Neuromarketing in Action

Download Neuromarketing in Action PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749469285
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Neuromarketing in Action by : Patrick M Georges

Download or read book Neuromarketing in Action written by Patrick M Georges and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

Objectif zéro défaut : mesure et qualité totale dans le tertiaire

Download Objectif zéro défaut : mesure et qualité totale dans le tertiaire PDF Online Free

Author :
Publisher : FeniXX
ISBN 13 : 2402427981
Total Pages : 235 pages
Book Rating : 4.4/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Objectif zéro défaut : mesure et qualité totale dans le tertiaire by : Dominique Collet

Download or read book Objectif zéro défaut : mesure et qualité totale dans le tertiaire written by Dominique Collet and published by FeniXX. This book was released on 1990-12-31T23:00:00+01:00 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face au grand marché européen et à l'entrée dans le troisième millénaire, la maîtrise de la qualité est devenue, en quelques années, l'un des enjeux majeurs de la compétitivité. La qualité, par la création de cercles et groupes de progrès et, aujourd'hui, la qualité totale concernent un nombre croissant d'entreprises de toutes tailles et tous secteurs. Après les usines et les ateliers, le tertiaire - au sens large (entreprises de services, administrations, services administratifs des sociétés industrielles, fonctions financières, de gestion, marketing...) – est, à son tour, gagné par cette exigence. Mais un obstacle se dresse sur le chemin de la qualité : l'impérieuse nécessité de la mesure, condition déterminante pour atteindre le zéro défaut. Véritable guide méthodologique, émaillé d'exemples concrets, d'outils et de règles simples, cet ouvrage permet de conduire, avec succès, des actions qualité vers l'objectif zéro défaut. Il s'adresse aux responsables, cadres, techniciens et employés : à ceux pour qui la mesure de la qualité dans le tertiaire peut paraître superflue, difficile, voire impossible, mais aussi aux personnes déjà acquises à la nécessité de la mesure, et qui souhaitent optimiser leur savoir-faire.

Objectif zéro défaut

Download Objectif zéro défaut PDF Online Free

Author :
Publisher : Entreprise moderne d'éd.
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

DOWNLOAD NOW!


Book Synopsis Objectif zéro défaut by : Dominique Collet

Download or read book Objectif zéro défaut written by Dominique Collet and published by Entreprise moderne d'éd.. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French books in print, anglais

Download French books in print, anglais PDF Online Free

Author :
Publisher :
ISBN 13 : 9782765407881
Total Pages : 1844 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!


Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2000 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Culture | 2030 indicators

Download Culture | 2030 indicators PDF Online Free

Author :
Publisher : UNESCO Publishing
ISBN 13 : 9231003550
Total Pages : 112 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Culture | 2030 indicators by : UNESCO

Download or read book Culture | 2030 indicators written by UNESCO and published by UNESCO Publishing. This book was released on 2019-11-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Management Control Function

Download The Management Control Function PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis The Management Control Function by : Robert Newton Anthony

Download or read book The Management Control Function written by Robert Newton Anthony and published by Harvard Business Review Press. This book was released on 1988 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Acoustics of Porous Media

Download Acoustics of Porous Media PDF Online Free

Author :
Publisher : Editions TECHNIP
ISBN 13 : 9782710805168
Total Pages : 366 pages
Book Rating : 4.8/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Acoustics of Porous Media by : Thierry Bourbié

Download or read book Acoustics of Porous Media written by Thierry Bourbié and published by Editions TECHNIP. This book was released on 1987 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambridge Handbook of Engineering Education Research

Download Cambridge Handbook of Engineering Education Research PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1107785855
Total Pages : 1124 pages
Book Rating : 4.1/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Cambridge Handbook of Engineering Education Research by : Aditya Johri

Download or read book Cambridge Handbook of Engineering Education Research written by Aditya Johri and published by Cambridge University Press. This book was released on 2014-02-10 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Engineering Education Research is the critical reference source for the growing field of engineering education research, featuring the work of world luminaries writing to define and inform this emerging field. The Handbook draws extensively on contemporary research in the learning sciences, examining how technology affects learners and learning environments, and the role of social context in learning. Since a landmark issue of the Journal of Engineering Education (2005), in which senior scholars argued for a stronger theoretical and empirically driven agenda, engineering education has quickly emerged as a research-driven field increasing in both theoretical and empirical work drawing on many social science disciplines, disciplinary engineering knowledge, and computing. The Handbook is based on the research agenda from a series of interdisciplinary colloquia funded by the US National Science Foundation and published in the Journal of Engineering Education in October 2006.

Engineering

Download Engineering PDF Online Free

Author :
Publisher : UNESCO
ISBN 13 : 9231041568
Total Pages : 392 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Engineering by : Unesco

Download or read book Engineering written by Unesco and published by UNESCO. This book was released on 2010-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews engineering's importance to human, economic, social and cultural development and in addressing the UN Millennium Development Goals. Engineering tends to be viewed as a national issue, but engineering knowledge, companies, conferences and journals, all demonstrate that it is as international as science. The report reviews the role of engineering in development, and covers issues including poverty reduction, sustainable development, climate change mitigation and adaptation. It presents the various fields of engineering around the world and is intended to identify issues and challenges facing engineering, promote better understanding of engineering and its role, and highlight ways of making engineering more attractive to young people, especially women.--Publisher's description.

Engineering for Sustainable Development

Download Engineering for Sustainable Development PDF Online Free

Author :
Publisher : UNESCO Publishing
ISBN 13 : 9231004379
Total Pages : 183 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Engineering for Sustainable Development by : International Centre for Engineering Education

Download or read book Engineering for Sustainable Development written by International Centre for Engineering Education and published by UNESCO Publishing. This book was released on 2021-03-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report highlights the crucial role of engineering in achieving each of the 17 SDGs. It shows how equal opportunities for all is key to ensuring an inclusive and gender balanced profession that can better respond to the shortage of engineers for implementing the SDGs. It provides a snapshot of the engineering innovations that are shaping our world, especially emerging technologies such as big data and AI, which are crucial for addressing the pressing challenges facing humankind and the planet. It analyses the transformation of engineering education and capacity-building at the dawn of the Fourth Industrial Revolution that will enable engineers to tackle the challenges ahead. It highlights the global effort needed to address the specific regional disparities, while summarizing the trends of engineering across the different regions of the world.

Tropical Plant Breeding

Download Tropical Plant Breeding PDF Online Free

Author :
Publisher : Editions Quae
ISBN 13 : 9782876144262
Total Pages : 612 pages
Book Rating : 4.1/5 (442 download)

DOWNLOAD NOW!


Book Synopsis Tropical Plant Breeding by : A. Charrier

Download or read book Tropical Plant Breeding written by A. Charrier and published by Editions Quae. This book was released on 2001 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important advances in tropical plant breeding achieved by French research teams of Cirad, Inra and Ird, in collaboration with counterpart staff in tropical countries, are reviewed in the present publication. All 24 chapters focus on different plants, and include: in-depth analysis of trait diversity in cultivated forms and links with related wild species; overviews of breeding techniques and biotechnological innovations utilized by breeders; assessment of genetic progress, based on examples from varietal improvement and extension programmes.

Working Knowledge

Download Working Knowledge PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422160688
Total Pages : 216 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Working Knowledge by : Thomas H. Davenport

Download or read book Working Knowledge written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2000-04-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

Forestry Research Management

Download Forestry Research Management PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!


Book Synopsis Forestry Research Management by :

Download or read book Forestry Research Management written by and published by . This book was released on 1987 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

UNESCO’s Internet universality indicators

Download UNESCO’s Internet universality indicators PDF Online Free

Author :
Publisher : UNESCO Publishing
ISBN 13 : 9231003143
Total Pages : 197 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!


Book Synopsis UNESCO’s Internet universality indicators by : Souter, David

Download or read book UNESCO’s Internet universality indicators written by Souter, David and published by UNESCO Publishing. This book was released on 2019-04-23 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multipliers of Change

Download Multipliers of Change PDF Online Free

Author :
Publisher : Universitätsverlag Potsdam
ISBN 13 : 3869564962
Total Pages : 228 pages
Book Rating : 4.8/5 (695 download)

DOWNLOAD NOW!


Book Synopsis Multipliers of Change by : Wolf, Tobias

Download or read book Multipliers of Change written by Wolf, Tobias and published by Universitätsverlag Potsdam. This book was released on 2020-12-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Leadership and Management have become increasingly important throughout the years due to the complexities that have to be addressed by universities worldwide. This can be seen not only in professionalisation in fields such as faculty management or in areas of quality assurance and internationalisation, but also in the need for exchange and training in academic leadership, such as that of deans or study deans, or of university leadership in general. The Dialogue on Innovative Higher Education Strategies (DIES) is addressing this need in emerging countries by building platforms of exchange and offering training courses. Not only is the programme supporting capacity building of human resources, but it is also specifically focusing on inducing change within the universities, such as introducing new instruments or tools in the area of quality assurance and internationalisation, and addressing specific challenges or setting up new structures in the form of projects in the frame of the training. The ‘National Multiplication Trainings’ Programme under DIES is further addressing the sustainability and multiplication of the DIES Programme, that is, alumni are enabled to implement capacity building in higher education leadership and management in their national context. The articles within this volume of the “Potsdamer Beiträge zur Hochschulforschung” (Potsdam Contributions to Higher Education Research) analyse and share the experiences of such training programmes held in Colombia, Democratic Republic of Congo, Guinea, Malaysia, Kenya, and Uganda. They all revolve around the best ways to address the needs and challenges in higher education leadership and management, and in building capacities in these areas.

Water & Heritage

Download Water & Heritage PDF Online Free

Author :
Publisher :
ISBN 13 : 9789088903861
Total Pages : 434 pages
Book Rating : 4.9/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Water & Heritage by : Willem Willems

Download or read book Water & Heritage written by Willem Willems and published by . This book was released on 2017-01-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water is vital for life, and its availability has been a concern for mankind throughout the ages. Its presence has always been ascertained in a variety of ways and the development of human society everywhere is connected with various forms of water management. Man also needed to manage water to find protection from its dangers and the need for that is increasing. In the coming decades, the impact of climate change is expected to intensify floods and droughts, affect groundwater resources, raise sea levels, increase pollution and enhance the frequency and magnitude of disasters. Societies around the world are challenged to adapt to these threats to ensure water security, economic prosperity and environmental and cultural sustainability. This book deals with the heritage of water management and the use that was made of water, as well as the impact of water management on heritage. An example of the former may be an ancient irrigation system in the Filipines or in the Middle East that still functions today, while the latter may reflect the importance of maintaining groundwater levels for the preservation of organic remains on archaeological sites or of wooden piles underneath standing buildings. In either case the papers in this book reflect the dynamic nature of water, and hence the equally dynamic relation between water management and heritage. This publication follows up on a Heritage and Water conference in Amsterdam, the first of its kind. Its main purpose is to credibly present the importance and value of heritage and historical experience for water and sustainable development, and vice versa, present the importance of water management for the protection of heritage. It presents evolving insights and concepts about Water and about Heritage from a variety of disciplines, policy and public perspectives illustrated with cases studies and aims to connect decision makers with experts such as engineers, archaeologists, historians, geographers, ecologist and landscape architects

Disaster risk reduction in school curricula: case studies from thirty countries

Download Disaster risk reduction in school curricula: case studies from thirty countries PDF Online Free

Author :
Publisher : UNESCO
ISBN 13 : 9230010871
Total Pages : 209 pages
Book Rating : 4.2/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Disaster risk reduction in school curricula: case studies from thirty countries by :

Download or read book Disaster risk reduction in school curricula: case studies from thirty countries written by and published by UNESCO. This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: