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Obd Obsessive Branding Disorder
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Book Synopsis OBD: Obsessive Branding Disorder by : Lucas Conley
Download or read book OBD: Obsessive Branding Disorder written by Lucas Conley and published by PublicAffairs. This book was released on 2009-06-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.
Book Synopsis OBD: Obsessive Branding Disorder by : Lucas Conley
Download or read book OBD: Obsessive Branding Disorder written by Lucas Conley and published by Public Affairs. This book was released on 2008-06-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.
Book Synopsis Brands and Branding by : Stephen Brown
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Book Synopsis Personal Brand Management by : Talaya Waller
Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Book Synopsis Brandishing the First Amendment by : Tamara Piety
Download or read book Brandishing the First Amendment written by Tamara Piety and published by University of Michigan Press. This book was released on 2012-02-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tamara R. Piety argues that increasingly expansive First Amendment protections for commercial speech imperil public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Using evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies, she shows how overly permissive extensions of protections to commercial expression limit governmental power to address a broad range of public policy issues.
Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Download or read book Get Real written by Mara Rockliff and published by Running Press Kids. This book was released on 2011-11-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you change the world with your wallet? You already do. In this frank, teen-friendly manifesto, Mara Rockliff reveals what you're really buying when you spend your money on a cell phone, a cheap t-shirt, or fast food -- and shows the way to better choices, both for people and the planet. Start seeing the world for real, and discover how you can make a difference. You've got buying power -- now let's see you change the world for good! GET REAL has been selected as an Honor Book in the Nonfiction category for the 2011 Green Earth Book Award.
Book Synopsis Everything but the Coffee by : Bryant Simon
Download or read book Everything but the Coffee written by Bryant Simon and published by Univ of California Press. This book was released on 2009-10-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Book Synopsis Consuming Space by : Michael K. Goodman
Download or read book Consuming Space written by Michael K. Goodman and published by Routledge. This book was released on 2016-05-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the relationship between space, place and consumption offers important insights into some of the most powerful forces constructing contemporary societies. Space and place are made and remade through consumption. Yet how do cultures of consumption discover space, and how do they construct place? This book addresses these questions by exploring the implications of conceptualizing consumption as a spatial, increasingly global, yet intensely localized activity. The work develops integrative approaches that articulate the processes involved in the production and consumption of space and place. The result is a varied, engaging, and innovative study of consumption and its role in structuring contemporary capitalist political economies.
Download or read book Bargain Fever written by Mark Ellwood and published by Penguin. This book was released on 2014-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost half of everything sold in America is listed at some kind of promotional price. People don't only want a deep discount, they expect it - and won't settle for anything less. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. From the floor of upscale department store Sergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disneyworld of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital, Ellwood shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA. He also uncovers the dark side of discounting: the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Bargain Feveris a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer - at least if you know how the game works. 'This book is a bargain hunter's bible.' Michael Tonello, author of Bringing Home the Birkin'Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.' Kelly Cutrone, founder, People's Revolution, and author of Normal Gets You Nowhere'A book after my own heart. Bargain Fever lifts the veils off the sales, ensuring even more that you'll never pay retail again.' Carmen Wong Ulrich, financial contributor, CBS This Morning, and author of Generation Debt'Highly informative and entertaining.' Booklist
Book Synopsis Virtual Coaching to Improve Group Relationships by : William J. Rothwell
Download or read book Virtual Coaching to Improve Group Relationships written by William J. Rothwell and published by CRC Press. This book was released on 2020-12-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Process consultation, invented by Edgar Schein, is both a skill and an organization development change effort. As a skill, process consultation means the ability to observe and provide feedback about small group dynamics to a work group about how well group members interact and how to improve that interaction. Just as facilitators devote their time to (in one word) asking, process consultants devote their time to (in one word) watching—at an expert level. As a change effort, process consultation is a concerted effort to help members of a group work together more effectively. For that reason, the word "process" in this context should be interpreted to mean "interpersonal interaction in small groups." Historically, process consultation has focused attention on face-to-face groups and their group dynamics. But times are changing. More work is done online or in blended (online and onsite) groups than face-to-face alone. A 2017 survey of over 25,000 workers in 12 countries revealed that 62% of global workers are now working flexibly—with some residential work and some virtual work. The same survey found that workers believe that flexible work arrangements make them more productive and that 48% of survey respondents reported that their virtual interactions include representatives of other cultures. It is true that, for workers who can discipline themselves and manage distractions at home, virtual work can be more productive when commuting time is eliminated and workplace distractions are minimized. Virtual work has the advantage of reducing the need for childcare, slashing work wardrobe costs, and cutting unproductive, stressful commuting time. Despite how modes of working together have changed over the years—ranging from face-to-face to some degree of virtual (video conference, audio conference, print-only collaboration, and many blended combinations)—and the growing need for finding ways to help people work together more effectively, there has been no practical guideline of process consultation in a virtual or mixed work setting since Schein’s process consultation initially focused on group dynamics in face-to-face settings. Therefore, this book aims to provide practical approaches to process consultation, helping group members discover more effective ways of working together in blended virtual/residential and cross-cultural settings. Essentially, this book provides a practical, how-to guide for virtual coaching, using step-by-step procedural approaches, cases, and helpful platforms/technologies and tools. It also provides information about how to use technology to support the process of improving virtual or mixed group relationship.
Book Synopsis Cockeyed Education by : Gerard Giordano
Download or read book Cockeyed Education written by Gerard Giordano and published by R&L Education. This book was released on 2010-01-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should educators pay students? Should they make them wear sunglasses, regulate their clothing, allow them to bring animals into classrooms, discourage them from playing videogames, or transform their schools into gymnasiums? These are some of the suggestions that Cockeyed Education examines. This book enables readers to differentiate substantive from cockeyed suggestionsfor improving schools.. It directs them to the suggestions that scholastic experts, politicians, and members of the public have made. Additionally, it introduces them to the case method. It helps them apply this analytical technique to events that range from early Chicago schooling to the 2009 economic stimulus package.
Download or read book The Method Method written by Eric Ryan and published by Penguin. This book was released on 2011-09-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Book Synopsis Luxury Indian Fashion by : Tereza Kuldova
Download or read book Luxury Indian Fashion written by Tereza Kuldova and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
Book Synopsis How to Win the War on Truth by : Samuel C. Spitale
Download or read book How to Win the War on Truth written by Samuel C. Spitale and published by Quirk Books. This book was released on 2022-10-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post-truth landscape, filled with real-world examples of disinformation campaigns. The average person receives 4,000 to 10,000 media messages a day. It’s no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it’s essential to democracy that we do. For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You’ll learn: • The history of propaganda, from Edward Bernays to Fox News • Why simple messages are so powerful • How social messaging creates unconscious biases • Who profits from propaganda • How propaganda is manufactured and delivered directly to you Filled with real-world examples of disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.
Download or read book The Publishers Weekly written by and published by . This book was released on 2008 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
