough intrigue and conspiracy, enough narrow escapes and shady and flamboyant characters for three or four spy stories. But Mr. Fry has not written it for excitement... He has put down some plain and eloquent facts.” — Orville Prescott, The New York Times “I have read and heard many accounts of escapes from Europe... but none surpasses this restrained and factual narrative in suspense and excitement... It tells of many triumphs and some defeats: it depicts with vividness and often with humor a large number of interesting and frequently distinguished persons; it describes the endless obstacles encountered and the ingenious and constantly changing shifts and devices contrived to overcome them; and throughout it makes one feel the undercurrent of potential tragedy which too often became actual.” — New York Herald Tribune Weekly Book Review “A novelist would hardly dare pack a novel with so many hair-breath escapes.” — Lewis Gannett, New York Herald Tribune “... a brilliant exposé of the work accomplished by [Fry] in Marseille during the tragic days that followed the French defeat... Surrender on Demand is a unique contribution to the underground history of the war.” — Josef Forman, Free World “There are a larger number of highly exciting and almost unbelievable stories in this deeply moving but often also highly amusing book. Friends of light adventure novels will undoubtedly like it. And friends of humanity will see much more in it than an adventure story although it deals with forging passports, with hiding and escaping from detectives, with secret messages hidden in a toothpaste tube, and with an underground railroad over a well protected border. They will see in it a memorial to the man who made what he modestly calls ‘an experiment in democratic solidarity’ and also to the women and men who sent him on his dangerous mission.” — Henry B. Kranz, Saturday Review

Manufacturing Demand

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Author :
Publisher : New Year Publishing
ISBN 13 : 1935547372
Total Pages : 154 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis Manufacturing Demand by : David Lewis

Download or read book Manufacturing Demand written by David Lewis and published by New Year Publishing. This book was released on 2012-11 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

The On-Demand Brand

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814415741
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The On-Demand Brand by : Rick MATHIESON

Download or read book The On-Demand Brand written by Rick MATHIESON and published by AMACOM Div American Mgmt Assn. This book was released on 2010-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Adobe Photoshop CS5 on Demand

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Author :
Publisher : Pearson Education
ISBN 13 : 0132174189
Total Pages : 1445 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Adobe Photoshop CS5 on Demand by : Steve Johnson

Download or read book Adobe Photoshop CS5 on Demand written by Steve Johnson and published by Pearson Education. This book was released on 2010-05-03 with total page 1445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need answers quickly? Adobe Photoshop CS5 on Demand provides those answers in a visual step-by-step format. We will show you exactly what to do through lots of full color illustrations and easy-to-follow instructions. Includes Workshops ACE Exam Objectives More than 600 Essential Photoshop CS5 Tasks Inside the Book • Improve productivity with the CS5 interface and templates • Use automatic layer alignment and blending to work with objects • Use live filters to view and modify the results of opening files • Use more precise color correction to enhance a photo • Use content-aware options for scaling and fill • Use image trickery to change or enhance an image • Create eye-catching bevels and special effects • Transform plain text into a show-stopping image • Create and manipulate 3D models using presets and custom options • Use tool presets to construct the right tool for the right job • Test content on different target devices Bonus Online Content Register your book at queondemand.com to gain access to: • Workshops and related files • Keyboard shortcuts

Van Gogh on Demand

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022602492X
Total Pages : 341 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Van Gogh on Demand by : Winnie Wong

Download or read book Van Gogh on Demand written by Winnie Wong and published by University of Chicago Press. This book was released on 2014-03-24 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Unsettles contemporary art’s unspoken hierarchies and topples modernist and postmodernist assumptions about originality, authenticity, and authorship.” —caa Reviews In a metropolis in south China lies Dafen, an urban village that houses thousands of workers who paint van Goghs, Da Vincis, Warhols, and other Western masterpieces for the world market, producing an astonishing five million paintings a year. Winnie Wong infiltrated this world, first investigating the work of conceptual artists; then working as a dealer; apprenticing as a painter; surveying wholesalers and retailers in Europe, East Asia and North America; establishing relationships with local leaders; and organizing a conceptual art exhibition for the Shanghai World Expo. The result is Van Gogh on Demand, a fascinating book about a little-known aspect of the global art world—one that sheds surprising light on the workings of art, artists, and individual genius. Wong describes an art world in which migrant workers, propaganda makers, dealers, and international artists make up a global supply chain of art. She examines how Berlin-based conceptual artist Christian Jankowski, who collaborated with Dafen’s painters to reimagine the Dafen Art Museum, unwittingly appropriated the work of a Hong Kong-based photographer Michael Wolf. She recounts how Liu Ding, a Beijing-based conceptual artist, asked Dafen “assembly-line” painters to perform at the Guangzhou Triennial, styling himself into a Dafen boss. Through such cases, Wong shows how Dafen’s painters force us to reexamine our preconceptions about the role of Chinese workers in redefining global art. “[A] fantastically detailed exploration of a topic which touches the heart of many of the issues surrounding China's economic rise.” —South China Morning Post

Demand Management Best Practices

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Author :
Publisher : J. Ross Publishing
ISBN 13 : 1932159010
Total Pages : 257 pages
Book Rating : 4.9/5 (321 download)

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Book Synopsis Demand Management Best Practices by : Colleen Crum

Download or read book Demand Management Best Practices written by Colleen Crum and published by J. Ross Publishing. This book was released on 2003-06-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective demand management is becoming critical to acompany's profitability. Demand Management BestPractices: Process, Principles, and Collaborationprovides best practice solutions that will improveoverall business performance for supply chain partnersand all functions within a company impacted by the demandmanagement process. The ......

WordPress on Demand

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Author :
Publisher : Que Publishing
ISBN 13 : 0133256200
Total Pages : 338 pages
Book Rating : 4.1/5 (332 download)

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Book Synopsis WordPress on Demand by : Patrice-Anne Rutledge

Download or read book WordPress on Demand written by Patrice-Anne Rutledge and published by Que Publishing. This book was released on 2013-05-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress on Demand will cover both WordPress.com and WordPress.org in a visual, step-by-step format. In addition to offering detailed guidance on how to complete dozens of common WordPress tasks, this book will provide real-world advice and suggestions on how to save time, avoid frustration, and create a high-quality, well-designed site that attracts an audience and achieves results. WordPress on Demand will be based on WordPress version 3.5.1. In this book, readers will learn how to: • Decide between hosted WordPress.com and self-hosted WordPress (WordPress.org) • Choose the right domain name and web host • Set up a WordPress website in minutes • Configure WordPress settings that control privacy, search engine visibility, and more • Choose, install, and customize themes • Create, format, and manage pages and posts • Add media files including images, audio, video, and documents • Choose, install, and customize sidebar widgets • Choose, install, and configure self-hosted WordPress plugins • Add and manage custom menus • Make the most of WordPress.com free and premium features • Create and manage a site with multiple users • Manage user comments and comment spam • Import, export, and back up WordPress sites • Design a site that works on mobile devices Bonus content includes: • Workshops that show readers how to enhance their feeds, create a private WordPress site, optimize their site for search engines, and more • Shortcuts, advice, and cautions to save time and frustration • Design tips to help readers create a high-quality site even if they have no design background • Recommended plugins and themes