Olympic Marketing : Strategies, Challenges and Impacts

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Author :
Publisher : MedTechBiz
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)

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Book Synopsis Olympic Marketing : Strategies, Challenges and Impacts by : Derick Mondalle

Download or read book Olympic Marketing : Strategies, Challenges and Impacts written by Derick Mondalle and published by MedTechBiz. This book was released on 2024-07-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity issues. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events of our time.

The Olympic Games Effect

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Publisher :
ISBN 13 : 9781119199175
Total Pages : 462 pages
Book Rating : 4.1/5 (991 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by . This book was released on 2012 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewardsEssential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductiv.

Olympic Marketing

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Author :
Publisher : Clube de Autores
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Olympic Marketing by : Derick Mondalle

Download or read book Olympic Marketing written by Derick Mondalle and published by Clube de Autores. This book was released on 2024-06-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games are the most important in sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sports. Companies from different sectors invest thousands of millions in sponsorships and advertising campaigns to increase the visibility and prestige of the Olympic Games. This book, Olympic Marketing: Strategies, Challenges and Impacts , explores the multiple facets of this field, covering the history and evolution of games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity concerns. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events in our time.

Olympic Marketing

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Author :
Publisher :
ISBN 13 : 9780415587860
Total Pages : 271 pages
Book Rating : 4.5/5 (878 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by . This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Olympic Games

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Olympic Games by : United States. General Accounting Office

Download or read book Olympic Games written by United States. General Accounting Office and published by . This book was released on 2001 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

IOC Marketing Report

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Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis IOC Marketing Report by : International Olympic Committee

Download or read book IOC Marketing Report written by International Olympic Committee and published by . This book was released on 2021 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This IOC publication presents the following themes related to the Tokyo 2020 Summer Olympic Games: Olympic marketing overview, Olympic broadcasting, Olympic partnerships, fan engagement, licensing and merchandising and the Olympic brand.

Managing the Olympics

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Publisher : Springer
ISBN 13 : 0230389589
Total Pages : 292 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Managing the Olympics by : S. Frawley

Download or read book Managing the Olympics written by S. Frawley and published by Springer. This book was released on 2013-07-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games are the world's most complex and challenging sport mega-event to organize. Managing the Olympics is the first ever attempt to bring together the world's leading Olympic management researchers in one book and draws on the latest research into the management challenges faced by the organizers and key stakeholders of the Games.

Global Sport Marketing

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Publisher :
ISBN 13 : 9781935412434
Total Pages : 354 pages
Book Rating : 4.4/5 (124 download)

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Book Synopsis Global Sport Marketing by : Norm O'Reilly

Download or read book Global Sport Marketing written by Norm O'Reilly and published by . This book was released on 2015-08-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

TOP the Consumer View

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (298 download)

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Book Synopsis TOP the Consumer View by : Olympic Programme

Download or read book TOP the Consumer View written by Olympic Programme and published by . This book was released on 1992* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Legacies: Intended and Unintended

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Publisher : Routledge
ISBN 13 : 1317966619
Total Pages : 314 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Olympic Legacies: Intended and Unintended by : J A Mangan

Download or read book Olympic Legacies: Intended and Unintended written by J A Mangan and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

Olympic Turnaround

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313080496
Total Pages : 366 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Olympic Turnaround by : Michael Payne

Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Digital Marketing in Sports

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Marketing in Sports by : Brandon Mastromartino

Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

The Coca-Cola Games

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Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (131 download)

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Book Synopsis The Coca-Cola Games by : Dana Lee Ellis

Download or read book The Coca-Cola Games written by Dana Lee Ellis and published by . This book was released on 2021 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1996 Olympic Summer Games in Atlanta represented a turning point in the commercial orientation of the Olympics. While arguably a commercial success, the Atlanta Games were, and continue to be, heavily criticized for their overly commercial nature. Now, more than twenty years after the Atlanta Games, this article retrospectively examines their long-term marketing legacies. Employing a qualitative case design built from a detailed document analysis using a combination of historical and contemporary sources, this article identifies key marketing and organizational events, circumstances, strategies, and challenges of the Atlanta Games and discusses how they have arguably impacted the future course of Olympic marketing and sponsorship in an effort to expand knowledge and understanding of event management-related legacies.

Olympic Market Research Analysis Report

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Author :
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (83 download)

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Book Synopsis Olympic Market Research Analysis Report by :

Download or read book Olympic Market Research Analysis Report written by and published by . This book was released on 1997 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Market Research Analysis Report

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Author :
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (83 download)

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Book Synopsis Olympic Market Research Analysis Report by :

Download or read book Olympic Market Research Analysis Report written by and published by . This book was released on 1997 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Games Marketing Report

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (123 download)

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Book Synopsis Olympic Games Marketing Report by :

Download or read book Olympic Games Marketing Report written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

IOC marketing report

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis IOC marketing report by :

Download or read book IOC marketing report written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: